3G时代对数据业务用户精确服务的设计与应用研究
摘要
随着移动通信技术和无线互联网技术以及宽带互联网的不断发展,随着手机用户数量的快捷增长和数据业务应用领域的不断拓宽,数据业务的广阔发展前景已经呈现在世人面前。3G时代,数据业务运营已经越来越强烈地表现出围绕用户进行营销的特点和趋势。在这种形式下,数据业务运营商迫切地需要一种与用户交流的信息平台,这种平台应当具有高效、便捷、低成本、可管理和可评估的特征,并且能够向用户传递信息和即时准确获得用户的反馈。
建设数据业务用户精确服务系统是随着数据用户数的不断增加而诞生的一种新构想,该系统的规划思路是提供一个直达用户桌面的营销界面,将数据业务用户直接作为营销与服务的对象,根据系统设置的条件进行选择、分类,精确地在用户上网时推送其需要的营销与服务信息,有针对性地推出新产品和开展新业务,提升客户的真诚度,提高运营商的品牌与运营理念的渗透率,主张体现客户关怀与服务。
在此基础上,本文特别研究了“数据业务用户精确服务系统”的技术与服务方案,并通过在BRAS与RADIUS服务器之间进行端口镜像后,利用RADIUS协议解析可以对动态分配的IP地址进行绑定账号,并建立内存Hash表来存储IP与账号的影射关系;并且深入探讨了一种基于TMA探针的精确服务的解决方案。同时分析了现在中国运营商的数据业务的现状,提出了精准服务、精准营销相应的系统架构,以及精准服务、精准营销的技术实现。
最后以移动互动电子社区服务系统应用的演示范例,提出了其具体技术框架和精确服务的具体实现,发展这一精确服务形式的具体实施,用以验证系统的可行性。
With the rapid development of mobile communication industry and wireless internet technology, as well as the continuous development of broadband internet, with the fast growth in the number of mobile phone users and the expansion of data application areas, broad prospects for the development of data services has been presented before the world.In the 3G era, data service operations have become increasingly demonstrated the characteristic and trend of marketing on the users. As a result, the data service operators urgently need a technology platform for information exchange with users.This platform should have the features of being efficient, convenient, low - cost, manageable, and easy to assess.What’s more, it can transmit information to users, and get users’feedback instantly and accurately.
The idea to construdt a precise service system for the users of data service emergies with the increasing number of data users.The system for planning idea is to provide a marketing interface directly to the user's desktop, treat the data business users directly as the target of marketing and services. It can choose and classify the information according to the system’s previously- set conditions, so to precisely recommend the needed marketing and service when the users are online. It can introduce new products and developing new business targetedly so as to enhance customer's sincerity, improve the penetration of the operator's brand and operating philosophy, advocating customer care and services.
In this basis, the thesis studies specially the technology and service scheme of“system of precise service to data business users”. Establishing the port mirroring between the server of bras and RADIUS, we can assign a bound account to the dynamicly-allocaed IP address, making use of the protocol analysis of RADIUS. In such a way, we can establish the Hash table to store up the insinuation relationship between IP and account. The thesis also thoroughly probes the solution with TMA-based precise services and analyzes the current status of data services operators’data business in China and put forward a corresponding system framework including the precise service concept and its characteristics , as well as the the specific realization of prcise service in technology.
Finally, it presents the realization of specific technical framework and precise services and specific implementation of developing the form of precise services, with the help of presenting the system of mobile interactive electronic community services. The purpose of it is to test the feasibility of the system.
建设数据业务用户精确服务系统是随着数据用户数的不断增加而诞生的一种新构想,该系统的规划思路是提供一个直达用户桌面的营销界面,将数据业务用户直接作为营销与服务的对象,根据系统设置的条件进行选择、分类,精确地在用户上网时推送其需要的营销与服务信息,有针对性地推出新产品和开展新业务,提升客户的真诚度,提高运营商的品牌与运营理念的渗透率,主张体现客户关怀与服务。
在此基础上,本文特别研究了“数据业务用户精确服务系统”的技术与服务方案,并通过在BRAS与RADIUS服务器之间进行端口镜像后,利用RADIUS协议解析可以对动态分配的IP地址进行绑定账号,并建立内存Hash表来存储IP与账号的影射关系;并且深入探讨了一种基于TMA探针的精确服务的解决方案。同时分析了现在中国运营商的数据业务的现状,提出了精准服务、精准营销相应的系统架构,以及精准服务、精准营销的技术实现。
最后以移动互动电子社区服务系统应用的演示范例,提出了其具体技术框架和精确服务的具体实现,发展这一精确服务形式的具体实施,用以验证系统的可行性。
With the rapid development of mobile communication industry and wireless internet technology, as well as the continuous development of broadband internet, with the fast growth in the number of mobile phone users and the expansion of data application areas, broad prospects for the development of data services has been presented before the world.In the 3G era, data service operations have become increasingly demonstrated the characteristic and trend of marketing on the users. As a result, the data service operators urgently need a technology platform for information exchange with users.This platform should have the features of being efficient, convenient, low - cost, manageable, and easy to assess.What’s more, it can transmit information to users, and get users’feedback instantly and accurately.
The idea to construdt a precise service system for the users of data service emergies with the increasing number of data users.The system for planning idea is to provide a marketing interface directly to the user's desktop, treat the data business users directly as the target of marketing and services. It can choose and classify the information according to the system’s previously- set conditions, so to precisely recommend the needed marketing and service when the users are online. It can introduce new products and developing new business targetedly so as to enhance customer's sincerity, improve the penetration of the operator's brand and operating philosophy, advocating customer care and services.
In this basis, the thesis studies specially the technology and service scheme of“system of precise service to data business users”. Establishing the port mirroring between the server of bras and RADIUS, we can assign a bound account to the dynamicly-allocaed IP address, making use of the protocol analysis of RADIUS. In such a way, we can establish the Hash table to store up the insinuation relationship between IP and account. The thesis also thoroughly probes the solution with TMA-based precise services and analyzes the current status of data services operators’data business in China and put forward a corresponding system framework including the precise service concept and its characteristics , as well as the the specific realization of prcise service in technology.
Finally, it presents the realization of specific technical framework and precise services and specific implementation of developing the form of precise services, with the help of presenting the system of mobile interactive electronic community services. The purpose of it is to test the feasibility of the system.
引文
[1]王欣兰.现代物流管理概论.清华大学出版社, 2007
[2]菲利普·科特勒,洪瑞云等.市场营销管理.中国人民大学出版社, 1996
[3]夏火松.数据仓库与数据挖掘技术.科学出版社, 2004
[4] E. J. McCarthy. Basic Marketing: A Managerial Approach, Irwin, 1975.
[5] Herbert A. Simon. Administrative Behavior: A Study of Decision Making Processes in Administrative Organization, New York: Macmillan Co., 1947
[6] Tom Forester. Information Technology Revolution. MIT Press, 1985
[7] Lampel J, Mintzberg H. Customizing customization. Sloan Management Review, 1996, 38(1): 21-30.
[8]何荣勤. CRM原理·设计·实践.第2版.电子工业出版社, 2006
[9] Levitt. The industrialization of service. Harvard Business Review, 1976
[10] Bryan Eisenberg, Jeffrey Eisenberg. Call To Action: Secret Formulas to Improve Online Results. Wizard Academy Press, 2005
[11] John A. Goodman. Strategic Customer Service: Managing the Customer Experience to Increase Positive Word of Mouth. Build Loyalty and Maximize Profits. AMACOM, 2009
[12]孔晓波.移动增值业务商业模式的借鉴与创新.北京邮电大学, 2006
[13]李汉昭.帕累托80/20效率法则.海潮出版社, 2001
[14]高杰.精准营销.上海财经大学出版社, 2010
[15]曾志生,陈桂玲.精准营销:如何精确地找到客户并实现有效销售.中国纺织出版社, 2007
[16]卢亮,张博文.搜索引擎原理、实践与应用.电子工业出版社, 2007
[17]汪彤彤,消费者行为分析.复旦大学出版社, 2008
[18]王佳玮,田斌,裴昌幸等.分布式网络测量探针关键技术研究.现代电子技术, 2007, (11): 65-67
[19]王辉,赵志军.基于TCP_IP网络探针实现技术.计算机与现代化, 2003, (12): 30-35
[20] John Allsopp. Microformats: Empowering Your Markup for Web 2.0. friends of ED, 2007
[21]孙秀英,朱祥贤.数路由交换技术与应用.西安电子科技大学出版社, 2010, 1
[22]糜正琨,王文鼐.软交换技术与协议.人民邮电出版社, 2002
[23] Egevang K, Francis P. The IP network address translator (NAT). RFC1631, 1994
[24] John Gproakis,数字通信.北京:电子工业出版社, 2001, (3): 4, 30-57
[25]林闯等.络安全控制机制.清华大学出版社, 2008
[26] Vijay K Gsrg,第三代移动通信系统原理与工程设计JS-95和CDMA2000.北京:电子工业出版社, 2001, (4): 40-67
[27] Craig Hunt. TCP/IP网络管理.洪峰译.北京:中国电力出版社, 1998, (2): 45-76
[28]安淑芝.数据仓库与数据挖掘.北京:人民邮电出版社, 2005, (8): 264-266
[29]刘彦明,李鹏.实用网络编程技术.西安电子科技大学出版社, 1998, 4
[30]邓文波.网络技术与控制系统的技术创新.测控技术, 2000
[31] Andrew S, Tanenbaum, Computer network Third Edition计算机网络.熊贵喜译.清华大学出版社, 1998, (3): 07
[32] Bryan Ford, Pyda Srisuresh, Dan Kegel. Peer-to-peer communication across network address translators. Proceedings of the annual conference on USENIX Annual Technical Conference, 2005, 13
[33] Jeff Doyle, Jennifter Denifer, DeHaven Carroll. Tcp/Ip路由技术.人民邮电出版社, 2007, 1(1)
[34]李善平. LINUX与嵌入式系统.北京:清华大学出版社, 2003
[35] Klaus Wehrle. Frank P?hlke Hartmut Ritter Daniel Müller Marc Bechler
[36] The Linux, Networking Architecture. Design and Implementation of Network Protocols in the Linux Kernel Publisher. Prentice Hall Pub Date, 2004, 15
[37] Linux Kernel, Development. Second Edition Publisher. Sams Publishing Pub Date, 2005, 12
[38] Satchell Stephen T. Linux IP协议栈源代码分析.北京:机械工业出版社, 2000
[39]朱畅华,裴昌幸,李建东等.网络测量及其关键技术.西安电子科技大学学报(自然科学版), 2002, 29(6): 32-35
[40]毕经平,吴起,李忠诚. Internet端到端性能监测与分析系统的关键技术研究.计算机辅助设计与图形学学报, 2003, 15(1): 23-27
[41]张宏莉,方滨兴,胡铭曾. Internet测量与分析综述.软件学报, 2003, 14(1): 110-116
[42]现代应用数学手册编委会.概率统计与随机过程卷.清华大学出版社, 2000, 7
[43]张连芳,薛飞,舒炎泰等. CERNET网络业务的自相似性及性能分析.天津大学学报(自然科学与工程技术版), 2000, 33(3): 367-370
[44] Egevang K, Francis P. The IP network address translator (NAT). RFC1631, 1994.
[45]顾兵.XML实用技术教程.清华大学出版社, 2007, 1
[46] Tom Forester. Information Technology Revolution. MIT Press, 1985
[2]菲利普·科特勒,洪瑞云等.市场营销管理.中国人民大学出版社, 1996
[3]夏火松.数据仓库与数据挖掘技术.科学出版社, 2004
[4] E. J. McCarthy. Basic Marketing: A Managerial Approach, Irwin, 1975.
[5] Herbert A. Simon. Administrative Behavior: A Study of Decision Making Processes in Administrative Organization, New York: Macmillan Co., 1947
[6] Tom Forester. Information Technology Revolution. MIT Press, 1985
[7] Lampel J, Mintzberg H. Customizing customization. Sloan Management Review, 1996, 38(1): 21-30.
[8]何荣勤. CRM原理·设计·实践.第2版.电子工业出版社, 2006
[9] Levitt. The industrialization of service. Harvard Business Review, 1976
[10] Bryan Eisenberg, Jeffrey Eisenberg. Call To Action: Secret Formulas to Improve Online Results. Wizard Academy Press, 2005
[11] John A. Goodman. Strategic Customer Service: Managing the Customer Experience to Increase Positive Word of Mouth. Build Loyalty and Maximize Profits. AMACOM, 2009
[12]孔晓波.移动增值业务商业模式的借鉴与创新.北京邮电大学, 2006
[13]李汉昭.帕累托80/20效率法则.海潮出版社, 2001
[14]高杰.精准营销.上海财经大学出版社, 2010
[15]曾志生,陈桂玲.精准营销:如何精确地找到客户并实现有效销售.中国纺织出版社, 2007
[16]卢亮,张博文.搜索引擎原理、实践与应用.电子工业出版社, 2007
[17]汪彤彤,消费者行为分析.复旦大学出版社, 2008
[18]王佳玮,田斌,裴昌幸等.分布式网络测量探针关键技术研究.现代电子技术, 2007, (11): 65-67
[19]王辉,赵志军.基于TCP_IP网络探针实现技术.计算机与现代化, 2003, (12): 30-35
[20] John Allsopp. Microformats: Empowering Your Markup for Web 2.0. friends of ED, 2007
[21]孙秀英,朱祥贤.数路由交换技术与应用.西安电子科技大学出版社, 2010, 1
[22]糜正琨,王文鼐.软交换技术与协议.人民邮电出版社, 2002
[23] Egevang K, Francis P. The IP network address translator (NAT). RFC1631, 1994
[24] John Gproakis,数字通信.北京:电子工业出版社, 2001, (3): 4, 30-57
[25]林闯等.络安全控制机制.清华大学出版社, 2008
[26] Vijay K Gsrg,第三代移动通信系统原理与工程设计JS-95和CDMA2000.北京:电子工业出版社, 2001, (4): 40-67
[27] Craig Hunt. TCP/IP网络管理.洪峰译.北京:中国电力出版社, 1998, (2): 45-76
[28]安淑芝.数据仓库与数据挖掘.北京:人民邮电出版社, 2005, (8): 264-266
[29]刘彦明,李鹏.实用网络编程技术.西安电子科技大学出版社, 1998, 4
[30]邓文波.网络技术与控制系统的技术创新.测控技术, 2000
[31] Andrew S, Tanenbaum, Computer network Third Edition计算机网络.熊贵喜译.清华大学出版社, 1998, (3): 07
[32] Bryan Ford, Pyda Srisuresh, Dan Kegel. Peer-to-peer communication across network address translators. Proceedings of the annual conference on USENIX Annual Technical Conference, 2005, 13
[33] Jeff Doyle, Jennifter Denifer, DeHaven Carroll. Tcp/Ip路由技术.人民邮电出版社, 2007, 1(1)
[34]李善平. LINUX与嵌入式系统.北京:清华大学出版社, 2003
[35] Klaus Wehrle. Frank P?hlke Hartmut Ritter Daniel Müller Marc Bechler
[36] The Linux, Networking Architecture. Design and Implementation of Network Protocols in the Linux Kernel Publisher. Prentice Hall Pub Date, 2004, 15
[37] Linux Kernel, Development. Second Edition Publisher. Sams Publishing Pub Date, 2005, 12
[38] Satchell Stephen T. Linux IP协议栈源代码分析.北京:机械工业出版社, 2000
[39]朱畅华,裴昌幸,李建东等.网络测量及其关键技术.西安电子科技大学学报(自然科学版), 2002, 29(6): 32-35
[40]毕经平,吴起,李忠诚. Internet端到端性能监测与分析系统的关键技术研究.计算机辅助设计与图形学学报, 2003, 15(1): 23-27
[41]张宏莉,方滨兴,胡铭曾. Internet测量与分析综述.软件学报, 2003, 14(1): 110-116
[42]现代应用数学手册编委会.概率统计与随机过程卷.清华大学出版社, 2000, 7
[43]张连芳,薛飞,舒炎泰等. CERNET网络业务的自相似性及性能分析.天津大学学报(自然科学与工程技术版), 2000, 33(3): 367-370
[44] Egevang K, Francis P. The IP network address translator (NAT). RFC1631, 1994.
[45]顾兵.XML实用技术教程.清华大学出版社, 2007, 1
[46] Tom Forester. Information Technology Revolution. MIT Press, 1985