基于产品生命周期工程的汽车制造业制造模式研究及其应用
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摘要
当前,经济全球化、信息化浪潮冲击和可持续发展对于我国汽车制造业的制造环境带来了深刻的变化。这使得我国汽车制造企业的制造模式不得不面对这样一系列问题:如何在汽车制造过程中高质量低成本地满足安全、环保、节能的要求;车型如何从引进、模仿发展到自主研发;如何实现品牌化并参与国际竞争;如何引入先进的信息技术及管理理念提升企业的核心竞争能力和可持续发展能力等等。因此,积极主动地研究各种先进的制造战略和制造模式是我国汽车制造企业生存与可持续发展的迫切需求。
     在分析汽车制造企业制造模式的基础上,论文提出了一种基于产品生命周期理论的以汽车产品生命周期工程为主线,以信息化、全球化、绿色化、品牌化等“四化”为主要支持,以时间(Time)、质量(Quality)、成本(Cost)、服务(Service)、资源(Resource)、环境(Environment)六个制造属性为过程目标,以实现经济效益和可持续发展效益的协调优化为最终目标的四层结构的汽车制造企业制造模式(Product life cycle engineering, Informationalization, Globalization, Greenalization, Branding, PIGGB)。该模式主要具有多制造模式集成化、时空维度扩展化、制造目标多维化的特征。
     基于PIGGB制造模式,论文建立了“四化”支持系统,由信息化支持系统、全球化支持系统、绿色化支持系统、品牌化支持系统构成。其中:信息化支持系统通过进化的战略匹配模型进行规划,提出了对应的体系结构,即在网络化环境、标准化系统以及协同办公的支持下,实现汽车产业链商务协同、汽车产业链协同设计、4CP与车间生产信息以及公司ERP、CRM的集成运行;全球化支持系统提供了汽车制造企业进行全球协同设计,全球采购、全球生产,全球销售及服务和全球回收的集成运行架构;绿色化支持系统提出了汽车产品生命周期全过程绿色化运行模式,包括绿色研发设计系统、绿色供应链系统、绿色生产过程系统、绿色销售及服务系统、汽车产品生命终期绿色处理系统,使企业能够尽可能降低资源消耗,减少环境影响;品牌化支持系统揭示了中国汽车制造企业从学习模仿到自主品牌的发展道路的机理,提出了及与之对应的体系结构,包括品牌化策略层以及品牌化执行层。企业在学习与模仿策略过渡到联盟策略,最终实现自主创新策略的策略层支撑下,通过品牌化研究开发与设计、品牌化质量管理与控制、品牌化营销与服务的执行实现品牌化运作。
     上述PIGGB制造模式及其信息化、全球化、品牌化、绿色化等“四化”支持系统在长安汽车公司进行了初步实践,取得了显著的应用效果,为长安汽车公司近几年的跨越式发展作出了重要的贡献,并为我国民族汽车工业的发展提出来了一种系统的参考模式。
Economic globalization, Informationalization trend and sustainable development have brought great changes to the manufacturing environment of Chinese Automotive manufacturers. The situation all mentioned above make Chinese automotive manufacturers have to face following problems, such as how to produce automotive products with high quality and low cost to meet the requirements of safety, environmental protection and energy-saving, how to move from importation and imitation to independent R&D of car models, and how to promote the core competence and the ability of sustainable development with advanced information technology and management concept and expertise. Hence, it is the urgent need for Chinese automotive manufacturers to research on advanced manufacturing strategies and manufacturing modes actively considering of the survival and sustainable development.
     One kind of manufacturing mode named PIGGB (Product life cycle engineering, Informationalization, Globalization, Greenalization, Branding, PIGGB) is proposed in this paper based on the analysis on manufacturing modes of automotive manufacturers. PLCE (Product Life Cycle Engineering, PLCE) is the main line and Informationalization, globalization, Branding and Greenalization systems are the main supports for PIGGB. The six manufacturing specializations of time, quality, cost, service, resource, and environment are the process objective and realizing the optimization of economic benefit and sustainable development benefit is the final objective of PIGGB. PIGGB is featured with combination of multiple manufacturing modes, extension of time and space from cradle to grave, and multiple dimensions of manufacturing targets.
     Four main supporting systems of informationalization supporting system, globalization manufacturing supporting system, branding supporting system and greenalization supporting system are also built in this paper based on PIGGB.
     Informationalization supporting system is planned by evolutionary Strategy Alignment Model(SAM) and its corresponding framework is discussed in this paper. Supported by network environment, standardization system and synergistic Office Automation(OA), it realizes the synergies of business and design in automotive industry. The information from CAD/CAE/CAM/CAPP/PDM, shop floor, ERP and CRM are integrated. Globalization supporting system offers the operational framework of global design, global purchase, global production, global marketing and service, and global recycling. Greenalizaiton supporting system put forward one operational mode in automotive PLCE which consists of green R&D system, green supply chain system, green production system, green marketing and service system and green end life cycle system. Greenalization supporting system can help the automotive manufacturers reduce the resource consumption and environment influence as possible. The mechanism of imitation to innovation for Chinese automotive manufacturers is discovered in the paper. The framework of branding supporting system which is made up of branding strategy layer and branding execution layer is proposed in the following. Namely, Chinese automotive manufacturers can implement branding supporting system through branding R&D, branding quality management and control and branding marketing and service under the support of branding strategy which means the progressive process from imitation, alliance to totally independence.
     PIGGB and four supporting systems including informationalization supporting system, globalization manufacturing supporting system, branding supporting system and greenalization supporting system have been applied in Changan Automotive Manufacturing Enterprise, and the effect is prominent. It makes vitally important contributions to the great-leap-forward development of Changan in recent years and provides one kind of systematic reference mode for the development of Chinese automotive industry.
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