大庆油田有限责任公司企业文化创新研究
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摘要
大庆油田企业文化建设具有悠久的历史，“大庆精神”享誉国内外。在企业内外环境发生重大变化的情况下，大庆油田有限责任公司必须在继承优良传统的基础上，对现有企业文化进行创新，即进行微观再造与重塑。本文以企业文化理论为指导，坚持实事求是的思想，以时代进步为标尺，对大庆油田企业文化现状进行了客观和理性的分析诊断，肯定企业文化的精华，指出不完善因素及改进方向。并从分析企业文化目标模式的概念、内涵、选择入手，对企业文化创新的整体思路作了规划设计，提出了重建企业文化体系的基本构架及实施原则，同时建议以大庆油田有限责任公司改制上市为企业文化变革的转折点和推进时机，进而构筑具有时代特征的充满生机的企业文化，提升企业的核心竞争力，促进大庆油田有限责任公司在今后的市场竞争中阔步前进，实现可持续发展。
The construction of enterprise culture of Daqing oilfield has a long history and "Daqing spirit" is honored home and abroad. Under the circumstances of great environmental changes both inside and outside the enterprise, it is advisable for Daqing Oilfield Company Limited to innovate the existing enterprise culture on the basis of inheriting the excellent traditions: a micro-recreation and reconstruction of it. This paper is guided by the theory of enterprise culture and lays emphasis upon "seeking truth from facts". With a standard of the progress of time, an objective and reasonable diagnosis is conducted about the current culture condition of the company. The cream of the enterprise culture is affirmed with its imperfectness and improvement pointed out. Through analyzing the
concepts, connotation and choice of target model of enterprise culture, there has been set forth a planning design of the whole conception of enterprise culture innovation and a basic pattern and enforcement principles for reconstructing the enterprise culture system. Meanwhile, it is suggested that the change of system and the entry into market of Daqing Oilfield Company Limited be taken as a turning point and a chance of advancement to build up a vigorous enterprise culture of epochal character and increase the core competitiveness of the enterprise. Hence, stimulating the company to stride forward in the coming market competition and realizing the sustainable development.
The construction of enterprise culture of Daqing oilfield has a long history and "Daqing spirit" is honored home and abroad. Under the circumstances of great environmental changes both inside and outside the enterprise, it is advisable for Daqing Oilfield Company Limited to innovate the existing enterprise culture on the basis of inheriting the excellent traditions: a micro-recreation and reconstruction of it. This paper is guided by the theory of enterprise culture and lays emphasis upon "seeking truth from facts". With a standard of the progress of time, an objective and reasonable diagnosis is conducted about the current culture condition of the company. The cream of the enterprise culture is affirmed with its imperfectness and improvement pointed out. Through analyzing the
concepts, connotation and choice of target model of enterprise culture, there has been set forth a planning design of the whole conception of enterprise culture innovation and a basic pattern and enforcement principles for reconstructing the enterprise culture system. Meanwhile, it is suggested that the change of system and the entry into market of Daqing Oilfield Company Limited be taken as a turning point and a chance of advancement to build up a vigorous enterprise culture of epochal character and increase the core competitiveness of the enterprise. Hence, stimulating the company to stride forward in the coming market competition and realizing the sustainable development.
引文
[1]刘光明．企业文化．经济管理出版社，2001
[2]厉以宁．经济学的伦理问题．生活·读书·新知三联出版社，1995
[3]蒋一苇．论社会主义的企业模式．广东经济出版社，1998
[4]张军．话说企业家精神、金融制度与制度创新．上海人民出版社，2001
[5]罗长海．企业文化学．中国人民大学出版社，1999
[6]谢晖．价值重建与规范选择．山东人民出版社，1998
[7]黄志秋．走向文明的中国．中央编译出版社，1997
[8]黄河涛．现代市场的美学冲击．人民出版社，1997
[9]陈惠湘．企业团队修炼． 当代中国出版社，1999
[10]夏伯尧．大公司之梦．当代中国出版社，1999
[11]秦言等．中国经营观念批判．中国计划出版社，1995
[12]刘光明．中外企业文化案例．经济管理出版社，2000
[13]张金成．再造工程．天津人民出版社，1996
[14]杨广慧．投向新视野．人民出版社，1995
[15]王成荣．企业文化．中国广播电视大学出版社，2000
[16]颜建军．海尔中国造．海南出版社，2001
[17]邱宝林．中国石油挑战WTO．石油工业出版，2000
[18]周祖城．企业伦理．天津人民出版社，1996
[19]金德．CI基本原理．中国经济出版社，1996
[20]周文华．大庆实践的哲学思考．黑龙江人民出版社，1995杨
[21]范铁荣．大庆精神概述．黑龙江人民出版社，1990
[22]威廉·大内．Z理论—美国企业界怎样迎接日本的挑战．中国社会科学出版社，1984
[23]彼得·德鲁克．创新和企业家精神．企业管理出版社，1989
[24]约翰·科特．企业文化与经营业绩．华夏出版社，1997
[25]彼得·圣吉．第五项修炼．上海三联书店，1999
[26]帕斯卡尔·阿索斯．日本企业管理艺术．中国科学技术翻译出版社，1984
[27]安德雷亚斯·布霍尔茨．营造名牌的21种模式．中信出版社，1999
[28]Thamesani Hudson. Motion L T. Corporate Identity by Wallyolins. Harvard Business School Press, 1991
[29]John Wiley & Sons. Anosoff. H.I. The New Corporate Strategy. Harvard Business School Press, 1998
[30]E. Michaels, H. Handfield-Jones, and B. Axelrod. The War For Talent. Harvard Business School Press, 2001
[31]R.W. Griffeth and P.W. Hom. Retaining Valued Employees. Sage Publications, 2001
[32]R. M. Kanter. Evolve!: Succeeding in the Digital Culture of Tomorrow. Harvard Business School Press, 2001
[2]厉以宁．经济学的伦理问题．生活·读书·新知三联出版社，1995
[3]蒋一苇．论社会主义的企业模式．广东经济出版社，1998
[4]张军．话说企业家精神、金融制度与制度创新．上海人民出版社，2001
[5]罗长海．企业文化学．中国人民大学出版社，1999
[6]谢晖．价值重建与规范选择．山东人民出版社，1998
[7]黄志秋．走向文明的中国．中央编译出版社，1997
[8]黄河涛．现代市场的美学冲击．人民出版社，1997
[9]陈惠湘．企业团队修炼． 当代中国出版社，1999
[10]夏伯尧．大公司之梦．当代中国出版社，1999
[11]秦言等．中国经营观念批判．中国计划出版社，1995
[12]刘光明．中外企业文化案例．经济管理出版社，2000
[13]张金成．再造工程．天津人民出版社，1996
[14]杨广慧．投向新视野．人民出版社，1995
[15]王成荣．企业文化．中国广播电视大学出版社，2000
[16]颜建军．海尔中国造．海南出版社，2001
[17]邱宝林．中国石油挑战WTO．石油工业出版，2000
[18]周祖城．企业伦理．天津人民出版社，1996
[19]金德．CI基本原理．中国经济出版社，1996
[20]周文华．大庆实践的哲学思考．黑龙江人民出版社，1995杨
[21]范铁荣．大庆精神概述．黑龙江人民出版社，1990
[22]威廉·大内．Z理论—美国企业界怎样迎接日本的挑战．中国社会科学出版社，1984
[23]彼得·德鲁克．创新和企业家精神．企业管理出版社，1989
[24]约翰·科特．企业文化与经营业绩．华夏出版社，1997
[25]彼得·圣吉．第五项修炼．上海三联书店，1999
[26]帕斯卡尔·阿索斯．日本企业管理艺术．中国科学技术翻译出版社，1984
[27]安德雷亚斯·布霍尔茨．营造名牌的21种模式．中信出版社，1999
[28]Thamesani Hudson. Motion L T. Corporate Identity by Wallyolins. Harvard Business School Press, 1991
[29]John Wiley & Sons. Anosoff. H.I. The New Corporate Strategy. Harvard Business School Press, 1998
[30]E. Michaels, H. Handfield-Jones, and B. Axelrod. The War For Talent. Harvard Business School Press, 2001
[31]R.W. Griffeth and P.W. Hom. Retaining Valued Employees. Sage Publications, 2001
[32]R. M. Kanter. Evolve!: Succeeding in the Digital Culture of Tomorrow. Harvard Business School Press, 2001