吉林省玉米深加工产业市场开发战略研究
摘要
随着经济的发展,人们生活水平的提高。食品、医药、造纸等行业对玉米深加工产品的需求从传统单一化向现代多样化、快捷化等方面转变。对玉米深加工产业来说,提出了更高的要求。必须给顾客提供更好的质量、更大的柔性、更多的选择、更高的价值和更低价格的服务。在调整农业经济结构、推进农业现代化进程中、在整个社会和国民经济的迅速发展中,玉米加工业发挥着巨大的作用。众所周知,吉林省是粮食大省,也是我国玉米的主要产地之一。这具备了丰富的资源优势。随着工业化的进程,玉米加工行业在全球渐渐成为新时期的朝阳产业。在外部优势明显的环境下,吉林省玉米深加工产业有了前所未有的发展机遇。
作者站在行业发展的角度深刻分析目前吉林省玉米深加工产业发展趋势以及吉林省玉米深加工产业所处政治场环境、经济环境、国内外主要竞争对手情况。利用二手资料、个人调研等研究方法对吉林省玉米深加工产业市场开发战略提出建议。目的是对生产高附加值的玉米深加工产品重点企业提出建议,使吉林省的玉米资源以及人力资源得到有效的配置;区域产业布局更加合理;吉林省区域经济的可持续发展、区域经济腾飞、使东北老工业基地得以振兴;从而使吉林省国民生产总值达到十一五计划的目标要求。
On the use of corn, the whole experience as a human food, animal feed and industrial raw materials production of three stages. In recent years from U.S. corn deep processing industry's development trend, its size will continue to expand, more advanced technology, more diverse products, further reducing the cost of production, biotechnology will lead to the development of new fields of corn processing. Showing a steady growth, intense competition, production tends to focus on, and gradually form large enterprise groups operating in the trend.
Summing up the world's least developed countries corn deep processing industry developments following characteristics. First, use of renewable resources alternative petrochemical resources strategic shift of resources gradually Luduan Ni and the other is deep processing of corn products market space continuously expand the third is to promote technological innovation to keep corn processing intensive development.
Compared with foreign countries, China's comprehensive utilization of industrial corn is not high, research into high-capacity, the market is not enough efforts to develop long-standing constraints of China's industrial use of corn industrial development of important factors.
As we all know, Jilin Province, is China's corn production up to the provinces.The corn processing industry has unique advantages in resources of raw materials. The corn output of Jilin Province to stay in rural deduction (food and feed, and so on), can be maintained at above 11 million tons. At present, Jilin Province has been completed and all types of corn processing enterprises in 466 (not including feed processing enterprises), of which 20 intensive processing enterprises, over 30 kinds of products (over 3,000 kinds of foreign and domestic over 200 kinds). Corn processing capacity (including feed processing enterprises) in 7.5 million tons, the actual processing of the more than 6 million tons. Processed products are gradually from starch, alcohol, etc. to the early processing of modified starch, starch sugar, bio-feed, biological medicine, amino acids, fiber starch, starch resin and processing of new energy sources, such as a higher technological content of the deep-processed products transition.
In conclusion, Jilin Province corn deep processing industry development at the same time, we also see the imbalance in industrial development, in the following areas there are inadequate. First, depth of product development lags behind, a brand influence of large enterprises less; two years of corn processing has been a long management, lack of unified planning industry, leading to duplication and more serious problem of convergence products; Third, the technical capacity of the production Restrictions on the corn can not be carried out in all directions of the processing and utilization. In short, the provincial forest industry and deep processing of corn at home and abroad compared with the industry there is a big gap. Jilin to the corn processing industry bigger, stronger on the need for us to clearly understand the current political environment in the industrial development of the economic environment, competitors situation. The development of effective market development strategy to achieve our province corn deep processing industry development objectives and requirements.
U.S. corn deep-processing product demand changes have the following characteristics. U.S. deep-processing of maize starch mainly used in the production of sugar (glucose paste), fermented alcohol (alcohol and fuel consumption of alcohol), starch products (including modified starch) and food maize (corn Expanded food, leisure food, etc.). Based on China's Jilin Province, and deep processing of corn products corn starch, corn alcohol, fuel ethanol, corn oil, starch sugar, modified starch, lysine supply and demand studies, we can draw the following conclusions. Currently corn oil market is yet to be broad prospects for development of the huge market of fuel ethanol, xylitol is the market for our province should continue to improve efforts to maintain the market, and starch, too lysine is required for market conditions.
Our province corn processing industry to the development of deep processing of corn from a traditional product concept upgraded to a modern concept of resources, not only with corn feed, consumption of the value of properties, but also the value of the energy value of the properties and fine chemical properties. A correct understanding of the corn processing industry to market development in our province corn deep processing industry of great significance. Jilin corn deep processing industry market strategy for the development of the formulation, is the deep processing of corn products target market to choose and select into the way in pricing and promotional activities.
As corn deep processing of a wide range of products, the company is involved in the industry more. And the different regions of the level of economic development and deep processing of corn on the needs of different products are not the same. I suggest that in accordance with the different geographical to select different target market. Starch products, alcohol products, corn oil products market. Once the target market, it is also necessary to market the product positioning, that is, the products to selected target markets occupy any position. Market access for different products could be taken different ways. The starch products can be taken reverse pricing; for alcohol products in the ethanol fuel can be taken differential pricing; meter oil products could be taken feelings value pricing. Brand-building through the introduction of maize in Jilin Province to increase market competitiveness. By forming brand, promote a brand, improving quality, and other means to improve product visibility and market share, thereby enhancing Jilin Province, deep processing of corn products market competitiveness.
Jilin corn deep processing industry market strategy is the smooth implementation of corn processing industry an important part of healthy development, the Government of the key enterprises in our province and support each other to achieve this goal.
作者站在行业发展的角度深刻分析目前吉林省玉米深加工产业发展趋势以及吉林省玉米深加工产业所处政治场环境、经济环境、国内外主要竞争对手情况。利用二手资料、个人调研等研究方法对吉林省玉米深加工产业市场开发战略提出建议。目的是对生产高附加值的玉米深加工产品重点企业提出建议,使吉林省的玉米资源以及人力资源得到有效的配置;区域产业布局更加合理;吉林省区域经济的可持续发展、区域经济腾飞、使东北老工业基地得以振兴;从而使吉林省国民生产总值达到十一五计划的目标要求。
On the use of corn, the whole experience as a human food, animal feed and industrial raw materials production of three stages. In recent years from U.S. corn deep processing industry's development trend, its size will continue to expand, more advanced technology, more diverse products, further reducing the cost of production, biotechnology will lead to the development of new fields of corn processing. Showing a steady growth, intense competition, production tends to focus on, and gradually form large enterprise groups operating in the trend.
Summing up the world's least developed countries corn deep processing industry developments following characteristics. First, use of renewable resources alternative petrochemical resources strategic shift of resources gradually Luduan Ni and the other is deep processing of corn products market space continuously expand the third is to promote technological innovation to keep corn processing intensive development.
Compared with foreign countries, China's comprehensive utilization of industrial corn is not high, research into high-capacity, the market is not enough efforts to develop long-standing constraints of China's industrial use of corn industrial development of important factors.
As we all know, Jilin Province, is China's corn production up to the provinces.The corn processing industry has unique advantages in resources of raw materials. The corn output of Jilin Province to stay in rural deduction (food and feed, and so on), can be maintained at above 11 million tons. At present, Jilin Province has been completed and all types of corn processing enterprises in 466 (not including feed processing enterprises), of which 20 intensive processing enterprises, over 30 kinds of products (over 3,000 kinds of foreign and domestic over 200 kinds). Corn processing capacity (including feed processing enterprises) in 7.5 million tons, the actual processing of the more than 6 million tons. Processed products are gradually from starch, alcohol, etc. to the early processing of modified starch, starch sugar, bio-feed, biological medicine, amino acids, fiber starch, starch resin and processing of new energy sources, such as a higher technological content of the deep-processed products transition.
In conclusion, Jilin Province corn deep processing industry development at the same time, we also see the imbalance in industrial development, in the following areas there are inadequate. First, depth of product development lags behind, a brand influence of large enterprises less; two years of corn processing has been a long management, lack of unified planning industry, leading to duplication and more serious problem of convergence products; Third, the technical capacity of the production Restrictions on the corn can not be carried out in all directions of the processing and utilization. In short, the provincial forest industry and deep processing of corn at home and abroad compared with the industry there is a big gap. Jilin to the corn processing industry bigger, stronger on the need for us to clearly understand the current political environment in the industrial development of the economic environment, competitors situation. The development of effective market development strategy to achieve our province corn deep processing industry development objectives and requirements.
U.S. corn deep-processing product demand changes have the following characteristics. U.S. deep-processing of maize starch mainly used in the production of sugar (glucose paste), fermented alcohol (alcohol and fuel consumption of alcohol), starch products (including modified starch) and food maize (corn Expanded food, leisure food, etc.). Based on China's Jilin Province, and deep processing of corn products corn starch, corn alcohol, fuel ethanol, corn oil, starch sugar, modified starch, lysine supply and demand studies, we can draw the following conclusions. Currently corn oil market is yet to be broad prospects for development of the huge market of fuel ethanol, xylitol is the market for our province should continue to improve efforts to maintain the market, and starch, too lysine is required for market conditions.
Our province corn processing industry to the development of deep processing of corn from a traditional product concept upgraded to a modern concept of resources, not only with corn feed, consumption of the value of properties, but also the value of the energy value of the properties and fine chemical properties. A correct understanding of the corn processing industry to market development in our province corn deep processing industry of great significance. Jilin corn deep processing industry market strategy for the development of the formulation, is the deep processing of corn products target market to choose and select into the way in pricing and promotional activities.
As corn deep processing of a wide range of products, the company is involved in the industry more. And the different regions of the level of economic development and deep processing of corn on the needs of different products are not the same. I suggest that in accordance with the different geographical to select different target market. Starch products, alcohol products, corn oil products market. Once the target market, it is also necessary to market the product positioning, that is, the products to selected target markets occupy any position. Market access for different products could be taken different ways. The starch products can be taken reverse pricing; for alcohol products in the ethanol fuel can be taken differential pricing; meter oil products could be taken feelings value pricing. Brand-building through the introduction of maize in Jilin Province to increase market competitiveness. By forming brand, promote a brand, improving quality, and other means to improve product visibility and market share, thereby enhancing Jilin Province, deep processing of corn products market competitiveness.
Jilin corn deep processing industry market strategy is the smooth implementation of corn processing industry an important part of healthy development, the Government of the key enterprises in our province and support each other to achieve this goal.
引文
[1]中国食品产业网《 2006年～2016年全国食品行业科技发展纲要建议》,2007 年 4 月.
[2] 祁永红等编著《青贮玉米的生产、贮存及营养调配技术》[专著],哈尔滨,黑龙江科学技术出版社.
[3] 尤新编著《玉米深加工技术》 [专著]2 版,中国轻工业出版社, 2008。
[4] 中国农业科学院科技情报所编译,《美国玉米研究和育种者手册》[专著],北京,中国农业科学院科技情报所.
[5] 龙振永著,汤洁指导《吉林省玉米加工产业发展战略环境评价研究》[博士论文],2005 年
[6] 杜连起编著《特种玉米加工技术》 [专著],北京,金盾出版社, 2002.
[7] 中国国家统计局.《2004 年中国统计年鉴》[M],北京:中国统计出版社,2004 年 9 月.
[8] 唐汝新编《玉米的加工与利用》[专著],合肥,安徽科学技术出版社,1988.8.
[9] 李梦琴,张剑编著《玉米深加工技术》[专著]. 郑州,中原农民出版社, 2006.
[10] 李维岳等主编《吉林玉米》[专著],长春,吉林科学技术出版社,2000.
[11] 刘志澄主编《中国农业科技之研究》 [专著],北京,中国农业科技出版社,1992.
[12] 秦占学主编,吉林省企业调查队,吉林省经济贸易委员会编《腾飞的吉林企业集团》[专著],北京,中国统计出版社, 2002.
[13] (美)里克·卡什(Rick Kash),音正权译《供需新规则》[专著],沈阳,辽宁教育出版社,北京,中信出版社, 2003.
[19] 刘亚伟主编《淀粉生产及其深加工技术》[专著],北京,中国轻工业出版社, 2001.
[20] 商业部石油局编《酒精代汽车燃料》 [专著],北京,轻工业出版社, 1959.
[21] 田仁林著《谷类油脂》[专著],北京,科学出版社,1983.
[22] 尤新主编《淀粉糖品生产与应用手册》[专著],北京,中国轻工业出版社, 1997
[23] 马晓建,李洪亮,刘利平等编著《燃料乙醇生产与应用技术》[专著],北京,化学工业出版社, 2007.
[24] (美)沃兹堡(Wurzburg,O.B.)主编《变性淀粉的性能与应用》[专著],沈言行,周永元译-- 北京,纺织工业出版社,1989.12.
[25] 张力田编著《淀粉糖》[专著],2 版(修订版),北京,中国轻工业出版社,1998.
[26] 雷爱祖编著《营养珍品 L-赖氨酸》[专著],北京,轻工业出版社, 1984.
[27] (美)胡佛等主编,万志强等译《美国企业 500 家》[专著],沈阳,东北大学出版社, 1993.10.
[28] (苏)杰缅丘诺克(Деменчонок,Э.В.)著《当代美国的技术流治论思潮》[专著],赵国琦等译,沈阳,辽宁人民出版社, 1988.1.
[29] 秦占学主编,国家统计局吉林省企业调查队编《吉林企业统计年鉴》2004[专著],北京,中国统计出版社, 2004.
[30] 郑兴业主编《山东企业技术中心》[专著]自主创新之路,济南,山东画报出版社, 2007.
[31] 宋志申,李建生主编,山东省统计局,山东省经济贸易委员会编《山东企业年鉴》2005[专著], 北京,中国财政经济出版社, 2005.
[32] 许洪林主编《吉林企业效能监察理论与实践》 [专著],长春,吉林人民出版社, 1997.
[33] 智恒平主编《化工安全与环保》[专著],北京,化学工业出版社, 2008.
[34] 马绝尘 编著《本土市场营销》,北京 企业管理出版社.
[35] 许洪林主编《吉林企业效能监察理论与实践》[专著],长春,吉林人民出版社, 1997.
[36]马克·E·Peli M.Parry/著 李屹松/译《strategic Marketing Management》,北京,中国财政经济出版社,2003.
[38] 王莹,韩兴宇,张霄洁,绿色营销新论《市场营销》,长春,2005(5)
[39] 刘吉昆编著《产品价值分析》[专著],哈尔滨,黑龙江科学技术出版社, 1997.
[40] 理查德·M·S·威尔逊著《战略市场营销管理》,北京,电子工业出版社.
[14]KalkaC,Masuda H, Takahashi T,et al. Circ Res, 2000,86: 1198～1202 .
[15]Hang XC,Quesada MA,Mathies RA. Anal Chem, 1999,64: 2149～2154.
[16]IMF, World Economic Outlook,October,2007.
[17]Ueki T,Kaneda Y,Fujimoto J,et al. Nat Med,1999,5:226～230.
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[2] 祁永红等编著《青贮玉米的生产、贮存及营养调配技术》[专著],哈尔滨,黑龙江科学技术出版社.
[3] 尤新编著《玉米深加工技术》 [专著]2 版,中国轻工业出版社, 2008。
[4] 中国农业科学院科技情报所编译,《美国玉米研究和育种者手册》[专著],北京,中国农业科学院科技情报所.
[5] 龙振永著,汤洁指导《吉林省玉米加工产业发展战略环境评价研究》[博士论文],2005 年
[6] 杜连起编著《特种玉米加工技术》 [专著],北京,金盾出版社, 2002.
[7] 中国国家统计局.《2004 年中国统计年鉴》[M],北京:中国统计出版社,2004 年 9 月.
[8] 唐汝新编《玉米的加工与利用》[专著],合肥,安徽科学技术出版社,1988.8.
[9] 李梦琴,张剑编著《玉米深加工技术》[专著]. 郑州,中原农民出版社, 2006.
[10] 李维岳等主编《吉林玉米》[专著],长春,吉林科学技术出版社,2000.
[11] 刘志澄主编《中国农业科技之研究》 [专著],北京,中国农业科技出版社,1992.
[12] 秦占学主编,吉林省企业调查队,吉林省经济贸易委员会编《腾飞的吉林企业集团》[专著],北京,中国统计出版社, 2002.
[13] (美)里克·卡什(Rick Kash),音正权译《供需新规则》[专著],沈阳,辽宁教育出版社,北京,中信出版社, 2003.
[19] 刘亚伟主编《淀粉生产及其深加工技术》[专著],北京,中国轻工业出版社, 2001.
[20] 商业部石油局编《酒精代汽车燃料》 [专著],北京,轻工业出版社, 1959.
[21] 田仁林著《谷类油脂》[专著],北京,科学出版社,1983.
[22] 尤新主编《淀粉糖品生产与应用手册》[专著],北京,中国轻工业出版社, 1997
[23] 马晓建,李洪亮,刘利平等编著《燃料乙醇生产与应用技术》[专著],北京,化学工业出版社, 2007.
[24] (美)沃兹堡(Wurzburg,O.B.)主编《变性淀粉的性能与应用》[专著],沈言行,周永元译-- 北京,纺织工业出版社,1989.12.
[25] 张力田编著《淀粉糖》[专著],2 版(修订版),北京,中国轻工业出版社,1998.
[26] 雷爱祖编著《营养珍品 L-赖氨酸》[专著],北京,轻工业出版社, 1984.
[27] (美)胡佛等主编,万志强等译《美国企业 500 家》[专著],沈阳,东北大学出版社, 1993.10.
[28] (苏)杰缅丘诺克(Деменчонок,Э.В.)著《当代美国的技术流治论思潮》[专著],赵国琦等译,沈阳,辽宁人民出版社, 1988.1.
[29] 秦占学主编,国家统计局吉林省企业调查队编《吉林企业统计年鉴》2004[专著],北京,中国统计出版社, 2004.
[30] 郑兴业主编《山东企业技术中心》[专著]自主创新之路,济南,山东画报出版社, 2007.
[31] 宋志申,李建生主编,山东省统计局,山东省经济贸易委员会编《山东企业年鉴》2005[专著], 北京,中国财政经济出版社, 2005.
[32] 许洪林主编《吉林企业效能监察理论与实践》 [专著],长春,吉林人民出版社, 1997.
[33] 智恒平主编《化工安全与环保》[专著],北京,化学工业出版社, 2008.
[34] 马绝尘 编著《本土市场营销》,北京 企业管理出版社.
[35] 许洪林主编《吉林企业效能监察理论与实践》[专著],长春,吉林人民出版社, 1997.
[36]马克·E·Peli M.Parry/著 李屹松/译《strategic Marketing Management》,北京,中国财政经济出版社,2003.
[38] 王莹,韩兴宇,张霄洁,绿色营销新论《市场营销》,长春,2005(5)
[39] 刘吉昆编著《产品价值分析》[专著],哈尔滨,黑龙江科学技术出版社, 1997.
[40] 理查德·M·S·威尔逊著《战略市场营销管理》,北京,电子工业出版社.
[14]KalkaC,Masuda H, Takahashi T,et al. Circ Res, 2000,86: 1198～1202 .
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