跨界搜索对企业绩效的影响机制研究
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摘要
本文从组织搜索的视角对中国本土企业的竞争优势来源进行了深入的探讨,指出跨界搜索是企业获得异质性知识的重要方式,并通过对187家中国本土企业的实证研究证实了跨界搜索对企业绩效的正向影响以及创新的中介作用,对现有企业竞争优势理论、组织搜索理论以及创新理论进行了有益的深化与拓展。
     在现有研究基础上,本文对跨界搜索的概念框架进行了深化与拓展,从类型上区分了技术知识跨界搜索与市场知识跨界搜索,从维度上区分了认知维度跨界搜索与地域维度跨界搜索,进而揭示了不同类型、不同维度跨界搜索对企业绩效的不同贡献。结果证实,认知维度技术知识跨界搜索、地域维度技术知识跨界搜索、认知维度市场知识跨界搜索、地域维度市场知识跨界搜索均能对企业绩效产生正向影响。结果还发现,与认知维度技术知识跨界搜索相比,地域维度技术知识跨界搜索对企业绩效有更大的正向影响;与地域维度市场知识跨界搜索相比,认知维度市场知识跨界搜索对企业绩效有更大的正向影响。
     本文进一步从创新的视角深化了对跨界搜索与企业绩效关系的理论探索,构建了“跨界搜索-创新-企业绩效”理论模型。企业的跨界搜索通过改变企业所拥有的异质性知识的数量与质量促进了企业的创新,进而促进了企业竞争优势的形成。与现有研究不同的是,本研究同时考虑了技术创新与商业模式创新在跨界搜索影响企业绩效过程中的作用。实证研究结果证实了技术创新、商业模式创新在技术知识跨界搜索、市场知识跨界搜索影响企业绩效过程中的中介作用。结果还发现,在科技驱动型产业,技术创新对企业绩效的贡献更大,商业模式创新对技术创新有正向促进作用;在经验驱动型产业,商业模式创新对企业绩效的贡献更大,技术创新对商业模式创新有正向促进作用,需求不确定性在技术创新与企业绩效关系中起显著的调节作用。
     本文还对影响中国本土企业跨界搜索的组织内外部环境进行了探索,识别出了行业成长性、行业价值链可分性、行业对外开放度、企业吸收能力、企业冗余资源五大主要影响因素。实证研究结果发现,无论是认知维度还是地域维度的技术知识跨界搜索均受到企业吸收能力的正向影响,认知维度技术知识跨界搜索还受到行业成长性的正向影响,地域维度技术知识跨界搜索还受到行业价值链可分性、企业冗余资源的正向影响。无论是认知维度还是地域维度的市场知识跨界搜索均受到行业价值链可分性、企业吸收能力、企业冗余资源的正向影响,认知维度市场知识跨界搜索还受到行业对外开放度的负向影响。
This dissertation explores the sources of Chinese local firms' competitive advantages from the theoretical perspective of organizational search, and proposes that boundary-spanning search is an important way to attain heterogeneous knowledge. By the empirical support of survey data on 187 Chinese local firms, the positive relationship between boundary-spanning search and firm performance, as well as the mediating role of innovation, is proved, deepening and extending our existing understanding of organizational search, innovation and competitive advantage.
     First of all, building on existing studies, this dissertation deepens and expands the conceptual framework of boundary-spanning search by distinguishing boundary-spanning search of technological knowledge and boundary-spanning search of market knowledge, and by distinguishing cognitive dimension of boundary-spanning search and geographical dimension of boundary-spanning search. The different contributions made by those types and dimensions of boundary-spanning search to firm performance are further revealed. The empirical results confirmed that the cognitive boundary-spanning search of technological knowledge, the geographical boundary-spanning search of technological knowledge, the cognitive boundary-spanning search of market knowledge, the geographical boundary-spanning search of market knowledge all have significant positive impacts on firm performance. The findings also exhibit that, the geographical boundary-spanning search of technological knowledge has a greater positive effect on firm performance than the cognitive boundary-spanning search of technological knowledge, while the geographical boundary-spanning search of market knowledge has a less positive effect on firm performance than the cognitive boundary-spanning search of market knowledge.
     Secondly, this dissertation further deepens the understanding of the relationship between boundary-spanning search and firm performance by exemplifying the mediating role of innovation, and theoretically builds a "boundary-spanning search - innovation - firm performance" model: boundary-spanning search advance the firm's innovation by changing the quantity and quality of its own heterogeneous knowledge elements, thereby promoting the formation of competitive advantage. Different from extant research, this study simultaneously took into account the technological innovation and business model innovation to open out the "boundary-spanning search - firm performance" link. Empirical results confirmed the mediating role of technological innovation and business model innovation within the process that boundary-spanning search of technological knowledge and boundary-spanning search of market knowledge make impact on firm performance. Moreover, this empirical study finds that in STI-mode industries, technological innovation makes a greater contribution to firm performance than business model innovation, which has a positive role in promoting technological innovation. In DUI-mode industries, business model innovation makes a greater contribution to firm performance than technological innovation, which has a positive role in promoting business model innovation. Furthermore, demand uncertainty plays a significant moderating role in the relationship between technological innovation and firm performance in DUI-mode industries.
     Thirdly, this dissertation explores the antecedents of boundary-spanning search of Chinese local firms, and identifies five important factors in both the industry level and the firm level: market growth, value chain divisibility, market openness, absorptive capacity and slack resources. Empirical results show that, both the cognitive boundary-spanning search and the geographical boundary-spanning search of technological knowledge are affected by absorptive capacity, the cognitive boundary-spanning search of technological knowledge is influenced by market growth, and the geographical boundary-spanning search of technological knowledge is affected by value chain divisibility and slack resources. Both the cognitive boundary-spanning search and geographical boundary-spanning search of market knowledge are positively influenced by value chain divisibility, absorptive capacity and slack resources. Besides, cognitive boundary-spanning search of market knowledge is negatively influenced by the degree of market opening.
引文
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