论孔子学院的文化传播
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摘要
从2004年全球第一所孔子学院在首尔挂牌至今,随着中国国力的日渐强大以及“汉语热”的持续升温,孔子学院在汉语以及汉语文化推广上发挥着愈加强大的力量。目前所收集到的有关孔子学院的论文著作,大多专注于其师资的培训,教学手段以及具体的教学内容。实际上,孔子学院的语言教学,重点在汉语的推广,核心在于文化的传播,由于文化本身的复杂性,在传播的过程中必然伴随一系列特殊的问题。本文从文化传播的视角出发,运用理论探讨、实践观察、对比分析等方法,探讨了孔子学院的基本概念、设立背景以及其在文化传播中的特征,着重分析了孔子学院的受众、传播方式以及传播理念并在对孔子学院现阶段的优劣分析中提出对孔子学院文化传播的策略构思。
The first Conficius Institue was set up in Korea in2004. As the Chinese-learning is becoming more and more popular, the Confucius Institue is now playing quite a big role in spreading Chinese culture. From what we have collected about the study on the Confucius Institue, we find that most of them focus on the traing of the teachers, the teaching technique and the teaching contents. But as a matter of fact, the languge teaching should attach more importance to the diffusion of the culture. Due to the complexity of which, the process of the diffusion will be difficult to deal with. The study was made from the perspective of the culture diffusion to analyse the concept of the Confucius Institue, the founding background and the characteristic of the diffusion, especially of the learners, the diffusion mode and the diffusion idea. The superiority and inferiority of the Conficius Institue have also been discussed in order to put foward a good diffusion strategy of it.
The first Conficius Institue was set up in Korea in2004. As the Chinese-learning is becoming more and more popular, the Confucius Institue is now playing quite a big role in spreading Chinese culture. From what we have collected about the study on the Confucius Institue, we find that most of them focus on the traing of the teachers, the teaching technique and the teaching contents. But as a matter of fact, the languge teaching should attach more importance to the diffusion of the culture. Due to the complexity of which, the process of the diffusion will be difficult to deal with. The study was made from the perspective of the culture diffusion to analyse the concept of the Confucius Institue, the founding background and the characteristic of the diffusion, especially of the learners, the diffusion mode and the diffusion idea. The superiority and inferiority of the Conficius Institue have also been discussed in order to put foward a good diffusion strategy of it.
引文
1单波,跨文化交际的问题与可能性[M],湖北,武汉大学出版社,2010年,第101页
2单波,跨文化交际的问题与可能性[M],湖北,武汉大学出版社,2010年,第103页
1查尔斯·泰勒,承认的政治[A],陈燕谷,汪晖主编：文化与公共性[C],北京,生活·读书·新知三联书店,2005年3月
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[2]单波.跨文化交际的问题与可能性[M].湖北.武汉大学出版社.
[3]郭庆光.传播学教程.中国人民大学出版社.
[4]鲁苓.视野融合：跨文化语境中的阐述与对话,社会科学文献出版社.2004.
[5]陈刚华.从文化传播角度看孔子学院的意义,学术论坛,2008.
[6]常冬.跨文化传播的困境与可能——以孔子学院在全球的发展为例,2010.
[7]马洪骏.对外汉语教学中的文化传播研究.2007.
[8]方汉文.比较文化学.广西师范大学出版社.2003.
[9]吴友富.对外文化传播与中国国家形象塑造.国际观察.2009.
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[12]吴英成.汉语国际传播：新加坡视角.商务印书馆.2010.
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2单波,跨文化交际的问题与可能性[M],湖北,武汉大学出版社,2010年,第103页
1查尔斯·泰勒,承认的政治[A],陈燕谷,汪晖主编：文化与公共性[C],北京,生活·读书·新知三联书店,2005年3月
[1]查尔斯·泰勒.承认的政治[A].陈燕谷.汪晖主编：文化与公共性[C].北京.生活·读书·新知三联书店.2005年3月.
[2]单波.跨文化交际的问题与可能性[M].湖北.武汉大学出版社.
[3]郭庆光.传播学教程.中国人民大学出版社.
[4]鲁苓.视野融合：跨文化语境中的阐述与对话,社会科学文献出版社.2004.
[5]陈刚华.从文化传播角度看孔子学院的意义,学术论坛,2008.
[6]常冬.跨文化传播的困境与可能——以孔子学院在全球的发展为例,2010.
[7]马洪骏.对外汉语教学中的文化传播研究.2007.
[8]方汉文.比较文化学.广西师范大学出版社.2003.
[9]吴友富.对外文化传播与中国国家形象塑造.国际观察.2009.
[10]章新胜.加强汉语的国际传播促进多样文化的共同发展[J].求是.2005.
[11]司马云杰.文化社会学[M].山西教育出版社.2007.
[12]吴英成.汉语国际传播：新加坡视角.商务印书馆.2010.
[13]周聿峨.东南亚华文教育.暨南大学出版社.1995.