大学校园商业空间环境研究
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摘要
跨入21世纪,我国的高等教育事业进入了蓬勃发展期。大学院校的后勤管理逐渐步入社会化,校园商业也在逐步进入市场机制。越来越多的娱乐、消费设施走进了校园,一改往日那种商业设施简单,经营范围单调的状态,形成现有的独特商业空间以及特定的消费群体。与过去相比,现在的大学校园商业经营范围、品种都有很大的变化,商业设施在校园分布的密度也有了很大程度的递增。
本篇论文以大学校园的商业空间环境为主要研究对象,通过对北京、天津、太原各大学的校园商业空间环境的实地调查,资料收集;对当今大学生的消费理念、消费行为、消费结构、消费方式的分析;对当前大学校园商业空间的规划布局、外观设计、购物空间以及校园周边商业空间存在的主要问题的分析总结;结合现有的国内外校园商业空间的实例,运用大学校园规划建设的相关理论,提出一些关于合理规划校园商业空间环境的建议和措施。
全文共分为七章。第一章是绪论部分。对课题的研究背景,问题的提出,研究的意义及目的,研究的主要内容,研究的主要工作和方法,以及国外大学校园商业设施的建设情况作了介绍;第二章对大学校园空间环境的发展变化以及校园商业的形成做了论述。通过对国内外高校发展历程的简要概括,了解大学校园空间的发展历程,同时对校园商业的形成进行了概述,总结了校园商业形成过程和校园商业的特点;第三章是大学校园商业空间环境的概述。对大学校园商业空间进行了定义,并对商业的类别和构成形态进行了论述和分析。在此基础上,结合调查问卷对大学消费群体的行为特点进行了分析,明确了决定大学商业特点的是大学生消费群体。通过对这个消费群体的研究,可以了解高校师生实际的消费结构、消费心理、消费习惯和态度等等方面的特点;第四章是对大学校园商业空间现状的调查与分析,属于本论文的高潮部分。通过对校园商业空间与校园整体布局的关系的分析论述,以及对商业的经营模式、商业空间现存问题以及设计上的缺陷的调研分析,为下一步大学校园商业空间的规划设计提供一些现实依据;第五章就现在大学校园商业空间存在的问题提出一些建议和解决方法。在大学校园商业空间规划设计方面,结合校园规划的相关理论,提出了商业空间的合理规划布置的一些建议,从管理制度、经营模式和空间形态三个方面探讨了关于促进大学校园商业空间发展的问题,为我国蓬勃发展的大学校园商业空间的规划设计提供一些相关的参考依据;第六章谈的是大学校园商业空间环境的未来发展趋势,分析了现代高等教育观念的转变,我国大学校园发展的功能要求,大学商业空间的发展趋势以及大学城未来的发展;第七章是全文总结。
Strided in the 21st century, our country's higher education enterprise entered the vigorous period. The universities' logistic management marches into the socialization gradually, the campus trade is also entering the market mechanism gradually. More and more entertainment and expended facilities enter the campus, as soon as which changed the simple kind of commercial facilities in former days, and changed the monotonous condition, formed the unique commercial space, as well as specific consumer groups. Compared with the past, now the scope and variety of the university campus business had a very change , the commercial facilities also had the very great degree increasing in the campus distributed density.
This paper takes the campuses of the University of commercial space environment as the main research object, as while as ,puts some advice ,though the survey of the campus of the University of the commercial space environment ,for example the fields of Beijing, Tianjin, Taiyuan, and so on; analysising the today's Students' consumption concept, consumer behaviour, the consumption structure, the mode of consumption; analyzing and summarizing the main problems of university campus that the current commercial space planning , shopping space, commercial space surrounding the campus; with the existing domestic and international examples of commercial space, using the theories of university campus planning and construction of the relevant.
The full text is divided into seven chapters. first chapter is the part of introduction. It introduced the main work and study methods: the background of the research projects, the main contents of the proposed study on the significance and purpose of a university campus building commercial facilities, The second chapter discussed the space environment on university campuses, as well as the development and changes in the formation of the campus business. Through the development of the colleges and universities at home and abroad summarized,the writer understand the development of e campuses space, at the same time , outlinning the formation of the campus business, summing up the campus business formation and the characteristics of the campus business. Chapter 3 is a summary of commercial space environment of the University campus . the commercial space of university campus was definitioned, and the type of commercial morphology and composition are discussed and analyzed. On this basis, the characteristics of university groups behavior were analyzed with consumer surveys. Consumer groups of university students is the major factor,which formed the University of commercial characteristics. Thorgh the study on Consumer groups, we can understand College students' and teachers' about the actual consumption structure, consumer psychology, consumer habits and attitudes of the characteristics etc.; Chapter 4 is the climax of this paper,surveying and analysising commercial space of university campus, as well as, on the for the next university campus planning and design of commercial space to ,it provided some basis of reality,by analysising the relationship between commercial space on the campus and campus overall layout, studying on the existing problems and design flaws of the mode of operation of the business and commercial space. Chapter 5 gives some relevant recommendations and solutions on university campuses commercial space. Some reasonable advices were put out about commercial space layout plannmg whith the relevant theory in the university campus planning and design, the three problems abouthow to promote the development of commercial space of university campuses were discussed from the management system, business model and spatial patteras. Provide some relevant reference on China's vigorous development of the university campus planning and design of commercial space Chapter 6 focused on the trend of the future development of environment of the University commercial space; analysising the changes of the concept of a modern higher education,the requirements of China's development of the university campus functional, the trend of the university of commercial space, as well as the development of University City; Chapter VII is the full text of summing up.
本篇论文以大学校园的商业空间环境为主要研究对象,通过对北京、天津、太原各大学的校园商业空间环境的实地调查,资料收集;对当今大学生的消费理念、消费行为、消费结构、消费方式的分析;对当前大学校园商业空间的规划布局、外观设计、购物空间以及校园周边商业空间存在的主要问题的分析总结;结合现有的国内外校园商业空间的实例,运用大学校园规划建设的相关理论,提出一些关于合理规划校园商业空间环境的建议和措施。
全文共分为七章。第一章是绪论部分。对课题的研究背景,问题的提出,研究的意义及目的,研究的主要内容,研究的主要工作和方法,以及国外大学校园商业设施的建设情况作了介绍;第二章对大学校园空间环境的发展变化以及校园商业的形成做了论述。通过对国内外高校发展历程的简要概括,了解大学校园空间的发展历程,同时对校园商业的形成进行了概述,总结了校园商业形成过程和校园商业的特点;第三章是大学校园商业空间环境的概述。对大学校园商业空间进行了定义,并对商业的类别和构成形态进行了论述和分析。在此基础上,结合调查问卷对大学消费群体的行为特点进行了分析,明确了决定大学商业特点的是大学生消费群体。通过对这个消费群体的研究,可以了解高校师生实际的消费结构、消费心理、消费习惯和态度等等方面的特点;第四章是对大学校园商业空间现状的调查与分析,属于本论文的高潮部分。通过对校园商业空间与校园整体布局的关系的分析论述,以及对商业的经营模式、商业空间现存问题以及设计上的缺陷的调研分析,为下一步大学校园商业空间的规划设计提供一些现实依据;第五章就现在大学校园商业空间存在的问题提出一些建议和解决方法。在大学校园商业空间规划设计方面,结合校园规划的相关理论,提出了商业空间的合理规划布置的一些建议,从管理制度、经营模式和空间形态三个方面探讨了关于促进大学校园商业空间发展的问题,为我国蓬勃发展的大学校园商业空间的规划设计提供一些相关的参考依据;第六章谈的是大学校园商业空间环境的未来发展趋势,分析了现代高等教育观念的转变,我国大学校园发展的功能要求,大学商业空间的发展趋势以及大学城未来的发展;第七章是全文总结。
Strided in the 21st century, our country's higher education enterprise entered the vigorous period. The universities' logistic management marches into the socialization gradually, the campus trade is also entering the market mechanism gradually. More and more entertainment and expended facilities enter the campus, as soon as which changed the simple kind of commercial facilities in former days, and changed the monotonous condition, formed the unique commercial space, as well as specific consumer groups. Compared with the past, now the scope and variety of the university campus business had a very change , the commercial facilities also had the very great degree increasing in the campus distributed density.
This paper takes the campuses of the University of commercial space environment as the main research object, as while as ,puts some advice ,though the survey of the campus of the University of the commercial space environment ,for example the fields of Beijing, Tianjin, Taiyuan, and so on; analysising the today's Students' consumption concept, consumer behaviour, the consumption structure, the mode of consumption; analyzing and summarizing the main problems of university campus that the current commercial space planning , shopping space, commercial space surrounding the campus; with the existing domestic and international examples of commercial space, using the theories of university campus planning and construction of the relevant.
The full text is divided into seven chapters. first chapter is the part of introduction. It introduced the main work and study methods: the background of the research projects, the main contents of the proposed study on the significance and purpose of a university campus building commercial facilities, The second chapter discussed the space environment on university campuses, as well as the development and changes in the formation of the campus business. Through the development of the colleges and universities at home and abroad summarized,the writer understand the development of e campuses space, at the same time , outlinning the formation of the campus business, summing up the campus business formation and the characteristics of the campus business. Chapter 3 is a summary of commercial space environment of the University campus . the commercial space of university campus was definitioned, and the type of commercial morphology and composition are discussed and analyzed. On this basis, the characteristics of university groups behavior were analyzed with consumer surveys. Consumer groups of university students is the major factor,which formed the University of commercial characteristics. Thorgh the study on Consumer groups, we can understand College students' and teachers' about the actual consumption structure, consumer psychology, consumer habits and attitudes of the characteristics etc.; Chapter 4 is the climax of this paper,surveying and analysising commercial space of university campus, as well as, on the for the next university campus planning and design of commercial space to ,it provided some basis of reality,by analysising the relationship between commercial space on the campus and campus overall layout, studying on the existing problems and design flaws of the mode of operation of the business and commercial space. Chapter 5 gives some relevant recommendations and solutions on university campuses commercial space. Some reasonable advices were put out about commercial space layout plannmg whith the relevant theory in the university campus planning and design, the three problems abouthow to promote the development of commercial space of university campuses were discussed from the management system, business model and spatial patteras. Provide some relevant reference on China's vigorous development of the university campus planning and design of commercial space Chapter 6 focused on the trend of the future development of environment of the University commercial space; analysising the changes of the concept of a modern higher education,the requirements of China's development of the university campus functional, the trend of the university of commercial space, as well as the development of University City; Chapter VII is the full text of summing up.
引文
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[3]国内各大高校网站
[4]常健,陈丽敏,大学“隐形校园”商业空间研究,华中建筑,2005,23,53-54
[5]欧克男,高校校园外部空间设计研究,硕士论文,上海,东南大学,2005,25-26
[6]罗念安,高校校园商业空间的设计与研究,硕士论文,西安,西安建筑科技大学,2004
[7]涂惠君,大学校园整体设计—规划·景观·建筑,北京,中国建筑工业出版社,2006,151
[8]陈丽敏,新型大学城商业空间规划研究,硕士论文,武汉,武汉理工大学,2005,
[9]郭奉元,大学生消费现状实证分析,市场与人口分析,2002,3,12-15
[10]建筑设计资料集3(第二版),中国建筑工业出版社,1994,199
[11]张婧,大型商业建筑公共空问设计研究,硕士论文,上海,同济大学,2007,32-34
[12]姜辉,孙磊磊,万正砀等,大学校园群体,南京,东南大学出版社,2006,35-187
[13]高冀生,中国高校校园规划的思考与再认识,世界建筑,2004,9,11-15
[14]张蕾,岳麓山大学城校园商业空间形态研究,硕士论文,长沙,湖南大学,2006
[15]城市居住区规划设计规范,中国计划出版社,2002,15
[16]周逸湖,宋泽方,高等学校建筑规划与环境设计,中国建筑工业出版社,1994,8
[17]徐磊青,杨公侠,环境心理学——环境、知觉和行为,同济大学出版社,2002
[18]刘先觉,现代建筑理论,中国工业建筑出版社,1999
[19]白德懋,居住区规划与环境设计,中国建筑工业出版社,1992
[20](日)藤江澄夫著,黎雪梅译,商业设施,中国建筑工业出版社,2002
[21](丹麦)杨·盖尔,何人可译,交往与空间,中国建筑工业出版社,1992
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