天然材料在包装设计中的应用研究
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摘要
包装材料是包装设计的物质载体,也反映着包装设计的灵魂。近几年,天然材料成为社会各界的宠儿,天然材料的服装：大豆纤维、蟹壳素等络绎出现,在包装设计中天然材料的运用也被大力提倡,主要是由于绿色环保已经成为大势所趋,但是目前我们的现状还不容乐观,白色污染、包装垃圾等等问题不容小觑。根据绿色包装的定义和特点,天然材料是我们首当其冲应考虑的包装材料,但并不是所有天然材料都适合作包装材料,我们应该舍弃成本高、对环境影响大和生产加工过程会造成污染的材料,而应采用天然、无污染、低成本并具有我们地方特色的材料。更为重要的是要结合所包装产品的特点,我们根据各个地区自身的资源特点,因地制宜地尽量多采用农产品的副产品这样的天然材料,比如玉米叶、麦秆、稻草、柳条、藤、棉麻等天然材料,这些材料既环保又廉价并且来源广,而且我们在制作加工工艺方面有悠久的历史,充分运用这些资源还有利于对我们传统工艺美术的继承和发展,并且可以带动我们的多种产业发展,响应了我们“十二五”规划的要求：注重民生,调整产业机构,节能减排。
Packaging design packaging materials are the material carriers, but also reflects the packaging design of the soul. In recent years, natural materials become the darling of the community, natural materials, clothing, soybean fiber, shells and other elements, natural materials in the packaging design has also been vigorously promoting the use, mainly due to environmental protection has become a trend, but now we Status quo is also not optimistic, white pollution, packaging waste, and so the problem can not be underestimated. According to the definition and characteristics of green packaging, natural materials that we bear the brunt of the packaging should be considered, in accordance with the principles of: Choose recycled materials, use of biodegradable materials, And to combine the characteristics of the packaging products, we own resources based on characteristics of each region, according to local conditions as much as possible use of agricultural by-products such natural materials.These materials are cheap and environmentally friendly source of Canton, in the production process and we have a long history, full use of these resources is also beneficial to our traditional arts and crafts on the inheritance and development, and can drive our development of a variety of industries, the response Our "second Five Year Plan " requirements:a focus on people's livelihood, adjust the industrial sector, energy saving and emission reduction.
Packaging design packaging materials are the material carriers, but also reflects the packaging design of the soul. In recent years, natural materials become the darling of the community, natural materials, clothing, soybean fiber, shells and other elements, natural materials in the packaging design has also been vigorously promoting the use, mainly due to environmental protection has become a trend, but now we Status quo is also not optimistic, white pollution, packaging waste, and so the problem can not be underestimated. According to the definition and characteristics of green packaging, natural materials that we bear the brunt of the packaging should be considered, in accordance with the principles of: Choose recycled materials, use of biodegradable materials, And to combine the characteristics of the packaging products, we own resources based on characteristics of each region, according to local conditions as much as possible use of agricultural by-products such natural materials.These materials are cheap and environmentally friendly source of Canton, in the production process and we have a long history, full use of these resources is also beneficial to our traditional arts and crafts on the inheritance and development, and can drive our development of a variety of industries, the response Our "second Five Year Plan " requirements:a focus on people's livelihood, adjust the industrial sector, energy saving and emission reduction.
引文
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8、李泽厚.美的历程.[B].广西师范大学出版社.2001年1月第2版
9、徐恒醇.设计美学[J].清华大学出版社.2006年7月第1版
10、德国人搞环保点子多http://www.green-china.org/forum/read.php?tid=2814
11、曾迪来.现代包装设计[M].湖南：中南大学出版社2005,1-6.
12、王晓予、高卫东.包装工程.30卷11期(2009/11)234
13、胡名芙.关于中国古代包装的几个问题[D].江西财经大学艺术学院
14、王荔.中国设计思想发展简史[J].湖南科学技术出版社.2003年10月第1版
15、田自秉.中国工艺美术史[J].东方出版中心.1985年1月第1版.
16、易中.包装设计理论与实务[TB].合肥工业大学出版社.2004年8月第1版
17、杭间.手艺的思想[J].山东画报出版社.2001年5月第1版
18、侍锦、彭卫丽.山东鲁锦[J].山东美术出版社.2008年9月第1版
19、王苏.世界糖果市场趋势[J].中外食品,2005,10
20、王章旺.包装分类设计-设计基础[M].北京：中国轻工业出版社2001,
21、陈港,唐爱民,张宏伟.现代纸容器[M].北京化学工业出版社.2002.
22、李立群.商品包装装潢设计[M].北京：机械工业出版社2004
23、孙诚.纸包装结构设计[M].北京：中国轻工业出版社,2006
24、王德忠.包装计算机辅助设计[M].北京：印刷工业出版社,1999.
25、张大鲁,吴钰.包装设计基础与创意[M].北京：中国纺织出版社,2006,