黑龙江省动漫产业发展研究
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摘要
动漫产业是文化创意产业的重要组成部分,作为21世纪最具有潜力的产业,不仅引起了实业界的高度重视,同时学术界的理论研究也逐步增加。了解我省动漫产业发展现状,明确我省动漫产业发展瓶颈,探索我省动漫产业的发展策略,对于缩小我国动漫产业与发达国家动漫产业的差距,推动我国动漫产业健康发展,具有重大的现实意义和理论意义。
我们省有悠久的历史,不缺少动漫产业所需的历史文化资源;我们有国家和政府的大力支持,政策环境日趋完善;我们也有龙江特色民族文化深厚的基础;各种形式的国际合作使我们在掌握先进制作技术上也不逊于动漫发达国家等优势。这些优势为我们龙江文化的产业发展提供了前提条件。
然而我们省在发展动漫产业的道路上也存在着很多问题,影响我省动漫产业发展的因素主要有:人才匮乏,缺少高端原创人才(包括编导人员),没有高质量的原创作品,没有形成品牌优势,投融资能力也不强,中小企业融资难,知识产权保护方面也较弱,企业实力不强未形成完整产业链。
这些问题都需要我们要实行制定相应的发展策略如:大力培养专业人才,“以产带教”用商业驱动式解决资金问题,加大打击盗版力度,加强监督合作和宣传,不断完善产业链,建立统一的行业标准等策略和实施办法来不断创新,与时俱进的解决和发展龙江动漫产业,走出一条适合我省的动漫产业发展道路。
Animation industry is an important composition of cultural originality industry. As an industry which has the most potential in the twenty-first century, animation not only has drawn great attention in the field of industry, but also has led to an increase of academic study in academic circles. Knowing the current situation of animation industry in our province, making clear the bottlenecks of developing animation in our province, and exploring the strategy of developing the animation in our province have great practical significance and academic significance in minimizing the disparity between the animation industries in our country and in the developed countries; meanwhile, these efforts contribute a lot to promote the healthy development of animation in our country.
Our province has a long history, we are not short of necessary historical and cultural resources in animation industry; with the great support from our country and government, our political environment is becoming more and more completed; we also have a strong base of Heilongjiang ethical culture; all kinds of international cooperation enables us keep up with the animation industry in the developed countries on grasping advanced making-technology. These advantages provide conditions for our development of Heilongjiang cultural industry.
However;there still exist many problems on the way of developing animation in our province, the main factors that affect the development of animation industry in our province are: lacking of talented person, few top talented persons who are able to create works originally(including write and direct person), no high-caliber original works, no brand advantage, weak investing and financing power, difficulties in financing in middle and small industries, weakness in protecting intellectual property, no complete industrial chain because of weakness of industrial strength.
All these problems need our appropriate developing strategies such as: training more experts, developing teaching with manufacturing, resolving financial problems with commercial motion, increasing the efforts of attacking the pirated copies, strengthening cooperation and propagation, completing industrial chain gradually, establishing united industrial standard and taking measures to bring forth new ideas,developing the animation industry in Heilongjiang province keeping up with the time to explore an appropriate way to develop the animation industry in our province.
我们省有悠久的历史,不缺少动漫产业所需的历史文化资源;我们有国家和政府的大力支持,政策环境日趋完善;我们也有龙江特色民族文化深厚的基础;各种形式的国际合作使我们在掌握先进制作技术上也不逊于动漫发达国家等优势。这些优势为我们龙江文化的产业发展提供了前提条件。
然而我们省在发展动漫产业的道路上也存在着很多问题,影响我省动漫产业发展的因素主要有:人才匮乏,缺少高端原创人才(包括编导人员),没有高质量的原创作品,没有形成品牌优势,投融资能力也不强,中小企业融资难,知识产权保护方面也较弱,企业实力不强未形成完整产业链。
这些问题都需要我们要实行制定相应的发展策略如:大力培养专业人才,“以产带教”用商业驱动式解决资金问题,加大打击盗版力度,加强监督合作和宣传,不断完善产业链,建立统一的行业标准等策略和实施办法来不断创新,与时俱进的解决和发展龙江动漫产业,走出一条适合我省的动漫产业发展道路。
Animation industry is an important composition of cultural originality industry. As an industry which has the most potential in the twenty-first century, animation not only has drawn great attention in the field of industry, but also has led to an increase of academic study in academic circles. Knowing the current situation of animation industry in our province, making clear the bottlenecks of developing animation in our province, and exploring the strategy of developing the animation in our province have great practical significance and academic significance in minimizing the disparity between the animation industries in our country and in the developed countries; meanwhile, these efforts contribute a lot to promote the healthy development of animation in our country.
Our province has a long history, we are not short of necessary historical and cultural resources in animation industry; with the great support from our country and government, our political environment is becoming more and more completed; we also have a strong base of Heilongjiang ethical culture; all kinds of international cooperation enables us keep up with the animation industry in the developed countries on grasping advanced making-technology. These advantages provide conditions for our development of Heilongjiang cultural industry.
However;there still exist many problems on the way of developing animation in our province, the main factors that affect the development of animation industry in our province are: lacking of talented person, few top talented persons who are able to create works originally(including write and direct person), no high-caliber original works, no brand advantage, weak investing and financing power, difficulties in financing in middle and small industries, weakness in protecting intellectual property, no complete industrial chain because of weakness of industrial strength.
All these problems need our appropriate developing strategies such as: training more experts, developing teaching with manufacturing, resolving financial problems with commercial motion, increasing the efforts of attacking the pirated copies, strengthening cooperation and propagation, completing industrial chain gradually, establishing united industrial standard and taking measures to bring forth new ideas,developing the animation industry in Heilongjiang province keeping up with the time to explore an appropriate way to develop the animation industry in our province.
引文
[1]王三栋.传播生态学视阈中的中国动漫产业研究.博士学位论文[D]浙江大学人文学院2009.10.27
[2]覃雯.长沙动漫产业发展的市场策略及政府政策研究.硕士学位论文[D]中南大学2006.11.22
[3]曲展.从日韩动漫探索黑龙江动漫产业的发展道路[J]边疆经济与文化.2008.10
[4]张刚.动漫产业现状与职业院校动漫专业教育[J]辽宁教育行政学院学报.2006.23(10)
[5]解学芳.论动漫产业发展边界与政策取向[J]江苏广播电视大学学报.2008.2(19)
[6]刘颖.我国动画产业发展模式研究.硕士学位论文[D]成都电子科技大学.2005.6.1
[7]中共哈尔滨市委.哈尔滨市政府.关于鼓励和扶持动漫产业发展的意见(试行)2007.20
[8]中国投资网.2007-2008年中国动漫产业分析及投资咨询报告.2007.7
[9]石琳.黑龙江文化家底盘点将历史文化资源转化为生产力.黑龙江日报.2008.6.2
[10]郭俊峰.黑龙江一动漫遭仿冒正版7000套盗版20万套黑龙江日报2007.9.14
[11]车晓惠,崔峰.文化产业制造大于内容.瞭望新闻周刊,2007.9.18
[12]刘恒甫,蒋国华.龙江文化热香江国内外媒体纷至探营忙.黑龙江日报,2008.6.6
[13]王丽,张月琳.发展动漫产业不能搞“大跃进”新华网.2007.9.16
[14]杜广中.世界动漫产业链模式对中国式动漫产业链构建的启发[J]广西经济管理干部学院学报.2009.1.21
[15]丘志乔,梅玲.我国动漫产业知识产权保护的困境与出路[J]政法学刊.2007.6
[16]杨宁舒.龙江动漫乘时而起,黑龙江日报.2009.2.4
[17]朱周.中国动漫用“商业驱动式”度过苦笑阶段,中漫网.2009.3.10
[18]谢晓丹.我省动漫企业探索“掘金”之路,东北网.2008.4.28
[19]孟奇.平房:动漫产业孵化基地迅猛崛起.黑龙江画报.2008.12.7
[20]中投顾问,2010-2015年中国动漫产业基地投资分析及前景预测报告,中国投资咨询网2010.1
[21]思琪.2009年黑龙江动漫产业发展基地销售收入破亿.中国网.2010.1.18
[22]杨越.我国动漫产业现状分析[J].时事报告,2003(6):36—38
[23]熊阳春.对我国动漫产业发展的冷思考[J].科技创业,2006(3):74,100
[24]张亮.日本动漫产业启示录[J].南风窗,2004(4):60-63
[25]张慧.美国动漫产业发展状况[J].全球科技经济晾望,2005(8):43—48
[26]高璎璎.中国动浸业起步之瘁[J].记者观察,2004(10):25—27
[27]动漫游戏产业发展获国家政策支持[J].玩具世界,2004(10):53
[28]吴起.对于卡通频道上星的思考[J].电视字幕.特技与动画,2004(II):
[29]高艺.2003日本动漫4大兵团超激比拼[J].音乐世界,2003(3):56—59
[30]周世锋,俞莹.日本动漫产业发展的成因与启示[J].今日浙江,2005(10);
[31]周旭霞.杭州动漫产业融合的基础与动力[J].华东经济管理,200(1):69—72
[32]陈少峰.北京发展文化创意产业要有战略定位[J].前线,2006(3):26—27
[33]张国良.中国动传播状况研究:[博士学位论文][D].上海:复旦大学,2003
[34]Japanese Economy Division.Japan Animation Industry Trends[J].JETRO Japan Economic Monthly,2005(6)
[35]HAWKINSDI,BESTRJ,CONEYAKA.Consumer Behavior:Building Maketing Strategy[M].McGraw—Hill Companies,Inc.1998
[36]Gaye Tuchman,Making News:A Study in the Construetion of Reality NowYork: Free Press。1978
[37]Neuman,a,The Future of the MaSS Audience.New York:Cambridge University PresS.1991.
[38]Strate,Lance,and Lum,Casey M.K.(2000).Lewi S Mumford and the ecology oftechnics. The New Jersey Journal of Commun[cation,8(1),56-78
[39]Tuns ta Il,Jeremy(Ed.).Media occupat ions and profesS ions:A reader.Oxford:Oxford Univets i ty PresS.2001.
[40]William Brent,China7 S Film Industry Steps Out of the Shadows,Chillfl Bus[hess Review,01637169,Nov/Dec2003,V01.30,I SSUe 6.
[41]Ying Zhu,Chinese Cinema EconomiC Reform from the Mid-1980s to the Mid-1990s,Journalof Communicat ion,Dec 1,2002.
[42]乔治萨杜尔:《世界电影史》,北京:中国电影出版社,1986年版.
[43]马歇尔.麦克卢汉:《理解媒介一一论人的延伸》,北京:商务印书馆,2000年.
[44]大卫.阿什德:((传播生态学》,北京:华夏出版社,2003年.
[45]赫南.加伯瑞《数字电视与制度变迁一一美国与英国的数字电视转换之路》,北京:人民邮电出版社,2006年.
[46]拉里.A.萨默瓦,理查德.E.波特:《(跨文化传播》(第四版),北京:中国人民大学出版社,2004年.
[47]理查德.E,凯夫斯:《创意产业经济学一一艺术的商业之道》,北京:新华出版社2004年.
[48]斯蒂芬.李特约翰:《人类传播理论》,北京:清华大学出版社,2004年.
[49]斯蒂芬.小约翰:((传播理论》第七版(影印本),北京:清华大学出版社,2003年.
[50]斯蒂文.小约翰:《传播理论》,北京:中国社会科学出版社,1999年.
[51]希伦.A.洛厄里、梅尔文.L.德弗勒:《大众传播学研究的里程碑》第三版,北京:中国人民大学出版社,2005年.
[52]詹姆斯.罗尔:《媒介、传播.文化--一个全球性的途径》,北京:商务印书馆,2005.
[53]奥利弗.博伊德一巴雷特、克里斯.纽博尔德编:《(媒介研究的进路:经典文献读本势,北京:新华出版社,2004年.
[54]达雅.屠苏:《国际传播--延续与变革》,北京:新华出版社,2004年.
[55]格雷姆.伯顿《媒体与社会》,北京:清华大学出版社,2007年.
[56]科纳:《媒介研究:理论与方法问题》(影印本),北京:北京大学出版社,2006.
[2]覃雯.长沙动漫产业发展的市场策略及政府政策研究.硕士学位论文[D]中南大学2006.11.22
[3]曲展.从日韩动漫探索黑龙江动漫产业的发展道路[J]边疆经济与文化.2008.10
[4]张刚.动漫产业现状与职业院校动漫专业教育[J]辽宁教育行政学院学报.2006.23(10)
[5]解学芳.论动漫产业发展边界与政策取向[J]江苏广播电视大学学报.2008.2(19)
[6]刘颖.我国动画产业发展模式研究.硕士学位论文[D]成都电子科技大学.2005.6.1
[7]中共哈尔滨市委.哈尔滨市政府.关于鼓励和扶持动漫产业发展的意见(试行)2007.20
[8]中国投资网.2007-2008年中国动漫产业分析及投资咨询报告.2007.7
[9]石琳.黑龙江文化家底盘点将历史文化资源转化为生产力.黑龙江日报.2008.6.2
[10]郭俊峰.黑龙江一动漫遭仿冒正版7000套盗版20万套黑龙江日报2007.9.14
[11]车晓惠,崔峰.文化产业制造大于内容.瞭望新闻周刊,2007.9.18
[12]刘恒甫,蒋国华.龙江文化热香江国内外媒体纷至探营忙.黑龙江日报,2008.6.6
[13]王丽,张月琳.发展动漫产业不能搞“大跃进”新华网.2007.9.16
[14]杜广中.世界动漫产业链模式对中国式动漫产业链构建的启发[J]广西经济管理干部学院学报.2009.1.21
[15]丘志乔,梅玲.我国动漫产业知识产权保护的困境与出路[J]政法学刊.2007.6
[16]杨宁舒.龙江动漫乘时而起,黑龙江日报.2009.2.4
[17]朱周.中国动漫用“商业驱动式”度过苦笑阶段,中漫网.2009.3.10
[18]谢晓丹.我省动漫企业探索“掘金”之路,东北网.2008.4.28
[19]孟奇.平房:动漫产业孵化基地迅猛崛起.黑龙江画报.2008.12.7
[20]中投顾问,2010-2015年中国动漫产业基地投资分析及前景预测报告,中国投资咨询网2010.1
[21]思琪.2009年黑龙江动漫产业发展基地销售收入破亿.中国网.2010.1.18
[22]杨越.我国动漫产业现状分析[J].时事报告,2003(6):36—38
[23]熊阳春.对我国动漫产业发展的冷思考[J].科技创业,2006(3):74,100
[24]张亮.日本动漫产业启示录[J].南风窗,2004(4):60-63
[25]张慧.美国动漫产业发展状况[J].全球科技经济晾望,2005(8):43—48
[26]高璎璎.中国动浸业起步之瘁[J].记者观察,2004(10):25—27
[27]动漫游戏产业发展获国家政策支持[J].玩具世界,2004(10):53
[28]吴起.对于卡通频道上星的思考[J].电视字幕.特技与动画,2004(II):
[29]高艺.2003日本动漫4大兵团超激比拼[J].音乐世界,2003(3):56—59
[30]周世锋,俞莹.日本动漫产业发展的成因与启示[J].今日浙江,2005(10);
[31]周旭霞.杭州动漫产业融合的基础与动力[J].华东经济管理,200(1):69—72
[32]陈少峰.北京发展文化创意产业要有战略定位[J].前线,2006(3):26—27
[33]张国良.中国动传播状况研究:[博士学位论文][D].上海:复旦大学,2003
[34]Japanese Economy Division.Japan Animation Industry Trends[J].JETRO Japan Economic Monthly,2005(6)
[35]HAWKINSDI,BESTRJ,CONEYAKA.Consumer Behavior:Building Maketing Strategy[M].McGraw—Hill Companies,Inc.1998
[36]Gaye Tuchman,Making News:A Study in the Construetion of Reality NowYork: Free Press。1978
[37]Neuman,a,The Future of the MaSS Audience.New York:Cambridge University PresS.1991.
[38]Strate,Lance,and Lum,Casey M.K.(2000).Lewi S Mumford and the ecology oftechnics. The New Jersey Journal of Commun[cation,8(1),56-78
[39]Tuns ta Il,Jeremy(Ed.).Media occupat ions and profesS ions:A reader.Oxford:Oxford Univets i ty PresS.2001.
[40]William Brent,China7 S Film Industry Steps Out of the Shadows,Chillfl Bus[hess Review,01637169,Nov/Dec2003,V01.30,I SSUe 6.
[41]Ying Zhu,Chinese Cinema EconomiC Reform from the Mid-1980s to the Mid-1990s,Journalof Communicat ion,Dec 1,2002.
[42]乔治萨杜尔:《世界电影史》,北京:中国电影出版社,1986年版.
[43]马歇尔.麦克卢汉:《理解媒介一一论人的延伸》,北京:商务印书馆,2000年.
[44]大卫.阿什德:((传播生态学》,北京:华夏出版社,2003年.
[45]赫南.加伯瑞《数字电视与制度变迁一一美国与英国的数字电视转换之路》,北京:人民邮电出版社,2006年.
[46]拉里.A.萨默瓦,理查德.E.波特:《(跨文化传播》(第四版),北京:中国人民大学出版社,2004年.
[47]理查德.E,凯夫斯:《创意产业经济学一一艺术的商业之道》,北京:新华出版社2004年.
[48]斯蒂芬.李特约翰:《人类传播理论》,北京:清华大学出版社,2004年.
[49]斯蒂芬.小约翰:((传播理论》第七版(影印本),北京:清华大学出版社,2003年.
[50]斯蒂文.小约翰:《传播理论》,北京:中国社会科学出版社,1999年.
[51]希伦.A.洛厄里、梅尔文.L.德弗勒:《大众传播学研究的里程碑》第三版,北京:中国人民大学出版社,2005年.
[52]詹姆斯.罗尔:《媒介、传播.文化--一个全球性的途径》,北京:商务印书馆,2005.
[53]奥利弗.博伊德一巴雷特、克里斯.纽博尔德编:《(媒介研究的进路:经典文献读本势,北京:新华出版社,2004年.
[54]达雅.屠苏:《国际传播--延续与变革》,北京:新华出版社,2004年.
[55]格雷姆.伯顿《媒体与社会》,北京:清华大学出版社,2007年.
[56]科纳:《媒介研究:理论与方法问题》(影印本),北京:北京大学出版社,2006.