功能与价值
摘要
随着我国社会经济的发展,国际资本的融入,使得现在的商品市场竞争越来越激烈。为摄取消费者的注意力,商家越来越重视商品外包装的延伸功能,并把它作为占领市场的一个重要手段。但由于部分商家为牟取暴利,利用了消费者畸形的消费心理,加之目前相关法律法规不健全,市场调节和政府监控失灵,因此出现了“过度”包装,商品的功能与价值严重失调,引起全社会的普遍关注。“过度”包装破坏了人与自然的和谐关系,违背了节约型社会发展的宗旨,不仅浪费资源,污染环境,侵害消费者利益,而且有悖于中华民族尊崇俭朴的优良品德,恶化社会风气,扰乱市场秩序,严重影响了社会、企业的可持续发展。为解决商品包装的“过度”,就必须依靠全社会的力量,强化意识,转变观念,大力倡导绿色包装。一方面政府要通过立法限制并加以保障,合理界定商品包装的“度”。同时,企业要提高认识,转变包装理念,树立正确的适度包装质量观;设计师要增强人文素养、职业道德和社会责任感;消费者更要树立正确的绿色消费观念。只有这样才能促使包装产业与自然、人类社会和谐发展,从而落实科学发展观,发展循环经济,建设节约型社会。
With the developing of China's social economy and an inflow of international capital, the competition in the commodity market is becoming more and more fierce. To attract consumers, producers pay more and more attention to the outer packing of the commodity, which is an important means of capturing market. Some sellers make "ex-packing" in order to get excessive profits, which causes a serious imbalance between the quality and the cost. We have focused on this problem. The problem of "ex-packing"violates the harmonious relationship between humankind and nature and it disturbs the principles of conservation-oriented society.It is a waste of resources, a kind of environmental pollution; also harmful to consumers' profits and social conduct.It's also against our national good virtue of thrift .It disturbs the market order, and affects the constant growth of the society and corporation. To solve this problem, all the social members should enforce the awareness, change the consuming attitude, and violently promote green packing. The government should limit ex-packing and protect consumer through legislation and justifiably define what the "ideal packing" is. Corporations should improve understanding and change the packing concept to build up the proper attitude of moderate packing; designers should enforce their notion of humanity, professional ethics, and social responsibility; consumers should build up the idea of green environmental protection consumption. Only in this way can we promote mutual harmonious development between packing industry and human society, and can we fulfill the scientific concept of development, expand the recycling economy, and construct our conservation-oriented society.
With the developing of China's social economy and an inflow of international capital, the competition in the commodity market is becoming more and more fierce. To attract consumers, producers pay more and more attention to the outer packing of the commodity, which is an important means of capturing market. Some sellers make "ex-packing" in order to get excessive profits, which causes a serious imbalance between the quality and the cost. We have focused on this problem. The problem of "ex-packing"violates the harmonious relationship between humankind and nature and it disturbs the principles of conservation-oriented society.It is a waste of resources, a kind of environmental pollution; also harmful to consumers' profits and social conduct.It's also against our national good virtue of thrift .It disturbs the market order, and affects the constant growth of the society and corporation. To solve this problem, all the social members should enforce the awareness, change the consuming attitude, and violently promote green packing. The government should limit ex-packing and protect consumer through legislation and justifiably define what the "ideal packing" is. Corporations should improve understanding and change the packing concept to build up the proper attitude of moderate packing; designers should enforce their notion of humanity, professional ethics, and social responsibility; consumers should build up the idea of green environmental protection consumption. Only in this way can we promote mutual harmonious development between packing industry and human society, and can we fulfill the scientific concept of development, expand the recycling economy, and construct our conservation-oriented society.
引文
[1]《韩非子·外储说左上》(卷十一,第三十二)《四部从刊》初编(六一)上海书店印行(影印本)1989年3月。
[1]朱国勤、吴飞飞:包装设计[M].上海人民美术出版社2002.7 P1。
[1]罗伯特·弗兰克[美].奢侈病--无节制挥霍时代的金钱与幸福[M].蔡曙光译.北京:中国友谊出版公司2002.6.
[1]王吉鹏 直面“绿色包装”壁垒--入世后我国包装行业面临的挑战[J]包装论坛,2002,(5).
[1]柴卫华,月饼市场呼唤绿色包装[EB/OL].http://hbrb.hebeidailv.com.cn/2003-05-18/ca270958.htm.
[1]《庄子·齐物论》《四库全书》(影印本)上海古籍出版社 1987年。
[2]《庄子·达生》《四库全书》(影印本)上海古籍出版社 1987年。
[1]王吉鹏 直面“绿色包装”壁垒--入世后我国包装行业面临的挑战[J]包装论坛,2002,(5)。
[1]《论语·为政》(第二)《四部从刊》初编(六一)上海书店印行(影印本)1989年3月。
[1]扬仁敏:《包装设计》[M],西南师范大学出版社,1996.9.
[2]武军、李和平:《绿色包装》[M],中国轻工业出版社,2000.7.
[3]许平、潘琳:《绿色设计》[M],江苏美术出版社,2001.1。
[4]朱国勤、吴飞飞:《包装设计》[M],上海人民美术出版社,2002.7.
[5]陈磊:《走进包装设计的世界》[M],中国轻工业出版社,2002.1.
[6]王受之:《世界平面设计史》[M],中国青年出版社,2002.9。
[7]王润球、周柏林、刘琴:“论过度包装治理的路径选择”[J],《中国包装工业》,2003.1.
[8]刘思敏:“过度包装的辨析”[J],《上海包装》,2003.4.
[9]周树高、丁元:“论包装的功能价值与商品附加值”[J],《包装工程》,2003.6.
[10]袁玉玲:“关于现代商品包装的几点思考”[J],《商业研究》,2003.7.
[11]张志华、吴国荣:“论绿色产品设计的理念与准则”[J],《包装工程》,2004.5.
[12]沈黎明、金国斌、顾祖莉:“商品包装过度化及其对策研究”[J],《包装工程》,2004.5。
[13]冀连贵:“商品包装的价值性与经济实效性的差异分析”[J],《包装工程》,2004.6。
[14]王友良:“论‘简约包装'的伦理生态价值”[J],《求索》,2004.10.
[15]黄思霞:“运用价值工程推进适度包装”[J],《价值工程》,2005.10.
[16]温家宝:“在全国建设节约型社会电视电话会议上的讲话”[N],《人民日报》,2005.7。
[17]吕庆华:“商品过度包装的危害及其防治”[J],《当代财经》,2006.2.
[18]陈熙:“浅析中国传统美学思想在包装设计上的运用”[J],《科技资讯》,2007.10.
[1]朱国勤、吴飞飞:包装设计[M].上海人民美术出版社2002.7 P1。
[1]罗伯特·弗兰克[美].奢侈病--无节制挥霍时代的金钱与幸福[M].蔡曙光译.北京:中国友谊出版公司2002.6.
[1]王吉鹏 直面“绿色包装”壁垒--入世后我国包装行业面临的挑战[J]包装论坛,2002,(5).
[1]柴卫华,月饼市场呼唤绿色包装[EB/OL].http://hbrb.hebeidailv.com.cn/2003-05-18/ca270958.htm.
[1]《庄子·齐物论》《四库全书》(影印本)上海古籍出版社 1987年。
[2]《庄子·达生》《四库全书》(影印本)上海古籍出版社 1987年。
[1]王吉鹏 直面“绿色包装”壁垒--入世后我国包装行业面临的挑战[J]包装论坛,2002,(5)。
[1]《论语·为政》(第二)《四部从刊》初编(六一)上海书店印行(影印本)1989年3月。
[1]扬仁敏:《包装设计》[M],西南师范大学出版社,1996.9.
[2]武军、李和平:《绿色包装》[M],中国轻工业出版社,2000.7.
[3]许平、潘琳:《绿色设计》[M],江苏美术出版社,2001.1。
[4]朱国勤、吴飞飞:《包装设计》[M],上海人民美术出版社,2002.7.
[5]陈磊:《走进包装设计的世界》[M],中国轻工业出版社,2002.1.
[6]王受之:《世界平面设计史》[M],中国青年出版社,2002.9。
[7]王润球、周柏林、刘琴:“论过度包装治理的路径选择”[J],《中国包装工业》,2003.1.
[8]刘思敏:“过度包装的辨析”[J],《上海包装》,2003.4.
[9]周树高、丁元:“论包装的功能价值与商品附加值”[J],《包装工程》,2003.6.
[10]袁玉玲:“关于现代商品包装的几点思考”[J],《商业研究》,2003.7.
[11]张志华、吴国荣:“论绿色产品设计的理念与准则”[J],《包装工程》,2004.5.
[12]沈黎明、金国斌、顾祖莉:“商品包装过度化及其对策研究”[J],《包装工程》,2004.5。
[13]冀连贵:“商品包装的价值性与经济实效性的差异分析”[J],《包装工程》,2004.6。
[14]王友良:“论‘简约包装'的伦理生态价值”[J],《求索》,2004.10.
[15]黄思霞:“运用价值工程推进适度包装”[J],《价值工程》,2005.10.
[16]温家宝:“在全国建设节约型社会电视电话会议上的讲话”[N],《人民日报》,2005.7。
[17]吕庆华:“商品过度包装的危害及其防治”[J],《当代财经》,2006.2.
[18]陈熙:“浅析中国传统美学思想在包装设计上的运用”[J],《科技资讯》,2007.10.