清水县文化旅游开发研究
摘要
21世纪是知识经济的时代,人们对知识的追求曰益强烈,文化旅游也因此受到青睐,并成为旅游发展的亮点和主流。清水县作为西北地区经济发展相对落后的县,有着丰富的文化旅游资源,发展文化旅游是其摆脱贫困、实现跨跃式发展的有效途径。
本文以旅游可持续发展、旅游地生命周期、旅游人类学以及体验经济理论为理论基础,运用文献分析和实地调查相结合的方法,对清水县文化旅游开发进行研究,以期更加深入的认识和理解文化旅游以及它在当今社会发展中的重要作用,为清水县的旅游发展提供借鉴,为与清水县相类似的地区提供参考。
全文分为六章。第一章阐述了本文的研究背景、理论基础、研究目的及研究思路,并把文化旅游定义为:文化旅游是人们以文化为动机,通过观察、感受、体验异地异质文化来达到开阔视野、增加知识、陶冶情操等目的的旅游活动,是一种跨文化交际的过程。
第二章从地理位置、历史沿革、自然条件、社会条件几方面概述清水县的基本情况,把清水县的文化旅游资源分为历史文化旅游资源、自然生态文化旅游资源、宗教文化旅游资源、艺术文化旅游资源、乡村文化旅游资源五个大类,再从文化旅游资源现状、开发潜力、开发条件等方面对清水县文化旅游资源进行评价,认为清水县文化旅游资源具有可开发价值。
第三章论述了清水县文化旅游开发的战略目标、战略模式选择及战术模式选择。战略目标是以清水县城为中心,牛头河风情为主线,结合轩辕文化、汉代文化、宋金文化、水文化、宗教文化等特色文化,以及艺术文化、名人及军事文化、各种自然生态文化,实现共同发展,全力塑造轩辕故里的形象。战略上应采取政府主导、三优转化、点据式和点轴式开发的模式,战术上针对不同的文化旅游资源分别采取整合提升、复原历史、原地浓缩、直接利用、主题附会、短期表现等模式。
第四章在历史和现状分析的基础上,认为清水县应以国内客源市场为主,首先开发周边地区、省份,境外客源市场以港澳台和日韩为主。论述了清水县文化旅游产品开发应实现产品升级、丰富产品结构、重视散客市场,针对五类文化旅游资源开发相应的主题旅游产品:寻根祭祖、康体保健、休学旅游、宗教旅游、农业生态旅游等产品。塑造出清水县青山秀水轩辕故里的文化旅游整体形象,探讨了清水县文化旅游营销应挖掘文化价值、进行文化定位、整体营销、重视分销的基本策略。
第五章对清水县文化旅游开发提出建议:加强文化旅游资源保护工作;完善景区景点各项服务设施;强化政策,促成各部门协调发展;改善投资结构,扩大资金来源;提高从业人员素质,保证旅游服务质量;建立信息咨询体系,提供旅游产品的售前售后服务;加大宣传力度,提高清水旅游知名度。
第六章是结语部分,对论文进行总结,提出进一步研究展望。
21 century is an era of knowledge economy, people have stronger desire to seek for knowledge than before. Culture tourism is becoming a main stream of traveling development and beloved by people. As a comparatively poor county of Northwest zone in economy, QingShui County has abundant cultural resources. Developing cultural industry is a good way to get rid of poverty and implement spanning development. So it's a good choice to develop cultural tourism.
As theory basic of continuous development, life period of scene, traveling anthropology, using the method of literature analysis and investigation of local place, the article research how to deplore and develop cultural tourism in QingShui County, in order to realize and understand cultural tourism and it's important role in social development deeply, provide reference for traveling development and for some places where are similar to QingShui County.
The article is six chapters mark. Chapter I set forth this article's research background, theoretical basis, the purpose of the study and research ideas, and in this part, I make a definition of culture tourism: culture tourism is an intercultural communication process in which people takes culture as motivation and the purpose is to widening ken, increasing knowledge, cultivating the temperaments by the tour observing, coming reach feel, experiencing the heterogeneous culture.
Chapter II expounds the basic situation of geographic location, his evolution, natural conditions and society condition of QingShui County. The culture tourism resource of QingShui County is divided into five kinds for history, natural, religion, art and country culture tourism resources. Then article evaluates the culture tourism resources of QingShui County from the aspects for the culture tourism resource present situation, developing potential, developing condition and so on, and thoughts culture tourism resources of QingShui County have value for development.
Chapter III has discussed the strategic objectives, strategy pattern choice and tactics pattern choice of culture tourism develops of QingShui County. The strategic objective is to take the town of QingShui County as center, NuiTou river lifestyles as main line, be tied all kinds culture such as XuanYan culture, the Han Dynasty culture, Song Dynasty and Jin Dynasty culture, water culture, religion culture art culture, celebrity and military affairs culture, and various natural ecology culture, realize common development, and sparing no effort molds XuanYan Home Village image. Should adopt the pattern that the government leading factor, three excellent conversion, point develop on the grounds of style and axis style on strategy. In the tactic separately adopts different model for different culture tourism resource, such as integrating lifting, the demobilized respectively, the in-situ concentration, the direct use, draw a farfetched analogy, short-term performance and so on.
Chapter IV think that QingShui County should give first place to in the homeland customer marketplace: peripheral area and province, and abroad customer marketplace give first place to Hongkong, Macau, Taiwan Japan and Korea. All this are bases on analyzing in history and current situation. This chapter discusses culture tourism development of QingShui County should realize a product escalating, rich product mix, pay attention to individual tourism market, and should develop kinds of subject tourism products corresponding five class culture tourism resource, products such as in search of things related to self s ancestors offer a sacrifice to ancestors, well-being body health care, suspension of schooling tour, religion tour, agro-ecology tour and so on. In this chapter green hill and elegant water and Xuanyuan Home village culture tourism image is shaped, culture tourism promotion fundamental tactics is discussed that excavating culture value, orientating culture, the overall marketing and pay attention to distributing.
Chapter V mainly put forward some advices on cultural tourism of Qingshui County, that is to strengthen the protection of the resources of cultural tourism, to reinforce all kinds of the service establishment of travel sites, strengthen policies and make all branches into coordinated development, to improve the structure of investment to extend sources, boost the service quality of practitioner to ensure the quality of travel, set up information consultation system to provide the pre-sell and post-sell services of productions, and increase dissemination work to improve the repute of Qingshui tourism.
Chapter VI is epilogue, which summarize the whole and put forward some study prospects.
本文以旅游可持续发展、旅游地生命周期、旅游人类学以及体验经济理论为理论基础,运用文献分析和实地调查相结合的方法,对清水县文化旅游开发进行研究,以期更加深入的认识和理解文化旅游以及它在当今社会发展中的重要作用,为清水县的旅游发展提供借鉴,为与清水县相类似的地区提供参考。
全文分为六章。第一章阐述了本文的研究背景、理论基础、研究目的及研究思路,并把文化旅游定义为:文化旅游是人们以文化为动机,通过观察、感受、体验异地异质文化来达到开阔视野、增加知识、陶冶情操等目的的旅游活动,是一种跨文化交际的过程。
第二章从地理位置、历史沿革、自然条件、社会条件几方面概述清水县的基本情况,把清水县的文化旅游资源分为历史文化旅游资源、自然生态文化旅游资源、宗教文化旅游资源、艺术文化旅游资源、乡村文化旅游资源五个大类,再从文化旅游资源现状、开发潜力、开发条件等方面对清水县文化旅游资源进行评价,认为清水县文化旅游资源具有可开发价值。
第三章论述了清水县文化旅游开发的战略目标、战略模式选择及战术模式选择。战略目标是以清水县城为中心,牛头河风情为主线,结合轩辕文化、汉代文化、宋金文化、水文化、宗教文化等特色文化,以及艺术文化、名人及军事文化、各种自然生态文化,实现共同发展,全力塑造轩辕故里的形象。战略上应采取政府主导、三优转化、点据式和点轴式开发的模式,战术上针对不同的文化旅游资源分别采取整合提升、复原历史、原地浓缩、直接利用、主题附会、短期表现等模式。
第四章在历史和现状分析的基础上,认为清水县应以国内客源市场为主,首先开发周边地区、省份,境外客源市场以港澳台和日韩为主。论述了清水县文化旅游产品开发应实现产品升级、丰富产品结构、重视散客市场,针对五类文化旅游资源开发相应的主题旅游产品:寻根祭祖、康体保健、休学旅游、宗教旅游、农业生态旅游等产品。塑造出清水县青山秀水轩辕故里的文化旅游整体形象,探讨了清水县文化旅游营销应挖掘文化价值、进行文化定位、整体营销、重视分销的基本策略。
第五章对清水县文化旅游开发提出建议:加强文化旅游资源保护工作;完善景区景点各项服务设施;强化政策,促成各部门协调发展;改善投资结构,扩大资金来源;提高从业人员素质,保证旅游服务质量;建立信息咨询体系,提供旅游产品的售前售后服务;加大宣传力度,提高清水旅游知名度。
第六章是结语部分,对论文进行总结,提出进一步研究展望。
21 century is an era of knowledge economy, people have stronger desire to seek for knowledge than before. Culture tourism is becoming a main stream of traveling development and beloved by people. As a comparatively poor county of Northwest zone in economy, QingShui County has abundant cultural resources. Developing cultural industry is a good way to get rid of poverty and implement spanning development. So it's a good choice to develop cultural tourism.
As theory basic of continuous development, life period of scene, traveling anthropology, using the method of literature analysis and investigation of local place, the article research how to deplore and develop cultural tourism in QingShui County, in order to realize and understand cultural tourism and it's important role in social development deeply, provide reference for traveling development and for some places where are similar to QingShui County.
The article is six chapters mark. Chapter I set forth this article's research background, theoretical basis, the purpose of the study and research ideas, and in this part, I make a definition of culture tourism: culture tourism is an intercultural communication process in which people takes culture as motivation and the purpose is to widening ken, increasing knowledge, cultivating the temperaments by the tour observing, coming reach feel, experiencing the heterogeneous culture.
Chapter II expounds the basic situation of geographic location, his evolution, natural conditions and society condition of QingShui County. The culture tourism resource of QingShui County is divided into five kinds for history, natural, religion, art and country culture tourism resources. Then article evaluates the culture tourism resources of QingShui County from the aspects for the culture tourism resource present situation, developing potential, developing condition and so on, and thoughts culture tourism resources of QingShui County have value for development.
Chapter III has discussed the strategic objectives, strategy pattern choice and tactics pattern choice of culture tourism develops of QingShui County. The strategic objective is to take the town of QingShui County as center, NuiTou river lifestyles as main line, be tied all kinds culture such as XuanYan culture, the Han Dynasty culture, Song Dynasty and Jin Dynasty culture, water culture, religion culture art culture, celebrity and military affairs culture, and various natural ecology culture, realize common development, and sparing no effort molds XuanYan Home Village image. Should adopt the pattern that the government leading factor, three excellent conversion, point develop on the grounds of style and axis style on strategy. In the tactic separately adopts different model for different culture tourism resource, such as integrating lifting, the demobilized respectively, the in-situ concentration, the direct use, draw a farfetched analogy, short-term performance and so on.
Chapter IV think that QingShui County should give first place to in the homeland customer marketplace: peripheral area and province, and abroad customer marketplace give first place to Hongkong, Macau, Taiwan Japan and Korea. All this are bases on analyzing in history and current situation. This chapter discusses culture tourism development of QingShui County should realize a product escalating, rich product mix, pay attention to individual tourism market, and should develop kinds of subject tourism products corresponding five class culture tourism resource, products such as in search of things related to self s ancestors offer a sacrifice to ancestors, well-being body health care, suspension of schooling tour, religion tour, agro-ecology tour and so on. In this chapter green hill and elegant water and Xuanyuan Home village culture tourism image is shaped, culture tourism promotion fundamental tactics is discussed that excavating culture value, orientating culture, the overall marketing and pay attention to distributing.
Chapter V mainly put forward some advices on cultural tourism of Qingshui County, that is to strengthen the protection of the resources of cultural tourism, to reinforce all kinds of the service establishment of travel sites, strengthen policies and make all branches into coordinated development, to improve the structure of investment to extend sources, boost the service quality of practitioner to ensure the quality of travel, set up information consultation system to provide the pre-sell and post-sell services of productions, and increase dissemination work to improve the repute of Qingshui tourism.
Chapter VI is epilogue, which summarize the whole and put forward some study prospects.
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