长春市城区体育健身俱乐部的运营现状及发展对策研究
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摘要
随着社会的不断发展,科学技术的进步,人们逐渐从体力劳动中解放出来,但与此同时,脑力劳动的日益增多,导致人们的身体素质有日益下降的趋势。在物质生活得以满足的今天,人们开始注重生活的质量,开始为自己的健康“投资”,越来越多的人加入到健身这个队伍中来。
此时,体育产业抓住经济快速发展的大好时机一军突起。健身俱乐部就是体育产业的一个基本组成部分,它的发展壮大为健身锻炼者提供了宽敞、舒适的运动场地,多种多样的健身器械,专业的健身指导,活跃、轻松的健身氛围,使健身锻炼者在优质的环境里不仅身体上得到了锻炼,而且心理上也得到了放松。但在健身俱乐部的发展壮大过程中,还存在这一些相应的问题,
基于此,笔者就长春市城区的三家典型的健身俱乐部为例进行调查,了解长春市城区内健身俱乐部的运营情况和长春市民的消费情况,并对长春市城区健身俱乐部的现状及发展对策进行深层次的分析。目前长春市城区体育健身俱乐部的发展还处于初级阶段,健身俱乐部会员的人数有逐渐上涨的趋势,俱乐部的发展潜力巨大。会员在选择健身俱乐部时更加理性化。健身群体年轻化,学生群体在日益增多。普遍反映健身俱乐部的收费偏高,但健身教练的收入却偏低,大多数教练员表示在年龄偏大后会选择转型或转行。
本篇采用文献资料法、问卷调查法、访谈法、数理统计法、逻辑分析法等多种方法,对调查结果进行调查、统计、研究和分析。为推进长春市城区体育健身俱乐部的明天能够更好的发展,更好的满足长春市民科学健身、健康生活的需求,完善健身市场体系等提供一些有效材料。
With the development of society and the progress of techonology, people has gradually liberated from manual labour, but at the same time, increasing brain work has made it that people’s physical fitness are growingly poor. Nowadays, people has begun to pay more attention to the life quality except the material needs, they have started to invest for their health ,and more and more people have taken part in the team of fitness.
At this time, sport industry has also advanced fiercely with the quick development of economy. Health club is a basic part of sport industry, its expansion and development has offered many advantages to people, such as spacious and comfortable sports fields, various exercise equipment, professional exercise guidance and active fitness atmosphere. Therefore, the exercisers have not only improved their physical fitnesses in the excellent environment, but also have relaxed their nevers phycologically. But there are still many problems during the advancement of health clubs.
According to these problems , the author investigated three typical health clubsin the urban area of Changchun city , knew about the running situation of the health clubs in the urban area of Changchun city and the consuming level of the Changchun civil, and made a profound analysis for the status quo and development strategies of the health clubs in the urban area of Changchun city. At present, the development of sports health clubs in the urban area of Changchun City is at its initial stage. the number of members in health clubs has been gradually increasing , so there has been a immense potential in the development of health clubs . It is more sensible of the members to choose proper health clubs. Moreover, the persons who join the health clubs are younger, and the number of students has been growing. Most people argue that the fee for health clubs is a little high, but the income of the fitness coaches is relatively low . most of them want to change their jobs in their older ages .
This study conducts a serids of investigation, statistics, research and analysis for the survey results by several ways, like documentation-data method, questionnaire-survey method, mathematical statistis method, visit-interview method, logic analysis an so on. The article offers some effective materials for the sound development of the health clubs in Changchun city, for the fine satisfactation of Changchun civil’s scientific fitness and healthy life, and for the quick improvement of fitness market system.
此时,体育产业抓住经济快速发展的大好时机一军突起。健身俱乐部就是体育产业的一个基本组成部分,它的发展壮大为健身锻炼者提供了宽敞、舒适的运动场地,多种多样的健身器械,专业的健身指导,活跃、轻松的健身氛围,使健身锻炼者在优质的环境里不仅身体上得到了锻炼,而且心理上也得到了放松。但在健身俱乐部的发展壮大过程中,还存在这一些相应的问题,
基于此,笔者就长春市城区的三家典型的健身俱乐部为例进行调查,了解长春市城区内健身俱乐部的运营情况和长春市民的消费情况,并对长春市城区健身俱乐部的现状及发展对策进行深层次的分析。目前长春市城区体育健身俱乐部的发展还处于初级阶段,健身俱乐部会员的人数有逐渐上涨的趋势,俱乐部的发展潜力巨大。会员在选择健身俱乐部时更加理性化。健身群体年轻化,学生群体在日益增多。普遍反映健身俱乐部的收费偏高,但健身教练的收入却偏低,大多数教练员表示在年龄偏大后会选择转型或转行。
本篇采用文献资料法、问卷调查法、访谈法、数理统计法、逻辑分析法等多种方法,对调查结果进行调查、统计、研究和分析。为推进长春市城区体育健身俱乐部的明天能够更好的发展,更好的满足长春市民科学健身、健康生活的需求,完善健身市场体系等提供一些有效材料。
With the development of society and the progress of techonology, people has gradually liberated from manual labour, but at the same time, increasing brain work has made it that people’s physical fitness are growingly poor. Nowadays, people has begun to pay more attention to the life quality except the material needs, they have started to invest for their health ,and more and more people have taken part in the team of fitness.
At this time, sport industry has also advanced fiercely with the quick development of economy. Health club is a basic part of sport industry, its expansion and development has offered many advantages to people, such as spacious and comfortable sports fields, various exercise equipment, professional exercise guidance and active fitness atmosphere. Therefore, the exercisers have not only improved their physical fitnesses in the excellent environment, but also have relaxed their nevers phycologically. But there are still many problems during the advancement of health clubs.
According to these problems , the author investigated three typical health clubsin the urban area of Changchun city , knew about the running situation of the health clubs in the urban area of Changchun city and the consuming level of the Changchun civil, and made a profound analysis for the status quo and development strategies of the health clubs in the urban area of Changchun city. At present, the development of sports health clubs in the urban area of Changchun City is at its initial stage. the number of members in health clubs has been gradually increasing , so there has been a immense potential in the development of health clubs . It is more sensible of the members to choose proper health clubs. Moreover, the persons who join the health clubs are younger, and the number of students has been growing. Most people argue that the fee for health clubs is a little high, but the income of the fitness coaches is relatively low . most of them want to change their jobs in their older ages .
This study conducts a serids of investigation, statistics, research and analysis for the survey results by several ways, like documentation-data method, questionnaire-survey method, mathematical statistis method, visit-interview method, logic analysis an so on. The article offers some effective materials for the sound development of the health clubs in Changchun city, for the fine satisfactation of Changchun civil’s scientific fitness and healthy life, and for the quick improvement of fitness market system.
引文
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