北京中航机电研究所发展战略研究
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摘要
本文以北京中航机电研究所为研究对象,结合工业标准校测仪器(校表)行业实际情况,分析了造成企业不景气的种种原因,指出了提高企业核心竞争力的一些措施。对中航机电研究所来说有一定的参考价值。
中航机电研究所曾经创造了中国工业计量史上的五个第一,可以说是最先进入本行业的公司。后来很多企业拥进本行业,竞争加剧,而中航机电研究所激励措施不到位,造成人才流失,影响到产品的更新换代,缺少具有核心竞争力的产品。因此公司发展变的缓慢了。
经过SWOT分析,公司当务之急是要加大技术开发力度。企业只有拥有了核心技术,才可能生产出核心产品,为企业赢得超额利润。由于科技日益发展,技术寿命有不断缩短的趋势。企业要想获得持续核心技术能力,必须重视企业的研发能力,加大投入,进行技术创新。
而技术创新是靠优秀的人才来完成的。所以中航机电研究所要想打破这种缓慢发展的局面,必须要引进合适的人才。作为企业技术创新主体的研发人员,属于典型的知识型员工,他们具有较强的工作自主性,需求个性化、多元化,流动意愿强。因此仅仅能招聘到人才还不行,必须有一套能起作用的激励措施和良好的企业文化,才能留得住他们。这样才能具有持续的核心竞争力。
In this article the Beijing Zhonghang Mechano-Electronics Institute is studied as In this article the Beijing Zhonghang Mechano-Electronics Institute is studied as the research object, real circumstances of industry standard calibrate instrument(calibrate gauge) trade is refered, all sorts of causes what create company’s depression is analysed, and some measures what can raise nucleus competitive power is pointed out. It is certainly valuable to Zhonghang Inst for reference.
Zhonghang Inst have created five first in history of industry calibration, can be said one of the first company which inter this trade. Later a lot of companys was crowded into, and compete to aggravate , Zhonghang Inst do not well in encouraging, so some person are run off , and the product’s renewal is influence, few of products have nucleus competition power. Therefore the step that company develops becomes slow.
Analysing by SWOT , the most pressing matter in my company is that we must strengthen the RγD at this moment. Only the company has been possessing the nucleus technology, probably produces the nucleus product, and gains the superprofit for the company. Owing to the fact that the science and technology is developed increasingly, the technology’s life trend to shorten. If the company want to gain constantly the nucleus technology ability, must attach importance to the RγD ability of the company, and enlarges the input, and carries on the technology innovation.
And the technology innovation is accomplished by the outstanding person. Zhonghang Inst must invite suitable person to break this kind of aspect of slow development. The RγD person, as the main factor in technology innovation, are the staffs of knowledge mould, they have stronger work autonomy, the requirement individualization and pluralityization, the wish flowing is strong. Therefore it is still not allowed only to employ the suitable person, must have effective excitation measure and good company civilization, so that they can stay. Only like this our company may possess the nucleus compete power.
中航机电研究所曾经创造了中国工业计量史上的五个第一,可以说是最先进入本行业的公司。后来很多企业拥进本行业,竞争加剧,而中航机电研究所激励措施不到位,造成人才流失,影响到产品的更新换代,缺少具有核心竞争力的产品。因此公司发展变的缓慢了。
经过SWOT分析,公司当务之急是要加大技术开发力度。企业只有拥有了核心技术,才可能生产出核心产品,为企业赢得超额利润。由于科技日益发展,技术寿命有不断缩短的趋势。企业要想获得持续核心技术能力,必须重视企业的研发能力,加大投入,进行技术创新。
而技术创新是靠优秀的人才来完成的。所以中航机电研究所要想打破这种缓慢发展的局面,必须要引进合适的人才。作为企业技术创新主体的研发人员,属于典型的知识型员工,他们具有较强的工作自主性,需求个性化、多元化,流动意愿强。因此仅仅能招聘到人才还不行,必须有一套能起作用的激励措施和良好的企业文化,才能留得住他们。这样才能具有持续的核心竞争力。
In this article the Beijing Zhonghang Mechano-Electronics Institute is studied as In this article the Beijing Zhonghang Mechano-Electronics Institute is studied as the research object, real circumstances of industry standard calibrate instrument(calibrate gauge) trade is refered, all sorts of causes what create company’s depression is analysed, and some measures what can raise nucleus competitive power is pointed out. It is certainly valuable to Zhonghang Inst for reference.
Zhonghang Inst have created five first in history of industry calibration, can be said one of the first company which inter this trade. Later a lot of companys was crowded into, and compete to aggravate , Zhonghang Inst do not well in encouraging, so some person are run off , and the product’s renewal is influence, few of products have nucleus competition power. Therefore the step that company develops becomes slow.
Analysing by SWOT , the most pressing matter in my company is that we must strengthen the RγD at this moment. Only the company has been possessing the nucleus technology, probably produces the nucleus product, and gains the superprofit for the company. Owing to the fact that the science and technology is developed increasingly, the technology’s life trend to shorten. If the company want to gain constantly the nucleus technology ability, must attach importance to the RγD ability of the company, and enlarges the input, and carries on the technology innovation.
And the technology innovation is accomplished by the outstanding person. Zhonghang Inst must invite suitable person to break this kind of aspect of slow development. The RγD person, as the main factor in technology innovation, are the staffs of knowledge mould, they have stronger work autonomy, the requirement individualization and pluralityization, the wish flowing is strong. Therefore it is still not allowed only to employ the suitable person, must have effective excitation measure and good company civilization, so that they can stay. Only like this our company may possess the nucleus compete power.
引文
1 北京中航机电研究所 公司简介 Http://www.zhonghang.com.cn
2 张文松 企业战略能力研究 北京科学出版社 2005.03
3 张杰,生产与运营管理,对外经济贸易大学出版社,2004
4 Thompson、Strickland,段盛华、王智慧、于风霞,战略管理(第 13 版),中国财政经济出版社,2005.05
5 斯坦纳,企业政策与战略,1982
6 朱方明,品牌促销,中国经济出版社,1998
7 李盛竹、卢继勇,企业人才流失的危机管理,管理科学文摘,2005
8 周希舫、沈进,高新技术企业研发人员的薪酬体系设计,沿海企业与科技,2005
9 张德,企业文化建设,清华大学出版社,2003
10 丁继亮,现代股份制企业文化,中国致公出版社,2004
1. 北京中航机电研究所—公司简介,http://www.zhonghang.com.cn
2. Thompson、Strickland,段盛华、王智慧、于凤霞,战略管理(第 13 版),中国财政经济出版社,2005.5
3. 芮明杰,现代企业持续发展理论与对策,清华大学出版社,2004.6
4. 林汉川,中小企业创业管理,对外经济贸易大学出版社
5. 蒋学伟,持续竞争优势,上海复旦大学出版社,2002.12
6. 李盛竹、卢继勇,企业人才流失的危机管理,管理科学文摘,2005.03
7. 汤圣平,走出华为,中国社会科学出版社,2004.03
8. 唐纳德.索尔,如何提升公司核心竞争力,北京企业管理出版社,2000.03
9. 尼古莱.J 福斯、克里斯第安.克努森,企业万能面向企业能力理论,东北财经大学出版社,1998.05
10.张文松,企业战略能力研究,北京科学出版社,2005.03
11.叶生、吴傲冰,重塑企业文化培训手册,北京机械工业出版社,2005.01
12.张德,企业文化建设,清华大学出版社,2003.10
13.朱方明,品牌促销,中国经济出版社,1998.01
14.张杰,生产与运营管理,对外经济贸易大学出版社,2004.04
15.李明,私营企业成功模式解析,中国致公出版社,2002.10
16.罗国勋,二十一世纪:中国中小企业的发展,社会科学文献出版社,2001.2
17.林汉川、田东山,WTO 与中小企业发展,上海财经大学出版社,2001.11
18.周茜,浅谈我国制造业信息化的途径探索,国家制造业信息化培训中心网,2007.08.02
19.编委会,企业文化,吉林人民出版社,2004
20.丁继亮,现代股份制企业文化,中国致公出版社,2004
21.周希舫、沈进高新技术企业研发人员的薪酬体系设计,沿海企业与科技,2005.01
22.托马斯·威尔逊,薪酬--以薪酬战略撬动企业变革,中国社会科学出版社,2004.3
23.吴维库,企业竞争力提升战略,清华大学出版社,2002.
2 张文松 企业战略能力研究 北京科学出版社 2005.03
3 张杰,生产与运营管理,对外经济贸易大学出版社,2004
4 Thompson、Strickland,段盛华、王智慧、于风霞,战略管理(第 13 版),中国财政经济出版社,2005.05
5 斯坦纳,企业政策与战略,1982
6 朱方明,品牌促销,中国经济出版社,1998
7 李盛竹、卢继勇,企业人才流失的危机管理,管理科学文摘,2005
8 周希舫、沈进,高新技术企业研发人员的薪酬体系设计,沿海企业与科技,2005
9 张德,企业文化建设,清华大学出版社,2003
10 丁继亮,现代股份制企业文化,中国致公出版社,2004
1. 北京中航机电研究所—公司简介,http://www.zhonghang.com.cn
2. Thompson、Strickland,段盛华、王智慧、于凤霞,战略管理(第 13 版),中国财政经济出版社,2005.5
3. 芮明杰,现代企业持续发展理论与对策,清华大学出版社,2004.6
4. 林汉川,中小企业创业管理,对外经济贸易大学出版社
5. 蒋学伟,持续竞争优势,上海复旦大学出版社,2002.12
6. 李盛竹、卢继勇,企业人才流失的危机管理,管理科学文摘,2005.03
7. 汤圣平,走出华为,中国社会科学出版社,2004.03
8. 唐纳德.索尔,如何提升公司核心竞争力,北京企业管理出版社,2000.03
9. 尼古莱.J 福斯、克里斯第安.克努森,企业万能面向企业能力理论,东北财经大学出版社,1998.05
10.张文松,企业战略能力研究,北京科学出版社,2005.03
11.叶生、吴傲冰,重塑企业文化培训手册,北京机械工业出版社,2005.01
12.张德,企业文化建设,清华大学出版社,2003.10
13.朱方明,品牌促销,中国经济出版社,1998.01
14.张杰,生产与运营管理,对外经济贸易大学出版社,2004.04
15.李明,私营企业成功模式解析,中国致公出版社,2002.10
16.罗国勋,二十一世纪:中国中小企业的发展,社会科学文献出版社,2001.2
17.林汉川、田东山,WTO 与中小企业发展,上海财经大学出版社,2001.11
18.周茜,浅谈我国制造业信息化的途径探索,国家制造业信息化培训中心网,2007.08.02
19.编委会,企业文化,吉林人民出版社,2004
20.丁继亮,现代股份制企业文化,中国致公出版社,2004
21.周希舫、沈进高新技术企业研发人员的薪酬体系设计,沿海企业与科技,2005.01
22.托马斯·威尔逊,薪酬--以薪酬战略撬动企业变革,中国社会科学出版社,2004.3
23.吴维库,企业竞争力提升战略,清华大学出版社,2002.