关于数字电影传播特征的研究
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摘要
随着科技的飞速发展,电影艺术迎来了一场数字化变革。数字电影的出现为银幕带来了无数的电影奇观,深刻地改变了电影产业的面貌。数字电影这股新浪潮席卷全球,以其独有的虚拟现实,成就了今日媒介时代的又一段传奇。
本文提出了数字电影重新界定的问题:数字电影是由数字技术贯穿创作、编辑及放映全过程及放映全过程,并且其场景设置、主要人物的表现和故事的叙述均依靠数字技术参与完成的电影。通过数字技术高保真、高创造性的优势,数字电影开启了电影表现的新纪元,使得电影艺术实现了从“再现现实”到“虚拟现实”、从“真实的神话”到“真实的谎言”、从“逼近生活”到“再造生活”的三大超越。
从传播学的角度解析和观照数字电影,有助于我们发现其传播特点和规律,有助于廓清和指引其进一步的发展方向。数字电影的传播属性既有大众传播的一般特点,又具有其自己的独特性。在传播模式上,数字电影既有满足拉斯维尔模式的传者、内容、渠道、方式和受者这五大要素,又具备了循环模式所云之编码和译码的解释与互动。在创新扩散的理论视阈下看来,数字电影的实践特别符合罗杰斯的辐合传播模式。同时,数字电影与传统电影相比,其直观性、互动性和再造性的特征愈加显著,进而产生了复杂的多面性,即同文化群落中的权力话语系统。传播效果方面,数字电影以微观、微型的议程设置为表现形式,为电影受众构建起一种独特的虚拟环境。话语与环境的互动,即形成符号学所依赖的实践的背景。电影符号主要分为图像、声音和文字三大类。这三类符号各自拥有不同的内涵和外延,由此产生的内涵、外延及其组合,又通过聚类和组合这两种符号语言构成方式,共同建构起一张意义的复杂网络。总之,通过对其传播学特征的把握,数字电影的特点、模式和丰富内涵,将在其实践逐渐地展开并被揭示。
With the rapid development of science and technology, film ushered in a digital revolution. The emergence of digital cinema to screen the film brought many wonders, profoundly changed the face of the film industry. This new wave of digital cinema unit swept the globe, with its unique virtual reality, success in today's media age has a legend.
In view of the fact that the digital movie's traditional definition has not been suitable for to summarize its most recent development, it is necessary to limit it for by the digital technique penetration manufacture, the editing synthesizes and shows the entire process, and its scene establishment, the whole show and the story narration depends upon the movie which the digital technique completes. Through the digital technique high fidelity, the high creative superiority, the digital movie has opened the epoch which the movie displays, caused the movie art to realize from“the reappearance reality”“the virtual reality”, from“the real myth”“the real rumor”, from“approached the life”“the restoration life”three big promotion.
From the dissemination study angle analysis and the contemplation digit movie, is helpful in us discovered that its dissemination characteristic and the rule, are helpful in clean up and direct it further development direction. The digital movie's dissemination attribute both has the mass media dissemination common characteristic, and has its own distinctive quality. In the dissemination pattern, the digital movie both has the biography who satisfies Russ the Uygur pattern, the content, the channel, the way and acceptor these five big essential factors, and has had code and the decoding the cyclical pattern cloud explanation and the interaction. Looks like under the innovation proliferation's theory apparent threshold, the digital movie's practice conforms to Luojiesi's convergence dissemination pattern specially. At the same time, the digital movie and the traditional movie compare, its intuitive, interactive and the restoration characteristic is even more remarkable, then has had the complex versatility, namely in same cultural community's authority words system. The dissemination effect aspect, the digital movie take microscopic, the miniature agenda establishes as the manifestation, is constructed for the movie the audiences one kind of unique virtual environment. The words and the environment interaction, namely forms the practice background which the semiotics relies on. The movie mark mainly divides into the image, the sound and the writing three broad headings. These three kind of marks have the different connotation and the extension respectively, from this produces connotation, extension and combination, also and combines these two symbolic language constitution way through the cluster, constructs a significance together the complex network.. In brief, through to its dissemination study characteristic's assurance, the digital movie's characteristic, the pattern and the rich connotation, will launch gradually in its practice and is promulgated.
本文提出了数字电影重新界定的问题:数字电影是由数字技术贯穿创作、编辑及放映全过程及放映全过程,并且其场景设置、主要人物的表现和故事的叙述均依靠数字技术参与完成的电影。通过数字技术高保真、高创造性的优势,数字电影开启了电影表现的新纪元,使得电影艺术实现了从“再现现实”到“虚拟现实”、从“真实的神话”到“真实的谎言”、从“逼近生活”到“再造生活”的三大超越。
从传播学的角度解析和观照数字电影,有助于我们发现其传播特点和规律,有助于廓清和指引其进一步的发展方向。数字电影的传播属性既有大众传播的一般特点,又具有其自己的独特性。在传播模式上,数字电影既有满足拉斯维尔模式的传者、内容、渠道、方式和受者这五大要素,又具备了循环模式所云之编码和译码的解释与互动。在创新扩散的理论视阈下看来,数字电影的实践特别符合罗杰斯的辐合传播模式。同时,数字电影与传统电影相比,其直观性、互动性和再造性的特征愈加显著,进而产生了复杂的多面性,即同文化群落中的权力话语系统。传播效果方面,数字电影以微观、微型的议程设置为表现形式,为电影受众构建起一种独特的虚拟环境。话语与环境的互动,即形成符号学所依赖的实践的背景。电影符号主要分为图像、声音和文字三大类。这三类符号各自拥有不同的内涵和外延,由此产生的内涵、外延及其组合,又通过聚类和组合这两种符号语言构成方式,共同建构起一张意义的复杂网络。总之,通过对其传播学特征的把握,数字电影的特点、模式和丰富内涵,将在其实践逐渐地展开并被揭示。
With the rapid development of science and technology, film ushered in a digital revolution. The emergence of digital cinema to screen the film brought many wonders, profoundly changed the face of the film industry. This new wave of digital cinema unit swept the globe, with its unique virtual reality, success in today's media age has a legend.
In view of the fact that the digital movie's traditional definition has not been suitable for to summarize its most recent development, it is necessary to limit it for by the digital technique penetration manufacture, the editing synthesizes and shows the entire process, and its scene establishment, the whole show and the story narration depends upon the movie which the digital technique completes. Through the digital technique high fidelity, the high creative superiority, the digital movie has opened the epoch which the movie displays, caused the movie art to realize from“the reappearance reality”“the virtual reality”, from“the real myth”“the real rumor”, from“approached the life”“the restoration life”three big promotion.
From the dissemination study angle analysis and the contemplation digit movie, is helpful in us discovered that its dissemination characteristic and the rule, are helpful in clean up and direct it further development direction. The digital movie's dissemination attribute both has the mass media dissemination common characteristic, and has its own distinctive quality. In the dissemination pattern, the digital movie both has the biography who satisfies Russ the Uygur pattern, the content, the channel, the way and acceptor these five big essential factors, and has had code and the decoding the cyclical pattern cloud explanation and the interaction. Looks like under the innovation proliferation's theory apparent threshold, the digital movie's practice conforms to Luojiesi's convergence dissemination pattern specially. At the same time, the digital movie and the traditional movie compare, its intuitive, interactive and the restoration characteristic is even more remarkable, then has had the complex versatility, namely in same cultural community's authority words system. The dissemination effect aspect, the digital movie take microscopic, the miniature agenda establishes as the manifestation, is constructed for the movie the audiences one kind of unique virtual environment. The words and the environment interaction, namely forms the practice background which the semiotics relies on. The movie mark mainly divides into the image, the sound and the writing three broad headings. These three kind of marks have the different connotation and the extension respectively, from this produces connotation, extension and combination, also and combines these two symbolic language constitution way through the cluster, constructs a significance together the complex network.. In brief, through to its dissemination study characteristic's assurance, the digital movie's characteristic, the pattern and the rich connotation, will launch gradually in its practice and is promulgated.
引文
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