海尔与供应商建立战略伙伴关系研究
摘要
企业与供应商的战略伙伴关系,使企业在生产、销售、购买、控制和各个领域里,都获得经济效益或节约成本。从本企业角度出发,所需的产品在供货的及时性和质量方面具有了一定的保证;从供应商角度出发,其产品销售也具有了相当的稳定性,从而,从整个供应链的角度出发,降低了生产过程中的不确定性。此外,稳定的关系 ,使得双方可以集中发展各自的技术,提高 产品质量,促使企业获得更高的效益。海尔与供应商的战略伙伴关系保证了公司产品技术的领先性和技术含量,还使公司新产品开发和商品化周期大大缩短,库存和运转成本大为降低。
国内空调企业要想与供应商建立强大的战略联盟,首先要寻找优秀的供应商。为了与供应商建立战略伙伴关系,企业要建立网络化的企业运作模式和相应的管理信息系统。处于供应链核心环节的企业要将与自己业务有关的上下游企业纳入一条环环相扣的供应链中,使多个企业能在一个整体的信息系统管理下实现协作经营和协调运作,把这些企业的分散计划纳入整个供应链的计划中,实现资源和信息共享,增强该供应链在市场中的整体优势。另外,要注重企业文化的融合,只有在观念上达成一致,合作才会有成效。最后,为了使战略联盟能持续保持竞争力,还要对供应商进行必要的考核、激励及控制。
A company can benefit from a successful partnership with suppliers in manufacturing, selling, purchasing, controlling and other fields. Regarding the company itself, the qualified parts it needs can be delivered in time. Regarding the suppliers, it gains steady sales. So, in terms of the whole supply chain, the uncertainty in manufacture is reduced. In addition, steady relationship can make both sides pay attention to developing technologies and improve the quality of product. The partnership between Haier and its suppliers make the product advanced in technology and stock reduced.
In order to establish a ally with suppliers, domestic air conditioner companies should strengthen internal management and make themselves excellent companies, then look for excellent suppliers. In order to establish strategic partnership with suppliers, companies should establish network operating model and corresponding managerial information system. The core company in supply chain should make the relative companies in business a close supply chain and make the companies run and cooperate in a whole managerial information. In addition, the core company should make the scattered plans parts of the whole plan of supply chain, resource and information shared and strengthen the whole advantage of supply chain in market. What’s more, the company should pay attention to fusion of culture. Finally, in order to make the ally keep competitiveness, the company should do necessary check, stimulation and control.
国内空调企业要想与供应商建立强大的战略联盟,首先要寻找优秀的供应商。为了与供应商建立战略伙伴关系,企业要建立网络化的企业运作模式和相应的管理信息系统。处于供应链核心环节的企业要将与自己业务有关的上下游企业纳入一条环环相扣的供应链中,使多个企业能在一个整体的信息系统管理下实现协作经营和协调运作,把这些企业的分散计划纳入整个供应链的计划中,实现资源和信息共享,增强该供应链在市场中的整体优势。另外,要注重企业文化的融合,只有在观念上达成一致,合作才会有成效。最后,为了使战略联盟能持续保持竞争力,还要对供应商进行必要的考核、激励及控制。
A company can benefit from a successful partnership with suppliers in manufacturing, selling, purchasing, controlling and other fields. Regarding the company itself, the qualified parts it needs can be delivered in time. Regarding the suppliers, it gains steady sales. So, in terms of the whole supply chain, the uncertainty in manufacture is reduced. In addition, steady relationship can make both sides pay attention to developing technologies and improve the quality of product. The partnership between Haier and its suppliers make the product advanced in technology and stock reduced.
In order to establish a ally with suppliers, domestic air conditioner companies should strengthen internal management and make themselves excellent companies, then look for excellent suppliers. In order to establish strategic partnership with suppliers, companies should establish network operating model and corresponding managerial information system. The core company in supply chain should make the relative companies in business a close supply chain and make the companies run and cooperate in a whole managerial information. In addition, the core company should make the scattered plans parts of the whole plan of supply chain, resource and information shared and strengthen the whole advantage of supply chain in market. What’s more, the company should pay attention to fusion of culture. Finally, in order to make the ally keep competitiveness, the company should do necessary check, stimulation and control.
引文
Stewart G. Supply chain performance benchmarking study reveals keys to supply chain excellence. Logistics Information Management, Vol.8, No.2, 1995
Christopher M. Logistics and Supply Chain Management. Financial Times Pitman Publishing, 1992
陈启申. 供应链与现代管理.计算机集成制造系统,1998(4)
张立智. 对当下空调行业阶段发展趋势的几点判断(一).空调商情,2004(4)
日本综合研究所供应链研究部.供应链管理.北京:中信出版社.1999年
蔡希贤.现代企业战略管理.武汉:华中理工大学出版社.1998年
LeeH, Padmanaham V, Whang S. Information Distortion in a supply Chain: The Bullwhip Effect. Management Science, 1997,43(4)
周子成.2000-2003年房间空调的发展.制冷与空调,2004(1)
赵涛.物流经营管理. 北京:北京工业大学出版社.2003
查尔斯·C·波里尔,迈克尔·J·鲍尔.电子供应链管理. 北京:机械工业出版社.2002
Chadwick T, Rajagopal S. Strategic Supply Management. The Chartered institute of Purchasing and Supply, Butterworth-Heinemann Ltd. 1995
俞尧昌.空调产业客观已出现三大现象.家电市场,2004(1)
安德鲁·坎贝尔.战略协同. 北京:机械工业出版社.2000
宋华,胡左浩.现代物流与供应链管理. 北京:经济管理出版社.2000
J.Thomas and P.M.Gniffin. Coordinated Supply Chain Management. European Journal of Operational research. 1996, Vol.94
胡冰.海尔中国造.海南:海南出版社.2001
Denis R.Towill, Industrail Dynamic Modeling of Supply Chain.Logistics Information Management, 1996,9(4)
熊和平.供应链管理实务.广州:广东经济出版社.2002
徐章一.供应链一体化的营销管理. 北京:中国物资出版社.2002
宋远方.供应链管理与信息技术. 北京:经济科学出版社.2002
迟双明.张瑞敏决策海尔的66金典. 北京:中国商业出版社.2004
Jon Huges etc. Transform Your Supply Chain—Releasing Value in Business. Thomson Business Press, 1998
Stevens.G. Integrating the Supply Chain. International Journal of Physical Distribution and Materials Management, 1989, Vol.19, No.8
刘伟.供应链管理.成都:四川人民出版社.2002
安德鲁·伯杰,约翰·加托纳著,马士华,游知译.网际时代的供应链管理. 北京:电子工业出版社.2002
赵先德,谢金星.现代供应链管理的几个基本观念.南开管理评论,1999(1)
陈志祥,马士华.供应链中的企业合作关系. 南开管理评论,2001(1)
Harland C M. Supply chain management: relationship, chains and networks. British Journal of Managenment, 1996, Mar.
Benita M. Beamon. Supply chain design and analysis: Models and methods. International Journal of Production Economics, 1998, Vol.55
休斯等著,孟韬等译.供应链再造.大连:东北财经大学出版社.1999
蔡淑琴.物流信息系统. 北京:中国物资出版社.2002
迟晓英等.正确认识供应链与价值链的关系.工业工程与管理,2000(4)
Benita M. Beamon. Measureing supply chain performance.International Journal of Operations&Production Management, 1999, Vol.19
苏慧文.海尔管理变革:市场链与业务流程再造.南开管理评论,2001(1)
斯蒂芬·哈格,梅芙·卡明斯,詹猛斯·道金斯著,严建援等译.信息时代的管理信息系统. 北京:机械工业出版社.2000
张择.电子商务与物流. 北京:清华大学出版社.2000
唐纳德·J·鲍尔索克斯,戴维·J·克劳斯.物流管理:供应链过程的一体化,林国龙等译. 北京:机械工业出版社,1999
马士华,林勇,陈志祥.供应链管理. 北京:机械工业出版社.2000年
Janak Singh.The importance of information flow within the supply chain. Logistics Information Management, 1996, Vol.9
迈克尔·波特著,陈小悦译.竞争优势. 北京:华夏出版社.2001
徐小飞.未来企业的组织形态——动态联盟.中国机械工程,1996(7)
Edmond K.Lo, Chamli Pusshpakumara. Performance and Partnership in global manufacturing modeling frameworks and techniques. IJPE, 1999
Christopher M. Logistics and Supply Chain Management. Financial Times Pitman Publishing, 1992
陈启申. 供应链与现代管理.计算机集成制造系统,1998(4)
张立智. 对当下空调行业阶段发展趋势的几点判断(一).空调商情,2004(4)
日本综合研究所供应链研究部.供应链管理.北京:中信出版社.1999年
蔡希贤.现代企业战略管理.武汉:华中理工大学出版社.1998年
LeeH, Padmanaham V, Whang S. Information Distortion in a supply Chain: The Bullwhip Effect. Management Science, 1997,43(4)
周子成.2000-2003年房间空调的发展.制冷与空调,2004(1)
赵涛.物流经营管理. 北京:北京工业大学出版社.2003
查尔斯·C·波里尔,迈克尔·J·鲍尔.电子供应链管理. 北京:机械工业出版社.2002
Chadwick T, Rajagopal S. Strategic Supply Management. The Chartered institute of Purchasing and Supply, Butterworth-Heinemann Ltd. 1995
俞尧昌.空调产业客观已出现三大现象.家电市场,2004(1)
安德鲁·坎贝尔.战略协同. 北京:机械工业出版社.2000
宋华,胡左浩.现代物流与供应链管理. 北京:经济管理出版社.2000
J.Thomas and P.M.Gniffin. Coordinated Supply Chain Management. European Journal of Operational research. 1996, Vol.94
胡冰.海尔中国造.海南:海南出版社.2001
Denis R.Towill, Industrail Dynamic Modeling of Supply Chain.Logistics Information Management, 1996,9(4)
熊和平.供应链管理实务.广州:广东经济出版社.2002
徐章一.供应链一体化的营销管理. 北京:中国物资出版社.2002
宋远方.供应链管理与信息技术. 北京:经济科学出版社.2002
迟双明.张瑞敏决策海尔的66金典. 北京:中国商业出版社.2004
Jon Huges etc. Transform Your Supply Chain—Releasing Value in Business. Thomson Business Press, 1998
Stevens.G. Integrating the Supply Chain. International Journal of Physical Distribution and Materials Management, 1989, Vol.19, No.8
刘伟.供应链管理.成都:四川人民出版社.2002
安德鲁·伯杰,约翰·加托纳著,马士华,游知译.网际时代的供应链管理. 北京:电子工业出版社.2002
赵先德,谢金星.现代供应链管理的几个基本观念.南开管理评论,1999(1)
陈志祥,马士华.供应链中的企业合作关系. 南开管理评论,2001(1)
Harland C M. Supply chain management: relationship, chains and networks. British Journal of Managenment, 1996, Mar.
Benita M. Beamon. Supply chain design and analysis: Models and methods. International Journal of Production Economics, 1998, Vol.55
休斯等著,孟韬等译.供应链再造.大连:东北财经大学出版社.1999
蔡淑琴.物流信息系统. 北京:中国物资出版社.2002
迟晓英等.正确认识供应链与价值链的关系.工业工程与管理,2000(4)
Benita M. Beamon. Measureing supply chain performance.International Journal of Operations&Production Management, 1999, Vol.19
苏慧文.海尔管理变革:市场链与业务流程再造.南开管理评论,2001(1)
斯蒂芬·哈格,梅芙·卡明斯,詹猛斯·道金斯著,严建援等译.信息时代的管理信息系统. 北京:机械工业出版社.2000
张择.电子商务与物流. 北京:清华大学出版社.2000
唐纳德·J·鲍尔索克斯,戴维·J·克劳斯.物流管理:供应链过程的一体化,林国龙等译. 北京:机械工业出版社,1999
马士华,林勇,陈志祥.供应链管理. 北京:机械工业出版社.2000年
Janak Singh.The importance of information flow within the supply chain. Logistics Information Management, 1996, Vol.9
迈克尔·波特著,陈小悦译.竞争优势. 北京:华夏出版社.2001
徐小飞.未来企业的组织形态——动态联盟.中国机械工程,1996(7)
Edmond K.Lo, Chamli Pusshpakumara. Performance and Partnership in global manufacturing modeling frameworks and techniques. IJPE, 1999