论比较广告的法律规范
摘要
引文
1． 高程德，《经济法》，上海人民出版社出版，第281—282页。
2． 范建得、庄春发，《不实广告》，汉兴书局有限公司1994年10月出版
3． Chou, Linly, George R. Franke and Gary B. Wilcox, "The Information Content of Comparative Magazine Ads: A Longitudinal Analysis," Journalism Quarterly, Vol. 64, (1, 1987), 119-24, 250.
4． 张志松，《论比较广告的有关法律问题》
5． 骆志豪，《邮局VS.DHL——比较广告违法性之探讨》，月旦法学95年第1期
6． 朱钰洋，《虚伪不实广告与公平交易法——公平法与智产法系列三》，三民书局民国八十二年十二月版
7． Http: www.peopledaily.com.cn/GB/channel7/topic1463
8． 孔祥俊，《反不正当竞争法的适用与完善》，法律出版社1998年版
9． 全国人大法工委编著：《广告法与广告实务大全》，中国方正出版社1995年版
10． 王宁、钱婷著：《美国广告内幕》，中国经济出版社1991年版
11． 许小君，《广告法律与案例》，中国广播电视出版社1995年版
12． 《广告法律理解与适用》，工商出版社1998年版
13． 肖汉奇、郑国生主编，《广告法实用教程》，中国法制出版社1995年版
14． 中国民商事法律网，http://www.civillaw.com.cn/publishpaper
15． 国际经贸法律网，http://hntex.8u8.com/liaoqi/index.htm
16． http://international.westlaw.com/welcome/LawReview
17． Demirdjian Z. S., "Sales Effectiveness of Comparative Advertising: An Experimental Field Investigation," Journal of Consumer Research, Vol. 10, (December, 1983), 362-364.
18．Droge, Cornelia and Rene Y. Darmon, "Associative Positioning Strategies Through Comparative Advertising: Attribute Versus Overall Similarity Approaches," Journal of Marketing Research, Vol. 24, (November, 1987), 377- 88.
19． Gorn Gerald J. and Charles B. Weinberg, "The Impact of Comparative Advertising on Perception and Attitude: Some Positive Findings," Journal of Consumer Research, Vol. 11, (September, 1984), 719-27.
20． Grossbart, Sanford, Darrel D. Muehling and Norman Kangun, "Verbal and Visual References to Competition in Comparative Advertising," Journal of Advertising, Vol. 15, (1, 1986), 10-23.
21． Holmes, John H. and Brian E. Holley, "The Relative Effectiveness of Comparative Advertising and Product Benefit Advertising for Top Ranked Brands." Proceedings of the 1986 Convention of the American Academy of Advertising, (ed.), Ernest F. Larkin, 1986, R85-R90.
22． Johnson, Michael D. and David A. Horne, "Subject/Referent Positioning in Comparative Advertising: A Pilot Study," Advances in Consumer Research, Vol. 14, (eds.), Melanie Wallendorf and Paul Anderson, Proceedings of the Association for Consumer Research, 1986, 164-66.
23． Kamen, Joseph, M., "Cross-Impacts of Competitive Advertising: How to Find Out Whether It Helps or Hurts You," Journal of Advertising Research, Vol. 27, (April/May, 1987), 33-37.
24． Muehling, Darrel D., "Comparative Advertising: The Influence of Attitude-Toward- The-Ad on Brand Evaluation," Journal of Advertising, Vol. 16, (4, 1987), 43-49.
25． STATEMENT OF POLICY REGARDING COMPARATIVE ADVERTISING.FEDERAL TRADE COMMISSION WASHINGTON, DC 20580.
26． Comparative Advertising In the Global Marketplace: The Effects of Cultural Orientation on Communication by Zeynep Gurhan-Canli and Durairaj Marhesveran, Working Paper Number 328 August 2000
2． 范建得、庄春发，《不实广告》，汉兴书局有限公司1994年10月出版
3． Chou, Linly, George R. Franke and Gary B. Wilcox, "The Information Content of Comparative Magazine Ads: A Longitudinal Analysis," Journalism Quarterly, Vol. 64, (1, 1987), 119-24, 250.
4． 张志松，《论比较广告的有关法律问题》
5． 骆志豪，《邮局VS.DHL——比较广告违法性之探讨》，月旦法学95年第1期
6． 朱钰洋，《虚伪不实广告与公平交易法——公平法与智产法系列三》，三民书局民国八十二年十二月版
7． Http: www.peopledaily.com.cn/GB/channel7/topic1463
8． 孔祥俊，《反不正当竞争法的适用与完善》，法律出版社1998年版
9． 全国人大法工委编著：《广告法与广告实务大全》，中国方正出版社1995年版
10． 王宁、钱婷著：《美国广告内幕》，中国经济出版社1991年版
11． 许小君，《广告法律与案例》，中国广播电视出版社1995年版
12． 《广告法律理解与适用》，工商出版社1998年版
13． 肖汉奇、郑国生主编，《广告法实用教程》，中国法制出版社1995年版
14． 中国民商事法律网，http://www.civillaw.com.cn/publishpaper
15． 国际经贸法律网，http://hntex.8u8.com/liaoqi/index.htm
16． http://international.westlaw.com/welcome/LawReview
17． Demirdjian Z. S., "Sales Effectiveness of Comparative Advertising: An Experimental Field Investigation," Journal of Consumer Research, Vol. 10, (December, 1983), 362-364.
18．
19． Gorn Gerald J. and Charles B. Weinberg, "The Impact of Comparative Advertising on Perception and Attitude: Some Positive Findings," Journal of Consumer Research, Vol. 11, (September, 1984), 719-27.
20． Grossbart, Sanford, Darrel D. Muehling and Norman Kangun, "Verbal and Visual References to Competition in Comparative Advertising," Journal of Advertising, Vol. 15, (1, 1986), 10-23.
21． Holmes, John H. and Brian E. Holley, "The Relative Effectiveness of Comparative Advertising and Product Benefit Advertising for Top Ranked Brands." Proceedings of the 1986 Convention of the American Academy of Advertising, (ed.), Ernest F. Larkin, 1986, R85-R90.
22． Johnson, Michael D. and David A. Horne, "Subject/Referent Positioning in Comparative Advertising: A Pilot Study," Advances in Consumer Research, Vol. 14, (eds.), Melanie Wallendorf and Paul Anderson, Proceedings of the Association for Consumer Research, 1986, 164-66.
23． Kamen, Joseph, M., "Cross-Impacts of Competitive Advertising: How to Find Out Whether It Helps or Hurts You," Journal of Advertising Research, Vol. 27, (April/May, 1987), 33-37.
24． Muehling, Darrel D., "Comparative Advertising: The Influence of Attitude-Toward- The-Ad on Brand Evaluation," Journal of Advertising, Vol. 16, (4, 1987), 43-49.
25． STATEMENT OF POLICY REGARDING COMPARATIVE ADVERTISING.FEDERAL TRADE COMMISSION WASHINGTON, DC 20580.
26． Comparative Advertising In the Global Marketplace: The Effects of Cultural Orientation on Communication by Zeynep Gurhan-Canli and Durairaj Marhesveran, Working Paper Number 328 August 2000