河北省名牌战略实施中的政府作用
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摘要
面对当今世界经济一体化进程的加快和经济增长方式由数量型向质量型的转变的新形势,我认为提高经济运行的质量和大力实施名牌战略,创造更多知名品牌,壮大企业的竞争实力,已紧迫的摆在我们面前。我国知名品牌的缺少,特别是世界级著名品牌的缺少,更是显得与当前世界经济发展中我国的经济地位不相称。尤其最近一些发达国家对我出口产品的质量安全(包括食品、牙膏、轮胎)提出严重质疑,使我国的产品形象受到了很大的影响,国际声誉受到威胁,不得不使我们更加重视产品的质量和品牌形象。这是本论文写作的基本出发点。河北省较之发达省份无论是产品质量还是知名品牌都存在不小的差距。进一步增强全省民众的质量意识,大力实施名牌战略,对推动河北经济实现又好又快发展显得尤为迫切。而在名牌战略的实施过程中,虽然主体是企业,但是政府在这个特殊阶段也发挥着不可替代的作用,因此本文着力从政府推动的角度展开论述,具体从问题的引出、名牌战略的理论分析、国内外和省内外名牌战略实施的比较、河北省实施名牌战略的情况及存在的问题及今后的建议等几个方面围绕主题进行了分析和论述,力求对这个问题进行有益的探索。
Facing the new situation of the process’quickening of today’s world economic integration and the transformation of economic growth way from scalar type to quality type, I think that improving the quality of economic operation and implementing famous brand’s strategy, creating more well-known brands, strengthening enterprise’s competition have confronted us urgently. The lack of our country’s well-known brands, especially the lack of world-class famous brands do not match with our country’s economic status in today’s world economic development. Especially, some developed countries questioned our export products’quality safety (including food, toothpaste and tire) recently, it coursed tremendous influence on our country’s product image, our international fame has been threatened, we have to pay more attention to the quality of products and the image of products’brand. These are the basic points of this paper. No matter the quality of products or the famous brands, there is big disparity between Hebei and other developed provinces. It is very urgent to promote Hebei economic development quickly and nicely on boosting up the whole Hebei people’s quality consciousness and implementing famous strategy vigorously. In the process of implementing famous brand, although the main body is enterprises, government also plays an irreplaceable role in this special stage. So, this article tries to discuss from the angle of government’s impellent role, concretely from the drawing of question, theoretical analysis of famous brand strategy, the famous brand strategy implementation’s comparison between domestic and abroad, between inside and outside province, from the implementation situation of famous brand strategy of Hebei province, existing questions and suggestions for future. The purpose of this article is to make beneficial exploration to this question hardly.
Facing the new situation of the process’quickening of today’s world economic integration and the transformation of economic growth way from scalar type to quality type, I think that improving the quality of economic operation and implementing famous brand’s strategy, creating more well-known brands, strengthening enterprise’s competition have confronted us urgently. The lack of our country’s well-known brands, especially the lack of world-class famous brands do not match with our country’s economic status in today’s world economic development. Especially, some developed countries questioned our export products’quality safety (including food, toothpaste and tire) recently, it coursed tremendous influence on our country’s product image, our international fame has been threatened, we have to pay more attention to the quality of products and the image of products’brand. These are the basic points of this paper. No matter the quality of products or the famous brands, there is big disparity between Hebei and other developed provinces. It is very urgent to promote Hebei economic development quickly and nicely on boosting up the whole Hebei people’s quality consciousness and implementing famous strategy vigorously. In the process of implementing famous brand, although the main body is enterprises, government also plays an irreplaceable role in this special stage. So, this article tries to discuss from the angle of government’s impellent role, concretely from the drawing of question, theoretical analysis of famous brand strategy, the famous brand strategy implementation’s comparison between domestic and abroad, between inside and outside province, from the implementation situation of famous brand strategy of Hebei province, existing questions and suggestions for future. The purpose of this article is to make beneficial exploration to this question hardly.
引文
[1]杨欢进,名牌战略的理论与实践,北京:中国经济出版社,2000年
[2]河北省人民政府,河北经济年鉴2006,2005.12
[3]河北省人民政府,河北经济年鉴2007,2007.9
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[6]河北省人民政府,2006年政府工作报告,2007.1
[7]河北省人民政府,河北质量兴省名牌兴企战略规划,1996.7
[8]河北省人民政府,关于进一步加快名牌战略实施的意见,冀政[2007]51号文
[9]河北省质量技术监督局,河北省落实质量振兴纲要总结报告,2007.6
[10]河北省人民政府,河北省关于成立质量与名牌战略领导小组的通知,2007.5
[11]河北省人民政府,河北省“十一五”期间名牌培育计划,2006.7
[12]河北省人民政府,关于加强质量工作的意见,冀政[2007]57号文
[13]广东省人民政府,广东省加快实施名牌战略的意见,2003.6
[14]山东省质监局,山东省名牌工作的总结报告,2006.7
[15]2007中国名牌企业发展国际论坛暨名牌产品展览会专刊,2007.11
[16]中国名牌战略推进委员会公告,2003年第2号
[17]中国名牌战略推进委员会公告,2004年第3号
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[21]中国质量万里行促进会通讯专刊,2007.5
[22]李长江,大力推进以质取战略,提高我国质量整体水平,2007.10
[23]国家质监总局,中国名牌战略发展报告,2007.3
[24]国家质监总局,中国名牌产品“十一五”重点培育指导目录,2006年
[25]林宗棠,大力推进名牌战略,2007.10
[26]论贸易自由化趋势下的农业品贸易保护,世贸人才网,2007.11.08
[27]王国勇,美国中小企业概况,2006.7
[28]邢文英,全面质量管理,回顾与思考,石油工业技术监督,2001.01
[29]万力,质量振兴与名牌战略,北京:中国人民大学出版社
[30]张公绪,质量工程师手册,广州:企业管理出版社
[31]余明阳,品牌学,上海:复旦大学出版社,2005年
[32]李蔚等,论中国企业的品牌安全管理,商业经济与管理,2000,12
[33]李寿生,21世纪的中国制造,中国工业经济,2001,5
[34]温德成,制约中国产品质量的七种观念,大众标准化,2006,9
[35]孙淑义,实施创新战略,加快经济发展http://www.people.com.cn/GB/paper464/1339/209409.html
[36]何小燕,海尔靠质量闯天下, http://web.peopledaily.com.cn/9807/22/current/ne ...
[37]苏艳芳,质量意识浅析,http://web.peopledaily.com.cn/9802/28/current/ne ... 3K 1998-3-31
[38]朱明暹,企业管理的中心环节,石油工业技术监督,2000年16卷
[39]彭致圭,整体推进国有企业改革,http://www.people.com.cn/rmrb/200002/22/newfiles/wzb_20000222001068_9.html
[40]回建,质量兴市促发展,http://web.peopledaily.com.cn/199810/17/wzb_981017001052_6.html
[41]庄冰心,为质量振兴多做实事,http://web.peopledaily.com.cn/199808/12/wzb_980812001097_10.html
[42]何鹤立,管理,企业的效益之源,www.cmgsl.com.cn/images/yr/gl31.htm
[43]李辉,产品质量是品牌的基础,http://www.tianshannet.com.cn/news/content/2007-01/05/content_1574013.htm
[2]河北省人民政府,河北经济年鉴2006,2005.12
[3]河北省人民政府,河北经济年鉴2007,2007.9
[4]国家质监总局,中国名牌管理办法,2007.5
[5]河北省质监局,河北省名牌管理暂行办法,2001.3
[6]河北省人民政府,2006年政府工作报告,2007.1
[7]河北省人民政府,河北质量兴省名牌兴企战略规划,1996.7
[8]河北省人民政府,关于进一步加快名牌战略实施的意见,冀政[2007]51号文
[9]河北省质量技术监督局,河北省落实质量振兴纲要总结报告,2007.6
[10]河北省人民政府,河北省关于成立质量与名牌战略领导小组的通知,2007.5
[11]河北省人民政府,河北省“十一五”期间名牌培育计划,2006.7
[12]河北省人民政府,关于加强质量工作的意见,冀政[2007]57号文
[13]广东省人民政府,广东省加快实施名牌战略的意见,2003.6
[14]山东省质监局,山东省名牌工作的总结报告,2006.7
[15]2007中国名牌企业发展国际论坛暨名牌产品展览会专刊,2007.11
[16]中国名牌战略推进委员会公告,2003年第2号
[17]中国名牌战略推进委员会公告,2004年第3号
[18]中国名牌战略推进委员会公告,2005年第5号
[19]中国名牌战略推进委员会公告,2006年第6号
[20]中国名牌战略推进委员会公告,2007年第6号
[21]中国质量万里行促进会通讯专刊,2007.5
[22]李长江,大力推进以质取战略,提高我国质量整体水平,2007.10
[23]国家质监总局,中国名牌战略发展报告,2007.3
[24]国家质监总局,中国名牌产品“十一五”重点培育指导目录,2006年
[25]林宗棠,大力推进名牌战略,2007.10
[26]论贸易自由化趋势下的农业品贸易保护,世贸人才网,2007.11.08
[27]王国勇,美国中小企业概况,2006.7
[28]邢文英,全面质量管理,回顾与思考,石油工业技术监督,2001.01
[29]万力,质量振兴与名牌战略,北京:中国人民大学出版社
[30]张公绪,质量工程师手册,广州:企业管理出版社
[31]余明阳,品牌学,上海:复旦大学出版社,2005年
[32]李蔚等,论中国企业的品牌安全管理,商业经济与管理,2000,12
[33]李寿生,21世纪的中国制造,中国工业经济,2001,5
[34]温德成,制约中国产品质量的七种观念,大众标准化,2006,9
[35]孙淑义,实施创新战略,加快经济发展http://www.people.com.cn/GB/paper464/1339/209409.html
[36]何小燕,海尔靠质量闯天下, http://web.peopledaily.com.cn/9807/22/current/ne ...
[37]苏艳芳,质量意识浅析,http://web.peopledaily.com.cn/9802/28/current/ne ... 3K 1998-3-31
[38]朱明暹,企业管理的中心环节,石油工业技术监督,2000年16卷
[39]彭致圭,整体推进国有企业改革,http://www.people.com.cn/rmrb/200002/22/newfiles/wzb_20000222001068_9.html
[40]回建,质量兴市促发展,http://web.peopledaily.com.cn/199810/17/wzb_981017001052_6.html
[41]庄冰心,为质量振兴多做实事,http://web.peopledaily.com.cn/199808/12/wzb_980812001097_10.html
[42]何鹤立,管理,企业的效益之源,www.cmgsl.com.cn/images/yr/gl31.htm
[43]李辉,产品质量是品牌的基础,http://www.tianshannet.com.cn/news/content/2007-01/05/content_1574013.htm