跨国公司在华并购对我国产业发展影响的研究
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摘要
企业并购浪潮在美国已经出现过六次之多,除第五次外,其余的每次并购浪潮之后都会出现严重的经济萧条,这并非一种偶然现象,其中必然隐含某种规律。而关于企业并购的研究,大多是从微观经济视角分析并购对企业本身能带来什么优势和额外收益,也有学者从宏观经济视角研究跨国公司并购对我国经济安全和市场结构的影响,但很少有学者从产业视角研究跨国公司在华并购所产生的影响。近年来,我国企业间的并购活动异常活跃,跨国公司在华并购也越来越多,企业间并购,特别是跨国公司在华并购如何影响我国产业的发展,是一个需要深入探讨的问题。目前,在我国主流经济学和地方政府招商引资的跨国公司情结下,全面分析跨国公司在华并购对我国产业发展的长期影响显得尤为重要。
     首先,本文对比分析相关并购理论和企业并购绩效的实证研究,发现企业并购后的绩效并非一致支持相应的理论,而更多地显示出并购活动没有达到相关企业的预期目标,这说明企业并购理论与实证结果之间存在悖论。本文研究认为出现悖论的主要原因是:(1)并购理论在提出并购可以节省费用或并购协同时,忽略了由于并购而使得计划安排费用、部门协调费用等的增加;(2)并购绩效实证研究中所利用的数据大部分是针对上市公司,而一般来说参与并购活动的上市公司规模大,并购后规模更加庞大,并购后的整合成本超过并购收益;(3)企业并购的目的多样,而并购绩效实证研究一般仅仅以会计核算为基础的指标进行衡量。
     其次,针对美国几乎每次并购浪潮后都会出现经济萧条这一现象,本文进行深入分析并给出解释。当把一个经济体划分为产业经济系统和非产业社会体系,可以发现,产业经济直接创造社会财富,而非产业社会体系中的部门则有更强的社会财富集聚和掠夺功能;金融资本和产业企业中脱离生产的资本,往往把并购活动作为社会财富集聚的工具,当它们通过频繁的企业并购活动集聚了大量社会财富时,一方面,这些社会财富不再进入产业生产过程,产业经济增长所必需的资本存量减少,这必将从数量上减少所能创造的社会财富;另一方面,社会大众的财富被集聚和掠夺使可用于消费的部分减少,抑制消费使市场萎缩。因此,并购浪潮后的经济衰退不可避免。
     第三,本文利用复杂系统网络理论对产业经济运行机制进行分析后认为,(1)产业链在纵向分工和专业化过程中不断裂解而变长,在横向竞争、模仿和学习中分解而变宽,产业链中的企业不断超越所在产业链向其他产业链渗透,产业经济具有自增长机制;分工和专业化,竞争、模仿和学习促进产业的技术进步和升级。(2)企业并购,特别是大企业的并购行为破坏了产业经济自增长机制和技术进步升级机制,扭曲了产业发展方向和产业结构。(3)由于并购导致社会财富的集聚和掠夺,加剧了社会两极分化,阻碍了社会和谐发展。
     第四,本文归纳提出跨国公司在华的三种典型性并购行为:市场挤出式并购、技术挤出式并购和品牌挤出式并购。进一步研究发现:(1)跨国公司在华市场挤出式并购可能导致我国产业发展的核心资源和关键环节被跨国公司控制,使我国产业成为跨国公司全球战略安排的一个“大车间”;(2)跨国公司在华技术挤出式并购可能导致我国产业发展所需要的技术积累机制被破坏,产业技术升级和产业技术发展的“跨国公司导向化”特征,从而使我国产业被跨国公司从技术上“外围化”;(3)跨国公司在华品牌挤出式并购将使我国产业市场中企业缺乏品牌核心,产业市场围绕跨国公司品牌运作,产业市场被跨国公司品牌主导可能使我国产业被市场“边缘化”。跨国公司在华三种挤出式并购可能形成我国企业在资源配置、技术发展和市场控制等方面失去主导地位,在经济衰退时,跨国公司的全球安排可能加剧我国经济恢复困难。
     综上所述,跨国公司在华并购的长期结果对我国产业经济的发展具有副作用,政府必须加强企业并购的管理以使我国产业经济长期稳定发展的外部环境。
     本研究工作的主要创新性集中在如下三个方面:(1)基于对大量有关并购绩效文献的分析研究,不仅提出(长期以来被国内外研究者通常忽视的)“并购悖论”问题,而且对该问题的产生进行了深入探讨并予以理论解释。(2)通过把社会经济划分为产业经济系统和非产业社会体系,基于对美国并购浪潮后伴随的经济危机的分析,深入研究了非产业社会系统通过并购集聚大量社会财富,抑制产业技术升级机制和破坏产业经济自增长机制的负面作用。这一研究成果至少在国内该领域具有明显的领先性和开拓性。(3)全面、系统研究了跨国公司在华的三类典型性并购行为(“市场挤出式”、“技术挤出式”和“品牌挤出式”)对我国产业发展的主要影响及其作用机制,据此,提出关于并购的政府治理选择理论和有关的对策建议。
There have been 6 merger waves occured in American history, and each wave except the fifth one is followed by serious depression. Thus the phenomenon took place not just by accident, but some kind of implications. Among literatures about mergers and acquisition(M&A), most of them are from the micro-level perspective to study the acquiring firm's obtainable strenth and additional profit created by M&A. And some are from the macro-level perspective to study the impact on economic security and market stucture by M&A. However, few of them are from the industry-level perspective to study the impact of cross-border M&A in China(acquisitions that initiated by multinational firms in China). In recent years, M&A in our country is extraordinary frequent, including the cross-border M&A. It's necessary to make a thorough study of the influence on industrial development by M&A, especially cross-border M&A. Under the circumstances of our country's mainstream economy and our governments' inviting investments from oversea, it's extremely important to have a more comprehensive analysis of long-term effects on industrial development, which is influenced by cross-border M&A in China.
     First of all, this paper reviews the theories of M&A and the empirical studies of M&A, compares the post-merger performance of theoretical and empirical, finds out they are inconsistent, and the empirical studies show that the performance is more likely to not meet the expected goal. It indicates the paradox between theoretical and empirical. And the paper figures the main reasons which drive the paradox are: (1) While the theory of M&A emphasizes cost reduction and synergy, it disregards the expense of plan arrangement and department coordination increasing. (2) The empirical studies of M&A are mostly based on listed companies, whose asset sizes are generally large. And the sizes may become even much larger after mergers, thus the post-merger integration cost may exceed the value created by M&A. (3) Goals in M&A are various, some kind of objectives cannot be measured quantitatively just by accounting ratios. However, most of the empirical studies in M&A just measure them based on accounting.
     Secondly, to the phenomenon of "each merger wave would be followed by serious depression", this paper will make a more comprehensive analysis and then interpret it. In case of dividing the economic system into industry system and non-industry system, we could discover that the industry system creats social wealth directly, while the non-industry system just accumulates and plunders social wealth. Financial capital, especially capital extracted from industrial production, tends to be used in M&A which is a tool of gathering social wealth. Once M&A activities become more and more frequent, a great quantity of social wealth would not be applied in industrial production. The required capital for economic growth is reduced, thus it will reduce the social wealth that can be created. On the other side, the accumulation and plunderage of social wealth would reduce the part that can be consumed, thus inhibit the consumption and let the market shrinking. Therefore, after merger wave, the depression is inevitable.
     Thirdly, this paper makes an analysis of industrial operational mechanism based on the theory of complex network, and concludes that: (1) The industrial chain is decomposed and becomes longer while vertical specialization, and it is broader while horizontal competition, imitation and learning. Enterprises in one industrial chain are penetrating to other industrial chains constantly, the industrial economy has its own self-growth mechanism. Specialization, competition, imitation and learning enhance the technical progress and industrial upgrading. (2) M&A, especially of large firms, ruins the self-growth mechanism and technical upgrading, thus distorts the direction of industrial development and industrial structure. (3) The accumulation and plunderage of social wealth caused by M&A would exacerbate social polarization and impede the harmonious development of society.
     Fourthly, this paper summarizes three typical cross-boader M&A in China: market power squeeze-out merger, technique squeeze-out merger and brand squeeze-out merger. With a further study, it finds out that: (1) Market power squeeze-out merger may let the core resources and the sticking point of industrial development dominated by multinational firms, thus our country's industry is just a "big shop" for their global strategy arrangement. (2) Technique squeeze-out merger may make the self-growth mechanism for industrial development destroyed, and let the upgrading of industrial technology and the direction of industrial development dominated by multinational firms, thus the technology of our country's industry is "peripheral". (3) Brand squeeze-out merger may result in the market that full of international brands rather than our own core brands, thus our country's industry is "marginalized" by their brand dominating. Therefore, the above three type of squeeze-out mergers could lead to our losing dominant positions in resource allocation, technology development and market power. And in times of economic depression, multinational firms' global arrangements may exacerbate economic hardship of our own.
     In summary, the long-term consequence of cross-border M&A in China has side effects. Government must strengthen management of M&A so as to enable our country's industry be in the external environment that can bring long-term stable development.
     Inovations of this paper concentrate on the following three aspects: (1)Based on a great deal of literature research on M&A, this paper not only figures out "paradox of M&A" (which is usually disregarded by studies at home or abroad in the long run), but also makes a more comprehensive analysis of the paradox generating and then gives the theoretical interpretation. (2)Dividing the economic system into industry system and non-industry system, grounding on the analysis of economic depression after merger wave in USA, this paper makes a thorough study, pointing out the non-industry system just accumulates and plunders social wealth through M&A, thus it has the side-effect of inhibiting industrial upgrading mechanism and destroying self-growth mechanism. Such research findings take the lead and also the pioneer in domestic research. (3) This paper makes a comprehensive and systematic study of effects and mechanism to industrial development by the three typical cross-boader M&A in China(market power squeeze-out merger, technique squeeze-out merger and brand squeeze-out merger), then brings forward the government Choice Theory to M&A and the related countermeasures accordingly.
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