东北老工业区石油石化企业发展战略研究
摘要
东北地区老工业基地是以能源、机械、原材料为主的重工业基地。随着我国社会主义市场经济体制改革不断深入,东北老工业基地在计划经济体制下积累的矛盾日益突出。如何解决东北地区经济发展面临的困难和问题,党中央在十六大提出了“支持东北地区等老工业基地加快调整和改造,支持以资源开采为主的城市发展接续产业”的战略思想,随着经济全球化、市场一体化和加入WTO,东北老工业区的石油石化企业在这种新环境下面临着巨大的机遇和挑战。本文以SWOT方法分析大型石化企业在东北老工业基地发展具有的优势、存在的劣势,面临的机会和威胁,并在此基础上,通过IFE-EFE矩阵对其外部机会、威胁以及内部优势、劣势的综合加权分析得出其SWOT分析矩阵,并比较AHP和IFE-EFE矩阵进行分析的不用之处。本文通过借鉴德国鲁尔工业区成功改造案例经验,对大型石油石化企业在东北老工业基地的发展所面临的企业体制、技术、产品本身等方面的问题提出许多对策。旨在提出对石油石化企业发展战略具有可参考价值的可行性建议。
The industrial base in the northeast China is a heavy industry base focused on energy, machinery and raw material. With the continuous deepening of China's socialist marketing-economy system, contradiction in the industrial base which has accumulated under the planned economy system is day by day prominent. In order to resolve the difficulties and problems north-east economy facing, the 16th CPC Central Committee has proposed the strategy of“supporting the old industrial bases in northeast China to speed up the adjustment and transformation; accelerating the exploitation of resources oriented urban development industry".
With economic globalization, market integration and WTO entry, China's old industries, like the petroleum and petrochemical enterprises, are facing great opportunities and challenges. by using the SWOT analytical , the paper analyses strengths, weaknesses, opportunities and threatens facing the large petrochemical enterprises in the old industrial bases in northeast China, and, on that basis, through IE matrix, its strengths opportunities, threats and internal strengths, strengths are comprehensively analyzed to get SWOT analysis matrix; and at the same time, compares AHP and IFE-EFE matrix analysis. By using the successful transformation experience of the Kommunalverbad Ruhrgebiet, the paper proposes the strategies to solve enterprise systems, technologies, products, and other issues of large-scale petrochemical enterprises in the industrial bases. The paper is to put forward the feasibility to the petroleum and petrochemical enterprise development.
The industrial base in the northeast China is a heavy industry base focused on energy, machinery and raw material. With the continuous deepening of China's socialist marketing-economy system, contradiction in the industrial base which has accumulated under the planned economy system is day by day prominent. In order to resolve the difficulties and problems north-east economy facing, the 16th CPC Central Committee has proposed the strategy of“supporting the old industrial bases in northeast China to speed up the adjustment and transformation; accelerating the exploitation of resources oriented urban development industry".
With economic globalization, market integration and WTO entry, China's old industries, like the petroleum and petrochemical enterprises, are facing great opportunities and challenges. by using the SWOT analytical , the paper analyses strengths, weaknesses, opportunities and threatens facing the large petrochemical enterprises in the old industrial bases in northeast China, and, on that basis, through IE matrix, its strengths opportunities, threats and internal strengths, strengths are comprehensively analyzed to get SWOT analysis matrix; and at the same time, compares AHP and IFE-EFE matrix analysis. By using the successful transformation experience of the Kommunalverbad Ruhrgebiet, the paper proposes the strategies to solve enterprise systems, technologies, products, and other issues of large-scale petrochemical enterprises in the industrial bases. The paper is to put forward the feasibility to the petroleum and petrochemical enterprise development.
引文
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[2] 沈越,孟祥林. 区域经济学与东北老工业基地振兴——中华外国经济学说研究会第二届专题[J]. 当代经济研究,2005(10):67—69.
[3] 王光宇. 资源型城市产业转型实例分析[J]. 商业时代,2005(26):83.
[4] 陈国堂. 德国鲁尔老工业区改造措施和启示[J]. 调查研究报告,2005(159):1—14.
[5] 常丽.政府环境在老工业基地振兴中的作用——德国鲁尔区的实践与启示[J]. 科技和产业2005(2):8—12.
[6] 陈清泰,刘世锦等.振兴东北新思路[M].大连:东北财经大学出版社,2005.1—16.
[7] 吕政.2005中国工业发展报告[M].北京:经济管理出版社,2005.
[8] 母爱英.区域经济政策新视角研究[M].北京:经济科学出版社,2005.1—26.
[9] 陈耕.中国石油天然气集团公司经济研究报告文集(2002)[R].中国石油天然气集团公司发展研究部,中国石油集团经济技术研究中心,2002
[10] 彭焕斗.长岭炼化公司发展战略[D].大连:大连理工大学,2002.
[11] 闫如恩.推进东北区域经济合作的对策[J].经济纵横,2005(3):33—34.
[12] Gong Huang,Wang Xingyu.Measurement and Evaluation of Efficiency of Regional Technical Innovation Jiangsu Province[J].Journal of China University of Mining& Technology,Jun.2004:26-32.
[13] Weiss J, Burghardt W,Gausmann P et al.Nature returns to abandoned industrial land::Monitoring succession in urban-industrial woodlands in the German Ruhr[J].Wild Urban Woodlands:New Perspectivires for Urban Forestry,2005:143-162.
[14] Garner,Randy.."SWOT" Tactics: Basics for Strategic Planning[J]. FBI Law Enforcement Bulletin ,November 2005:17 – 19.
[15] Valentin,Erhard K.Away with SWOT Analysis:Use DEFEnsive/OfIEnsive Evaluation Instead[J].Journal of Applied Business Research,2005:91-104.
[16] 刘冀生.企业经营战略管理.北京:清华大学出版社,1995
[17] 徐二明.企业战略管理.北京:中国经济出版社,1997
[18] 张镇.中国石油天然气集团公司年鉴(2004).北京:石油工业出版社
[19] 王玉.企业战略管理理论与方法.上海:上海财经大学出版社,2000
[20] 王晓心.黄海编译,亚洲长期石油经济及能源战略.国际石油经济,2004(6):60-65
[21] 王颖.重要的是战略实施能力.中外管理,2002(2):16-17
[22] 解培才.企业战略管理.上海:上海人民出版社,2002
[23] 王迎军.战略杠杆.天津:人民出版社,1997
[24] 许康宁.现代企业竞争战略—新的规则下的企业竞争.南京:南京大学出版社,2001
[25] 胡鹏山.竞争战略与竞争优势.北京:华夏出版社,2002
[26] 王方华.企业战略管理.上海:复旦大学出版社,1998,411-412
[27] 程杰元.经营战略与方针案例.新疆:新疆人民出版社,2000
[28] 徐国祥.统计预测和决策.上海:上海财经大学出版社,1998
[29] 王方华.企业战略管理.上海:复旦大学出版社,1998,411-412
[30] 蒋明新.企业经营战略.成都:西南财经大学出版社,1995
[31] 王德中.企业战略管理. 成都:西南财经大学出版社,2002