汽车制造业供应链协作信任的运行机制研究
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摘要
实施供应链管理以获取竞争优势是每个汽车制造企业必须做出的战略选择。信任是供应链合作的基础,对我国汽车制造业供应链协作信任运行机制的研究,有助于减少甚至避免信任危机导致的供应链伙伴关系的非正常中断。
本研究在国内外相关学者研究的基础上,结合我国汽车制造业供应链的特点,以动态观点研究了汽车制造业供应链协作信任的运行机制,本文的创新点如下:
(1)建立了汽车制造业供应链协作信任动力的弓弦箭模型和协作信任影响因素的解释结构模型。借鉴物理学的思维,将汽车制造业供应链协作信任的动力分为核心动力、硬动力与软动力,硬动力与软动力匹配越恰当,核心动力越强,协作信任越易建立,将硬动力比作弓,软动力比作弦,核心动力比作箭,建立了汽车制造业供应链协作信任动力的弓弦箭模型。运用系统工程中的解释结构模型分析汽车制造业供应链协作信任影响因素的关系结构,将协作信任影响因素划分为6个层次,并进一步将信任分为计算型信任、了解型信任与认同型信任,为协作信任的动态研究奠定了基础。
(2)构建了汽车制造业供应链协作信任的演化博弈模型。由模型分析知:只有合作双方均采取信任策略时各自获得的超额收益均大于各自单边采取不信任策略时获得的投机收益时,系统才有可能演化为双方均采取信任策略的模式。而当双方均采取信任策略时任何一方获得的超额收益小于其单边采取不信任策略时获得的投机收益时,系统最终只能演化为双方都采取不信任策略的模式。
(3)基于结构方程模型剖析了汽车制造业供应链协作信任对供应链合作的作用路径,揭示了信任影响合作的黑箱。汽车制造业供应链协作信任对汽车制造业供应链合作的3条作用路径:①计算型信任→了解型信任→情感型承诺→供应链合作;②计算型信任→了解型信任→认同型信任→供应链合作;③计算型信任→了解型信任→认同型信任→情感型承诺→供应链合作。
(4)提出了基于vague集的汽车制造业供应链协作信任的评价方法。不同于传统的观点认为信任的维度间为并列关系,提出了计算型信任、了解型信任与认同型信任的递进关系,构建了递进关系的评价指标结构体系,并在此基础上基于vague集对协作信任进行评价。
It is necessary for every automobile manufacture enterprise to make choice of supply chain management to obtain competitive advantage.Trust is the base of supply chain cooperation.Research on operation mechanism of collaboration trust in automobile manufacturing supply chain helps to reduce or even avoid the abnormal interruption of supply chain partnership caused by trust crisis.
Based on the characteristics of the automobile manufacturing supply chain in China and the related studies of the scholars at home and abroad,the paper studies operation mechanism of collaboration trust in automobile manufacturing supply chain from the dynamic perspective.The new ideas of the paper are as follows:
(1)Bow-Sting-Arrow modeling of the collaboration trust′s power and the interpretative structural modeling of the factors affecting collaboration trust in automobile manufacturing supply chain are proposed.From the dynamic perspective,the collaboration trust′s power in automobile manufacturing supply chain is divided into the core power,the hard and soft power.The more appropriately the hard and soft power matches,the stronger the core power is.Consequently,collaboration trust in automobile manufacturing supply chain is built more easily.On the condition of the hard power being compared to bow,the soft power being compared to string and the core power being compared to arrow,Bow-Sting-Arrow modeling of the collaboration trust′s power in automobile manufacturing supply chain is proposed.By interpretative structural modeling in system engineering theory,the paper analyses relative structure of the factors affecting collaboration trust in automobile manufacturing supply chain . The factors affecting collaboration trust are divided into six levels.Consequently,the collaboration trust is divided into calculus-based trust,knowledge-based trust and identification-based trust,and it will be the reference for the further research on collaboration trust from the dynamic perspective.
(2)Evolutionary game modeling of the collaboration trust in automobile manufacturing supply chain is proposed.From the model,only when the excess return which both of partners get when both of partners take the trust strategy is more than the speculative gains which both of partners get when either of partners takes the mistrust strategy alone,will the system evolve the trust-trust strategy.When the excess return which either of partners gets when both of partners take the trust strategy is less than the speculative gains which either of partners gets when either of partners takes the mistrust strategy alone,the system will evolve the mistrust-mistrust strategy at last.
(3)Analysing the path by which the collaboration trust in automobile manufacturing supply chain takes an effect on the supply chain cooperation based on structure equation modeling, the black box of trust affecting cooperation is revealed.Three paths by which the collaboration trust in automobile manufacturing supply chain takes an effect on the supply chain cooperation are as follows:①calculus-based trust→knowledge-based trust→affective commitment→supply chain cooperation;②calculus-based trust→knowledge-based trust→identification-based trust→supply chain cooperation;③calculus-based trust→knowledge-based trust→identification-based trust→affective commitment→supply chain cooperation.
(4)Evaluation method of the collaboration trust in automobile manufacturing supply chain is proposed based on vague set.Different from the traditional view that the demensions of trust are parallel relationship,the paper proposes that the demensions of trust ( calculus-based trust , knowledge-based trust and identification-based trust)are progressive relationship,and builds evaluation index structure which is progressive relationship.Based on vague set and above,the paper evaluates the collaboration trust in automobile manufacturing supply chain.
本研究在国内外相关学者研究的基础上,结合我国汽车制造业供应链的特点,以动态观点研究了汽车制造业供应链协作信任的运行机制,本文的创新点如下:
(1)建立了汽车制造业供应链协作信任动力的弓弦箭模型和协作信任影响因素的解释结构模型。借鉴物理学的思维,将汽车制造业供应链协作信任的动力分为核心动力、硬动力与软动力,硬动力与软动力匹配越恰当,核心动力越强,协作信任越易建立,将硬动力比作弓,软动力比作弦,核心动力比作箭,建立了汽车制造业供应链协作信任动力的弓弦箭模型。运用系统工程中的解释结构模型分析汽车制造业供应链协作信任影响因素的关系结构,将协作信任影响因素划分为6个层次,并进一步将信任分为计算型信任、了解型信任与认同型信任,为协作信任的动态研究奠定了基础。
(2)构建了汽车制造业供应链协作信任的演化博弈模型。由模型分析知:只有合作双方均采取信任策略时各自获得的超额收益均大于各自单边采取不信任策略时获得的投机收益时,系统才有可能演化为双方均采取信任策略的模式。而当双方均采取信任策略时任何一方获得的超额收益小于其单边采取不信任策略时获得的投机收益时,系统最终只能演化为双方都采取不信任策略的模式。
(3)基于结构方程模型剖析了汽车制造业供应链协作信任对供应链合作的作用路径,揭示了信任影响合作的黑箱。汽车制造业供应链协作信任对汽车制造业供应链合作的3条作用路径:①计算型信任→了解型信任→情感型承诺→供应链合作;②计算型信任→了解型信任→认同型信任→供应链合作;③计算型信任→了解型信任→认同型信任→情感型承诺→供应链合作。
(4)提出了基于vague集的汽车制造业供应链协作信任的评价方法。不同于传统的观点认为信任的维度间为并列关系,提出了计算型信任、了解型信任与认同型信任的递进关系,构建了递进关系的评价指标结构体系,并在此基础上基于vague集对协作信任进行评价。
It is necessary for every automobile manufacture enterprise to make choice of supply chain management to obtain competitive advantage.Trust is the base of supply chain cooperation.Research on operation mechanism of collaboration trust in automobile manufacturing supply chain helps to reduce or even avoid the abnormal interruption of supply chain partnership caused by trust crisis.
Based on the characteristics of the automobile manufacturing supply chain in China and the related studies of the scholars at home and abroad,the paper studies operation mechanism of collaboration trust in automobile manufacturing supply chain from the dynamic perspective.The new ideas of the paper are as follows:
(1)Bow-Sting-Arrow modeling of the collaboration trust′s power and the interpretative structural modeling of the factors affecting collaboration trust in automobile manufacturing supply chain are proposed.From the dynamic perspective,the collaboration trust′s power in automobile manufacturing supply chain is divided into the core power,the hard and soft power.The more appropriately the hard and soft power matches,the stronger the core power is.Consequently,collaboration trust in automobile manufacturing supply chain is built more easily.On the condition of the hard power being compared to bow,the soft power being compared to string and the core power being compared to arrow,Bow-Sting-Arrow modeling of the collaboration trust′s power in automobile manufacturing supply chain is proposed.By interpretative structural modeling in system engineering theory,the paper analyses relative structure of the factors affecting collaboration trust in automobile manufacturing supply chain . The factors affecting collaboration trust are divided into six levels.Consequently,the collaboration trust is divided into calculus-based trust,knowledge-based trust and identification-based trust,and it will be the reference for the further research on collaboration trust from the dynamic perspective.
(2)Evolutionary game modeling of the collaboration trust in automobile manufacturing supply chain is proposed.From the model,only when the excess return which both of partners get when both of partners take the trust strategy is more than the speculative gains which both of partners get when either of partners takes the mistrust strategy alone,will the system evolve the trust-trust strategy.When the excess return which either of partners gets when both of partners take the trust strategy is less than the speculative gains which either of partners gets when either of partners takes the mistrust strategy alone,the system will evolve the mistrust-mistrust strategy at last.
(3)Analysing the path by which the collaboration trust in automobile manufacturing supply chain takes an effect on the supply chain cooperation based on structure equation modeling, the black box of trust affecting cooperation is revealed.Three paths by which the collaboration trust in automobile manufacturing supply chain takes an effect on the supply chain cooperation are as follows:①calculus-based trust→knowledge-based trust→affective commitment→supply chain cooperation;②calculus-based trust→knowledge-based trust→identification-based trust→supply chain cooperation;③calculus-based trust→knowledge-based trust→identification-based trust→affective commitment→supply chain cooperation.
(4)Evaluation method of the collaboration trust in automobile manufacturing supply chain is proposed based on vague set.Different from the traditional view that the demensions of trust are parallel relationship,the paper proposes that the demensions of trust ( calculus-based trust , knowledge-based trust and identification-based trust)are progressive relationship,and builds evaluation index structure which is progressive relationship.Based on vague set and above,the paper evaluates the collaboration trust in automobile manufacturing supply chain.
引文
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