消费者购买有机食品行为的影响因素分析
|
摘要
近年来,城镇居民对食品的人均购买量和人均支出不断增加说明食品消费市场正在不断扩大和增长。与此同时,中国食品消费市场质量安全事件频繁发生,不仅损害了食品行业的良好发展,同时也不断打击了广大消费者的信心,食品安全问题日益严重,不容忽视。由于受到食品安全问题的威胁和有机食品自然、绿色、健康的产品特点,有机食品消费市场获得了很大的发展。研究我国城镇居民对有机食品的购买行为,对促进我国有机食品市场的发展具有重大的理论和现实意义。
基于此,本文首先回顾了消费行为的相关理论和国内外关于消费者对有机食品购买行为研究的相关文献；其次,本文在结合相关理论及研究结论的基础上构建了影响我国城镇居民消费者对有机食品购买行为因素的实证分析框架；然后通过对杭州市部分城镇居民的调查数据运用因子分析、二元Logistic回归分析的实证方法分析了影响城镇居民消费者对有机食品购买行为的影响因素。
研究结果表明：当前,大部分城镇居民消费者对于市场中的食品安全问题比较关注,对于有机食品的了解程度和信任程度并不是很高,但是他们对有机食品具有比较积极的购买意愿及购买行为。另外,城镇居民消费者的性别、婚姻、家庭收入、消费者对有机食品的态度、消费者对于食品安全风险的感知、有机食品市场环境这六方面的因素对于消费者对有机食品的购买行为具有显著的影响。最后,本文提出了促进我国有机食品市场发展的若干启示：政府应完善有机食品市场的相关法律法规,严格执行有机食品的生产和认证标准以规范市场运营；有机食品生产者应遵守相关的法律、法规和标准,提高有机食品生产技术和生产能力；有机食品运营者应加强有机食品的宣传力度和渠道建设,创造良好的购买环境。
In the recent years, the continuous increase of per capita purchasing power and per capita expenditure on food among our country's urban dwellers means that the food market is on the rise. At the same time, some food safety incidents have been occurred frequently in China, which not only ruins the sound development of food industry, but also undermines our consumers'confidence. The issue of food safety is so serious that no one can afford to neglect it. Threatened by the issue of food safety, and due to its characteristics of being fresh, green and healthy, organic food market has achieved rapid development. Researching on our urban dwellers'consumption of organic food is of great theoretical and practical significance to the development of organic food market in our country.
Based on all that have been mentioned, this paper first reviews some relevant theories on consumption and some relevant literature, both at home and abroad, on consumers'consumption of organic food. And then based on the relevant theories and research findings, this paper establishes the empirical analyzing framework of the factors which affect our urban dwellers'consumption of organic food. Finally, this paper analyzes the relationship between urban dwellers'behavior to buy organic food and the factors which affect their consumption by the means of some empirical studies, such as factor analysis and binary logistic regression analysis.
Study shows that the issue of food safety is a matter of concern to our residents and they don't have a full understanding of organic food and they don't regard organic food as something highly reliable. But they are willing to buy organic food. Consumers'gender, marriage and income, their attitudes toward organic food, their perception of the risk of food safety and organic food market all have some bearing on their consumption of organic food.
At last, based on findings and conclusion, this paper puts forward some suggestions for promoting the organic food market in our country. Some relevant regulations and rules have to be improved by government, and some criteria of organic food production and recognition have to been made in order to better regulate the market operation. In line with the relevant regulations and rules, organic food producers should improve their techniques and abilities of organic food production. Operators of organic food should double their efforts to publicize and channel-construction, and create a sound purchasing environment for consumers.
基于此,本文首先回顾了消费行为的相关理论和国内外关于消费者对有机食品购买行为研究的相关文献；其次,本文在结合相关理论及研究结论的基础上构建了影响我国城镇居民消费者对有机食品购买行为因素的实证分析框架；然后通过对杭州市部分城镇居民的调查数据运用因子分析、二元Logistic回归分析的实证方法分析了影响城镇居民消费者对有机食品购买行为的影响因素。
研究结果表明：当前,大部分城镇居民消费者对于市场中的食品安全问题比较关注,对于有机食品的了解程度和信任程度并不是很高,但是他们对有机食品具有比较积极的购买意愿及购买行为。另外,城镇居民消费者的性别、婚姻、家庭收入、消费者对有机食品的态度、消费者对于食品安全风险的感知、有机食品市场环境这六方面的因素对于消费者对有机食品的购买行为具有显著的影响。最后,本文提出了促进我国有机食品市场发展的若干启示：政府应完善有机食品市场的相关法律法规,严格执行有机食品的生产和认证标准以规范市场运营；有机食品生产者应遵守相关的法律、法规和标准,提高有机食品生产技术和生产能力；有机食品运营者应加强有机食品的宣传力度和渠道建设,创造良好的购买环境。
In the recent years, the continuous increase of per capita purchasing power and per capita expenditure on food among our country's urban dwellers means that the food market is on the rise. At the same time, some food safety incidents have been occurred frequently in China, which not only ruins the sound development of food industry, but also undermines our consumers'confidence. The issue of food safety is so serious that no one can afford to neglect it. Threatened by the issue of food safety, and due to its characteristics of being fresh, green and healthy, organic food market has achieved rapid development. Researching on our urban dwellers'consumption of organic food is of great theoretical and practical significance to the development of organic food market in our country.
Based on all that have been mentioned, this paper first reviews some relevant theories on consumption and some relevant literature, both at home and abroad, on consumers'consumption of organic food. And then based on the relevant theories and research findings, this paper establishes the empirical analyzing framework of the factors which affect our urban dwellers'consumption of organic food. Finally, this paper analyzes the relationship between urban dwellers'behavior to buy organic food and the factors which affect their consumption by the means of some empirical studies, such as factor analysis and binary logistic regression analysis.
Study shows that the issue of food safety is a matter of concern to our residents and they don't have a full understanding of organic food and they don't regard organic food as something highly reliable. But they are willing to buy organic food. Consumers'gender, marriage and income, their attitudes toward organic food, their perception of the risk of food safety and organic food market all have some bearing on their consumption of organic food.
At last, based on findings and conclusion, this paper puts forward some suggestions for promoting the organic food market in our country. Some relevant regulations and rules have to be improved by government, and some criteria of organic food production and recognition have to been made in order to better regulate the market operation. In line with the relevant regulations and rules, organic food producers should improve their techniques and abilities of organic food production. Operators of organic food should double their efforts to publicize and channel-construction, and create a sound purchasing environment for consumers.
引文
[1]Ajzen I. The theory of planned behavior. Organizational behavior and human decision processes,1991,50:179-2117.
[2]Alvensleben, R. V. Ecological aspects of food demand:the case of organic food in Germany. AIR-CAT 4th Plenary Meeting:Health, Ecological and Safety Aspects in Food Choice,1998,4(1):68-79.
[3]Boccaletti, S.,& Nardella, M. Consumer's willing to pay for pesticide free fruit and vegetable in Italy. International Food and Agribusiness Management Review, 2000,3:297-310.
[4]Buzby, J.,& Ready, R.,& Skees, J. Contingent valuation in food policy analysis: A case study of a pesticide-residue risk reduction. Journal of Agricultural and Applied Economics,1995,27(2):613-625.
[5]Byrne, P. J.,& Toensmeyer, U. C.,& Cerman, C. L.,& Muller, H. R. Analysis of consumer attitudes toward organic produce and purchase likelihood. Journal of Food Distribution,1991,22:49-62.
[6]Davies, A.,& Titterington, A.,& Cochrane, C. Who buys organic food:A profile of the purchases of organic food in Northern Ireland. British Food Journal,1995, 10:17-23.
[7]Duesenberry,& James, S. Income, saving, and the theory of consumption behavior. Canbrige, Mass. Harverd University Press,1949.
[8]Durham, C. A.,& Andrade, D. Health vs. Environmental motivation in organic preferences and purchases. Paper prepared for presentation at the American Agricultural Economics Association Annual Meeting, Rhode Island,2005.
[9]Ekelund, L. Vegetable consumption and consumer attitudes towards organically grown vegetales-the case of Sweden. Acta Horic,1989,259:163-172.
[10]Fishbein M. An investigation of the relationships between beliefs about an object and the attitude toward that object. Human Relations,1963,16:233-240.
[1 l]Fishbein, M.,& Ajzen, I. Belief, attitude, intention, and behavior:An introduction to theory and research reading, Addison-Wesley Pub. Co,1975.
[12]Franco, M. The life cycle hypothesis of saving, the demand for weath and supply of capital. Social Resrarch,1966,33(2):160-217.
[13]Frideman, M. A theory of the consumption function. Princeton University Press, 1975.
[14]George, A. The model for "lemons":qualitative uncertainty and the market mechanism. Quarterly Journal of Economics.1970.84:488-500.
[15]George, C.,& Athanassios. K. Organic consumers'personal values research: Testing and validating the list of values (LOV) scale and implementing a value-based segmentation task. Food Quality and Preference,2005, 16(7):585-599.
[16]Gollwitzer, P. M. Goal achievement:The role of intentions. In:Stroebe W, Hewstone M (Eds.), European Review of Social Psychology, Bristol:John Wiley & Sons,1993,4:141-185.
[17]Hall, R. E. Stochastic implications of the life-cycle permanent income hypotheses: theory and evidence. Journal of Political Economy,1978,86:971-987.
[18]Hartman, H.,& Wright, D. Marketing to the new wellness consumer: understanding trends in wellness. Washington:The Hartman Group,1999.
[19]Helene, H.,& Fidelma, L. Organic milk:attitudes and consumption patterns. British Food Journal,2002,104:526-542.
[20]Huang, C. L. Consumer preferences and attitudes towards organically grown produce. European Review of Agricultural Economics,1996,23:331-342.
[21]John, C. M.,& Minor, M. Consumer behavior:a framework. Upper Saddle River, N.J.:Prentice Hall,2000:147-164.
[22]Jolly, D. Differences between buyers and nobuyers of organic produce and willingness to pay organic price premiums. Agribusiness,1991:97-111.
[23]Krystallis, A.,& Fotopoulos, C.,& Zotos, G. Organic consumers profile and their willingness to pay (WTP) for selected organic food products in Greece. Journal of International Consumer Marketing,2006,19:87-97.
[24]Lancaster, K. J. A new approach to consumer's theory. Polit Econ.1966,74 (2): 132-157.
[25]Laroche, M.,& Bergeron, J.,& Barbaro-Forleo, G. Targeting consumers who are willing to pay more for environmentally friendly products. Journal of Consumer Marketing,2001,18:503-520.
[26]Lockie, S.,& Lyons, K.,& Lawrence, G.,& Grice, J. Choosing organics:a path analysis of factors underlying the selection of organic food among Australian consumers. Appetite,2004,43:135-146.
[27]Loureiro, M. L.,& McCluskey, J. J.,& Mittelhammer, R. C. Assessing Consumer's preferences for organic, eco-labeled, and regular apples. Journal of Agricultural and Resource Economics,2001,26(2):404-416.
[28]Magnusson, M. K.,& Arvola, A.,& Hursti, K. U. K.,& Aberg, L.,& Sjoden, P. O. Attitudes towards organic foods among Swedish consumers. British Food Journal, 2001,103:209-227.
[29]Mankiw, N. G. Hall's consumption hypothesis and durable goods. Journal of Monetary Economics,1982(10),417-425.
[30]Morven, G. M.,& Joyce, W. Producers and consumers of organic meat:A focus on attitudes and motivations. British Food Journal,2004,106(7):534-552.
[31]Onyango, B.,& Hallman, W.,& Bellows, A. Purchasing organic food in US food systems:A study of attitudes and practice. Paper prepared for presentation at the American Agricultural Economics Association Annual Meeting, America,2006.
[32]Padel, S.,& Foster, C. Exploring the gap between attitudes and behavior: understanding why consumers buy or do not buy organic food. British Food Journal,2005,107:606-626.
[33]Padel S.,& Midmore P. The development of the European market for organic products:Insights from a Delphi study. British Food Journal,2005(08):626-647.
[34]Qiao, Y. H. Organic agriculture development in China. IFOAM, FiBL.2006.
[35]Richard, S.,& Maria, M. Determinants of consumer behaviorrelated to organic foods. Ambio,2005,34(4-5):346-353.
[36]Ritson, C.,& Li, W. M. The economics of food safety. Nutrition&Food Science, 1998(05).
[37]Sahota, A. The. global market for organic food & drink. BioFach Congress, 2006.
[38]Schifferstein, H. N. J.,& Oude-Ophuis, P. A. M. Health related determinants of organic food consumption in the Netherlands. Food Quality and Preference,1998, 9:119-133.
[39]Sheng, J. P.,& Shen, L.,& Qiao, Y. H.,& Yu, M. M.,& Fan, B. Market trends and accreditation system for organic food in China. Trenda in Food Science & Technology,2009,20:396-401.
[40]Thompson, G. D.,& Kidwell, J. Explaining the choice of organic produce, cosmetic defects, prices and consumer preferences. American Journal of Agricultural Economics,1998,80(2):277-287.
[41]Torjusen, H.,& Lieblein, G.,& Wandel, M.,& Francis, C. A. Food system orientation and quality perception among consumers'and producers of organic food in Hedmark County. Food Quality Preference,2001,12:207-216.
[42]Verhoef, P. C. Explaining purchase of organic meat by Dutch Consumers. European Review of Agricultural Economics,2005,32(2):245-267.
[43]Wandel. M.,& Bugge, A. Environmental concern in consumer evaluation of food quality. Food Quality Preference,1997,8:19-26.
[44]Wier, M.,& Calverly, C. Market potential for organic foods in Europe. British Food Journal,2002,104:45-62.
[45]Willer, H.,& Yussefi, M. The World of Organic Agriculture:Statistics and Emerging Trends 2006. IFOAM, FiBL,2006.
[46]Willer, H.,& Yussefi, M. The World of Organic Agriculture:Statistics and Emerging Trends 2011. IFOAM, FiBL,2011.
[47]Ye, X. J.,& Wang, Z. Q.,& Li, Q. S. The ecological agriculture movement in modern China. Agriculture, Ecosystems and Environment,2002(92):261-181.
[48]Yiridoe, E.K.,& Bonti-Ankomah, S.,& Martin, R.C. Comparison of consumer's perception towards organic versus conventionally produced foods:A review and update of the literature. Renew. Agr. Food Syst.2005,20 (4),193-205.
[49]Yussefi, M. The World of Organic Agriculture:Statistics and Emerging Trends 2006. BioFach Congress,2006.
[50]Zhou, Z. j. China rules foreign CBs need Chinese partners to operate in China. The organic standard (51),2005.
[51]保罗·萨缪尔森和威廉·诺德豪斯.微观经济学.北京：人民邮电出版社2008：73-85.
[52]陈燕武.消费经济学的若干问题研究.博士学位论文,华侨大学,2006.
[53]德尔I.霍金斯,戴维L.马瑟斯博.消费者行为学.北京：北京机械工业出版社,2011：332-447.
[54]莫厄尔,J.C.,迈纳,M.S.消费者行为学.北京：清华大学出版社,2003：147-164.
[55]弗兰克·莫迪利亚尼.莫迪利亚尼文萃.北京：首都经济贸易大学出版社,2000：442-475.
[56]侯守礼,王威,顾海英.消费者对转基因食品的意愿支付：来自上海的经验证据.农业技术经济,2004(4)：2-9.
[57]加里·阿姆斯特朗,菲利普·科特勒.市场营销学.北京中国人民大学出版社2007：121-146.
[58]靳明,赵昶.绿色农产品消费意愿的经济学分析.财经论丛,2007(6)：85-91.
[59]里昂·G·希夫曼,莱斯利·L·卡纽克.消费者行为学.北京：中国人民大学出版社,2007：498-527.
[60]李剑锋,安全农产品购买选择行为研究——对浙江城市居民的实证分析,硕 士学位论文,浙江大学,2004.
[61]刘军,王砥.消费心理学.北京：机械工业出版社,2009：78-90.
[62]龙志和.我国城镇居民消费行为研究.经济研究,1994(4)：46-72.
[63]罗伯特·S·平狄克和丹尼尔·L·鲁宾菲尔德.微观经济学.北京：中国人民大学出版社,2009：61-172.
[64]罗丞,郑庆昌.消费者安全食品购买倾向解释模型的构建——计划行为理论框架下的定性研究.福建农林大学学报(哲学社会科学版),2009.12(6)：36-41.
[65]童晓丽.安全农产品购买意愿和购买行为的影响因素研究——基于浙江省温州市城镇居民的实证分析,硕士论文,浙江大学,2006.
[66]王锋,张小栓,穆维松,傅泽田.消费者对可追溯农产品的认知和支付意愿分析.中国农村经济,2009(3)：68-74.
[67]王霞,肖兴基,张爱国,尤文鹏.我国消费者对有机食品的态度研究—以南京市调研结果为例.安徽农业科学,2009(37)：6795-6796,6804.
[68]王颖,刘丹,田晓超.消费者对有机食品的支付意愿分析——基于对北京市的调查.安徽农业科学,2008,36(33)：14827-14828.
[69]王志刚.食品安全的认知和消费决定：关于天津市个体消费者的实证分析.中国农村经济,2003(4)：41-48.
[70]吴林海,徐玲玲,王晓莉.影响消费者对可追溯食品额外价格支付意愿与支付水平的主要因素—基于Logistic、Interval Censored的回归分析.中国农村经济,2010(4)：77-86.
[71]晏国祥.消费者行为理论发展脉络.经济问题探索,2008(4)：31-36.
[72]杨万江,李剑锋.城镇居民购买安全农产品的选择行为研究.中国食物与营养,2005(10)：30-33.
[73]杨晓燕.中国消费者行为研究综述.经济经纬,2003(1)：56-58.
[74]尹世杰.消费经济学.北京：高等教育出版社,2007：113-130.
[75]约翰·梅纳德·凯恩斯.就业利息和货币通论.长春：吉林文史出版社,2010：74-80.
[76]张海英,王厚俊.绿色农产品的消费意愿溢价及其影响因素实证研究——以广州市消费者为例.农业技术经济,2009(6)：62-69.
[77]张晓勇,李刚,张莉.中国消费者对食品安全的关切——对天津消费者的调查与分析.中国农村观察,2004(1)：14-21.
[78]郑毅敏.有机食品消费行为的研究述评.江苏商论,2009(3)：42-44.
[79]周洁红.消费者对蔬菜安全的态度、认知和购买行为分析—基于浙江省城市和城镇消费者的调查分析.中国农村经济,2004(10)：44-52.
[80]周洁红,姜励卿.食品安全管理中消费者行为的研究与进展.世界农业,2004(10)：22-24
[81]周洁红,钱峰燕,马成武.食品安全管理问题研究与进展.农业经济问题,2004(4)：26-29.
[82]周应恒,霍丽玥.食品质量安全问题的经济学思考.南京农业大学学报,2003(3)：91-95.
[83]邹卫华,贾金荣.有机食品市场影响的障碍因素研究——基于对国内有机食品市场的实证分析.陕西农业科学,2009(6)：178-181,260.
[2]Alvensleben, R. V. Ecological aspects of food demand:the case of organic food in Germany. AIR-CAT 4th Plenary Meeting:Health, Ecological and Safety Aspects in Food Choice,1998,4(1):68-79.
[3]Boccaletti, S.,& Nardella, M. Consumer's willing to pay for pesticide free fruit and vegetable in Italy. International Food and Agribusiness Management Review, 2000,3:297-310.
[4]Buzby, J.,& Ready, R.,& Skees, J. Contingent valuation in food policy analysis: A case study of a pesticide-residue risk reduction. Journal of Agricultural and Applied Economics,1995,27(2):613-625.
[5]Byrne, P. J.,& Toensmeyer, U. C.,& Cerman, C. L.,& Muller, H. R. Analysis of consumer attitudes toward organic produce and purchase likelihood. Journal of Food Distribution,1991,22:49-62.
[6]Davies, A.,& Titterington, A.,& Cochrane, C. Who buys organic food:A profile of the purchases of organic food in Northern Ireland. British Food Journal,1995, 10:17-23.
[7]Duesenberry,& James, S. Income, saving, and the theory of consumption behavior. Canbrige, Mass. Harverd University Press,1949.
[8]Durham, C. A.,& Andrade, D. Health vs. Environmental motivation in organic preferences and purchases. Paper prepared for presentation at the American Agricultural Economics Association Annual Meeting, Rhode Island,2005.
[9]Ekelund, L. Vegetable consumption and consumer attitudes towards organically grown vegetales-the case of Sweden. Acta Horic,1989,259:163-172.
[10]Fishbein M. An investigation of the relationships between beliefs about an object and the attitude toward that object. Human Relations,1963,16:233-240.
[1 l]Fishbein, M.,& Ajzen, I. Belief, attitude, intention, and behavior:An introduction to theory and research reading, Addison-Wesley Pub. Co,1975.
[12]Franco, M. The life cycle hypothesis of saving, the demand for weath and supply of capital. Social Resrarch,1966,33(2):160-217.
[13]Frideman, M. A theory of the consumption function. Princeton University Press, 1975.
[14]George, A. The model for "lemons":qualitative uncertainty and the market mechanism. Quarterly Journal of Economics.1970.84:488-500.
[15]George, C.,& Athanassios. K. Organic consumers'personal values research: Testing and validating the list of values (LOV) scale and implementing a value-based segmentation task. Food Quality and Preference,2005, 16(7):585-599.
[16]Gollwitzer, P. M. Goal achievement:The role of intentions. In:Stroebe W, Hewstone M (Eds.), European Review of Social Psychology, Bristol:John Wiley & Sons,1993,4:141-185.
[17]Hall, R. E. Stochastic implications of the life-cycle permanent income hypotheses: theory and evidence. Journal of Political Economy,1978,86:971-987.
[18]Hartman, H.,& Wright, D. Marketing to the new wellness consumer: understanding trends in wellness. Washington:The Hartman Group,1999.
[19]Helene, H.,& Fidelma, L. Organic milk:attitudes and consumption patterns. British Food Journal,2002,104:526-542.
[20]Huang, C. L. Consumer preferences and attitudes towards organically grown produce. European Review of Agricultural Economics,1996,23:331-342.
[21]John, C. M.,& Minor, M. Consumer behavior:a framework. Upper Saddle River, N.J.:Prentice Hall,2000:147-164.
[22]Jolly, D. Differences between buyers and nobuyers of organic produce and willingness to pay organic price premiums. Agribusiness,1991:97-111.
[23]Krystallis, A.,& Fotopoulos, C.,& Zotos, G. Organic consumers profile and their willingness to pay (WTP) for selected organic food products in Greece. Journal of International Consumer Marketing,2006,19:87-97.
[24]Lancaster, K. J. A new approach to consumer's theory. Polit Econ.1966,74 (2): 132-157.
[25]Laroche, M.,& Bergeron, J.,& Barbaro-Forleo, G. Targeting consumers who are willing to pay more for environmentally friendly products. Journal of Consumer Marketing,2001,18:503-520.
[26]Lockie, S.,& Lyons, K.,& Lawrence, G.,& Grice, J. Choosing organics:a path analysis of factors underlying the selection of organic food among Australian consumers. Appetite,2004,43:135-146.
[27]Loureiro, M. L.,& McCluskey, J. J.,& Mittelhammer, R. C. Assessing Consumer's preferences for organic, eco-labeled, and regular apples. Journal of Agricultural and Resource Economics,2001,26(2):404-416.
[28]Magnusson, M. K.,& Arvola, A.,& Hursti, K. U. K.,& Aberg, L.,& Sjoden, P. O. Attitudes towards organic foods among Swedish consumers. British Food Journal, 2001,103:209-227.
[29]Mankiw, N. G. Hall's consumption hypothesis and durable goods. Journal of Monetary Economics,1982(10),417-425.
[30]Morven, G. M.,& Joyce, W. Producers and consumers of organic meat:A focus on attitudes and motivations. British Food Journal,2004,106(7):534-552.
[31]Onyango, B.,& Hallman, W.,& Bellows, A. Purchasing organic food in US food systems:A study of attitudes and practice. Paper prepared for presentation at the American Agricultural Economics Association Annual Meeting, America,2006.
[32]Padel, S.,& Foster, C. Exploring the gap between attitudes and behavior: understanding why consumers buy or do not buy organic food. British Food Journal,2005,107:606-626.
[33]Padel S.,& Midmore P. The development of the European market for organic products:Insights from a Delphi study. British Food Journal,2005(08):626-647.
[34]Qiao, Y. H. Organic agriculture development in China. IFOAM, FiBL.2006.
[35]Richard, S.,& Maria, M. Determinants of consumer behaviorrelated to organic foods. Ambio,2005,34(4-5):346-353.
[36]Ritson, C.,& Li, W. M. The economics of food safety. Nutrition&Food Science, 1998(05).
[37]Sahota, A. The. global market for organic food & drink. BioFach Congress, 2006.
[38]Schifferstein, H. N. J.,& Oude-Ophuis, P. A. M. Health related determinants of organic food consumption in the Netherlands. Food Quality and Preference,1998, 9:119-133.
[39]Sheng, J. P.,& Shen, L.,& Qiao, Y. H.,& Yu, M. M.,& Fan, B. Market trends and accreditation system for organic food in China. Trenda in Food Science & Technology,2009,20:396-401.
[40]Thompson, G. D.,& Kidwell, J. Explaining the choice of organic produce, cosmetic defects, prices and consumer preferences. American Journal of Agricultural Economics,1998,80(2):277-287.
[41]Torjusen, H.,& Lieblein, G.,& Wandel, M.,& Francis, C. A. Food system orientation and quality perception among consumers'and producers of organic food in Hedmark County. Food Quality Preference,2001,12:207-216.
[42]Verhoef, P. C. Explaining purchase of organic meat by Dutch Consumers. European Review of Agricultural Economics,2005,32(2):245-267.
[43]Wandel. M.,& Bugge, A. Environmental concern in consumer evaluation of food quality. Food Quality Preference,1997,8:19-26.
[44]Wier, M.,& Calverly, C. Market potential for organic foods in Europe. British Food Journal,2002,104:45-62.
[45]Willer, H.,& Yussefi, M. The World of Organic Agriculture:Statistics and Emerging Trends 2006. IFOAM, FiBL,2006.
[46]Willer, H.,& Yussefi, M. The World of Organic Agriculture:Statistics and Emerging Trends 2011. IFOAM, FiBL,2011.
[47]Ye, X. J.,& Wang, Z. Q.,& Li, Q. S. The ecological agriculture movement in modern China. Agriculture, Ecosystems and Environment,2002(92):261-181.
[48]Yiridoe, E.K.,& Bonti-Ankomah, S.,& Martin, R.C. Comparison of consumer's perception towards organic versus conventionally produced foods:A review and update of the literature. Renew. Agr. Food Syst.2005,20 (4),193-205.
[49]Yussefi, M. The World of Organic Agriculture:Statistics and Emerging Trends 2006. BioFach Congress,2006.
[50]Zhou, Z. j. China rules foreign CBs need Chinese partners to operate in China. The organic standard (51),2005.
[51]保罗·萨缪尔森和威廉·诺德豪斯.微观经济学.北京：人民邮电出版社2008：73-85.
[52]陈燕武.消费经济学的若干问题研究.博士学位论文,华侨大学,2006.
[53]德尔I.霍金斯,戴维L.马瑟斯博.消费者行为学.北京：北京机械工业出版社,2011：332-447.
[54]莫厄尔,J.C.,迈纳,M.S.消费者行为学.北京：清华大学出版社,2003：147-164.
[55]弗兰克·莫迪利亚尼.莫迪利亚尼文萃.北京：首都经济贸易大学出版社,2000：442-475.
[56]侯守礼,王威,顾海英.消费者对转基因食品的意愿支付：来自上海的经验证据.农业技术经济,2004(4)：2-9.
[57]加里·阿姆斯特朗,菲利普·科特勒.市场营销学.北京中国人民大学出版社2007：121-146.
[58]靳明,赵昶.绿色农产品消费意愿的经济学分析.财经论丛,2007(6)：85-91.
[59]里昂·G·希夫曼,莱斯利·L·卡纽克.消费者行为学.北京：中国人民大学出版社,2007：498-527.
[60]李剑锋,安全农产品购买选择行为研究——对浙江城市居民的实证分析,硕 士学位论文,浙江大学,2004.
[61]刘军,王砥.消费心理学.北京：机械工业出版社,2009：78-90.
[62]龙志和.我国城镇居民消费行为研究.经济研究,1994(4)：46-72.
[63]罗伯特·S·平狄克和丹尼尔·L·鲁宾菲尔德.微观经济学.北京：中国人民大学出版社,2009：61-172.
[64]罗丞,郑庆昌.消费者安全食品购买倾向解释模型的构建——计划行为理论框架下的定性研究.福建农林大学学报(哲学社会科学版),2009.12(6)：36-41.
[65]童晓丽.安全农产品购买意愿和购买行为的影响因素研究——基于浙江省温州市城镇居民的实证分析,硕士论文,浙江大学,2006.
[66]王锋,张小栓,穆维松,傅泽田.消费者对可追溯农产品的认知和支付意愿分析.中国农村经济,2009(3)：68-74.
[67]王霞,肖兴基,张爱国,尤文鹏.我国消费者对有机食品的态度研究—以南京市调研结果为例.安徽农业科学,2009(37)：6795-6796,6804.
[68]王颖,刘丹,田晓超.消费者对有机食品的支付意愿分析——基于对北京市的调查.安徽农业科学,2008,36(33)：14827-14828.
[69]王志刚.食品安全的认知和消费决定：关于天津市个体消费者的实证分析.中国农村经济,2003(4)：41-48.
[70]吴林海,徐玲玲,王晓莉.影响消费者对可追溯食品额外价格支付意愿与支付水平的主要因素—基于Logistic、Interval Censored的回归分析.中国农村经济,2010(4)：77-86.
[71]晏国祥.消费者行为理论发展脉络.经济问题探索,2008(4)：31-36.
[72]杨万江,李剑锋.城镇居民购买安全农产品的选择行为研究.中国食物与营养,2005(10)：30-33.
[73]杨晓燕.中国消费者行为研究综述.经济经纬,2003(1)：56-58.
[74]尹世杰.消费经济学.北京：高等教育出版社,2007：113-130.
[75]约翰·梅纳德·凯恩斯.就业利息和货币通论.长春：吉林文史出版社,2010：74-80.
[76]张海英,王厚俊.绿色农产品的消费意愿溢价及其影响因素实证研究——以广州市消费者为例.农业技术经济,2009(6)：62-69.
[77]张晓勇,李刚,张莉.中国消费者对食品安全的关切——对天津消费者的调查与分析.中国农村观察,2004(1)：14-21.
[78]郑毅敏.有机食品消费行为的研究述评.江苏商论,2009(3)：42-44.
[79]周洁红.消费者对蔬菜安全的态度、认知和购买行为分析—基于浙江省城市和城镇消费者的调查分析.中国农村经济,2004(10)：44-52.
[80]周洁红,姜励卿.食品安全管理中消费者行为的研究与进展.世界农业,2004(10)：22-24
[81]周洁红,钱峰燕,马成武.食品安全管理问题研究与进展.农业经济问题,2004(4)：26-29.
[82]周应恒,霍丽玥.食品质量安全问题的经济学思考.南京农业大学学报,2003(3)：91-95.
[83]邹卫华,贾金荣.有机食品市场影响的障碍因素研究——基于对国内有机食品市场的实证分析.陕西农业科学,2009(6)：178-181,260.