产业融合背景下通信运营企业竞争力研究
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摘要
在经济发展过程中,出现了通信业、互联网、广播电视和出版等行业在网络、业务、市场等领域的融合,并且带动了金融、教育、卫生保健和零售业等知识和交易密集型行业部门形成了大规模的产业融合。产业融合导致了许多新产品与新服务的出现,创造了新需求,开辟了新市场,优化了资源配置和市场竞争格局,从而激发了企业提升竞争力的积极性,并最终成为经济增长的新动力。
产业融合与企业竞争力之间存在着很强的内在一致性。首先,产业融合催生出大量新的融合型企业,拓展了企业的市场空间,同时也促进了高新技术在企业之间的推广和应用,从而促进了企业的转型；其次,产业融合深刻地影响着企业组织的变革,产业融合使不同产业的企业处于竞争状态,从而增强了市场结构的竞争性,企业组织结构也因产业融合而变得虚拟化；最后,产业融合是政府改善经济管制的动力,而有效管制是提升企业竞争力的制度保证。因此,产业融合最终将促进企业竞争力的提高,而企业竞争力的提高也将带动产业融合的进一步发展。
目前,在产业融合发展的趋势下,我国通信业面临着重要的转变与发展机遇,而作为我国通信业中坚力量的通信运营企业,在原有国有企业的体制制约下企业竞争力亟待进一步提升,并需明确企业发展目标,理清企业发展思路,提升企业能力；同时监管部门也要营造健康的产业融合环境,制定政策法规、行业管制为产业融合的发展提供保障。
本研究以产业融合背景下通信运营企业竞争力的影响因素作为研究对象,在系统分析了产业融合趋势下通信运营企业发展中存在的问题,在对现有竞争力理论和应用研究进行总结的基础上,提炼了影响企业竞争力的因素,建立了产业融合背景下通信运营企业竞争力的模型和竞争力影响因素的模型,并采用了结构方程方法,通过变量设计、数据收集、关系假设以及实证分析,对影响通信运营企业竞争力的内部因素和外部因素进行了分析验证,最后建立了在产业融合背景下提升通信运营企业竞争力的策略体系。
本研究在第一章中,主要介绍研究的背景,对研究目的、研究意义进行阐述,介绍本研究的主要研究内容及写作框架,对各部分内容进行概要性的描述。
第二章,作为综述内容,本章通过对企业竞争力概念、国内外企业竞争力理论和产业融合理论的有关文献进行分类评述,根据评述结果提出本文的研究重点。
第三章,对国内外企业竞争力影响因素进行详细地综述,借助辩证唯物主义理论对通信运营企业的影响因素进行科学分析及总结,建立产业融合背景下通信运营企业的影响因素二维矩阵。
第四章,基于波特模型建立了产业融合背景下通信运营企业竞争力模型,并基于该模型以及对产业融合背景下通信运营企业的影响因素矩阵的科学分析,建立符合产业融合趋势要求的通信运营企业竞争力的影响因素模型,阐述各变量的设计过程,并对其间的关系进行详细的分析及假设。
第五章,将产业融合背景下通信运营企业竞争力影响因素模型中的变量具体化,通过收集调研数据并对数据进行处理得到了实证结果,分析实证结果从而得出相关结论。
第六章,针对前面几个章节的研究结果,提出产业融合趋势下通信运营企业竞争力提升的策略体系,包括对各钟影响因素所涉及的具体策略建议。
第七章,阐述本研究的主要结论、主要创新点,并对此研究的前景进行展望。
通过对本文研究内容的系统分析,结合本文的研究目的和创新点,在科学研究方法和实证过程的辅助下,本文得出以下主要结论：
1.产业融合背景下通信运营企业竞争力的影响因素由二维矩阵表示,对系统地、全面地研究通信运营企业竞争力受到的影响是有益的尝试。
2.本文建立了产业融合背景下通信运营企业竞争力的模型,通过实证检验证明采用结构方程模型的方法处理本模型的数据是可行的,同时本文建立的产业融合背景下通信运营企业竞争力的模型是合理的。
3.通过对不同研究领域对产业融合背景下通信运营企业竞争力影响因素观点的数据收集与处理,了解了不同层面和视野下对通信运营企业竞争力影响因素的不同认识,丰富了企业竞争力影响因素的分析。
本文对于通信运营企业竞争力影响因素及影响机理的研究,以及产业融合发展趋势下,政府应如何制定政策法规、实行行业管制,企业应如何推动自主创新、参与融合发展,都具有重要的参考价值。
In the course of advancing towards informationization, convergence among Telecommunications, Internet and Broadcasting networks is emerging over the horizon, which in turn increases convergence among finance, education, healthcare, retails as well as the departments that are knowledge or trading intensive. Many new products and services appear from industry convergence, therefore creating new demands, opening new markets, bring along the creation of new market structure, optimizing resources allocation, creating new job markets and becoming new engine for industry and economy development.
There exists strong conformity between industry convergence and competition. First, industry convergence introduces large amount of converging type of industries, extending the industry structure, and at the same time accelerating the rolling-out of new hi-tech resulting in upgrade and transformation; next, industry convergence deeply affects the change of industry organization. Convergence puts enterprises of different industry in the position of competing with each others, hence increasing the competitiveness on market structure; organization inside enterprises tends to become virtually; then, convergence is the motivation for government to improve economic control, effectiveness of which guarantees competitiveness for enterprises. In conclusion, convergence will eventually accelerate industry competitiveness which will in turn bring along convergence to further development.
At present, under the trend of industry convergence, telecom industry is facing important transformation along with the opportunities, as the mainstream of telecom, state owned telecom enterprise shall improve competitiveness under the restriction of its original structure, make clear of the development objective and strategy, create healthy environment for convergence and make polices, regulations to ensure convergence moving forward smoothly.
This research paper, under the background of telecom convergence, based upon the factors that affect industry competitiveness, putting together the theory and application on competitiveness, summarizes the factors that affect enterprise competitiveness, crates a conceptual model for factors that affect enterprise competitiveness by using structural equation, variable designing, data collecting, assumption and real case analysis, verification of all related external aspects, builds up the strategy system of upgrading enterprise competitiveness.
Chapter1covers the back ground of objective and significance of the research, introduces the research content and framework with brief summary of each part.
Chapter2makes comments by categorizing related papers, researches enterprise competitiveness theory and industry convergence incorporating both domestic and international enterprises, raising the focusing point of this research.
Chapter3provides detailed discussion on factors that affect enterprises'competitiveness by leveraging the methodology of the theory of dialectical materialism, then leading to the creation of the Matrix.
Chapter4builds up the mathematical model based upon the scientific analysis of the Matrix, in accordance with the requirement for competitiveness of telecom industry convergence, stating the design of different variables and correlation among them.
Chapter5verifies the results and comes up with related summaries by taking on the values to variables which are obtained in data collection process.
Chapter6raises the strategy of upgrading competitiveness for Chinese telecom industry, including various factors and corresponding suggestions and solutions to convergence considering the research outcome previously.
Chapter7summaries the main researching points and key innovative highlights, it also gives the prospect for this research.
Here are the conclusions of this research paper after systematic approach, combining research objective and innovative highlights under the use of scientific methodology:
●Competitiveness is represented by a2-dimentional matrix, in an effort to analyze the affection to competitiveness.
●A factor model has been built under the background of convergence and has been proved feasible and rational by using structural equation model.
●It is beneficial to understand different views for factors that affect competitiveness in different sectors through the study of telecom regulation as well as the data collecting process for telecom clients.
This research paper provides great value for reference on. the study of competitiveness, policy and regulation making as well as enterprise innovation and development.
产业融合与企业竞争力之间存在着很强的内在一致性。首先,产业融合催生出大量新的融合型企业,拓展了企业的市场空间,同时也促进了高新技术在企业之间的推广和应用,从而促进了企业的转型；其次,产业融合深刻地影响着企业组织的变革,产业融合使不同产业的企业处于竞争状态,从而增强了市场结构的竞争性,企业组织结构也因产业融合而变得虚拟化；最后,产业融合是政府改善经济管制的动力,而有效管制是提升企业竞争力的制度保证。因此,产业融合最终将促进企业竞争力的提高,而企业竞争力的提高也将带动产业融合的进一步发展。
目前,在产业融合发展的趋势下,我国通信业面临着重要的转变与发展机遇,而作为我国通信业中坚力量的通信运营企业,在原有国有企业的体制制约下企业竞争力亟待进一步提升,并需明确企业发展目标,理清企业发展思路,提升企业能力；同时监管部门也要营造健康的产业融合环境,制定政策法规、行业管制为产业融合的发展提供保障。
本研究以产业融合背景下通信运营企业竞争力的影响因素作为研究对象,在系统分析了产业融合趋势下通信运营企业发展中存在的问题,在对现有竞争力理论和应用研究进行总结的基础上,提炼了影响企业竞争力的因素,建立了产业融合背景下通信运营企业竞争力的模型和竞争力影响因素的模型,并采用了结构方程方法,通过变量设计、数据收集、关系假设以及实证分析,对影响通信运营企业竞争力的内部因素和外部因素进行了分析验证,最后建立了在产业融合背景下提升通信运营企业竞争力的策略体系。
本研究在第一章中,主要介绍研究的背景,对研究目的、研究意义进行阐述,介绍本研究的主要研究内容及写作框架,对各部分内容进行概要性的描述。
第二章,作为综述内容,本章通过对企业竞争力概念、国内外企业竞争力理论和产业融合理论的有关文献进行分类评述,根据评述结果提出本文的研究重点。
第三章,对国内外企业竞争力影响因素进行详细地综述,借助辩证唯物主义理论对通信运营企业的影响因素进行科学分析及总结,建立产业融合背景下通信运营企业的影响因素二维矩阵。
第四章,基于波特模型建立了产业融合背景下通信运营企业竞争力模型,并基于该模型以及对产业融合背景下通信运营企业的影响因素矩阵的科学分析,建立符合产业融合趋势要求的通信运营企业竞争力的影响因素模型,阐述各变量的设计过程,并对其间的关系进行详细的分析及假设。
第五章,将产业融合背景下通信运营企业竞争力影响因素模型中的变量具体化,通过收集调研数据并对数据进行处理得到了实证结果,分析实证结果从而得出相关结论。
第六章,针对前面几个章节的研究结果,提出产业融合趋势下通信运营企业竞争力提升的策略体系,包括对各钟影响因素所涉及的具体策略建议。
第七章,阐述本研究的主要结论、主要创新点,并对此研究的前景进行展望。
通过对本文研究内容的系统分析,结合本文的研究目的和创新点,在科学研究方法和实证过程的辅助下,本文得出以下主要结论：
1.产业融合背景下通信运营企业竞争力的影响因素由二维矩阵表示,对系统地、全面地研究通信运营企业竞争力受到的影响是有益的尝试。
2.本文建立了产业融合背景下通信运营企业竞争力的模型,通过实证检验证明采用结构方程模型的方法处理本模型的数据是可行的,同时本文建立的产业融合背景下通信运营企业竞争力的模型是合理的。
3.通过对不同研究领域对产业融合背景下通信运营企业竞争力影响因素观点的数据收集与处理,了解了不同层面和视野下对通信运营企业竞争力影响因素的不同认识,丰富了企业竞争力影响因素的分析。
本文对于通信运营企业竞争力影响因素及影响机理的研究,以及产业融合发展趋势下,政府应如何制定政策法规、实行行业管制,企业应如何推动自主创新、参与融合发展,都具有重要的参考价值。
In the course of advancing towards informationization, convergence among Telecommunications, Internet and Broadcasting networks is emerging over the horizon, which in turn increases convergence among finance, education, healthcare, retails as well as the departments that are knowledge or trading intensive. Many new products and services appear from industry convergence, therefore creating new demands, opening new markets, bring along the creation of new market structure, optimizing resources allocation, creating new job markets and becoming new engine for industry and economy development.
There exists strong conformity between industry convergence and competition. First, industry convergence introduces large amount of converging type of industries, extending the industry structure, and at the same time accelerating the rolling-out of new hi-tech resulting in upgrade and transformation; next, industry convergence deeply affects the change of industry organization. Convergence puts enterprises of different industry in the position of competing with each others, hence increasing the competitiveness on market structure; organization inside enterprises tends to become virtually; then, convergence is the motivation for government to improve economic control, effectiveness of which guarantees competitiveness for enterprises. In conclusion, convergence will eventually accelerate industry competitiveness which will in turn bring along convergence to further development.
At present, under the trend of industry convergence, telecom industry is facing important transformation along with the opportunities, as the mainstream of telecom, state owned telecom enterprise shall improve competitiveness under the restriction of its original structure, make clear of the development objective and strategy, create healthy environment for convergence and make polices, regulations to ensure convergence moving forward smoothly.
This research paper, under the background of telecom convergence, based upon the factors that affect industry competitiveness, putting together the theory and application on competitiveness, summarizes the factors that affect enterprise competitiveness, crates a conceptual model for factors that affect enterprise competitiveness by using structural equation, variable designing, data collecting, assumption and real case analysis, verification of all related external aspects, builds up the strategy system of upgrading enterprise competitiveness.
Chapter1covers the back ground of objective and significance of the research, introduces the research content and framework with brief summary of each part.
Chapter2makes comments by categorizing related papers, researches enterprise competitiveness theory and industry convergence incorporating both domestic and international enterprises, raising the focusing point of this research.
Chapter3provides detailed discussion on factors that affect enterprises'competitiveness by leveraging the methodology of the theory of dialectical materialism, then leading to the creation of the Matrix.
Chapter4builds up the mathematical model based upon the scientific analysis of the Matrix, in accordance with the requirement for competitiveness of telecom industry convergence, stating the design of different variables and correlation among them.
Chapter5verifies the results and comes up with related summaries by taking on the values to variables which are obtained in data collection process.
Chapter6raises the strategy of upgrading competitiveness for Chinese telecom industry, including various factors and corresponding suggestions and solutions to convergence considering the research outcome previously.
Chapter7summaries the main researching points and key innovative highlights, it also gives the prospect for this research.
Here are the conclusions of this research paper after systematic approach, combining research objective and innovative highlights under the use of scientific methodology:
●Competitiveness is represented by a2-dimentional matrix, in an effort to analyze the affection to competitiveness.
●A factor model has been built under the background of convergence and has been proved feasible and rational by using structural equation model.
●It is beneficial to understand different views for factors that affect competitiveness in different sectors through the study of telecom regulation as well as the data collecting process for telecom clients.
This research paper provides great value for reference on. the study of competitiveness, policy and regulation making as well as enterprise innovation and development.
引文
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