房地产开发企业的核心竞争力研究
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摘要
企业核心竞争力是企业持续发展之本、竞争优势之源。20世纪90年代以来,企业核心竞争力开始成为企业管理尤其是战略管理研究和实践的新视角和新范畴。企业核心竞争力理论是当今管理学、经济学交叉融合的最新理论成果之一,日益受到企业管理理论界与实践界的关注。随着国际经济一体化和中国加入WTO后一系列的经济变化,中国企业面临的竞争环境会更加恶化,为迎接挑战,中国企业必须发展自己的核心竞争力。中国企业在培育和发展自身的核心竞争力上还处于探索和初步阶段,发展历史短暂的中国房地产企业则更是如此。
房地产业作为我国国民经济新的增长点,持续健康发展,这给作为其组成部分的房地产企业带来了蓬勃的生机。然而,与此同时,无论是外部环境的日新月异还是自身发展的需要都给房地产企业提出了新的挑战,尤其是香港及国际成熟的房地产企业进入大陆后。因此,房地产企业要在激烈的竞争中胜出,并建立自己独特的竞争优势,就要从战略的角度出发,培育企业的核心竞争力。
本文参阅了大量参考资料的基础上,从房地产核心竞争力培育的外部环境研究的出发,通过对核心竞争力识别的分析,针对J房地产公司的现状,提出了如何培育房地产企业核心业务与核心竞争力。全文分为七章:第一章介绍了本文研究的背景、原因及方法,国内外研究概况;第二章是核心竞争力基本理论,分为两节:核心竞争力及其特性分析,核心竞争力理论的主要观点及评述;第三章介绍了核心竞争力发展的外部影响因素;第四章讨论了房地产企业核心竞争力识别的概念、特征及其如何界定;第五章在前面几章的基础上论述了如何建设房地产企业的核心竞争力;第六章是以J房地产公司为实例,讨论了该公司如何建设核心业务与核心竞争力;通过以上分析,最后一章是全文结论与研究展望部分,那就是,在以市场经济为主导的今天,房地产开发企业的战略制定要紧密围绕企业内在和外在的资源,注重以资源为基础的核心竞争力的培养。
The core competence of corporation, which is essential in corporation's sustainable development and competitive advantage, has been becoming a new view and issue since 1990s. The theory of The Core Competence of the Corporation is a theoretical result due to the interaction of economics and management. It has been widely concerned by management theorists and practitioners. Chinese corporations should develop their strong core competence to meet the challenge of the international economic integration and WTO. The core competence of Chinese corporation has been in developing, say nothing of the Chinese real estate corporation.
As the new increasing point of the national economy in our country, real estate industry develops continuously and healthily. As a result, real estate corporation which is part of real estate industry is brought prosperity. However, in the same time, no matter what external environment changing fast or corporation's developing requirement, which challenges real estate corporations. Consequently, in order to succeed in fierce competition, and set up its own advantage, real estate corporation, from the angle of strategy, should cultivate corporation's core competence.
On the basis of strategic research theory of corporation's core competence, by analysis of recognizing core business and core competence, this thesis comes up with how to cultivate real estate corporation's core competence. This thesis consists of seven chapters. The first chapter introduces the research background, reasons and methods, domestic and oversea research; the second is fundamental theory of core competence, one is core competence and characteristic analysis, the other is major point and narration of core competence theory; the third chapter presents strategic research theory of core competence; the fourth chapter discusses the definition, characteristic and how to define of real estate core competence; based on the above discussion, the fifth chapter treats how to set up real estate corporation's core competence; the six chapter regarding J corporation as example, presents the corporation how to set up core competence. Through the above analysis, last chapter is the full conclusion of thesis and the research forecast part, today, the market economy is very active, the strategic formulation of real estate corporation must closely regard to the enterprise intrinsic and the external resources, pays great attention to raise core competence on the basis of resources.
房地产业作为我国国民经济新的增长点,持续健康发展,这给作为其组成部分的房地产企业带来了蓬勃的生机。然而,与此同时,无论是外部环境的日新月异还是自身发展的需要都给房地产企业提出了新的挑战,尤其是香港及国际成熟的房地产企业进入大陆后。因此,房地产企业要在激烈的竞争中胜出,并建立自己独特的竞争优势,就要从战略的角度出发,培育企业的核心竞争力。
本文参阅了大量参考资料的基础上,从房地产核心竞争力培育的外部环境研究的出发,通过对核心竞争力识别的分析,针对J房地产公司的现状,提出了如何培育房地产企业核心业务与核心竞争力。全文分为七章:第一章介绍了本文研究的背景、原因及方法,国内外研究概况;第二章是核心竞争力基本理论,分为两节:核心竞争力及其特性分析,核心竞争力理论的主要观点及评述;第三章介绍了核心竞争力发展的外部影响因素;第四章讨论了房地产企业核心竞争力识别的概念、特征及其如何界定;第五章在前面几章的基础上论述了如何建设房地产企业的核心竞争力;第六章是以J房地产公司为实例,讨论了该公司如何建设核心业务与核心竞争力;通过以上分析,最后一章是全文结论与研究展望部分,那就是,在以市场经济为主导的今天,房地产开发企业的战略制定要紧密围绕企业内在和外在的资源,注重以资源为基础的核心竞争力的培养。
The core competence of corporation, which is essential in corporation's sustainable development and competitive advantage, has been becoming a new view and issue since 1990s. The theory of The Core Competence of the Corporation is a theoretical result due to the interaction of economics and management. It has been widely concerned by management theorists and practitioners. Chinese corporations should develop their strong core competence to meet the challenge of the international economic integration and WTO. The core competence of Chinese corporation has been in developing, say nothing of the Chinese real estate corporation.
As the new increasing point of the national economy in our country, real estate industry develops continuously and healthily. As a result, real estate corporation which is part of real estate industry is brought prosperity. However, in the same time, no matter what external environment changing fast or corporation's developing requirement, which challenges real estate corporations. Consequently, in order to succeed in fierce competition, and set up its own advantage, real estate corporation, from the angle of strategy, should cultivate corporation's core competence.
On the basis of strategic research theory of corporation's core competence, by analysis of recognizing core business and core competence, this thesis comes up with how to cultivate real estate corporation's core competence. This thesis consists of seven chapters. The first chapter introduces the research background, reasons and methods, domestic and oversea research; the second is fundamental theory of core competence, one is core competence and characteristic analysis, the other is major point and narration of core competence theory; the third chapter presents strategic research theory of core competence; the fourth chapter discusses the definition, characteristic and how to define of real estate core competence; based on the above discussion, the fifth chapter treats how to set up real estate corporation's core competence; the six chapter regarding J corporation as example, presents the corporation how to set up core competence. Through the above analysis, last chapter is the full conclusion of thesis and the research forecast part, today, the market economy is very active, the strategic formulation of real estate corporation must closely regard to the enterprise intrinsic and the external resources, pays great attention to raise core competence on the basis of resources.
引文
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[9]C.K.Praharad and Hamel Gary,The Core Competence of the Corporation[J].Harvard Business Review,1990.12(5):168-176
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[18]陈清泰.中国大型企业和企业集团的改革与发展[J].经济管理,1999.4:89-93
[19]张彦宁.国际企业管理新趋势[J].企业管理,1998.2:57-62
[20]白津夫.在经济结构调整中推进国有企业改革[J].理论前沿,2001.18:93-99
[21]陈佳贵.培育和发展具有核心竞争力的大公司和大企业集团[J].中国工业经济,2002.2:77-81
[22]张维迎.增强企业核心竞争力的五项要点[J].城市开发,2002.10:18-21
[23]慕继丰,张炜,陈方丽.建立企业竞争优势的知识管理体系[J].经济管理,2002.6:22-25
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[29]胡健颖.如何提升房地产企业竞争力[J].开发天地,2003.2:56-60
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[31]王宇,柯玲,整明.论房地产企业的核心竞争力[J].经济体制改革,2002.5:103-108
[32]侯月玲,黄宇文.论房地产开发商核心竞争力的培养[J].开发天地,2003.6:77-81
[33]李世红.论房地产企业的核心能力[J].中国房地产,2001.12:34-38
[34]金岭,刘光中,吴玲.房地产企业核心竞争力的评价分析[J].中国房地产,2003.1:64-68
[35]彭加亮.打造房地产企业核心竞争力[M].上海:上海人民出版社,2003.96-101
[36]王鹏、高扬.论战略资源与核心能力在房地产企业中的内涵[J].中国房地产,1995.2:57-62
[37]黄继刚.核心竞争力的动态管理[M].北京:经济管理出版社,2004.178-182
[38]王毅,许庆瑞.企业核心能力:理论溯源与逻辑结构剖析[J].管理科学学报,2000.3:85-89
[39]郭伏等.核心竞争力研究中亟待澄清的几个问题[J].东北大学学报(人文社会科学版),2004.3:19-22
[40]黄君,张佳林.试论我国企业核心竞争力的培育[J].湖南大学学报(人文社会科学版),2000.4:37-40
[41]李扬海.论房地产开发企业核心竞争力:[硕士学位论文].广州:暨南大学,2002
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[2]亚当·斯密(Adam Smith,LL.D).国民财富的性质和原因的研究(郭大力,王亚南译)[M].北京:中国人民大学出版社,2005.345-352
[3]马歇尔.经济学原理(朱志泰译)[M].北京:华夏出版社,2001.107-128
[4]大卫·李嘉图.政治经济学及赋税原理(郭凯,黄涛译)[M].上海:商务印书馆,1999.56-67
[5]Penrose,Edith.The Theory of the Growth of the Firm[M].New York:Oxford University Press.1995.66-75
[6]Richardson.The Organization of Industry[M].New York:Rawson Associates.1994.92-98
[7]钱德勒.企业规模经济与范围经济:工业资本主义的原动力(郭跃等译)[M].北京:中国社会科学出版,1999.129-137
[8]Wernerfelt B.A resource-based view of the fn-m[J].Strategic Management Journal,1995.2:171-180
[9]C.K.Praharad and Hamel Gary,The Core Competence of the Corporation[J].Harvard Business Review,1990.12(5):168-176
[10](美)普拉哈拉德,加里哈默.竞争大未来-企业发展战略(王振西译)[M].北京:昆仑出版社,1998.132-138
[11]Selzniek Philip.Leadership in Administration[J].Harper New York,1957.3:35-41
[12]Andrews Kenneth R.The Concept of Corporate Strategy[J].Homewood Illinois,1980.7:67-75
[13]Nicolai J.Foss.The theory of the Firm:Contractual and competence Perspectives [J].Journal of Evolutionary Economics,1993.10:5-12
[14]Javidan,Mansour.Core competence:What does it mean in practice?[J]Long Range Planning,1998.31(1):60-81
[15]Christine Bell.Sustainable Competitive Advantage:Combining Institutional and Resource-based View[J].Strategic Management Journal,1999.18(9):107-123
[16]Hafeez,Aime and Ron Sanchez.Competence-based Strategic Management[J].Harvard Business Review,2002.12(3):140-149
[17]罗文.我国房地产开发企业核心竞争力研究:[硕士学位论文].南昌:南昌大学经济与理学院,2006
[18]陈清泰.中国大型企业和企业集团的改革与发展[J].经济管理,1999.4:89-93
[19]张彦宁.国际企业管理新趋势[J].企业管理,1998.2:57-62
[20]白津夫.在经济结构调整中推进国有企业改革[J].理论前沿,2001.18:93-99
[21]陈佳贵.培育和发展具有核心竞争力的大公司和大企业集团[J].中国工业经济,2002.2:77-81
[22]张维迎.增强企业核心竞争力的五项要点[J].城市开发,2002.10:18-21
[23]慕继丰,张炜,陈方丽.建立企业竞争优势的知识管理体系[J].经济管理,2002.6:22-25
[24]武亚军.大型企业核心竞争力管理:策略框架与主要工具[J].经济管理,2002.4:123-125
[25]史东明.核心能力论[M].北京:北京大学出版社,2001.145-149
[26]朱雨良.企业国际化成长理论与途径研究-基于核心能力的战略思考:[博士学位论文].天津:南开大学,1999
[27]王毅、陈劲、许庆端.企业核心能力:理论溯源与逻辑结构剖析[J].管理科学学报,2000.3:154-159
[28]蒋晓岚.房地产竞争力及未来竞争格局分析[J].安徽大学学报(人文社会科学版),2002.2:79-83
[29]胡健颖.如何提升房地产企业竞争力[J].开发天地,2003.2:56-60
[30]荣明生.培育房地产企业核心竞争力促进房地产企业可持续发展[J].中国房地产,2002.4:70-75
[31]王宇,柯玲,整明.论房地产企业的核心竞争力[J].经济体制改革,2002.5:103-108
[32]侯月玲,黄宇文.论房地产开发商核心竞争力的培养[J].开发天地,2003.6:77-81
[33]李世红.论房地产企业的核心能力[J].中国房地产,2001.12:34-38
[34]金岭,刘光中,吴玲.房地产企业核心竞争力的评价分析[J].中国房地产,2003.1:64-68
[35]彭加亮.打造房地产企业核心竞争力[M].上海:上海人民出版社,2003.96-101
[36]王鹏、高扬.论战略资源与核心能力在房地产企业中的内涵[J].中国房地产,1995.2:57-62
[37]黄继刚.核心竞争力的动态管理[M].北京:经济管理出版社,2004.178-182
[38]王毅,许庆瑞.企业核心能力:理论溯源与逻辑结构剖析[J].管理科学学报,2000.3:85-89
[39]郭伏等.核心竞争力研究中亟待澄清的几个问题[J].东北大学学报(人文社会科学版),2004.3:19-22
[40]黄君,张佳林.试论我国企业核心竞争力的培育[J].湖南大学学报(人文社会科学版),2000.4:37-40
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