基于供应链管理的F公司订单周期优化研究
摘要
随着市场竞争的加剧和市场全球化的发展,时间成为企业竞争资源的重要组成部分,对客户需求的快速响应越来越受到企业的重视。20世纪90年代以来,产品的生命周期越来越短,企业之间的竞争也逐步从成本及质量的竞争转变为整条供应链快速响应的时间竞争,即必须实现快速有效客户响应,最大限度地缩短从客户发出订单到获得满意交货的整个供应链的总时间周期。缩短订单周期是赢得顾客订单,提高市场竞争能力的重要保证,同时可以提升客户满意度。
面向订单的生产型代工企业——F公司,是一家通讯产品代工企业,该公司的整个经营活动都是围绕订单展开的,订单履行是企业的核心业务。本文基于供应链管理,从F公司日常运营的实际情况出发,对订单周期构成的各个环节,如订单接收、订单处理、物料采购、订单生产、订单交付等环节进行深入分析,明确指出F公司在订单流程、订单信息化管理、物料采购、生产制造、物流配送等方面存在的各种问题以及产生这些问题的原因,应用供应商管理库存、订单周期、业务流程重组相关理论,分别从订单流程、订单管理信息系统、物料采购、生产制造、物流配送这五个方面设计了相应的优化方案,以压缩订单周期,解决企业遇到的问题与挑战。
本文希望通过研究F公司实施订单周期管理的优化方案,总结F公司如何在企业实际运作过程中实现订单周期优化的成功经验,能够为制造型企业在缩短订单周期方面提供一些借鉴作用。
With the market competition intensively and market globalization development, the time become one of the important competition resources for enterprises, the quick response to the customer's demands getting more and more attention from the enterprises. From90's20century, the life cycle of product is becoming shorter and shorter. The enterprises are turning to the quick response of the whole SCM for time competition advantage. The shorter order lead time has become the major source of core competence apart from quality and cost advantages. Shorten the order lead time can assure the enterprise to obtain the order from customer and increase the market competition competence. Meanwhile, it also can improve customer's satisfaction.
As for the OEM manufacturer, just as like F company, it's a telecommunication enterprise, the whole business of F company begin with the order. The order fulfillment is the core business of F company. The paper begins with an introduction of the daily operation of F Company based on SCM. With the deep analyzed the process of order, such as order receiving, order process, material procurement, order production and order delivery, to understand the problems which existed in the daily operation. In this paper, based on the theories of VMI, Order Lead Time and BPR, conducting the research in the areas of the order process, order management information system, material procurement lead time, production lead time and order delivery lead time, F company design the corresponding solution to optimize the order lead time, so as to resolve the problems and challenge.
The paper will summarize the successful experience in the field of shortening the order lead time of F company. In the hope of contributing some useful experience in the field of how to shorten the order lead time for manufacturing enterprises.
面向订单的生产型代工企业——F公司,是一家通讯产品代工企业,该公司的整个经营活动都是围绕订单展开的,订单履行是企业的核心业务。本文基于供应链管理,从F公司日常运营的实际情况出发,对订单周期构成的各个环节,如订单接收、订单处理、物料采购、订单生产、订单交付等环节进行深入分析,明确指出F公司在订单流程、订单信息化管理、物料采购、生产制造、物流配送等方面存在的各种问题以及产生这些问题的原因,应用供应商管理库存、订单周期、业务流程重组相关理论,分别从订单流程、订单管理信息系统、物料采购、生产制造、物流配送这五个方面设计了相应的优化方案,以压缩订单周期,解决企业遇到的问题与挑战。
本文希望通过研究F公司实施订单周期管理的优化方案,总结F公司如何在企业实际运作过程中实现订单周期优化的成功经验,能够为制造型企业在缩短订单周期方面提供一些借鉴作用。
With the market competition intensively and market globalization development, the time become one of the important competition resources for enterprises, the quick response to the customer's demands getting more and more attention from the enterprises. From90's20century, the life cycle of product is becoming shorter and shorter. The enterprises are turning to the quick response of the whole SCM for time competition advantage. The shorter order lead time has become the major source of core competence apart from quality and cost advantages. Shorten the order lead time can assure the enterprise to obtain the order from customer and increase the market competition competence. Meanwhile, it also can improve customer's satisfaction.
As for the OEM manufacturer, just as like F company, it's a telecommunication enterprise, the whole business of F company begin with the order. The order fulfillment is the core business of F company. The paper begins with an introduction of the daily operation of F Company based on SCM. With the deep analyzed the process of order, such as order receiving, order process, material procurement, order production and order delivery, to understand the problems which existed in the daily operation. In this paper, based on the theories of VMI, Order Lead Time and BPR, conducting the research in the areas of the order process, order management information system, material procurement lead time, production lead time and order delivery lead time, F company design the corresponding solution to optimize the order lead time, so as to resolve the problems and challenge.
The paper will summarize the successful experience in the field of shortening the order lead time of F company. In the hope of contributing some useful experience in the field of how to shorten the order lead time for manufacturing enterprises.
引文
[1]姚锋.HW公司敏捷供应链的构建和管理策略研究[D].上海交通大学,2008
[2]黎煜.基于时间竞争的敏捷供应链模式[J].物流科技,2005,3
[3]高恩宾.中小企业供应链管理模式研究[D].东南大学,2005
[4]兰洪杰,施先亮,赵启兰.供应链与企业物流管理[M].北京：清华大学出版社,北京交通大学出版社,2004,11,8-15
[5]刘军.基于时间竞争的TPS运行机制研究[D].天津大学,2009
[6]周健华.供应链企业通过营销策略影响市场需求之研究[D].上海海事大学,2004
[7](英)马丁.克里斯托弗著,何明珂等译物流与供应链管理.创造增值网络[M].北京：电子工业出版社,2006,1(3)：5-20
[8]林英.供应商管理库存(VMI)的适用性研究[D].对外经济贸易大学,2007
[9]Shapiro Benson P, Rangan V Kasturi, Sviokla John J. Staple Yourself to An Order [J]. Harward Business Review,1992,70(4):113-122
[10]Matthew A. Waller, Dennis Woolsey, Robert Seaker. Reengineering Order Fulfillment [J]. The International Journal of Logistics Management,1995,6(2):1-10
[11]许一敏,马士华.面向订单履行的提前期构成因素与策略[J].上海管理科学,2007,29(5)
[12]林强,冯光,王轶杰等.论制造企业采购提前期的压缩策略[J].天津大学学报,2010,12(6)
[13]Porter A M.Unlocking Lead Times [J]. Purchasing,2003,132 (4):34-37
[14]Gross D, Sorliano A. The effect of Reducing lead time on inventory levels simulation analysis[J]. Management Science,1969,16 (2):61-79
[15]Iyer A V. Bergen M E. Quick response in manufacturer 2 retailer channels [J]. Management Science,1997,43 (4):559-570
[16]Stalk G J, Webber A M. Japan's dark side of time[J]. Harvard Busniess Review,1993, July-August:93-102
[17]Stalk G J, Hout T M. Competing Against Time:How Time Based Competition is Reshaping Global Markets [M].1990
[18]Lee H I, Tang C S. Modeling the costs and benefits of delayed product differentiation [J]. Management Science,1997,43(1):40-53.
[19]Hammer M. Champy J. Reengineering The Corporation-A Manifesto For Business Revolution. New York:HarperBusiness,1993:80-96
[20]C. K. Prahalad, Hamel Gray. Competing For The Future. Harvard Business School Press.1994
[21]Peppard J, Rowland P. The Essence of Business Process Reengineering. [M].New York: Prentice Hall Europe,1995:20-196
[22]Mason S J. Improving Electronics Manufacturing Supply Chain Agility through Outsourcing. [J]. International Journal of Physical Distribution and Logistics Management,2002, 32(7):610-620
[23]彭俊松.汽车行业整车订单交付系统—建立需求驱动的汽车供应网络[M].北京：电子工业出版社,2009,146-158
[24]黄民安.KXD公司客户订单履行流程的分析与改进[D].华南理工大学,2007
[25]杨守中.H公司精准生产管理研究[D].兰州大学,2010
[26]徐俊凌,张春华.外贸订单交期延误的成因与对策—以服装外贸行业为例[J].科技信息,2004
[2]黎煜.基于时间竞争的敏捷供应链模式[J].物流科技,2005,3
[3]高恩宾.中小企业供应链管理模式研究[D].东南大学,2005
[4]兰洪杰,施先亮,赵启兰.供应链与企业物流管理[M].北京：清华大学出版社,北京交通大学出版社,2004,11,8-15
[5]刘军.基于时间竞争的TPS运行机制研究[D].天津大学,2009
[6]周健华.供应链企业通过营销策略影响市场需求之研究[D].上海海事大学,2004
[7](英)马丁.克里斯托弗著,何明珂等译物流与供应链管理.创造增值网络[M].北京：电子工业出版社,2006,1(3)：5-20
[8]林英.供应商管理库存(VMI)的适用性研究[D].对外经济贸易大学,2007
[9]Shapiro Benson P, Rangan V Kasturi, Sviokla John J. Staple Yourself to An Order [J]. Harward Business Review,1992,70(4):113-122
[10]Matthew A. Waller, Dennis Woolsey, Robert Seaker. Reengineering Order Fulfillment [J]. The International Journal of Logistics Management,1995,6(2):1-10
[11]许一敏,马士华.面向订单履行的提前期构成因素与策略[J].上海管理科学,2007,29(5)
[12]林强,冯光,王轶杰等.论制造企业采购提前期的压缩策略[J].天津大学学报,2010,12(6)
[13]Porter A M.Unlocking Lead Times [J]. Purchasing,2003,132 (4):34-37
[14]Gross D, Sorliano A. The effect of Reducing lead time on inventory levels simulation analysis[J]. Management Science,1969,16 (2):61-79
[15]Iyer A V. Bergen M E. Quick response in manufacturer 2 retailer channels [J]. Management Science,1997,43 (4):559-570
[16]Stalk G J, Webber A M. Japan's dark side of time[J]. Harvard Busniess Review,1993, July-August:93-102
[17]Stalk G J, Hout T M. Competing Against Time:How Time Based Competition is Reshaping Global Markets [M].1990
[18]Lee H I, Tang C S. Modeling the costs and benefits of delayed product differentiation [J]. Management Science,1997,43(1):40-53.
[19]Hammer M. Champy J. Reengineering The Corporation-A Manifesto For Business Revolution. New York:HarperBusiness,1993:80-96
[20]C. K. Prahalad, Hamel Gray. Competing For The Future. Harvard Business School Press.1994
[21]Peppard J, Rowland P. The Essence of Business Process Reengineering. [M].New York: Prentice Hall Europe,1995:20-196
[22]Mason S J. Improving Electronics Manufacturing Supply Chain Agility through Outsourcing. [J]. International Journal of Physical Distribution and Logistics Management,2002, 32(7):610-620
[23]彭俊松.汽车行业整车订单交付系统—建立需求驱动的汽车供应网络[M].北京：电子工业出版社,2009,146-158
[24]黄民安.KXD公司客户订单履行流程的分析与改进[D].华南理工大学,2007
[25]杨守中.H公司精准生产管理研究[D].兰州大学,2010
[26]徐俊凌,张春华.外贸订单交期延误的成因与对策—以服装外贸行业为例[J].科技信息,2004