摘要
在以往关于情绪对风险决策影响的大量研究中,大多采用情绪诱发方式产生不同的情绪,而产生情绪的方法除情绪诱发外,还有情绪启动。情绪启动又分为阈上和阈下情绪启动,这两种启动产生的情绪是不同的。另外,在许多风险决策研究中都证明存在框架效应,即由于语言描述的不同(获益和受损描述),决策者对同一问题具有不同的风险偏好。而关于情绪对不同框架风险决策的影响很少有人研究。
基于上述分析,本研究采用情绪启动方式,选用情绪启动中使用的最为广泛的图片作为刺激材料,分别以阈上和阈下方式启动不同的情绪,比较不同的启动方式、不同的情绪和不同框架对风险决策的影响是否存在差异。
实验结果发现:(1)在情绪启动效应的检验中,不同情绪图片的主效应显著,F(2,138)=8.119,P=.000<0.01;不同启动方式的主效应显著,F(1,138)=6.078,P=.015<0.05。(2)在风险决策的分析中,启动方式的主效应不显著,F(1,132)=0.069,P=0.793>0.05;描述框架的主效应显著,F(1,132)=35.162,P=0.000<0.01;情绪类型与描述框架的交互作用显著,F(2,132)=6.837,P=0.001<0.01。
由此得出结论:(1)不同图片的情绪启动效应显著,阈上、阈下情绪启动效应之间差异显著,但阈上、阈下情绪启动效应对风险决策的影响没有差异。(2)风险决策中存在框架效应。(3)情绪类型与描述框架对风险决策存在交互影响。
In many existent studies about the effect of emotion to the risk decision-making, mostly using the way of emotion-induced to produce different emotions. However the way to produce emotions besides emotion-induced, there are emotion-priming. The emotion-priming are divided into suprathreshold priming and subthreshold priming, the emotions they produced are different. In addition, in many studies about the risk decision-making have proved the existence of framing effects. The different describing ways can cause the decision makers to have the different risk preferences to the same Problem, the Phenomenon were called framing effect. However few people study the effect of emotion to different frames of risk decision-making. Based on the above analysis, this study used the way of emotion-priming and selected pictures which were most widely used in the emotion-priming studies as stimulus material, and used suprathreshold and subthreshold priming to produce different emotions, then compared the effect of different priming ways, different emotions and different frames to the risk decision-making. The experiment results showed that:(1)In the examination of emotion-priming effect, the main effect of different emotion pictures is significant, F(2,138)=8.119, P=.000<0.01. The main effect of different priming is significant, F(1,138)=6.078, P=.015<0.05. (2)In the analysis of risk decision-making, the main effect of different emotion pictures isn't significant, F(1,132)=0.069, P=0.793>0.05. The main effect of different frames is significant, F(1,132)=35.162, P=0.000<0.01. There is a significant interaction between emotion types and frames, F(2,132)=6.837, P=0.001<0.01.
Conclude:(1) The emotion-priming effect of different pictures is significant, and the difference between the suprathreshold and subthreshold priming is significant, but there is no difference between the effects of suprathreshold and subthreshold priming to the risk decision-making. (2) Framing effects exist in risk decision-making. (3) The effects of the emotions and the frames to risk decision-making have an interaction.
引文
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