基于企业能力的自我中心型战略网络研究
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摘要
在当代,企业联盟已经无处不在,成为企业获取竞争优势的重要手段。但是,企业长期以来一直热衷于参与各种各样的联盟,却忽略了对这些联盟的综合治理,而失去控制的联盟战略经常会导致企业陷入杂乱无章、失控的联盟网络中。企业自我中心型战略网络,是企业基于一系列联盟活动之上构成的一个联盟组合,企业通过管理战略网络,对客观网络结构进行主动控制与影响,从而更好的吸引并影响潜在合作者。
     企业自我中心型战略网络是企业对客观生存环境的改造活动,单个企业面对环境时是弱小的,战略网络则增加了企业对环境的影响力。
     第一章对战略网络的实践动因与理论脉络进行了剖析。网络概念最早源于社会网理论,被企业理论学者引入企业理论而产生企业网络的概念。企业网络具有自发性特征,并非每个企业都能充分享有网络利益,战略学者因此加入战略性元素,随着战略联盟理论的不断融入,战略网络概念逐渐被引入进来。但战略网络分析以战略联盟层面分析居多,同时采取一种集体主义分析方法,企业只是网络的参与者,对整个网络影响有限。企业网络是一种长期的组织形式,其内核是长期的能力分工。对企业而言长期生存基础在于其能力组合,因此战略网络的内核在于能力运营。
     第二章首先对企业网络的动因、治理、绩效、演化等各个方面进行理论综述,然后对战略网络理论进行综述。由于本文是基于企业能力对网络进行分析,因此对企业能力理论也进行了综述。
     第三章首先对客观化网络的阴暗面以及壁垒因素进行分析,在长期内企业的长期竞争能力会受到网络多种消极效应与壁垒因素的影响。本章指出了当前网络分析具有的局限,在此基础上提出企业应转变战略视角,以自身为轴建立与治理联盟,最终形成基于企业能力的自我中心型战略网络模型。战略网络可以分为客观网络层、个体联盟层和联盟组合层。此外,本章还对自我中心型战略网络各层面的能力活动与内部互动结构、网络特征、网络边界进行了分析。
     第四章探讨了企业与处于自我中心型战略网络宏观层面的客观网络间的互动。企业在客观网络中所处的位置不同,受到网络结构特征的影响就不同。首先对客观网络的结构进行了分析。其次,对客观网络的治理机制(信任机制、声誉机制、合法性机制)进行分析。本文从时间维度出发,探讨了企业在网络中的关系嵌入,也反映了节点与网络的关系演进过程,企业网络有四个属性:社会属性、制度属性、能力属性、行为属性,企业在网络中的发展过程也是社会网络、能力网络、制度网络、行为网络多重属性网络的相互嵌入过程。本文指出衡量企业网络生态位的优劣有两个指标:网络中心度、网络中介度,它们反映与影响节点与
Today, strategic alliance is very popular. It is becoming one kind of significant measure capturing competitive advantage. Managers always have a hand in various kinds of alliance, yet they over look the comprehensive regulation to these coalitions, losing control of alliance cause the business to fall into in disorderly and unsystematic network that geting out of hand. The egocentric strategic network is that the enterprise participating a series of alliances, finally constituting an alliance portfolio. By means of controling strategic network, the central firm can affect objectively network structure, finally better affect the cooperaters. The strategic network is a part of the business strategy of firms. The power of a single firm is small and weak when confronts the environment, the strategic network added this power.Chapter 1 first analyzes the motive and grain of the network theory. The network concept is originated from the social network theory, and drew into the business network by strategic learners. The business network is spontaneous, not every firm be able to enjoy the network benefit, strategy learners hence drew into the strategy element, the strategic network finally presented. Yet the strategy network analysis in the majority take one kind of collectivism analysis means moreover, the firm is just network participator, its network effect is finite. The business network is one kind of long-term division network of capability;hence strategic network is a matter of capability operation.Chapter 2 first summarizes the motive, regulation, and evolution aspects of the network theory. Secondly summarize the strategy network theory. Finally summarize the capability theory.Chapter 3 first analyzes the dark side of the objectively network and network barracks. In the long run the business capability will be subjected to the negative effect of network in many kinds of effects. It points out the significance of affecting the network. Secondly it points out that there are great limitations in the popular network analysis, the firm should transform the strategy visual angle, establish and administer the egocentric strategic network. The egocentric strategic network may be divided into the individual alliance, alliance portfolio, objectively network. Hence the internal dynamic relationship structure, the feature and strategy network border will be analyzed.Chapter 4 analyzes the dynamic relationship structure between the firm and the objective network. The effect the firm be subjected to the network architecture feature
    is differential along with its network status. First it analyzes the network architecture feature. Secondly it analyzes the network governance mechanism to objectively network (trust mechanism, reputation mechanism, and legality mechanism) . Through the time dimension analyze the embedded relationship, the network possesses four properties: social property, institutional property, capability property, and action property. There are two measurements for firm's network ecologic status: network centrality and betweenness centrality. It points out that the human network enlarges the boundary of the strategic network.Chapter 5 analyzes the essential element of strategy network-the individual alliance from process and structure respects. The process governance is originated from the alliance life cycle. There are such several phases: ready phase, formation phase, operation phase, disintegration. The governance structure is originated from the equilibrium idea, the business alliance will follow the strategy target equilibrium (profit together with cost equilibrium), the governance measure equilibrium (formally together with informal governance). First of all analyze the capability profit against the cost of the alliance. The alliance governance is based on two kinds of measure: trust and control, probe into the differential effect that they adjust the alliance strategy target.Chapter 6 probes into the administration of alliance portfolio. First of all it analyzes the room that the alliance portfolio occupies: geography dimension, marketspace dimension. Secondly through the multistage of capability life cycle it analyzes the design of the alliance portfolio based on capability. On this base it proposes the strategy network matrix: alliance-capability portfolio. There are different values among different alliances. The firm needs to choose enter, maintain, recombine, and exit alliances on the successive time dimension. Managing alliance portfolio takes capability operation idea as guide, the essence is the capability selection, development, intervene, maintain, evacuate on the successive time dimension. Thirdly analyzes the dynamic cooperation mechanism among different alliances. Managing alliance portfolio needs the support of the alliance function and business culture.Chapter 7 probes into the industrial cases of software, depict the strategic network concreting progress, 1, industrial structure analysis, 2, the industrial value distribution, the capability property of the software industry, 3, the strategy network pattern of the software industry, 4, go into strategy network constructing, 5, evaluate the networkChapter 8 is conclusion, summarize briefly main innovation point. Summarize
    the deficiency and point out the research orientation further. Innovation point:1, Consider the relationship between the network and the enterprise based on strategy, takes the capability development as the point of departure, construct the ego central strategic network enrich the network theory further.2, Point out the ego central strategic network may be divided into the element layer (individual alliance), noumenon layer (alliance portfolio), objectively network layer. Analyze capability dynamic mechanism along with three layers in the strategy network.3, Propose to individual alliance governance mechanism based on capability. The alliance will follow the strategy equilibrium target: profit together with cost equilibrium, the governance measure equilibrium (formally together with informal governance). The alliance governance is based on two kinds of measure: trust and control, probe into the different effect that they adjust the alliance strategy target.4, Propose the research framework on alliance portfolio, through the multistage of capability life cycle analyzing the design of the alliance portfolio based on business capability. On this base proposes the strategy network matrix: alliance-capability portfolio. Analyze the dynamic cooperation mechanism among alliance portfolio.
引文
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