基于资源整合的第三方物流网络化途径研究
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摘要
客户需求的个性化发展及市场的瞬息万变对物流的发展提出了更大的挑战,生产企业为发展核心竞争力选择物流外包,第三方物流应运而生。但是,目前我国的第三方物流业存在资源分散、物流整合能力差、信息化水平低等问题,构建第三方物流网络,从而对物流资源实现整合与共享是发展我国第三方物流的有效途径。本文以经济学、管理学、营销学等理论为基础,采用定性与定量研究相结合、理论研究与案例分析相匹配的研究方法,为物流网络化探索“途径”,实现了物流网络化效果的定量分析。
     本文首先描述了我国第三方物流的现状,然后根据现状从企业内部和外部两个角度挖掘网络化的动因,同时分析了第三方物流网络化带来的优势;接着根据对目前国内第三方物流企业的类型进行SWOT分析,提出第三方物流资源整合的四种策略,按“点→线→面”的方向,以“物流网络理论”为基础,分析第三方物流网络化的具体途径,最后并从第三方物流资源的整合程度和整合效果两个角度对第三方物流网络化途径的有效性进行分析,并给出了相应的评判标准。
     论文共有图17幅,表4个,参考文献70篇。
The development of logistics is being faced more and more challenge because of customer demand personalizing and market momently changing. Enterprises choose logistics outsourced to develop their core competitiveness. The third party logistics (3PL) come into being. However, many problems such as scattered logistics resource, week logistics integration ability and low logistics informationization lever exist in 3 PL of our country presently. Building 3 PL network in order to achieve the integration and sharing of logistics resources is an effective way to develop 3PL. The thesis explores "ways" to achieve 3PL logistics network basing on economics, management, marketing, and other theory, using a combination of qualitative and quantitative research, theoretical research and case studies, and then complete the quantitative analysis about the efficiency of logistics network.
     The thesis firstly describes the status of 3PL of our country, and then discusses the motivations of developing 3PL network from two aspects of internal and external. At the same time, the thesis gives the advantages of 3PL network. After that, the thesis does a SWOT analysis basing on the types of 3PLs, according to which four methods of 3PL resources integration are brought out. Basing on these resource integration methods, the thesis analyses specific ways of building 3PL network with the direction of "from point to line, from lint to plane", on the basis of logistics network theory. At last, the thesis analyses the efficiency of the ways of 3PL network from two aspects, the degree and the effect of 3PL resource integration, as well as the evaluation criterion given.
     There are 17 figures,4 tables and 70 references in this thesis.
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