企业新产品开发创意模式之研究
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摘要
新產品開發是企業爲創造企業價值所實行的重要策略之一,在面對快速變化與動態的環境之下,企業唯有以積極的創新精神,不斷研發新的技術、開發新的產品、提高產品的附加價值,才能爲企業創造更高的價值。
然而新產品開發的過程繁瑣,影響因素衆多,其中叉分爲成功的關鍵因素與導致失敗的因素,因而有學者研究新產品開發的權變模式,提醒注意事項,免蹈失敗命運。
本研究從新產品開發的過程,汲取新產品研發的因素理論,形成一個新產品開發之創意模式。希望經由簡單的邏輯,將複雜的新產品開發之創意因素予以單純化、模式化,期藉簡易的模式指引新產品開發過程的起頭,進行策略性規劃,提供產業界作爲新產品開發的策略性運用工具。
本研究以文獻探討之分析方式,歸納出新產品開發之創意模式假說,再發出問卷,敦請學者及產品開發專家對此一模式假說,予以Delphi方法之驗證,同時對企業界施以問卷調查,再經由層次分析法(AHP)之印證與排序,來分析評估此一模式的周延性。經由分析探討與實證結果,本研究可以歸納下述幾點結論與建議:
1.本研究所提出的模式系從新產品開發的過程階段著眼,認爲新產品開發過程的起始點之周全,有利于新產品開發成功,喚起企業界重視創意模式的重要性。
2.經由創意漏斗篩選的理論,新產品開發過程階段中,必須先有充分、大量的創意,經由嚴格篩選留下少許可用之創意,供開發團隊作出正確的開發决策與應用。爲此應用點,企業新產品開發創意模式,就有其必要性。
3.後續研究,可進一步從新產品開發過程之中,研究各個階段之重點模式,結合本研究之創意模式,以掌握新產品開發成功的完整模式。
New product development is one of the important tactics which enterprises implement in order to create enterprise's value, in the face of fast between change and dynamic environment, only with positive initiative spirit enterprise, research and develop new technology, new products of development, additional value of improving the products constantly, could create higher value for enterprise.
But the course of new product development is tedious, influence factors are numerous, among them is divided into a factor of key to success and caused the failed factor again, therefore there are ways of adaptability in tactics in which the scholar studies new product development, remind the precautions, is it step destiny of failing to exempt.
This research is from the course of new product development, draw the factor theory of new research and development of products, form a new product develop -ment intention way. Hope to give the simple melting, way of the intention factor of complicated new product development with simple logic, one makes use of simple and easy way to guide the beginning of the new product development course, carry on tactic to plan, offer a tactic application tool as new product development to the industrial circle.
The analysis way probed into by documents in this research, sum up the intention way hypothesis of new product development, and then send out the questionnaire, earnestly invite the scholar and product development expert to this way hypothesis, giving the verification of Delphi Method, constructs the business circles with questionnaire investigation at the same time, and then via the Analytic Hierarchy Process (AHP) Confirmation and the sequencing, come not lasting this ductility of week of way. Probing into it with the real example result via analyzing, this research can sum up some following conclusions and proposes:
1. The way that this research institute puts forward is to have course stage of new product development in mind, think the starting point of the new product development course thorough, help the new products to be developed successfully, arouse the importance that the business circles pay attention to the intention way.
2. The theory screened with the intention funnel, the new product development course is in stage, must have abundant, a large amount of intention first, via screening and leaving a little available intention strictly, for developing the development decision and application that the group made the correct one.
然而新產品開發的過程繁瑣,影響因素衆多,其中叉分爲成功的關鍵因素與導致失敗的因素,因而有學者研究新產品開發的權變模式,提醒注意事項,免蹈失敗命運。
本研究從新產品開發的過程,汲取新產品研發的因素理論,形成一個新產品開發之創意模式。希望經由簡單的邏輯,將複雜的新產品開發之創意因素予以單純化、模式化,期藉簡易的模式指引新產品開發過程的起頭,進行策略性規劃,提供產業界作爲新產品開發的策略性運用工具。
本研究以文獻探討之分析方式,歸納出新產品開發之創意模式假說,再發出問卷,敦請學者及產品開發專家對此一模式假說,予以Delphi方法之驗證,同時對企業界施以問卷調查,再經由層次分析法(AHP)之印證與排序,來分析評估此一模式的周延性。經由分析探討與實證結果,本研究可以歸納下述幾點結論與建議:
1.本研究所提出的模式系從新產品開發的過程階段著眼,認爲新產品開發過程的起始點之周全,有利于新產品開發成功,喚起企業界重視創意模式的重要性。
2.經由創意漏斗篩選的理論,新產品開發過程階段中,必須先有充分、大量的創意,經由嚴格篩選留下少許可用之創意,供開發團隊作出正確的開發决策與應用。爲此應用點,企業新產品開發創意模式,就有其必要性。
3.後續研究,可進一步從新產品開發過程之中,研究各個階段之重點模式,結合本研究之創意模式,以掌握新產品開發成功的完整模式。
New product development is one of the important tactics which enterprises implement in order to create enterprise's value, in the face of fast between change and dynamic environment, only with positive initiative spirit enterprise, research and develop new technology, new products of development, additional value of improving the products constantly, could create higher value for enterprise.
But the course of new product development is tedious, influence factors are numerous, among them is divided into a factor of key to success and caused the failed factor again, therefore there are ways of adaptability in tactics in which the scholar studies new product development, remind the precautions, is it step destiny of failing to exempt.
This research is from the course of new product development, draw the factor theory of new research and development of products, form a new product develop -ment intention way. Hope to give the simple melting, way of the intention factor of complicated new product development with simple logic, one makes use of simple and easy way to guide the beginning of the new product development course, carry on tactic to plan, offer a tactic application tool as new product development to the industrial circle.
The analysis way probed into by documents in this research, sum up the intention way hypothesis of new product development, and then send out the questionnaire, earnestly invite the scholar and product development expert to this way hypothesis, giving the verification of Delphi Method, constructs the business circles with questionnaire investigation at the same time, and then via the Analytic Hierarchy Process (AHP) Confirmation and the sequencing, come not lasting this ductility of week of way. Probing into it with the real example result via analyzing, this research can sum up some following conclusions and proposes:
1. The way that this research institute puts forward is to have course stage of new product development in mind, think the starting point of the new product development course thorough, help the new products to be developed successfully, arouse the importance that the business circles pay attention to the intention way.
2. The theory screened with the intention funnel, the new product development course is in stage, must have abundant, a large amount of intention first, via screening and leaving a little available intention strictly, for developing the development decision and application that the group made the correct one.
引文
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