摘要
中华民族传统节日,凝结着中华民族的民族精神和民族感情,承载着中华民族的文化血脉和思想精华,是维系国家统一、民族团结和社会和谐的重要精神纽带。如今,我们正在经历着经济全球化的时代,世界文化的趋同倾向是一个突出问题,越来越多的民族文化正在渐渐淡出人们的视野。深厚的传统节日文化,是一笔得天独厚的文化遗产,是我们民族生存和进步的宝贵资源,等待我们去弘扬和利用。从2008年起我国新增清明节、端午节、中秋节三个传统节日为法定假日,这对于弘扬和传承我国的民族传统节日文化,具有重要意义。
就此传统节日文化弘扬和传承时日俱佳之时,电视媒体作为大众获取信息首选媒介之一自然承担起了传统节日文化传播的重任,本文正是据此回顾2008年一年来传统节日期间电视传播现象,以传统节日文化电视节目作为研究对象,从文化学、传播学、影视艺术学的多维视角探讨“传统节日文化电视传播”问题。本文对传统节日文化电视传播的研究分为五个部分进行阐述。
第一部分是绪论,概述了国内外传统节日文化及电视传播的研究现状,阐述本文研究的意义所在。
第二部分是传统节日文化电视传播实例分析。以2008年春节、清明节、端午节以及中秋节这些节日期间中央电视台和湖南卫视等电视台的部分传统节日文化电视节目为实例,梳理、分析了其节目类型。
第三部分是传统节日文化电视传播受众研究。本文中电视传播受众研究的调查对象是重庆市内观众,并且绝大多数是青少年观众。就“传统节日文化”、“传统节日文化电视节目收看行为”等相关问题做了问卷调查,并形成一定参考价值的调查分析,为更好地实施传统节日文化电视传播提供一定的参考。
第四部分是传统节日文化的电视传承分析。通过以上篇章对传统节日文化电视传播现状的分析,以及传统节日文化电视受众的调查研究,本部分阐释了传统节日文化传承的文化内涵、提出传统节日文化电视传承的具体对策,以此建立“传统节日文化电视传承”的传媒观点。
第五部分是结语,再次强调传统节日文化传承的重要性,对传统节日文化电视传承作出补充和展望。
Chinese traditional festivals condense the Chinese ethos and national sentiments, and bear the weight of the stem of culture and the essence of thoughts. It is the important spiritual bond to hold together the unification of the motherland, national unity and social harmony, and it is also the precious resources of building an advanced socialist culture. Today, we are experiencing an era of economic globalization, which accompanied by a prominent issue of the tendency of the convergence of world culture. A growing number of national cultures are fading out of people's view gradually. Profound traditional festivals, which are waiting for us to carry forward and make use of, are advantaged cultural heritage and the precious resources of our nation's survival and progress. From 2008, China appended the three traditional festivals, Mid-Autumn Festival, Tomb-sweeping Day and Dragon Boat Festival, as statutory holidays. It is of great importance to carry forward Chinese traditional festivals.
And now, when it is the best time to pass down and carry forward traditional festivals, as the preferred medium of public access to information, television media has took on the heavy responsibility of spreading it. Based on that, this article looks back on the phenomenon of television broadcast during traditional festivals in 2008. With TV programs of traditional festivals as the object of study, this article discusses the television broadcast of traditional festivals issue from multi-dimensional aspects of Cultural Studies, Communication Studies, and Television Arts. The article is divided into five sections to elaborate television broadcast of traditional festivals.
The first part is the introduction part. It is an overview of the current situation of television broadcast of traditional festivals at home and abroad, and explained the significance of this article.
The second part is case study. Based on some TV programs of traditional festivals on CCTV and Hunan TV during Spring Festival, Tomb-sweeping Day, Dragon Boat Festival and Mid-Autumn Festival in 2008, this part classified and analyzed its program type.
The third part is the research of audience. In this article, the research survey was targeted at the audience in Chongqing, mainly young audience. Such issues as traditional festivals and the behavior when watching TV program of traditional festivals and some related questions is done through questionnaire survey, and has formed an analysis which has a certain reference value. It provided reference data to the better implementation of television broadcast of traditional festivals.
The fourth part is the analysis of the passing down of traditional festivals. Through the analysis of the current situation as well as the research of audience, from explaining its cultural connotations and the implements of passing down traditional festival cultures through television, this article attempts to put forward a media view of passing down traditional festival cultures through television.
The fifth part is the conclusion part. It re-emphasized the importance of passing down traditional festivals through television, and made some supplements and expectations to some other aspects of the passing down of traditional festivals through television.
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