传统节日文化电视传播研究
|
摘要
中华民族传统节日,凝结着中华民族的民族精神和民族感情,承载着中华民族的文化血脉和思想精华,是维系国家统一、民族团结和社会和谐的重要精神纽带。如今,我们正在经历着经济全球化的时代,世界文化的趋同倾向是一个突出问题,越来越多的民族文化正在渐渐淡出人们的视野。深厚的传统节日文化,是一笔得天独厚的文化遗产,是我们民族生存和进步的宝贵资源,等待我们去弘扬和利用。从2008年起我国新增清明节、端午节、中秋节三个传统节日为法定假日,这对于弘扬和传承我国的民族传统节日文化,具有重要意义。
就此传统节日文化弘扬和传承时日俱佳之时,电视媒体作为大众获取信息首选媒介之一自然承担起了传统节日文化传播的重任,本文正是据此回顾2008年一年来传统节日期间电视传播现象,以传统节日文化电视节目作为研究对象,从文化学、传播学、影视艺术学的多维视角探讨“传统节日文化电视传播”问题。本文对传统节日文化电视传播的研究分为五个部分进行阐述。
第一部分是绪论,概述了国内外传统节日文化及电视传播的研究现状,阐述本文研究的意义所在。
第二部分是传统节日文化电视传播实例分析。以2008年春节、清明节、端午节以及中秋节这些节日期间中央电视台和湖南卫视等电视台的部分传统节日文化电视节目为实例,梳理、分析了其节目类型。
第三部分是传统节日文化电视传播受众研究。本文中电视传播受众研究的调查对象是重庆市内观众,并且绝大多数是青少年观众。就“传统节日文化”、“传统节日文化电视节目收看行为”等相关问题做了问卷调查,并形成一定参考价值的调查分析,为更好地实施传统节日文化电视传播提供一定的参考。
第四部分是传统节日文化的电视传承分析。通过以上篇章对传统节日文化电视传播现状的分析,以及传统节日文化电视受众的调查研究,本部分阐释了传统节日文化传承的文化内涵、提出传统节日文化电视传承的具体对策,以此建立“传统节日文化电视传承”的传媒观点。
第五部分是结语,再次强调传统节日文化传承的重要性,对传统节日文化电视传承作出补充和展望。
Chinese traditional festivals condense the Chinese ethos and national sentiments, and bear the weight of the stem of culture and the essence of thoughts. It is the important spiritual bond to hold together the unification of the motherland, national unity and social harmony, and it is also the precious resources of building an advanced socialist culture. Today, we are experiencing an era of economic globalization, which accompanied by a prominent issue of the tendency of the convergence of world culture. A growing number of national cultures are fading out of people's view gradually. Profound traditional festivals, which are waiting for us to carry forward and make use of, are advantaged cultural heritage and the precious resources of our nation's survival and progress. From 2008, China appended the three traditional festivals, Mid-Autumn Festival, Tomb-sweeping Day and Dragon Boat Festival, as statutory holidays. It is of great importance to carry forward Chinese traditional festivals.
And now, when it is the best time to pass down and carry forward traditional festivals, as the preferred medium of public access to information, television media has took on the heavy responsibility of spreading it. Based on that, this article looks back on the phenomenon of television broadcast during traditional festivals in 2008. With TV programs of traditional festivals as the object of study, this article discusses the television broadcast of traditional festivals issue from multi-dimensional aspects of Cultural Studies, Communication Studies, and Television Arts. The article is divided into five sections to elaborate television broadcast of traditional festivals.
The first part is the introduction part. It is an overview of the current situation of television broadcast of traditional festivals at home and abroad, and explained the significance of this article.
The second part is case study. Based on some TV programs of traditional festivals on CCTV and Hunan TV during Spring Festival, Tomb-sweeping Day, Dragon Boat Festival and Mid-Autumn Festival in 2008, this part classified and analyzed its program type.
The third part is the research of audience. In this article, the research survey was targeted at the audience in Chongqing, mainly young audience. Such issues as traditional festivals and the behavior when watching TV program of traditional festivals and some related questions is done through questionnaire survey, and has formed an analysis which has a certain reference value. It provided reference data to the better implementation of television broadcast of traditional festivals.
The fourth part is the analysis of the passing down of traditional festivals. Through the analysis of the current situation as well as the research of audience, from explaining its cultural connotations and the implements of passing down traditional festival cultures through television, this article attempts to put forward a media view of passing down traditional festival cultures through television.
The fifth part is the conclusion part. It re-emphasized the importance of passing down traditional festivals through television, and made some supplements and expectations to some other aspects of the passing down of traditional festivals through television.
就此传统节日文化弘扬和传承时日俱佳之时,电视媒体作为大众获取信息首选媒介之一自然承担起了传统节日文化传播的重任,本文正是据此回顾2008年一年来传统节日期间电视传播现象,以传统节日文化电视节目作为研究对象,从文化学、传播学、影视艺术学的多维视角探讨“传统节日文化电视传播”问题。本文对传统节日文化电视传播的研究分为五个部分进行阐述。
第一部分是绪论,概述了国内外传统节日文化及电视传播的研究现状,阐述本文研究的意义所在。
第二部分是传统节日文化电视传播实例分析。以2008年春节、清明节、端午节以及中秋节这些节日期间中央电视台和湖南卫视等电视台的部分传统节日文化电视节目为实例,梳理、分析了其节目类型。
第三部分是传统节日文化电视传播受众研究。本文中电视传播受众研究的调查对象是重庆市内观众,并且绝大多数是青少年观众。就“传统节日文化”、“传统节日文化电视节目收看行为”等相关问题做了问卷调查,并形成一定参考价值的调查分析,为更好地实施传统节日文化电视传播提供一定的参考。
第四部分是传统节日文化的电视传承分析。通过以上篇章对传统节日文化电视传播现状的分析,以及传统节日文化电视受众的调查研究,本部分阐释了传统节日文化传承的文化内涵、提出传统节日文化电视传承的具体对策,以此建立“传统节日文化电视传承”的传媒观点。
第五部分是结语,再次强调传统节日文化传承的重要性,对传统节日文化电视传承作出补充和展望。
Chinese traditional festivals condense the Chinese ethos and national sentiments, and bear the weight of the stem of culture and the essence of thoughts. It is the important spiritual bond to hold together the unification of the motherland, national unity and social harmony, and it is also the precious resources of building an advanced socialist culture. Today, we are experiencing an era of economic globalization, which accompanied by a prominent issue of the tendency of the convergence of world culture. A growing number of national cultures are fading out of people's view gradually. Profound traditional festivals, which are waiting for us to carry forward and make use of, are advantaged cultural heritage and the precious resources of our nation's survival and progress. From 2008, China appended the three traditional festivals, Mid-Autumn Festival, Tomb-sweeping Day and Dragon Boat Festival, as statutory holidays. It is of great importance to carry forward Chinese traditional festivals.
And now, when it is the best time to pass down and carry forward traditional festivals, as the preferred medium of public access to information, television media has took on the heavy responsibility of spreading it. Based on that, this article looks back on the phenomenon of television broadcast during traditional festivals in 2008. With TV programs of traditional festivals as the object of study, this article discusses the television broadcast of traditional festivals issue from multi-dimensional aspects of Cultural Studies, Communication Studies, and Television Arts. The article is divided into five sections to elaborate television broadcast of traditional festivals.
The first part is the introduction part. It is an overview of the current situation of television broadcast of traditional festivals at home and abroad, and explained the significance of this article.
The second part is case study. Based on some TV programs of traditional festivals on CCTV and Hunan TV during Spring Festival, Tomb-sweeping Day, Dragon Boat Festival and Mid-Autumn Festival in 2008, this part classified and analyzed its program type.
The third part is the research of audience. In this article, the research survey was targeted at the audience in Chongqing, mainly young audience. Such issues as traditional festivals and the behavior when watching TV program of traditional festivals and some related questions is done through questionnaire survey, and has formed an analysis which has a certain reference value. It provided reference data to the better implementation of television broadcast of traditional festivals.
The fourth part is the analysis of the passing down of traditional festivals. Through the analysis of the current situation as well as the research of audience, from explaining its cultural connotations and the implements of passing down traditional festival cultures through television, this article attempts to put forward a media view of passing down traditional festival cultures through television.
The fifth part is the conclusion part. It re-emphasized the importance of passing down traditional festivals through television, and made some supplements and expectations to some other aspects of the passing down of traditional festivals through television.
引文
[1]胡尧熙.保卫春节是保住中国人的文化尊严和身份认同[J].新周刊, 2006, 1:31.
[2]曹建文.传统节日要留“形”更要扬“神”[EB/OL]. http://www.china.com.cn/chinese/news/1224948.htm,2006-05-31.
[3]人民网.运用传统节日弘扬民族文化的优秀传统[EB/OL]. http://www.people.com.cn/GB/paper464/15059/1336207.html, 2005-06-24.
[4]成梅.春节应该怎么过[EB/OL]. http://news.sohu.com/20050207/n224268115.shtml,2005-02-07.
[5]张岱年.经济全球化与中国文化发展道路[N].光明日报,2000,10-17.
[6]陆扬,王毅.文化研究导论[M].上海:复旦大学出版社,2006.
[7] E·希尔斯著,傅铿,吕乐译.论传统[M].上海:上海人民出版社,1991.15.
[8]萧放.传统节日与民族文化[J].领导之友, 2007, 3:35.
[9]周鸿铎.文化传播学通论[M].北京:中国纺织出版社, 2005.
[10]庄晓东.文化传播:历史、现实和未来[M].北京:人民出版社, 2003.6.
[11]杨正良,曾盈盈.电视媒体进入“影响力”竞争时代[J].广告大观,2005,3:107-109.
[12]郭庆光.传播学教程[M].北京:中国人民大学出版社,1999.
[13]熊斌.中国传统文化的电视传承方式研究[D].南昌:江西师范大学.2007.
[14] [美]马克斯韦尔?麦库姆斯,唐纳德?肖,郭镇之,徐培喜译.议程设置:大众媒介与舆论[M].北京:北京大学出版社,2008.12.
[15]黄一鹤.对春节晚会的思索.电视文艺节目的创作[M].北京:中国广播电视社,1999:151.
[16]陈临春.解析2008年春节联欢晚会[J].电视研究,2008,11:37.
[17]新浪娱乐.湖南卫视《清明时节话源流》热播,受广泛热议[EB/OL]. http://ent.sina.com.cn/v/m/2008-04-04/15421974757.shtml,2008-04-04.
[18]张丹丹.湖南卫视:我们为什么要直播清明节?[EB/OL]. http://blog.sina.com.cn/s/blog_473d278a01008m08.html,2008-04-03.
[19] CCTV节目预告搜索站. CCTV-3端午特别节目《铭记》[EB/OL]. http://space.tv.cctv.com/act/article.jsp?articleId=ARTI1212745056440701,2008-06-08
[20]徐舫州.电视节目类型学[M].杭州:浙江大学出版社, 2006.
[21]教育部网页.中华经典诵读一经推出即受欢迎和好评[EB/OL]. http://www.moe.edu.cn/edoas/website18/38/info1209523642011238.htm,2008-04-30.
[22] [美]道格拉斯?凯尔纳.媒体文化——介于现代与后现代之间的文化研究、认同性与政治[M].北京:商务印书馆,2004.403.
[23]曹继东.“春晚”与“秋晚”的意义图式与文化阐释[D].北京:中国传媒大学.2008.
[24]黄望南.黄一鹤的电视艺术道路[M].北京:中国广播电视出版社,1993.13-15.
[25]郭霁红.中华情全球华语至尊演唱会回顾[J].电视研究,2006,3:44.
[26]上海文广集团发展研究部编著. 07-08传媒主张[M].上海:学林出版社,2008.
[27]李晓枫,邹定宾.中国电视文化的理性重构[M].北京:中国广播电视出版社, 2007.
[28]夏征农.辞海[M].上海:上海辞书出版社,1999.1694.
[29]孙凤玲.浅谈电视节目品牌的打造[J].理论界,2007,8:157-158.
[30]何娟.对当前中国媒体品牌战略的思考——以凤凰卫视为例[D].武汉:华中科技大学.2006.
[31]黄小琴.中国传统文化的传播娱乐化模式研究[D].南昌:江西师范大学.2005.
[32]黄会林.中国电视艺术的民族化之路[N].人民日报, 2000, 12-23.
[33]贾磊磊.影像的传播[M].桂宁:广西师范大学出版社, 2005.
[34]李彬.传播学引论[M].北京:新华出版社,1999.
[35] [英]简?斯托克斯.媒介与文化研究方法[M].上海:复旦大学出版社, 2001年.
[36]张晓华.中国传统节日文化研究[M].北京:中国青年出版社,2007.
[37]郑征予.电视文化传播导论[M].上海:复旦大学出版社,2003.
[38]袁智忠.影视艺术导论[M].重庆:重庆大学出版社,2005.
[39]胡智锋.电视节目策划学[M].上海:复旦大学出版社,2006.
[40]张志君.全球化与中国国家电视文化安全[M].北京:中国传媒大学出版社,2006.
[41]欧阳宏生.电视批评:理论·方法·实践[M].成都:四川大学出版社,2007.
[42] [英]尼古拉斯?阿伯克龙比,张永喜译.电视与社会[M].南京:南京大学出版社,2001.
[43]孙秉山.为什么过节——中国节日文化之精神[M].北京:世界知识出版社,2007.
[44]罗钢,刘象愚.文化研究读本[M].北京:中国社会科学出版社, 2000.
[45] [英]安德鲁?古德温、加里?惠内尔,魏礼庆等译.电视的真相[M].北京:中国编译出版社,2001.
[46] [美]约瑟夫?梅洛瓦兹,肖志军译.消失的地域:电子媒介对社会行为的影响[M].北京:清华大学出版社,2002.
[47] [法]皮埃尔?布尔厄迪,许均译.关于电视[M].沈阳:辽宁教育出版社, 2000.
[48]于秀.电视与文化的博弈[J].决策探索,2008,14:50.
[49]周铁菊.大众传媒在中华文化传承和发展中的优势[J].北京电力高等专科学校学报,2009,1:126-127.
[50]王炎卿.媒介与文化传承[J].新闻爱好者,2008,11:87-88.
[51]杨华.传统文化电视再传播的制约因素及策略[J].北华大学学报,2003,3:28-30.
[52]尹建明.如何维护电视节目品牌的一点思考[J].新闻世界,2008,3:76-77.
[53]王轩.电视节目品牌包装的细节品质[J].中国电视,2005,12:68-70.
[54]刘魁立.非物质文化遗产及其保护的整体性原则[J].广西师范学院学报,2004,4:1-9.
[55]苗棣,任阳梅.我国电视节目类型的发展与创新[J].电视研究,2008,2:96-100.
[56]高有祥.非物质文化遗产的影像化生存.现代传播[J]. 2007,6:14-17.
[67]张凤铸.读图时代应弘扬中华民族优秀传统文化[J].现代传播,2005,5:10-12.
[58]吴楚轩.电视传播与民族认同——以电视历史正剧为研究案例[D].长沙:湖南师范大学.2006.
[59]中国新闻传播学评论[EB/OL].http://cjr.zjol.com.cn/.
[60]中华传媒网[EB/OL].http://www.mediachina.net/.
[61]传播学论坛[EB/OL].http://www.chuanboxue.net/.
[2]曹建文.传统节日要留“形”更要扬“神”[EB/OL]. http://www.china.com.cn/chinese/news/1224948.htm,2006-05-31.
[3]人民网.运用传统节日弘扬民族文化的优秀传统[EB/OL]. http://www.people.com.cn/GB/paper464/15059/1336207.html, 2005-06-24.
[4]成梅.春节应该怎么过[EB/OL]. http://news.sohu.com/20050207/n224268115.shtml,2005-02-07.
[5]张岱年.经济全球化与中国文化发展道路[N].光明日报,2000,10-17.
[6]陆扬,王毅.文化研究导论[M].上海:复旦大学出版社,2006.
[7] E·希尔斯著,傅铿,吕乐译.论传统[M].上海:上海人民出版社,1991.15.
[8]萧放.传统节日与民族文化[J].领导之友, 2007, 3:35.
[9]周鸿铎.文化传播学通论[M].北京:中国纺织出版社, 2005.
[10]庄晓东.文化传播:历史、现实和未来[M].北京:人民出版社, 2003.6.
[11]杨正良,曾盈盈.电视媒体进入“影响力”竞争时代[J].广告大观,2005,3:107-109.
[12]郭庆光.传播学教程[M].北京:中国人民大学出版社,1999.
[13]熊斌.中国传统文化的电视传承方式研究[D].南昌:江西师范大学.2007.
[14] [美]马克斯韦尔?麦库姆斯,唐纳德?肖,郭镇之,徐培喜译.议程设置:大众媒介与舆论[M].北京:北京大学出版社,2008.12.
[15]黄一鹤.对春节晚会的思索.电视文艺节目的创作[M].北京:中国广播电视社,1999:151.
[16]陈临春.解析2008年春节联欢晚会[J].电视研究,2008,11:37.
[17]新浪娱乐.湖南卫视《清明时节话源流》热播,受广泛热议[EB/OL]. http://ent.sina.com.cn/v/m/2008-04-04/15421974757.shtml,2008-04-04.
[18]张丹丹.湖南卫视:我们为什么要直播清明节?[EB/OL]. http://blog.sina.com.cn/s/blog_473d278a01008m08.html,2008-04-03.
[19] CCTV节目预告搜索站. CCTV-3端午特别节目《铭记》[EB/OL]. http://space.tv.cctv.com/act/article.jsp?articleId=ARTI1212745056440701,2008-06-08
[20]徐舫州.电视节目类型学[M].杭州:浙江大学出版社, 2006.
[21]教育部网页.中华经典诵读一经推出即受欢迎和好评[EB/OL]. http://www.moe.edu.cn/edoas/website18/38/info1209523642011238.htm,2008-04-30.
[22] [美]道格拉斯?凯尔纳.媒体文化——介于现代与后现代之间的文化研究、认同性与政治[M].北京:商务印书馆,2004.403.
[23]曹继东.“春晚”与“秋晚”的意义图式与文化阐释[D].北京:中国传媒大学.2008.
[24]黄望南.黄一鹤的电视艺术道路[M].北京:中国广播电视出版社,1993.13-15.
[25]郭霁红.中华情全球华语至尊演唱会回顾[J].电视研究,2006,3:44.
[26]上海文广集团发展研究部编著. 07-08传媒主张[M].上海:学林出版社,2008.
[27]李晓枫,邹定宾.中国电视文化的理性重构[M].北京:中国广播电视出版社, 2007.
[28]夏征农.辞海[M].上海:上海辞书出版社,1999.1694.
[29]孙凤玲.浅谈电视节目品牌的打造[J].理论界,2007,8:157-158.
[30]何娟.对当前中国媒体品牌战略的思考——以凤凰卫视为例[D].武汉:华中科技大学.2006.
[31]黄小琴.中国传统文化的传播娱乐化模式研究[D].南昌:江西师范大学.2005.
[32]黄会林.中国电视艺术的民族化之路[N].人民日报, 2000, 12-23.
[33]贾磊磊.影像的传播[M].桂宁:广西师范大学出版社, 2005.
[34]李彬.传播学引论[M].北京:新华出版社,1999.
[35] [英]简?斯托克斯.媒介与文化研究方法[M].上海:复旦大学出版社, 2001年.
[36]张晓华.中国传统节日文化研究[M].北京:中国青年出版社,2007.
[37]郑征予.电视文化传播导论[M].上海:复旦大学出版社,2003.
[38]袁智忠.影视艺术导论[M].重庆:重庆大学出版社,2005.
[39]胡智锋.电视节目策划学[M].上海:复旦大学出版社,2006.
[40]张志君.全球化与中国国家电视文化安全[M].北京:中国传媒大学出版社,2006.
[41]欧阳宏生.电视批评:理论·方法·实践[M].成都:四川大学出版社,2007.
[42] [英]尼古拉斯?阿伯克龙比,张永喜译.电视与社会[M].南京:南京大学出版社,2001.
[43]孙秉山.为什么过节——中国节日文化之精神[M].北京:世界知识出版社,2007.
[44]罗钢,刘象愚.文化研究读本[M].北京:中国社会科学出版社, 2000.
[45] [英]安德鲁?古德温、加里?惠内尔,魏礼庆等译.电视的真相[M].北京:中国编译出版社,2001.
[46] [美]约瑟夫?梅洛瓦兹,肖志军译.消失的地域:电子媒介对社会行为的影响[M].北京:清华大学出版社,2002.
[47] [法]皮埃尔?布尔厄迪,许均译.关于电视[M].沈阳:辽宁教育出版社, 2000.
[48]于秀.电视与文化的博弈[J].决策探索,2008,14:50.
[49]周铁菊.大众传媒在中华文化传承和发展中的优势[J].北京电力高等专科学校学报,2009,1:126-127.
[50]王炎卿.媒介与文化传承[J].新闻爱好者,2008,11:87-88.
[51]杨华.传统文化电视再传播的制约因素及策略[J].北华大学学报,2003,3:28-30.
[52]尹建明.如何维护电视节目品牌的一点思考[J].新闻世界,2008,3:76-77.
[53]王轩.电视节目品牌包装的细节品质[J].中国电视,2005,12:68-70.
[54]刘魁立.非物质文化遗产及其保护的整体性原则[J].广西师范学院学报,2004,4:1-9.
[55]苗棣,任阳梅.我国电视节目类型的发展与创新[J].电视研究,2008,2:96-100.
[56]高有祥.非物质文化遗产的影像化生存.现代传播[J]. 2007,6:14-17.
[67]张凤铸.读图时代应弘扬中华民族优秀传统文化[J].现代传播,2005,5:10-12.
[58]吴楚轩.电视传播与民族认同——以电视历史正剧为研究案例[D].长沙:湖南师范大学.2006.
[59]中国新闻传播学评论[EB/OL].http://cjr.zjol.com.cn/.
[60]中华传媒网[EB/OL].http://www.mediachina.net/.
[61]传播学论坛[EB/OL].http://www.chuanboxue.net/.