“旅游西进”对杭州市休闲体育产业影响的研究
摘要
在科学技术迅速发展的今天,人类的物质产品得到了极大丰富,人们的生活已经从生存的需要逐渐转变为享受生活的需要,人们越来越关注自身的健康和全面发展。在各式各样的休闲方式中,休闲体育以其不可比拟的优势成为了人们休闲活动的重要组成部分,休闲体育是人类社会发展到今天的必然产物。本课题以旅游西进对杭州市休闲体育产业影响为研究对象,采用文献资料法、逻辑分析法、数理统计法、访谈法围绕2001年杭州市“旅游西进”战略的提出到2008年杭州休闲体育产业发展的现状进行了深入细致的调查和实地考察,既探讨了休闲体育的发生机制,又分析了旅游西进战略下杭州市休闲体育产业发展的现状及制约因素,并提出了在“旅游西进”背景下发展杭州休闲体育产业的对策。
研究结果表明:(1)旅游西进战略的实施使杭州市休闲体育场馆、休闲体育制造业、休闲体育营销业资金投入都有较大幅度提高;自然资源的开发和利用得到了快速的发展;体育旅游资源不断得到开发,旅游量不断增加;休闲运动项目呈现多样化;体育表演市场得到了快速发展。(2)较低的体育消费水平、传统的生活习惯、闲暇时间少、休闲体育产业发展不平衡、从业人员的专业素质较低是制约杭州市休闲体育产业发展的主要因素。(3)旅游西进促进了杭州市休闲体育自然资源的开发;促进了休闲体育培训市场、休闲体育旅游产业、休闲体育表演市场的发展;在杭州“旅游西进”战略的影响下杭州市民更喜欢集娱乐、休闲、刺激更强的休闲项目。(4)杭州市是一个以旅游为基础的城市,该市发展休闲体育产业应该建立在休闲体育旅游为龙头的休闲体育产业结构模式;培养优秀休闲体育产业专业人才;建立休闲体育产业发展的市场法律保障体系;优化休闲体育产业资源配置取向;创造条件,引导消费观念;合理布局休闲体育产业区域分布。
The rapid development of science and technology today, people's material and products has been greatly enriched people's life has gradually changed from the need to survive for the enjoyment of everyday life, people are increasingly concerned about their health and overall development. In a variety of leisure, the leisure sports for its unparalleled advantage of becoming the people an important part of leisure activities, leisure and sports development of human society today, the inevitable outcome. The topics to travel west into the impact of leisure sports industry in Hangzhou as the research object, using literature and data, logical analysis, mathematical statistics, interviews around the 2001 Hangzhou "travel west" strategy put forward to the 2008 Hangzhou Leisure the current situation of sports industry in the development of in-depth and detailed investigations and field visits, both to explore the mechanism of leisure sports, and analyzed under the strategy of tourism in Hangzhou westward leisure sports industry development status and constraints, and proposed in the "Travel the West "against the background of the development of Hangzhou leisure sports industry's Countermeasures.
The results show that: (1) Travel west into the implementation of the strategy to make Hangzhou leisure sports venues, leisure sports industry, leisure and sports marketing industry has a more substantial increase in capital investment; development and utilization of natural resources has been rapid development; Sports have continued to develop tourism resources, tourism, keeps on increasing; recreational sports, diversified; sports performance market has been rapid development. (2) a lower consumption level of sports, the traditional living habits, less leisure time, leisure and sports industry development is uneven and the professionalism of practitioners are less constrained in Hangzhou leisure sports industry development factors. (3) Travel west of Hangzhou leisure sports to promote natural resources development; promote leisure sports training market, leisure and sports tourism industry, leisure and sports performance markets; in Hangzhou "travel west" strategy, under the influence of Hangzhou, the public is more like entertainment, leisure, leisure projects to stimulate stronger. (4), Hangzhou is a tourist-based city, the city's leisure sports industry development should be based on leisure sports tourism as the leading leisure sports industry model; nurture outstanding leisure sports industry professionals; the establishment of leisure sports industry development market legal protection system; optimize the allocation of resources-oriented leisure sports industry; create the conditions for and guide the consumption concept; rational distribution of the regional distribution of leisure sports industry.
研究结果表明:(1)旅游西进战略的实施使杭州市休闲体育场馆、休闲体育制造业、休闲体育营销业资金投入都有较大幅度提高;自然资源的开发和利用得到了快速的发展;体育旅游资源不断得到开发,旅游量不断增加;休闲运动项目呈现多样化;体育表演市场得到了快速发展。(2)较低的体育消费水平、传统的生活习惯、闲暇时间少、休闲体育产业发展不平衡、从业人员的专业素质较低是制约杭州市休闲体育产业发展的主要因素。(3)旅游西进促进了杭州市休闲体育自然资源的开发;促进了休闲体育培训市场、休闲体育旅游产业、休闲体育表演市场的发展;在杭州“旅游西进”战略的影响下杭州市民更喜欢集娱乐、休闲、刺激更强的休闲项目。(4)杭州市是一个以旅游为基础的城市,该市发展休闲体育产业应该建立在休闲体育旅游为龙头的休闲体育产业结构模式;培养优秀休闲体育产业专业人才;建立休闲体育产业发展的市场法律保障体系;优化休闲体育产业资源配置取向;创造条件,引导消费观念;合理布局休闲体育产业区域分布。
The rapid development of science and technology today, people's material and products has been greatly enriched people's life has gradually changed from the need to survive for the enjoyment of everyday life, people are increasingly concerned about their health and overall development. In a variety of leisure, the leisure sports for its unparalleled advantage of becoming the people an important part of leisure activities, leisure and sports development of human society today, the inevitable outcome. The topics to travel west into the impact of leisure sports industry in Hangzhou as the research object, using literature and data, logical analysis, mathematical statistics, interviews around the 2001 Hangzhou "travel west" strategy put forward to the 2008 Hangzhou Leisure the current situation of sports industry in the development of in-depth and detailed investigations and field visits, both to explore the mechanism of leisure sports, and analyzed under the strategy of tourism in Hangzhou westward leisure sports industry development status and constraints, and proposed in the "Travel the West "against the background of the development of Hangzhou leisure sports industry's Countermeasures.
The results show that: (1) Travel west into the implementation of the strategy to make Hangzhou leisure sports venues, leisure sports industry, leisure and sports marketing industry has a more substantial increase in capital investment; development and utilization of natural resources has been rapid development; Sports have continued to develop tourism resources, tourism, keeps on increasing; recreational sports, diversified; sports performance market has been rapid development. (2) a lower consumption level of sports, the traditional living habits, less leisure time, leisure and sports industry development is uneven and the professionalism of practitioners are less constrained in Hangzhou leisure sports industry development factors. (3) Travel west of Hangzhou leisure sports to promote natural resources development; promote leisure sports training market, leisure and sports tourism industry, leisure and sports performance markets; in Hangzhou "travel west" strategy, under the influence of Hangzhou, the public is more like entertainment, leisure, leisure projects to stimulate stronger. (4), Hangzhou is a tourist-based city, the city's leisure sports industry development should be based on leisure sports tourism as the leading leisure sports industry model; nurture outstanding leisure sports industry professionals; the establishment of leisure sports industry development market legal protection system; optimize the allocation of resources-oriented leisure sports industry; create the conditions for and guide the consumption concept; rational distribution of the regional distribution of leisure sports industry.
引文
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[4]曹琛.中外休闲体育产业比较研究.硕士学位论文.2005.5
[5]《2006年国民经济和社会发展统计公报》,国家统计局2007年2月28日.
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[9]陈鸿雁.台湾地区民众参与休闲运动之研究[M]台北辅大出版社,2004.32.
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[13]彭文革.休闲运动与体育教学[J].体育学刊,2001.8(5):121-122.
[14]邹师,张永军,宋光春.终身体育理论视角中的休闻体育[J].体育文化导刊,2002(5):26-28.
[15]陈玉霞,孙杰,张伟.我省体育休闲、体育旅游可持续发展对策的研究[J]甘肃高师学报,2002.7(2):59-61.
[16]唐湘辉.长沙休闲产业研究[D] .湖南师范大学硕士学位论文.2006.
[17]周莹,申萍.中、日,韩居民闲暇体育活动倾向的比较研究[U].中国体育科技,2001.37(11):43-45.
[18](美)杰弗瑞.戈比著.你生命中的休闲[M] .云南人民出版社.2002.3.
[19]李晓辉马宏敏.体育产业对我国现代经济发展的影响分析[J].行业探讨.2009.6
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[21]王君.乌鲁木齐市居民体育活动现状的研究[J].北京体育大学学报.1999(3).
[22]叶盛中.试论重庆休闲娱乐体育的发展现状[J] .成都体育学院学报.2001(4)..
[23]邹大华.我国全民健身形势和思考[J].体育与科学,1999(6).
[24]杨亚琴.娱乐体育学[M].北京:警官教育出版社,1997(6).
[25]夏荷莲.郭华恬.论休闲体育的社会价值[J].体育文化导刊.2004(6).
[26]体育产业研究报告[N].潇湘证券报.2002(3).
[27]马惠娣.休闲:人类美丽的精神家园[M].北京:中国经济出版社.2005
[28]胡小明.体育理论与体育的娱乐化[J].体育与科学(南京).2005.(4).
[29]张明英..我国休闲体育的发展前景[J].湖州师范大学学报。2001.(6).
[30]王文伟.关于我国休闲体育发展初探[J].松辽学刊,2002.(4).
[31]于涛等.论休闲体育的文化背景[J].西安体育学院学报,2000.(1).
[32]佟强.《社会发展与全民休闲体育》.《体育文化导刊》,2006. (2).
[33]于光远.《吃、喝、玩——生活与经济》.华东师范大学出版社.2002.
[34]永军.对我国居民休闲体育消费的分析[J].武汉体育学院学报.2001.(4).
[35]胡春旺.郭文革.我国城市休闲体育市场的消费层分析及发展对策[J].北京体育大学学报.2001(4).
[36]Arlene A.Ignico.The Effects of a Physical Fitness Program on Low-Fit Children[J].Research Quarterly for Exercise and Sport.1995.(66):85.
[37]陈军.对我国居民休闲体育消费的分析[J].武汉体育学院学报.2001.(4).
[38]王爱丰等.江苏省城镇居民体育消费球状的研究[J].体育与科学.2001.(1).
[39]凌平等.杭州市休闲体育产业的发展现状和对策研究[J].
[40]司亮.开发我国休闲体育市场初探[ J ] .沈阳体育学院学报.2001.(3).
[41]陈玉霞.孙杰.张伟.我省体育休闲、体育旅游可持续发展对策的研究[J]甘肃高师学报.2002.(2).
[42]刘子众.中西方休闲体育之差异[J].体育学刊.2003(10).
[43]论消遣和娱乐[J].体育科学.1983.3.
[44]于可红.粱若雯.从休闲的界定论休闲体育[J].中国体育科技.2003.39(1):21-23.
[45]马惠娣.休闲:人类美丽的精神家园[M].北京:中国经济出版社.2005.76.115.
[46]杨晓晨1.李宗浩2.梁强3.休闲体育产业生态系统分析与竞争战略选择[J]第32卷第3期2009 .3.
[47]王雅林等.城市休闲[M].北京.社会科学文献出版社.2003.
[48]张永军等.论休闲生活与中国古代临淄蹴鞠[J].体育学刊。2005.(2).
[49]何培森,丛湖平.杭州市体育健身休闲产业的发展策略[J].浙江体育科学.2003 (4):14-16.
[2]马玉堂.现代体育的产业化趋势[J].河北经贸大学学报.1995.5.
[3]杨巍.大连市城市居民休闲体育行为和影响因素分析.硕士学位论文.2008.5
[4]曹琛.中外休闲体育产业比较研究.硕士学位论文.2005.5
[5]《2006年国民经济和社会发展统计公报》,国家统计局2007年2月28日.
[6]曹莉.余暇体育与大众健身[J].山东体育学院学报,2000.16(4).44-46.
[7]王则珊.群众体育学.北京体育学院出版社,1987.162.
[8]于涛.余暇体育?还是休闲体育?关于“leisuresports.概念和定义的批判[J]天津体育学院学报,2001.15 (1 ).32一35.
[9]陈鸿雁.台湾地区民众参与休闲运动之研究[M]台北辅大出版社,2004.32.
[10]陈克宗.大学体育课程的休闲性[J] .国民体育季刊.二十七卷第三期.1987.9.26.
[11]陈克宗.大学体育课程的休闲性[J] .国民体育季刊.二十七卷第三期.1987.9.26.
[12]李晓东,彭钢.论我国高校体溺体育[J].武汉体育学院学报,2001.35(5):125-126.
[13]彭文革.休闲运动与体育教学[J].体育学刊,2001.8(5):121-122.
[14]邹师,张永军,宋光春.终身体育理论视角中的休闻体育[J].体育文化导刊,2002(5):26-28.
[15]陈玉霞,孙杰,张伟.我省体育休闲、体育旅游可持续发展对策的研究[J]甘肃高师学报,2002.7(2):59-61.
[16]唐湘辉.长沙休闲产业研究[D] .湖南师范大学硕士学位论文.2006.
[17]周莹,申萍.中、日,韩居民闲暇体育活动倾向的比较研究[U].中国体育科技,2001.37(11):43-45.
[18](美)杰弗瑞.戈比著.你生命中的休闲[M] .云南人民出版社.2002.3.
[19]李晓辉马宏敏.体育产业对我国现代经济发展的影响分析[J].行业探讨.2009.6
[20]席玉宝..试论休闲与休闲体育[J]中国体育科技.2004(1).
[21]王君.乌鲁木齐市居民体育活动现状的研究[J].北京体育大学学报.1999(3).
[22]叶盛中.试论重庆休闲娱乐体育的发展现状[J] .成都体育学院学报.2001(4)..
[23]邹大华.我国全民健身形势和思考[J].体育与科学,1999(6).
[24]杨亚琴.娱乐体育学[M].北京:警官教育出版社,1997(6).
[25]夏荷莲.郭华恬.论休闲体育的社会价值[J].体育文化导刊.2004(6).
[26]体育产业研究报告[N].潇湘证券报.2002(3).
[27]马惠娣.休闲:人类美丽的精神家园[M].北京:中国经济出版社.2005
[28]胡小明.体育理论与体育的娱乐化[J].体育与科学(南京).2005.(4).
[29]张明英..我国休闲体育的发展前景[J].湖州师范大学学报。2001.(6).
[30]王文伟.关于我国休闲体育发展初探[J].松辽学刊,2002.(4).
[31]于涛等.论休闲体育的文化背景[J].西安体育学院学报,2000.(1).
[32]佟强.《社会发展与全民休闲体育》.《体育文化导刊》,2006. (2).
[33]于光远.《吃、喝、玩——生活与经济》.华东师范大学出版社.2002.
[34]永军.对我国居民休闲体育消费的分析[J].武汉体育学院学报.2001.(4).
[35]胡春旺.郭文革.我国城市休闲体育市场的消费层分析及发展对策[J].北京体育大学学报.2001(4).
[36]Arlene A.Ignico.The Effects of a Physical Fitness Program on Low-Fit Children[J].Research Quarterly for Exercise and Sport.1995.(66):85.
[37]陈军.对我国居民休闲体育消费的分析[J].武汉体育学院学报.2001.(4).
[38]王爱丰等.江苏省城镇居民体育消费球状的研究[J].体育与科学.2001.(1).
[39]凌平等.杭州市休闲体育产业的发展现状和对策研究[J].
[40]司亮.开发我国休闲体育市场初探[ J ] .沈阳体育学院学报.2001.(3).
[41]陈玉霞.孙杰.张伟.我省体育休闲、体育旅游可持续发展对策的研究[J]甘肃高师学报.2002.(2).
[42]刘子众.中西方休闲体育之差异[J].体育学刊.2003(10).
[43]论消遣和娱乐[J].体育科学.1983.3.
[44]于可红.粱若雯.从休闲的界定论休闲体育[J].中国体育科技.2003.39(1):21-23.
[45]马惠娣.休闲:人类美丽的精神家园[M].北京:中国经济出版社.2005.76.115.
[46]杨晓晨1.李宗浩2.梁强3.休闲体育产业生态系统分析与竞争战略选择[J]第32卷第3期2009 .3.
[47]王雅林等.城市休闲[M].北京.社会科学文献出版社.2003.
[48]张永军等.论休闲生活与中国古代临淄蹴鞠[J].体育学刊。2005.(2).
[49]何培森,丛湖平.杭州市体育健身休闲产业的发展策略[J].浙江体育科学.2003 (4):14-16.