中外企业知识产权战略的演化与评价
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摘要
在科学技术迅猛发展、知识产权制度不断建立和完善的今天,知识产权是一种重要的法权和无形资产,也是经济主体一种强有力的竞争武器。在经济生活中不仅作为无形资产具有可观的经济价值,而且作为一种法定的智力成果而具有巨大的商业竞争价值,是一种重要的竞争资源,是企业参与竞争求得生存与发展的基础。知识产权战略即是企业运用知识产权制度,为充分地维护自己的合法权益,获得与保持竞争优势并遏制竞争对手,谋求最佳的经济效益而进行的整体策划和采取的一系列的策略与手段。国外跨国公司在华的知识产权活动已持续多年,并形成以专利为核心,以商标为先锋,以商业秘密为储备的一体化战略经营模式,并结成战略联盟,入世以来我国企业面临的国内外市场竞争环境十分严峻,跨国公司运用已经构筑了严密的专利网进行技术封锁并就专利收费问题纷纷向我国企业发起攻势,对我国企业生存和发展构成了严重挑战。我国企业要通过实施知识产权战略不断培育和发展自主知识产权,提高企业的核心竞争力,并求得其生存与发展。所以,我国企业知识产权战略的研究已成为十分紧迫而重要的课题。
本文运用文献调研法、数理统计法、案例分析法,通过对中外企业的知识产权战略演化规律的总结,归纳出几种典型的知识产权战略模式,对我国企业树立知识产权意识、构建和实施知识产权战略、推动企业新一轮的发展具有重要的现实和理论意义。
本文共分为六章。第一章,企业知识产权战略的研究现状;第二章,企业知识产权战略的相关概念与基础理论;第三章为本文论述的重点内容,包括各个经济时期中外企业知识产权战略的演化路径,中外企业知识产权战略的演化规律、特点及发展趋势;第四章,国内外电子信息产品制造业企业知识产权战略的实证研究,对该行业国内外企业知识产权战略加以评价;第五章,案例分析。对我国信息产业的典型企业——华为技术有限公司的知识产权战略分析评价;第六章,结论与建议。
本文的创新点分为以下两点:一是内容创新,总结了中外企业知识产权战略的演化规律、特点和发展趋势;二是研究方法的创新,运用定量分析与案例分析相结合的方法对国内外企业知识产权战略作实证研究。
由于水平有限,且知识产权管理又是一门涉及多门学科的边缘学科,本文仅仅对我国企业知识产权战略提出了肤浅的认识和建议,衷心希望本文能为我国企业的知识产权战略决策提供理论依据,相信随着理论界对知识产权的理论研究的不断深入以及企业界的不断实践,一定会使我国的企业知识产权战略研究更为深入。
Today, intellectual property is always an important legal right and intangible asset as well as a powerful competitive weapon in economic subject with rapid development of science and technology, continuous establishment and improvement of intellectual property system. In economic life, intellectual property has considerable economic value as intangible asset and enormous commercial competition value, which is an important competitive resource and foundation for enterprises to participate in competition for survival and development. Intellectual property strategy is stratagem and means for enterprises to gain and keep market competition advantage and create optimal economic benefits by the use of intellectual property and its protective methods. Intellectual property activities of foreign multinational corporations in China has been lasted for years, and integrated strategic operation mode taking patent as core, trademark as vanguard and business secret as reserves has been formed, foreign multinational corporations have united with each other as a strategic alliance, environment of market competition at home and abroad faced by Chinese enterprises has always been quite severe since China's entry into WTO. The multinational corporation conduct blockade on techniques using established strict patent net and take numerous offensive against Chinese enterprises for charging problems of patent in succession, which forms serious challenge to survival and development of Chinese enterprises. Chinese enterprises shall continuously cultivate and develop independent intellectual property through implementation of intellectual property strategy to improve core competitive power of enterprises and strive for survival and development. Therefore, the research of intellectual property strategy of Chinese enterprises has become an urgent and important task.
This paper summarizes several typical intellectual property strategic modes through using the literature investigation and study method, mathematical statistics method and case analysis method and summing up of evolution law of intellectual property strategy of Sino-foreign enterprises, these strategic modes have important realistic and theoretical significance for Chinese enterprises to build the consciousness of intellectual property, establish and implement intellectual property strategy and promote new-round development of enterprises.
This paper is divided into six chapters. The first chapter, Research status quo of enterprises' intellectual property strategy. The second chapter, relational concepts and basic theories of enterprises' intellectual property strategy. The third chapter is main contents discussed in this paper, including evolutionary path of intellectual property strategy of Sino-foreign enterprises, evolution law, characteristics and development trend of intellectual property strategy of Sino-foreign enterprises in different economic periods. The fourth chapter, empirical study of intellectual property strategy of Sino-foreign electronic information products manufacturing enterprises, intellectual property strategy of Sino-foreign enterprises in this industry was evaluated. The fifth chapter, case analysis. Analysis on intellectual property strategy of Huawei Corporation—A typical enterprise in Chinese information industry. The sixth chapter, conclusions and suggestions.
Innovation points of this paper: Firstly, innovation in contents, summarizing evolution law, characteristics and development trend of enterprises' intellectual property strategy. Secondly, innovation in research methods, making empirical research on intellectual property strategy by the method of combining quantitative analysis with case analysis.
Because of limited level and intellectual property management is an interdisciplinary boundary science, this paper only provided Chinese enterprises with superficial understanding and suggestions, legal issues involved in intellectual property and enterprise operating cost and other problems, this paper does not mention are not mentioned herein. I sincerely hope this paper provide theoretical basis for Chinese enterprises to make decisions about intellectual property strategy and I do believe that Chinese enterprise certainly will making deepening research on intellectual property strategy with deepening research of the theoretical field and continuous practice of Chinese enterprise field.
本文运用文献调研法、数理统计法、案例分析法,通过对中外企业的知识产权战略演化规律的总结,归纳出几种典型的知识产权战略模式,对我国企业树立知识产权意识、构建和实施知识产权战略、推动企业新一轮的发展具有重要的现实和理论意义。
本文共分为六章。第一章,企业知识产权战略的研究现状;第二章,企业知识产权战略的相关概念与基础理论;第三章为本文论述的重点内容,包括各个经济时期中外企业知识产权战略的演化路径,中外企业知识产权战略的演化规律、特点及发展趋势;第四章,国内外电子信息产品制造业企业知识产权战略的实证研究,对该行业国内外企业知识产权战略加以评价;第五章,案例分析。对我国信息产业的典型企业——华为技术有限公司的知识产权战略分析评价;第六章,结论与建议。
本文的创新点分为以下两点:一是内容创新,总结了中外企业知识产权战略的演化规律、特点和发展趋势;二是研究方法的创新,运用定量分析与案例分析相结合的方法对国内外企业知识产权战略作实证研究。
由于水平有限,且知识产权管理又是一门涉及多门学科的边缘学科,本文仅仅对我国企业知识产权战略提出了肤浅的认识和建议,衷心希望本文能为我国企业的知识产权战略决策提供理论依据,相信随着理论界对知识产权的理论研究的不断深入以及企业界的不断实践,一定会使我国的企业知识产权战略研究更为深入。
Today, intellectual property is always an important legal right and intangible asset as well as a powerful competitive weapon in economic subject with rapid development of science and technology, continuous establishment and improvement of intellectual property system. In economic life, intellectual property has considerable economic value as intangible asset and enormous commercial competition value, which is an important competitive resource and foundation for enterprises to participate in competition for survival and development. Intellectual property strategy is stratagem and means for enterprises to gain and keep market competition advantage and create optimal economic benefits by the use of intellectual property and its protective methods. Intellectual property activities of foreign multinational corporations in China has been lasted for years, and integrated strategic operation mode taking patent as core, trademark as vanguard and business secret as reserves has been formed, foreign multinational corporations have united with each other as a strategic alliance, environment of market competition at home and abroad faced by Chinese enterprises has always been quite severe since China's entry into WTO. The multinational corporation conduct blockade on techniques using established strict patent net and take numerous offensive against Chinese enterprises for charging problems of patent in succession, which forms serious challenge to survival and development of Chinese enterprises. Chinese enterprises shall continuously cultivate and develop independent intellectual property through implementation of intellectual property strategy to improve core competitive power of enterprises and strive for survival and development. Therefore, the research of intellectual property strategy of Chinese enterprises has become an urgent and important task.
This paper summarizes several typical intellectual property strategic modes through using the literature investigation and study method, mathematical statistics method and case analysis method and summing up of evolution law of intellectual property strategy of Sino-foreign enterprises, these strategic modes have important realistic and theoretical significance for Chinese enterprises to build the consciousness of intellectual property, establish and implement intellectual property strategy and promote new-round development of enterprises.
This paper is divided into six chapters. The first chapter, Research status quo of enterprises' intellectual property strategy. The second chapter, relational concepts and basic theories of enterprises' intellectual property strategy. The third chapter is main contents discussed in this paper, including evolutionary path of intellectual property strategy of Sino-foreign enterprises, evolution law, characteristics and development trend of intellectual property strategy of Sino-foreign enterprises in different economic periods. The fourth chapter, empirical study of intellectual property strategy of Sino-foreign electronic information products manufacturing enterprises, intellectual property strategy of Sino-foreign enterprises in this industry was evaluated. The fifth chapter, case analysis. Analysis on intellectual property strategy of Huawei Corporation—A typical enterprise in Chinese information industry. The sixth chapter, conclusions and suggestions.
Innovation points of this paper: Firstly, innovation in contents, summarizing evolution law, characteristics and development trend of enterprises' intellectual property strategy. Secondly, innovation in research methods, making empirical research on intellectual property strategy by the method of combining quantitative analysis with case analysis.
Because of limited level and intellectual property management is an interdisciplinary boundary science, this paper only provided Chinese enterprises with superficial understanding and suggestions, legal issues involved in intellectual property and enterprise operating cost and other problems, this paper does not mention are not mentioned herein. I sincerely hope this paper provide theoretical basis for Chinese enterprises to make decisions about intellectual property strategy and I do believe that Chinese enterprise certainly will making deepening research on intellectual property strategy with deepening research of the theoretical field and continuous practice of Chinese enterprise field.
引文
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[3]Danny Samson.Intellectual Property Strategy and Business Strategy:Connections through Innovation Strategy.Intellectual Property Reseaarch Institute of Australia Working Paper,June/2005.
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[2]刘一亮.跨国公司品牌战略研究及对中国企业品牌发展的启示.四川大学世界经济学硕士论文,2005.
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[2]华为公司官方网站.http://www.huawei.com/cn/.2009.4.
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[2]WIPO 统计报告 Top 50 fliers of international patent applications (2004-2008).http://www.wipo.int/pressroom/en/articles/.2009.4.
[1]华为公司官方网站.http://www.huawei.com/cn/.2009.4.
[2]同[1]
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