中国框业发展分析
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摘要
中国的框行业经过近20年的发展,已成为与礼品、油画、家居装饰产业紧密相连的新产业,它迎来了自己的发展机遇。
目前我国框行业的生产队伍还不算大、框产品种类不算多,但产品附加值较高、国际需求市场旺盛。现在声誉较盛的集中产区,主要分布在东三省、江苏、浙江、福建、广东等森林资源较丰富的省份。
本论文共有四章。第一章介绍了本研究的背景和框架。国际框业高度发展,许多生产商把眼光投到中国。他们在中国或投资或采购,极大地把我国框业带动起来。从上世纪90年代后,中国出现了大量的框业企业。本论文从实际需求出发,研究中国目前框业行业的一些发展状况,希望能引起更多的人重视这一领域,共同保护框行业健康发展。
第二章里介绍了我国框业的基本情况和发展特点,然后在第三章具体进行行业分析。从三个不同角度分析我国框业的行业情况,即生产地域、企业性质、市场需求这三个方面。随后,又补充介绍我国框业发展中存在的一些问题。如行业在快速发展的同时面临的一系列问题:企业多为私营企业,生产规模小;专业人才的缺乏,生产技术落后;市场管理混乱,缺乏法律法规的保护和约束等。
最后,从面到点,具体选用A公司做例子,分析A公司如何基于现状,如人才和资金的缺乏,同行竞争激烈的环境下发展自己的框业业务。A公司发展框业务不但要克服很多困难,同时也要掌握市场变化,尽快地融入到国际行业发展的轨道中。
After 20 years development, Chinese picture frame has been growing up as a new industry with strong relation to gift, oil painting and home decoration industries. She finally sees her great development opportunity.
Currently, Chinese picture frame industry doesn't have too many workers, and also product types not too many. But picture frames have high added value and increasing demands in the international market. For now, the main producing areas are north east three provinces, Jianshu, Zhejiang, Fujian, Guangdong, Shichuang, Hunan and so on. These areas have rich forest resources.
In this paper, there are four chapters. Fist chapter introduces the background of this paper research and its framework. The international picture frame is highly developed. Many overseas manufacturers have paid their attention to China. They either invest or purchase from China, thus Chinese picture frame industry also innovated. From last century 90's, there are many picture frame factories set up. This paper carried out research of these factories base on practical need, in the hope that more people will show their interest to this field, and then can protect this industry grows up healthily.
In the second chapter, Chinese picture frame basic situation and its development characteristics are introduced. Then in the third chapter, from three different fields -production area, industry and demand, Chinese picture frame industry is discussed in detail. After this, Chinese picture frame industry suffers from many issues like most factories are small, backward technology, lack of designer, market management not well, lack of law and association etc, all these are urgent issues pending for solution.
Finally A company is chosen as an example to study how Chinese picture frame company can grow up to overcome lack of talents and capital.
目前我国框行业的生产队伍还不算大、框产品种类不算多,但产品附加值较高、国际需求市场旺盛。现在声誉较盛的集中产区,主要分布在东三省、江苏、浙江、福建、广东等森林资源较丰富的省份。
本论文共有四章。第一章介绍了本研究的背景和框架。国际框业高度发展,许多生产商把眼光投到中国。他们在中国或投资或采购,极大地把我国框业带动起来。从上世纪90年代后,中国出现了大量的框业企业。本论文从实际需求出发,研究中国目前框业行业的一些发展状况,希望能引起更多的人重视这一领域,共同保护框行业健康发展。
第二章里介绍了我国框业的基本情况和发展特点,然后在第三章具体进行行业分析。从三个不同角度分析我国框业的行业情况,即生产地域、企业性质、市场需求这三个方面。随后,又补充介绍我国框业发展中存在的一些问题。如行业在快速发展的同时面临的一系列问题:企业多为私营企业,生产规模小;专业人才的缺乏,生产技术落后;市场管理混乱,缺乏法律法规的保护和约束等。
最后,从面到点,具体选用A公司做例子,分析A公司如何基于现状,如人才和资金的缺乏,同行竞争激烈的环境下发展自己的框业业务。A公司发展框业务不但要克服很多困难,同时也要掌握市场变化,尽快地融入到国际行业发展的轨道中。
After 20 years development, Chinese picture frame has been growing up as a new industry with strong relation to gift, oil painting and home decoration industries. She finally sees her great development opportunity.
Currently, Chinese picture frame industry doesn't have too many workers, and also product types not too many. But picture frames have high added value and increasing demands in the international market. For now, the main producing areas are north east three provinces, Jianshu, Zhejiang, Fujian, Guangdong, Shichuang, Hunan and so on. These areas have rich forest resources.
In this paper, there are four chapters. Fist chapter introduces the background of this paper research and its framework. The international picture frame is highly developed. Many overseas manufacturers have paid their attention to China. They either invest or purchase from China, thus Chinese picture frame industry also innovated. From last century 90's, there are many picture frame factories set up. This paper carried out research of these factories base on practical need, in the hope that more people will show their interest to this field, and then can protect this industry grows up healthily.
In the second chapter, Chinese picture frame basic situation and its development characteristics are introduced. Then in the third chapter, from three different fields -production area, industry and demand, Chinese picture frame industry is discussed in detail. After this, Chinese picture frame industry suffers from many issues like most factories are small, backward technology, lack of designer, market management not well, lack of law and association etc, all these are urgent issues pending for solution.
Finally A company is chosen as an example to study how Chinese picture frame company can grow up to overcome lack of talents and capital.
引文
[1]资料自“浙江丽水日报网(www.lsdaily.com)”。
[2]资料自“浙江磐安新闻网(www.panews.cn)”。
[3]资料参考 施昆山主编 世界林业 北京中国林业出版社2002
[1]资料自“画框杂志网(www.pictureframemagazine.com)”。
[1]资料自“画框杂志网(www.pictureframemagzine.com)”。
[1]资料自“美国相框协会(www.ppfa.com)”。
[1]资料自“泛珠三角合作信息网(www.pprd.org.cn)”。
[1]资料自“中国术业网(www.wood365.com)”。
[2]资料自“画框杂志网(www.pictureframemagazine.com)”。
[3]资料自“画框杂志网(www.pictureframemagazine.com)”。
[4]资料自“德国法兰克福春季消费品博览会(www.ambiente.frankfurt.com)”。
[5]资料自“美亚特兰大装饰展网站(www.decor-expo.com)”。
[1]数据来自“国家民政部网(www.mca.gov.cn)”。
[2]资料自“江苏日报”。
[3]资料自“广东建德新闻网(www.jdnews.com.cn)”。
[1]数据引自 北京大学教授张秋舫的论文《迈向21世纪我国城市住宅需求的发展趋势》
[1]来源于海峡科技网http://www.fjinfo.gov.cn/hxzzs/2003-11/2003-11a.htm
[1]朱昊编著.如何进行现场管理[M].北京:北京大学出版社,2004.
[2]美国 蒙克萨著.采购与供应链管理[M].北京:清华大学出版社,2007.
[3]扬传文著.市场营销管理教程[M].湖南:湖南出版社,2006.
[4]张屹著.家具制造业生产管理制度大全[M];经济管理出版社,2005.
[5]张俊民著.财务分析[M].上海:复旦大学出版社,2006.
[6]丁宁著.企业战略管理[M];北京:北方交通大学出版社,2005.
[7]陈祥伟,胡海波著.林学概论[M];北京:中国林业出版社,2005.
[8]北京大学教授张秋舫著.《迈向21世纪我国城市住宅需求的发展趋势》[R],2004.
[9]美国Deborah Davis著.Secret lives of Frames:One Hundred Years of Arts and Artistry[M];美国:Filipcchi Publisher,2006.
[10]美国Paul Mitchell & Lynn Robert著.A History of European Picture Frames[M],美国:Merrel Publisher,1997.
[11]中国木业信息网www.wood365.com[Z]
[12]美国相框协会网www.ppfa.com[Z]
[13]画框杂志网www.pictureframemagzine.com[Z]
[14]英国艺术品贸易协会www.fineart.co.uk[Z]
[15]国家民政部网www.mca.gov.cn[Z]
[16]厦门中小企业在线www.xmsme.org.cn[Z]
[2]资料自“浙江磐安新闻网(www.panews.cn)”。
[3]资料参考 施昆山主编 世界林业 北京中国林业出版社2002
[1]资料自“画框杂志网(www.pictureframemagazine.com)”。
[1]资料自“画框杂志网(www.pictureframemagzine.com)”。
[1]资料自“美国相框协会(www.ppfa.com)”。
[1]资料自“泛珠三角合作信息网(www.pprd.org.cn)”。
[1]资料自“中国术业网(www.wood365.com)”。
[2]资料自“画框杂志网(www.pictureframemagazine.com)”。
[3]资料自“画框杂志网(www.pictureframemagazine.com)”。
[4]资料自“德国法兰克福春季消费品博览会(www.ambiente.frankfurt.com)”。
[5]资料自“美亚特兰大装饰展网站(www.decor-expo.com)”。
[1]数据来自“国家民政部网(www.mca.gov.cn)”。
[2]资料自“江苏日报”。
[3]资料自“广东建德新闻网(www.jdnews.com.cn)”。
[1]数据引自 北京大学教授张秋舫的论文《迈向21世纪我国城市住宅需求的发展趋势》
[1]来源于海峡科技网http://www.fjinfo.gov.cn/hxzzs/2003-11/2003-11a.htm
[1]朱昊编著.如何进行现场管理[M].北京:北京大学出版社,2004.
[2]美国 蒙克萨著.采购与供应链管理[M].北京:清华大学出版社,2007.
[3]扬传文著.市场营销管理教程[M].湖南:湖南出版社,2006.
[4]张屹著.家具制造业生产管理制度大全[M];经济管理出版社,2005.
[5]张俊民著.财务分析[M].上海:复旦大学出版社,2006.
[6]丁宁著.企业战略管理[M];北京:北方交通大学出版社,2005.
[7]陈祥伟,胡海波著.林学概论[M];北京:中国林业出版社,2005.
[8]北京大学教授张秋舫著.《迈向21世纪我国城市住宅需求的发展趋势》[R],2004.
[9]美国Deborah Davis著.Secret lives of Frames:One Hundred Years of Arts and Artistry[M];美国:Filipcchi Publisher,2006.
[10]美国Paul Mitchell & Lynn Robert著.A History of European Picture Frames[M],美国:Merrel Publisher,1997.
[11]中国木业信息网www.wood365.com[Z]
[12]美国相框协会网www.ppfa.com[Z]
[13]画框杂志网www.pictureframemagzine.com[Z]
[14]英国艺术品贸易协会www.fineart.co.uk[Z]
[15]国家民政部网www.mca.gov.cn[Z]
[16]厦门中小企业在线www.xmsme.org.cn[Z]