企业战略分析系统设计及研究
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摘要
本文以规范研究为基础,综合运用文献研究、跨学科研究、归纳总结与比较分析等研究方法,以探究企业战略分析系统的基本原理与设计框架为主要目标。界定了企业战略分析系统的内涵与外延,指出了企业战略分析系统对企业的重要作用,构造了企业战略环境分析模型与基于SVM的智能化企业战略决策模型等企业战略分析系统的核心模型,阐明了企业战略分析系统的基本原理与设计思想,完成了企业战略分析系统的系统框架及各子模块的详细设计,并给出了企业战略分析系统的一个系统应用原型。
     文中通过对企业战略分析理论研究成果的回顾与总结,发现当前理论研究中还存在不足,进而提出了通过企业战略分析系统改进战略分析研究中存在的不足。界定了企业战略分析系统的基本内涵、功能、原理及结构。为实现对企业战略环境的完整分析,构建了包括宏观环境分析模型、产业环境分析模型和企业内部竞争力分析模型在内的定量化的企业战略环境分析模型。将数据挖掘中基于统计的机器学习方法SVM引入战略决策中,构造了基于SVM的智能化企业战略决策模型,提高了企业战略决策的信度与效度。最后,在总结分析目前企业管理系统设计优缺点的基础上完成了企业战略分析系统的详细设计。将企业战略分析系统分为四个子系统与三个基本的功能模块,并给出了各子系统与模块的详细设计图。为方便对企业战略分析系统的演示与验证,以MATLAB为平台结合数据库及图形处理技术编程实现了企业战略分析系统的应用原型。
This paper is based on normative research, integrate with literature Interdisciplinary research, induction research, comparative analysis research, to explore the basic principles and framework design of the enterprise strategic analysis system, give the definition of the enterprise strategic analysis system, note that enterprise strategic analysis system plays an important role for enterprise, create the enterprise strategic environment analysis model and the SVM based intellectual enterprise strategic decision model as the core model of the enterprise strategic analysis system, illustrate the basic principles and design ideas of the enterprise strategic analysis system, complete the detail design of the system and sub module, an d present a system prototype of the enterprise strategic analysis system.
     By reviewing the strategic analysis theory, find out that there are still some improvements to make. Use the enterprise strategic analysis system to complete the defect of the strategic analysis research. Define the basic principles functions and structure of the enterprise strategic analysis system, Create the enterprise strategic environment analysis model to achieve the complete analysis of the enterprise strategic environment analysis, including Macro-environment analysis model, Industrial environment analysis model and the enterprise internal environment analysis model. Introduce the statistical learning theory (Support Vector Machine) into the decision-making research. Create the SVM based intellectual enterprise strategic decision model. Improve the reliability and validity of strategic decision-making. At last, give the detail design of the enterprise strategic analysis system, and implement the system prototype based on Matlab platform to verify the system.
引文
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