ISTC公司供应链管理完善和改进的研究
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摘要
长城国际系统科技(深圳)有限公司(简称‘长城国际’)作为IBM在全球的重要服务器生产基地之一,其产品将输往全球每个角落的客户。随着市场竞争的加剧,供应链管理越来越成为企业获取竞争优势的重要手段。论文将着眼于长城国际供应链管理一体化发展趋势,讨论需求计划(supply/demand planning)在供应链中的战略地位,根据公司自身资源优势,发展现状;并按照现代供应链发展的要求,进行供应链资源整合研究,以增强供应链管理效率和物流服务功能,对于在当前国际竞争日益激烈、迫切需要长城国际提高供应链管理的效益的重要时期,具有特别重要的现实意义。同时,也是对长城国际原需求计划在供应链管理体系作用的有效补充,对于今后完善长城国际供应链管理发展规划和政策具有较大的参考价值。
当今服务器市场面临严峻的考验和激烈的竞争。能够在第一时间,以第一的质量去服务我们的客户,是公司能够保持持续发展的保证。然而为了提高服务效率,供需平衡是前提,因此具有战略意义的需求计划就显得尤其重要。但是由于需求计划还处在发展阶段,只有很少数的企业把需求计划作为日常业务流程的一部分在执行,因此在理论研究和操作实务上均存在着相当的不足。长城国际作为IBM的战略生产基地,秉承了IBM在生产计划中的成就,但也还存在很多待提高之处,如计划的准确率还偏低,如2007的整年计划准确率还不到80%;再如长城国际的计划效率远远低于IBM的全球的其它两大区域,系统化程度也低于其它区域。
基于以上这些原因,本文将把探索怎样制订更加高效可行的需求计划作为重点研究的内容。分析了当前市场竞争特征、以及全球服务器市场发展状况和消费趋势,服务器行业的现状以及长城国际的组织环境和面临问题。并简要论述了供应链管理理论;供应链管理的结构模型和特征、供应链管理体系及模式,分析了现代企业运作与供应链管理的冲突问题。详细分析了为市场一线提供服务器的生产需求计划部门面临的问题,并引入了供应链管理下的需求计划管理概念,提出建立有效供应提前期的管理模式和交货期的设置系统概念,并简要论述了供应链管理下的生产计划和控制、库存管理。希望研究内容和结果对公司以及相关企业在供需计划方面有所借鉴,对供应链管理的长足发展提供有效帮助。
International System Technology Company (ISTC in short) is a foreign-invested joint venture company, owned by IBM(80%)and the Great Wall Group(20%). It has become one of the strategic manufacturing bases of IBM global integrated supply chain. ISTC is focusing on the manufacturing of server products and other IBM strategic products. ISTC is the major manufacturing base of IBM eServer x series, and supports the global market. As the market competition is more and more severe, Supply Chain Management is becoming more and more important as a tool to get competitive edge. This paper will focus on the Integrated Supply Chain Management of ISTC, and discuss the strategic position of Supply Demand Planning in the Supply Chain; Research the Supply Chain resource integration to enhance the efficiency of supply chain management and logistics services according to the company its own advantages in resources, the development of the status quo and modern supply chain development requirement. It has the particularly important and practical significance to improve the effectiveness of ISTC’s supply chain management while the current international competition is becoming increasingly fierce. At the same time, I hope that this paper will be the effective complement to the supply chain management system of ISTC, and will have reference value to perfect and improve the supply chain management planning and policy development.
Currently server market faces tough tests and intense competition. To serve our customers with No.1 quality in the first time is the company’s guarantee to maintain a sustained development. While in order to improve service efficiency, supply and demand balance is the premise, so the strategic supply and demand planning is extremely important. As supply and demand planning is still in the early development stage, only a limited companies include the supply and demand planning in the actual business routine, and there are considerable deficiencies in the theoretical study and practical operation. ISTC as a strategically production location of IBM, has inherited lots of IBM’s mature advantage, but there are still many places needing improvement. Such as the demand planning accuracy, the average whole year accuracy in 2007 is even below 80%; The planning efficiency is far below IBM’s another two regions(EMEA and AG), and there are still lots of manual work compared with highly systemization in other two regions.
Because of the upper mentioned reasons, this paper will focus on the content of the study of how to do the more efficient supply and demand planning. Analyze the current marketing competition status, international server market development and consumption trend; server business status and ISTC organization environment and development resistance. Briefly discuss the Supply Chain Management、Supply Chain Management construction model、character and system. Talk something about the conflict of modern business process and Supply Chain Management. Mainly focus on the Supply Demand Planning of server products, and the Supply Demand Planning in the Supply Chain Management strategy. Further bring forward the need to establish the management model and delivery system and conception. Finally simply talk about the Production Planning and Control, Inventory Management under the Supply Chain Management. And I hope that the research result is useful and helpful for ISTC or other enterprises’demand planning development, and give any advice and help to the long team Supply Chain Management.
当今服务器市场面临严峻的考验和激烈的竞争。能够在第一时间,以第一的质量去服务我们的客户,是公司能够保持持续发展的保证。然而为了提高服务效率,供需平衡是前提,因此具有战略意义的需求计划就显得尤其重要。但是由于需求计划还处在发展阶段,只有很少数的企业把需求计划作为日常业务流程的一部分在执行,因此在理论研究和操作实务上均存在着相当的不足。长城国际作为IBM的战略生产基地,秉承了IBM在生产计划中的成就,但也还存在很多待提高之处,如计划的准确率还偏低,如2007的整年计划准确率还不到80%;再如长城国际的计划效率远远低于IBM的全球的其它两大区域,系统化程度也低于其它区域。
基于以上这些原因,本文将把探索怎样制订更加高效可行的需求计划作为重点研究的内容。分析了当前市场竞争特征、以及全球服务器市场发展状况和消费趋势,服务器行业的现状以及长城国际的组织环境和面临问题。并简要论述了供应链管理理论;供应链管理的结构模型和特征、供应链管理体系及模式,分析了现代企业运作与供应链管理的冲突问题。详细分析了为市场一线提供服务器的生产需求计划部门面临的问题,并引入了供应链管理下的需求计划管理概念,提出建立有效供应提前期的管理模式和交货期的设置系统概念,并简要论述了供应链管理下的生产计划和控制、库存管理。希望研究内容和结果对公司以及相关企业在供需计划方面有所借鉴,对供应链管理的长足发展提供有效帮助。
International System Technology Company (ISTC in short) is a foreign-invested joint venture company, owned by IBM(80%)and the Great Wall Group(20%). It has become one of the strategic manufacturing bases of IBM global integrated supply chain. ISTC is focusing on the manufacturing of server products and other IBM strategic products. ISTC is the major manufacturing base of IBM eServer x series, and supports the global market. As the market competition is more and more severe, Supply Chain Management is becoming more and more important as a tool to get competitive edge. This paper will focus on the Integrated Supply Chain Management of ISTC, and discuss the strategic position of Supply Demand Planning in the Supply Chain; Research the Supply Chain resource integration to enhance the efficiency of supply chain management and logistics services according to the company its own advantages in resources, the development of the status quo and modern supply chain development requirement. It has the particularly important and practical significance to improve the effectiveness of ISTC’s supply chain management while the current international competition is becoming increasingly fierce. At the same time, I hope that this paper will be the effective complement to the supply chain management system of ISTC, and will have reference value to perfect and improve the supply chain management planning and policy development.
Currently server market faces tough tests and intense competition. To serve our customers with No.1 quality in the first time is the company’s guarantee to maintain a sustained development. While in order to improve service efficiency, supply and demand balance is the premise, so the strategic supply and demand planning is extremely important. As supply and demand planning is still in the early development stage, only a limited companies include the supply and demand planning in the actual business routine, and there are considerable deficiencies in the theoretical study and practical operation. ISTC as a strategically production location of IBM, has inherited lots of IBM’s mature advantage, but there are still many places needing improvement. Such as the demand planning accuracy, the average whole year accuracy in 2007 is even below 80%; The planning efficiency is far below IBM’s another two regions(EMEA and AG), and there are still lots of manual work compared with highly systemization in other two regions.
Because of the upper mentioned reasons, this paper will focus on the content of the study of how to do the more efficient supply and demand planning. Analyze the current marketing competition status, international server market development and consumption trend; server business status and ISTC organization environment and development resistance. Briefly discuss the Supply Chain Management、Supply Chain Management construction model、character and system. Talk something about the conflict of modern business process and Supply Chain Management. Mainly focus on the Supply Demand Planning of server products, and the Supply Demand Planning in the Supply Chain Management strategy. Further bring forward the need to establish the management model and delivery system and conception. Finally simply talk about the Production Planning and Control, Inventory Management under the Supply Chain Management. And I hope that the research result is useful and helpful for ISTC or other enterprises’demand planning development, and give any advice and help to the long team Supply Chain Management.
引文
1.柯兆发方志刚,《全球供应链战略的四大要义》,第一财经日报,2005
2.王雨青,陶炜,《网络经济下的供应链管理及其发展》,www.wm23.com,2005
3.赵一飞,《航运与物流管理》1.0版,上海交通大学出版社,2004.10
4.申小乙,《袜子、盘子与IBM的供应链管理》,http://www.telelink.com.cn
5.马士华,林勇.《供应链管理》[M]北京:机械工业出版社,2006
6.马林.《六西格玛管理》[M].北京:中国人民大学出版社,2005
7.吴清一.《物流基础》[M].北京:清华大学出版社,2000
8.许纲.《物流行业信息化服务新思路》[J].跨越,2006,(4)
9.徐天亮.《运输与配送》[M].北京:中国物资出版社,2002
10.逯宇泽,侯铁珊,刑金有。《国际物流管理》,北京:机械工业出版社,2006
11.E2open公司《外包生产策略下的跨企业供应链流程管理》http://www.esmchina.com,2007
12. [德]汉斯·克里斯蒂安·波弗尔著,沈欣译《物流前沿》,北京:机械工业出版社,2006
13.人民邮电报《2006年全球服务器市场将稳增》2006
14.驱动之家[原创]作者:上方文Q《IBM、HP引领全球服务器市场》http://news.mydrivers.com 2008
15.来源:中国新闻网《Gartner:07年全球服务器市场出货量增7.4%》http://news.vnet.cn
16.《虚拟化和多核技术打乱全球服务器市场》http://cnw2005.cnw.com.cn 2007
17.No:yb07-20405中国报告大厅市场研究报告网《2007年服务器品牌市场调查分析报告》http://www.chinabgao.com 2007
18.《IBM傲视群雄的法宝》http://oxford.icxo.com 2005
19.走进中关村《留住经典! ThinkPad笔记本周边全接触》http://article.pchome.net ,2006
20.《评论:IBM出售PC业务正确符合公司战略》,http://www.sina.com.cn,2004
21.亏损严重IBM出售PC业务实为脱包袱!www.ithard.com,2005
22.记者林辰实习记者邢佰英,《IBM的第二学科-服务科学》,《21世纪经济报道》,2007
23.薛旭,《客户关系管理--开掘企业利润金矿》,www.sohu.cn
24..[美]吉姆·柯林斯,《从优秀到卓越》,中信出版社,2002
25.杨路明巫宁等,《客户关系管理理论与实务》,电子工业出版社,2004
26.《顾客满意度手册》,www.userrate.com
27.《顾客满意度测评指标体系的建立》,www.3see.com ,2003.10
28.[美]森尼尔·乔普瑞(Sunil Chopra)彼得·梅因得尔(Peter Meindl),《供应链管理—战略、规划与运营》第二版,社会科学文献出版社,2003.2
29.姚亮明.《浅谈降低企业物料库存量的途径》。治金财会,2004,
30.陈志祥.《供应链管理模式下的生产计划与控制研究:[博士学位论文]》.武汉:华中理工大学,2000
2.王雨青,陶炜,《网络经济下的供应链管理及其发展》,www.wm23.com,2005
3.赵一飞,《航运与物流管理》1.0版,上海交通大学出版社,2004.10
4.申小乙,《袜子、盘子与IBM的供应链管理》,http://www.telelink.com.cn
5.马士华,林勇.《供应链管理》[M]北京:机械工业出版社,2006
6.马林.《六西格玛管理》[M].北京:中国人民大学出版社,2005
7.吴清一.《物流基础》[M].北京:清华大学出版社,2000
8.许纲.《物流行业信息化服务新思路》[J].跨越,2006,(4)
9.徐天亮.《运输与配送》[M].北京:中国物资出版社,2002
10.逯宇泽,侯铁珊,刑金有。《国际物流管理》,北京:机械工业出版社,2006
11.E2open公司《外包生产策略下的跨企业供应链流程管理》http://www.esmchina.com,2007
12. [德]汉斯·克里斯蒂安·波弗尔著,沈欣译《物流前沿》,北京:机械工业出版社,2006
13.人民邮电报《2006年全球服务器市场将稳增》2006
14.驱动之家[原创]作者:上方文Q《IBM、HP引领全球服务器市场》http://news.mydrivers.com 2008
15.来源:中国新闻网《Gartner:07年全球服务器市场出货量增7.4%》http://news.vnet.cn
16.《虚拟化和多核技术打乱全球服务器市场》http://cnw2005.cnw.com.cn 2007
17.No:yb07-20405中国报告大厅市场研究报告网《2007年服务器品牌市场调查分析报告》http://www.chinabgao.com 2007
18.《IBM傲视群雄的法宝》http://oxford.icxo.com 2005
19.走进中关村《留住经典! ThinkPad笔记本周边全接触》http://article.pchome.net ,2006
20.《评论:IBM出售PC业务正确符合公司战略》,http://www.sina.com.cn,2004
21.亏损严重IBM出售PC业务实为脱包袱!www.ithard.com,2005
22.记者林辰实习记者邢佰英,《IBM的第二学科-服务科学》,《21世纪经济报道》,2007
23.薛旭,《客户关系管理--开掘企业利润金矿》,www.sohu.cn
24..[美]吉姆·柯林斯,《从优秀到卓越》,中信出版社,2002
25.杨路明巫宁等,《客户关系管理理论与实务》,电子工业出版社,2004
26.《顾客满意度手册》,www.userrate.com
27.《顾客满意度测评指标体系的建立》,www.3see.com ,2003.10
28.[美]森尼尔·乔普瑞(Sunil Chopra)彼得·梅因得尔(Peter Meindl),《供应链管理—战略、规划与运营》第二版,社会科学文献出版社,2003.2
29.姚亮明.《浅谈降低企业物料库存量的途径》。治金财会,2004,
30.陈志祥.《供应链管理模式下的生产计划与控制研究:[博士学位论文]》.武汉:华中理工大学,2000