房地产企业战略联盟全过程管控及绩效评价研究
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摘要
在市场竞争日益激烈、企业想要做强做大的今天,企业必须在最短周期内,以最低的成本和最佳的服务,创造出最佳质量的最新产品来满足市场。越来越多的房地产企业已经、正在或者准备成立战略联盟。但是,房地产企业建立战略联盟并不是一帆风顺。如何使企业消除疑虑,利用战略联盟更好地为房地产企业服务,扩大其发展,是本文要解决的问题。
本文结合当前我国房地产行业的实际情况,针对房地产企业建立战略联盟,从理论和实践两个方面进行研究和探讨。在分析国内外关于战略联盟的一些主要理论和房地产行业特征的背景下,阐述了房地产企业战略联盟的基本原理,并详细介绍了组建房地产企业战略联盟的动因、类型；提出了房地产企业战略联盟的组建过程,在指出房地产企业战略联盟遇到的问题和发展障碍的前提下,介绍了房地产企业战略联盟的管理方法和房地产企业战略联盟的风险控制方法；在房地产企业战略联盟的绩效进行评价方面,将因子分析法和神经网路模型通过SPSS和MATLAB软件引入到房地产战略联盟绩效评价中,丰富了房地产企业战略联盟绩效评价的方法；最后,以北京万通和天津泰达的房地产企业战略联盟为例,对房地产企业战略联盟进行研究和探讨。
The market competition is increasingly sharp. To become bigger and stronger in nowadays, companies must create high quality and new products to meet the market in the shortest period, at the lowest cost and best service. More and more real estate business are about to set up strategic alliances. However, the building of the strategic alliance among real estate enterprises was not always in smooth going. How to eliminate enterprises' doubts about the using of strategic alliances, to provide better services for real estate business and to promote the development of strategic alliances, is the problem this paper is to solve.
Considering the actual situation of China's real estate industry, strategic alliances for real estate companies is studied and discussed from both theoretical and practical aspects in this paper. On the basis of analyzing the main domestic and foreign theories of strategic alliances and the major features of the real estate industry, the basic principles of the strategic alliance real estate are described. This paper describes in detail the motives of forming the strategic alliance of real estate enterprise, the types of the strategic alliance of real estate enterprise, proposes the formation of the strategic alliance real estate process. Under the premise of presenting the strategic alliance of real estate problems and obstacles this paper introduces strategic alliance real estate management and the methods of control risk of the strategic alliance real estate. in strategic alliance real estate performance evaluation, the factor analysis and neural network model are used to real estate performance evaluation of the strategic alliance by SPSS and MATLAB software, so the method of performance evaluation is enriched. Finally, this paper takes Beijing Wantong and Tianjin Teda of the real estate business strategic alliances for example to study and explore strategic alliances.
本文结合当前我国房地产行业的实际情况,针对房地产企业建立战略联盟,从理论和实践两个方面进行研究和探讨。在分析国内外关于战略联盟的一些主要理论和房地产行业特征的背景下,阐述了房地产企业战略联盟的基本原理,并详细介绍了组建房地产企业战略联盟的动因、类型；提出了房地产企业战略联盟的组建过程,在指出房地产企业战略联盟遇到的问题和发展障碍的前提下,介绍了房地产企业战略联盟的管理方法和房地产企业战略联盟的风险控制方法；在房地产企业战略联盟的绩效进行评价方面,将因子分析法和神经网路模型通过SPSS和MATLAB软件引入到房地产战略联盟绩效评价中,丰富了房地产企业战略联盟绩效评价的方法；最后,以北京万通和天津泰达的房地产企业战略联盟为例,对房地产企业战略联盟进行研究和探讨。
The market competition is increasingly sharp. To become bigger and stronger in nowadays, companies must create high quality and new products to meet the market in the shortest period, at the lowest cost and best service. More and more real estate business are about to set up strategic alliances. However, the building of the strategic alliance among real estate enterprises was not always in smooth going. How to eliminate enterprises' doubts about the using of strategic alliances, to provide better services for real estate business and to promote the development of strategic alliances, is the problem this paper is to solve.
Considering the actual situation of China's real estate industry, strategic alliances for real estate companies is studied and discussed from both theoretical and practical aspects in this paper. On the basis of analyzing the main domestic and foreign theories of strategic alliances and the major features of the real estate industry, the basic principles of the strategic alliance real estate are described. This paper describes in detail the motives of forming the strategic alliance of real estate enterprise, the types of the strategic alliance of real estate enterprise, proposes the formation of the strategic alliance real estate process. Under the premise of presenting the strategic alliance of real estate problems and obstacles this paper introduces strategic alliance real estate management and the methods of control risk of the strategic alliance real estate. in strategic alliance real estate performance evaluation, the factor analysis and neural network model are used to real estate performance evaluation of the strategic alliance by SPSS and MATLAB software, so the method of performance evaluation is enriched. Finally, this paper takes Beijing Wantong and Tianjin Teda of the real estate business strategic alliances for example to study and explore strategic alliances.
引文
[1]迈克尔·E·波特.夏忠华.竞争优势.北京：中国财政经济出版社,1998：33-34
[2]Teece.Competition.cooperation and Innovation.Journal of Economic Beha-viorand Organization,1992
[3]Durning.Reappraising The Eclectic Paradigm in the Age of lliance Capital-ism Toural of international Business,1995
[4]Simonin,B.Ambiguity and the process of knowledge transfer in strategic alliances. Strategic Management Journal,1999(20):595-623
[5]Gulati,Ranjay.Alliance and networks.Strategic Management Journal.1998
[6]Das,T·K·&Teng,B-.A resource-based theory of strategic alliances'.Journal of management,2000,26(1):31-36.
[7]Yoshino,Michael Y.,U.S.Rangan.Strategic Alliances-An Entrepreneurial Approach to Globalization.Boston:Harvard Business School Press,1995,125-139
[8]Parkhe.A. Strategic alliance structuring:A game theoretic and transction cost examination of interfirm cooperation. Academy of Management Journal,1993(30):794-829
[9]Stuart,TobyE.Network positions and Propensities to collaborate:An investi-gation of strategic alliance formation in a high technology industry.AdministrativeScience Quarterly.1998
[10]Oliver,C.Detenuinants of interorganhational relationships:Integration and future dilections, Academy of Management Review,1990(15):241—265
[11]靳雷.房地产企业战略联盟分析.城市开发,2004：50-51
[12]方奕.论房地产企业战略联盟.华东师范大学学报(哲学社会科学版),2005.3
[13]蒋涛.构建我国房地产企业战略联盟.城市开发,2004：43-44
[14]刘彦龙.中国企业战略联盟报告.北京：中国经济出版社,2008.8：327-337
[15]王俊.房地产企业战略联盟的建立与管理研究.硕士学位论文.重庆大学.2006.10：
[16]余淼.房地产开发企业联盟研究.硕士学位论文.华东师范大学.2002.5：53
[17]Williiamson,O.E.Comparative economic organization:The analysis of discrete structural alternative.Administlative ScienceQuarterly,1991(36):269-296
[18]吴继中,陈浩,刘树春.基于价值链理论的房地产开发企业核心竞争力分析.商场现代化,2006(1)：46-48
[19]迈克尔·Y吉野,U.斯里尼瓦萨·朗甘著,雷涯邻,张龙,吴元元等译.战略联盟——企业通向全球化的捷径.北京：商务印书馆,2007
[20]曹祥仁.基于战略联盟的房地产企业绩效及其影响因素研究.硕士学位论文.浙江大学,2007.4：43-47
[21]宿伟玲.战略联盟若干理论及方法研究.硕士学位论文.天津大学.2004.12：108-117
[22]白万钢.集团管控之战略联盟管控.北京：中国发展出版社.2008.3
[23]余建英,何旭红.数据统计分析与SPSS应用.北京：人民邮电出版社,2003.4
[24]周建.战略联盟与企业竞争力.复旦大学出版社,2002.9：50-55
[25]吴伟良.房地产企业战略管理基础.上海人民出版社,2003：48-51
[26]何畔.战略联盟：现代企业的竞争模式.广东：广东经济出版社.2000：50
[27]王秋芳.我国房地产战略联盟的构建研究.硕士学位论文.武汉大学.2005.5
[28]侯光明,李存金.管理博弈论.北京：北京理工大学出版社,2005.2
[29]林季红.跨国公司战略联盟.北京：经济科学出版社,2003.5
[30]林汉川.中小企业战略管理.北京：对外经济贸易出版社,2006.2
[31]吴伟良.房地产企业战略管理基础.上海：上海人民出版社,2003
[32]刘新立.风险管理.北京：北京大学出版社,2006.3
[33]Jieming Zhu,Loo-Lee Sim,Xing-Quan Zhang.Global real estate investments and localcultural capital in the making of Shanghai's new office locations.Habitat International.September 2006
[34]Xu Jiang, Yuan Li,and,Shanxing Gao. The stability of strategic alliances:Characteristics, factors and stages. May 2008
[35]Katia Rocha.Real estate and real options—A case study.Emerging Markets Review.March2007
[36]Yu Shi Ming,Ho Kim Hin.Planned urban industrialization and its effect on urban industrial real estate valuation:The Singapore experience.Habitat International.September 2006
[37]Winston T.H.Koh.Bank lending and real estate in Asia:market optimism and asset bubbles. Journal of Asian Economics. January 2005
[38]Giilcin Buyukozkan,Orhan Feyzioglu, Erdal Nebol. Selection of the strategic alliance partner in logistics value chain. Elsevier B.V. July 2007
[39]Mahour Mellat-Parast, Lester A. Digman. Learning:The interface of quality management and strategic alliances. Elsevier B.V. April 2008
[40]肖建雄.中国房地产业建立战略联盟研究.硕士学位论文.湖南大学.2007.4：26-28
[41]袁安照.企业联盟-规制结构理论导论.上海：上海人民出版社,2002.8
[42]胡帅.浅析跨国公司战略联盟.理论与现代化,2005
[43]弗雷德·R·戴维著,李克宁译.战略管理.北京：经济科学出版社,2006.5
[44]张红.房地产经济学.北京：清华大学出版社,2005.8
[45]瞿富强.房地产开发与经营.北京：化学工业出版社,2006.3
[46]谢海.跨国战略联盟的经济学释义.生产力研究,2005
[47]史占中.企业战略联盟.上海：上海财经大学出版社,2001
[48]王云玺.跨国公司战略联盟与我国企业竞争对策.上海商学院学报,2005
[49]张建军.房地产企业“战略联盟”虚拟组织模式.建筑经济,2003：41-44
[50]江羽.基于资源互补的房地产企业战略联盟研究.硕士学位论文.东南大学.2006.3
[51]王小红.简论企业战略联盟.硕士学位论文.西北大学.2001.4
[52]张小兰.论企业战略联盟.硕士学位论文.西南财经大学.2003.5：40-41
[53]苏永波.我国房地产战略联盟的构建研究.硕士学位论文.大连理工大学.2008.12：51-53
[54]边伟军.企业战略联盟绩效研究.硕士学位论文.中国海洋大学.2004.6
[55]滕健.我国房地产战略联盟研究.硕士学位论文.上海财经学.2005.11
[56]汤鹏.中小型房地产企业跨区域发展战略研究.硕士学位论文..重庆大学.2007.
[57]袁磊,武振业.战略联盟中的文化协同.管理现代化.2001(5)：36-38
[58]陈艺文.战略联盟中的文化差异与文化文化融合探析.广东工业大学学报.2002.4：27-30
[59]邓宇,揭嵌纹.房地产企业战略联盟绩效影响因素及评价模式.求索.2009.6
[60]郭岚,张祥建,徐晋.基于神经网络专家系统的高新技术园区竞争力分析.理论与方法.2003.12
[61]孙吴哲.企业人才竞争力的BP神经网路分析.商场现代化.2009,1(564)：290-291
[62]徐蕾. 万通—泰达,民营嫁接国有的实验.商务周刊.2004.3：26-27
[63]Beamish,Killinged.Cooperative Strategies:European Perspectives.The new LexingtonPress.1997
[2]Teece.Competition.cooperation and Innovation.Journal of Economic Beha-viorand Organization,1992
[3]Durning.Reappraising The Eclectic Paradigm in the Age of lliance Capital-ism Toural of international Business,1995
[4]Simonin,B.Ambiguity and the process of knowledge transfer in strategic alliances. Strategic Management Journal,1999(20):595-623
[5]Gulati,Ranjay.Alliance and networks.Strategic Management Journal.1998
[6]Das,T·K·&Teng,B-.A resource-based theory of strategic alliances'.Journal of management,2000,26(1):31-36.
[7]Yoshino,Michael Y.,U.S.Rangan.Strategic Alliances-An Entrepreneurial Approach to Globalization.Boston:Harvard Business School Press,1995,125-139
[8]Parkhe.A. Strategic alliance structuring:A game theoretic and transction cost examination of interfirm cooperation. Academy of Management Journal,1993(30):794-829
[9]Stuart,TobyE.Network positions and Propensities to collaborate:An investi-gation of strategic alliance formation in a high technology industry.AdministrativeScience Quarterly.1998
[10]Oliver,C.Detenuinants of interorganhational relationships:Integration and future dilections, Academy of Management Review,1990(15):241—265
[11]靳雷.房地产企业战略联盟分析.城市开发,2004：50-51
[12]方奕.论房地产企业战略联盟.华东师范大学学报(哲学社会科学版),2005.3
[13]蒋涛.构建我国房地产企业战略联盟.城市开发,2004：43-44
[14]刘彦龙.中国企业战略联盟报告.北京：中国经济出版社,2008.8：327-337
[15]王俊.房地产企业战略联盟的建立与管理研究.硕士学位论文.重庆大学.2006.10：
[16]余淼.房地产开发企业联盟研究.硕士学位论文.华东师范大学.2002.5：53
[17]Williiamson,O.E.Comparative economic organization:The analysis of discrete structural alternative.Administlative ScienceQuarterly,1991(36):269-296
[18]吴继中,陈浩,刘树春.基于价值链理论的房地产开发企业核心竞争力分析.商场现代化,2006(1)：46-48
[19]迈克尔·Y吉野,U.斯里尼瓦萨·朗甘著,雷涯邻,张龙,吴元元等译.战略联盟——企业通向全球化的捷径.北京：商务印书馆,2007
[20]曹祥仁.基于战略联盟的房地产企业绩效及其影响因素研究.硕士学位论文.浙江大学,2007.4：43-47
[21]宿伟玲.战略联盟若干理论及方法研究.硕士学位论文.天津大学.2004.12：108-117
[22]白万钢.集团管控之战略联盟管控.北京：中国发展出版社.2008.3
[23]余建英,何旭红.数据统计分析与SPSS应用.北京：人民邮电出版社,2003.4
[24]周建.战略联盟与企业竞争力.复旦大学出版社,2002.9：50-55
[25]吴伟良.房地产企业战略管理基础.上海人民出版社,2003：48-51
[26]何畔.战略联盟：现代企业的竞争模式.广东：广东经济出版社.2000：50
[27]王秋芳.我国房地产战略联盟的构建研究.硕士学位论文.武汉大学.2005.5
[28]侯光明,李存金.管理博弈论.北京：北京理工大学出版社,2005.2
[29]林季红.跨国公司战略联盟.北京：经济科学出版社,2003.5
[30]林汉川.中小企业战略管理.北京：对外经济贸易出版社,2006.2
[31]吴伟良.房地产企业战略管理基础.上海：上海人民出版社,2003
[32]刘新立.风险管理.北京：北京大学出版社,2006.3
[33]Jieming Zhu,Loo-Lee Sim,Xing-Quan Zhang.Global real estate investments and localcultural capital in the making of Shanghai's new office locations.Habitat International.September 2006
[34]Xu Jiang, Yuan Li,and,Shanxing Gao. The stability of strategic alliances:Characteristics, factors and stages. May 2008
[35]Katia Rocha.Real estate and real options—A case study.Emerging Markets Review.March2007
[36]Yu Shi Ming,Ho Kim Hin.Planned urban industrialization and its effect on urban industrial real estate valuation:The Singapore experience.Habitat International.September 2006
[37]Winston T.H.Koh.Bank lending and real estate in Asia:market optimism and asset bubbles. Journal of Asian Economics. January 2005
[38]Giilcin Buyukozkan,Orhan Feyzioglu, Erdal Nebol. Selection of the strategic alliance partner in logistics value chain. Elsevier B.V. July 2007
[39]Mahour Mellat-Parast, Lester A. Digman. Learning:The interface of quality management and strategic alliances. Elsevier B.V. April 2008
[40]肖建雄.中国房地产业建立战略联盟研究.硕士学位论文.湖南大学.2007.4：26-28
[41]袁安照.企业联盟-规制结构理论导论.上海：上海人民出版社,2002.8
[42]胡帅.浅析跨国公司战略联盟.理论与现代化,2005
[43]弗雷德·R·戴维著,李克宁译.战略管理.北京：经济科学出版社,2006.5
[44]张红.房地产经济学.北京：清华大学出版社,2005.8
[45]瞿富强.房地产开发与经营.北京：化学工业出版社,2006.3
[46]谢海.跨国战略联盟的经济学释义.生产力研究,2005
[47]史占中.企业战略联盟.上海：上海财经大学出版社,2001
[48]王云玺.跨国公司战略联盟与我国企业竞争对策.上海商学院学报,2005
[49]张建军.房地产企业“战略联盟”虚拟组织模式.建筑经济,2003：41-44
[50]江羽.基于资源互补的房地产企业战略联盟研究.硕士学位论文.东南大学.2006.3
[51]王小红.简论企业战略联盟.硕士学位论文.西北大学.2001.4
[52]张小兰.论企业战略联盟.硕士学位论文.西南财经大学.2003.5：40-41
[53]苏永波.我国房地产战略联盟的构建研究.硕士学位论文.大连理工大学.2008.12：51-53
[54]边伟军.企业战略联盟绩效研究.硕士学位论文.中国海洋大学.2004.6
[55]滕健.我国房地产战略联盟研究.硕士学位论文.上海财经学.2005.11
[56]汤鹏.中小型房地产企业跨区域发展战略研究.硕士学位论文..重庆大学.2007.
[57]袁磊,武振业.战略联盟中的文化协同.管理现代化.2001(5)：36-38
[58]陈艺文.战略联盟中的文化差异与文化文化融合探析.广东工业大学学报.2002.4：27-30
[59]邓宇,揭嵌纹.房地产企业战略联盟绩效影响因素及评价模式.求索.2009.6
[60]郭岚,张祥建,徐晋.基于神经网络专家系统的高新技术园区竞争力分析.理论与方法.2003.12
[61]孙吴哲.企业人才竞争力的BP神经网路分析.商场现代化.2009,1(564)：290-291
[62]徐蕾. 万通—泰达,民营嫁接国有的实验.商务周刊.2004.3：26-27
[63]Beamish,Killinged.Cooperative Strategies:European Perspectives.The new LexingtonPress.1997