新疆红色旅游资源开发研究
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摘要
随着生活水平的提高、休闲时间的增多、加之交通工具的便捷,人们拓展精神文化生活的欲望越来越强烈,要求也越来越高。红色旅游正是在中国新的历史条件下,随着有组织的革命传统教育和爱国主义教育活动的开展产生和形成,并随之不断推进而快速发展起来的一种专项特色旅游活动形式和产品类型。
早在2004年,中央领导同志就做出“要积极发展红色旅游”的重要指示,这对于推动“红色旅游”发展,起到了促进作用。全国旅游工作座谈会也对发展“红色旅游”做了全面部署,积极推进红色旅游的发展。随着全国红色旅游的不断升温,不少地区也开始大力挖掘本土的红色旅游资源,开发红色旅游资源项目。以自然风光和民族风情为优势旅游资源的新疆也不例外。在此背景下,笔者对新疆红色旅游资源的开发进行了研究。
新疆有着极其独特的红色旅游资源。对新疆红色旅游资源进行开发,将有利于实现社会主义市场经济条件下,新疆社会效益同经济效益的结合以及精神文化财富向经济财富的转化。红色旅游的发展将成为新疆旅游经济的又一个新的增长点。因此,本论文以新疆红色旅游资源为研究对象,从旅游资源开发的角度对新疆红色旅游资源进行研究,文中运用SWOT分析方法,通过对新疆红色旅游资源开发的相关条件和背景的分析,提出红色旅游资源具体的开发原则、开发模式以及产品线路的开发设计和营销对策;论文的最后提出新疆红色旅游资源开发过程中应注意的资源可持续发展问题。通过对本论文的撰写,以求为新疆红色旅游资源开发提供新思路,为新疆红色旅游资源的开发提出可行性建议。
With the improvement of living standards and the increase in leisure time, coupled with a convenient means of transport, people develop spiritual and cultural life of increasingly strong desire for increasingly high. Under the new historical conditions, with the organized revolutionary tradition and patriotism education activities, red tourism in China have generated, formation, and then continuously promote and accelerate the development of the special characteristics of a form of tourism activities and products types.
As early as in 2004, the central leading comrades issued to make important instructions about "Actively developing red tourism", this will promote "red tourism" development, and has played a facilitating role. National tourism forum also done a full deployment on the development of "red tourism", and actively promoted the development of red tourism. Along with the rising nationwide red tourism, and many regions have begun to vigorously exploit and develop the local red tourism resources and projects. It is no exception to Xinjiang which have advantages for the tourism resources about natural scenery and ethnic customs. Under this background, the writer made a study on the red tourism resources in Xinjiang.
There have many unique red tourism resources in Xinjiang. To exploit the red tourism resources in Xinjiang, there will be conducive to the realization of the socialist market economy under the conditions of social benefits and economic benefits of Xinjiang, the combination of the spiritual and cultural wealth into economic wealth. Red tourism will be the development of tourism economy and a new point of economic growth in Xinjiang. Therefore, this paper is focused on the red tourism resources in Xinjiang for the study, from the perspective of the development of tourist resources to analysis and study the red tourism resources development in Xinjiang, using the SWOT analysis method, according to analysis the red tourism resources development related conditions and background analysis in Xinjiang, put forward the red Tourism Resources specific pattern of development, the product lines, as well as steps to the development and design; The final in papers, there will pay attention to sustainable development issues in the process of developing the red tourism resources in Xinjiang. Rely on the paper, in an attempt to provide new ideas and feasibility proposals for Red tourism resources development in Xinjiang.
早在2004年,中央领导同志就做出“要积极发展红色旅游”的重要指示,这对于推动“红色旅游”发展,起到了促进作用。全国旅游工作座谈会也对发展“红色旅游”做了全面部署,积极推进红色旅游的发展。随着全国红色旅游的不断升温,不少地区也开始大力挖掘本土的红色旅游资源,开发红色旅游资源项目。以自然风光和民族风情为优势旅游资源的新疆也不例外。在此背景下,笔者对新疆红色旅游资源的开发进行了研究。
新疆有着极其独特的红色旅游资源。对新疆红色旅游资源进行开发,将有利于实现社会主义市场经济条件下,新疆社会效益同经济效益的结合以及精神文化财富向经济财富的转化。红色旅游的发展将成为新疆旅游经济的又一个新的增长点。因此,本论文以新疆红色旅游资源为研究对象,从旅游资源开发的角度对新疆红色旅游资源进行研究,文中运用SWOT分析方法,通过对新疆红色旅游资源开发的相关条件和背景的分析,提出红色旅游资源具体的开发原则、开发模式以及产品线路的开发设计和营销对策;论文的最后提出新疆红色旅游资源开发过程中应注意的资源可持续发展问题。通过对本论文的撰写,以求为新疆红色旅游资源开发提供新思路,为新疆红色旅游资源的开发提出可行性建议。
With the improvement of living standards and the increase in leisure time, coupled with a convenient means of transport, people develop spiritual and cultural life of increasingly strong desire for increasingly high. Under the new historical conditions, with the organized revolutionary tradition and patriotism education activities, red tourism in China have generated, formation, and then continuously promote and accelerate the development of the special characteristics of a form of tourism activities and products types.
As early as in 2004, the central leading comrades issued to make important instructions about "Actively developing red tourism", this will promote "red tourism" development, and has played a facilitating role. National tourism forum also done a full deployment on the development of "red tourism", and actively promoted the development of red tourism. Along with the rising nationwide red tourism, and many regions have begun to vigorously exploit and develop the local red tourism resources and projects. It is no exception to Xinjiang which have advantages for the tourism resources about natural scenery and ethnic customs. Under this background, the writer made a study on the red tourism resources in Xinjiang.
There have many unique red tourism resources in Xinjiang. To exploit the red tourism resources in Xinjiang, there will be conducive to the realization of the socialist market economy under the conditions of social benefits and economic benefits of Xinjiang, the combination of the spiritual and cultural wealth into economic wealth. Red tourism will be the development of tourism economy and a new point of economic growth in Xinjiang. Therefore, this paper is focused on the red tourism resources in Xinjiang for the study, from the perspective of the development of tourist resources to analysis and study the red tourism resources development in Xinjiang, using the SWOT analysis method, according to analysis the red tourism resources development related conditions and background analysis in Xinjiang, put forward the red Tourism Resources specific pattern of development, the product lines, as well as steps to the development and design; The final in papers, there will pay attention to sustainable development issues in the process of developing the red tourism resources in Xinjiang. Rely on the paper, in an attempt to provide new ideas and feasibility proposals for Red tourism resources development in Xinjiang.
引文
[1]新华网,法国将对历史名胜凡尔赛宫进行大修将耗时17年.http://news.china.com/zh_ cn/culture/edu/10000941/20040730/11809293. html.
[2]高舜礼.发展红色旅游的思考[N].中国旅游报,2002-08-21(4).
[3]李宗尧.论“红色旅游”功能的多样性[J].山东省农业管理班干部学院学报,2002,(4): 66-67.
[4]毛日清.老区建设与“红色旅游”事业的发展[J].求实,2002,(12): 49-50
[5]张彬彬.都市地区的“红色旅游”开发--以上海为例[J].桂林旅游高等专科学校学报,2004, (2): 35-37.
[6]孙玉波.“红色旅游”工程即将启动,旅游局提出总体构想,新华网: http://www.xinhuanet.com..发布日期:2004-08-10
[7]覃蔚峰.百色红色旅游创金色效益[[J].广西党史.2005,(5)
[8]沈乔.构家架武乡红色旅游新平台[[J].旅游天地.2005,(1)
[9]白珊.挖掘老区优势发展红色旅游一记太行革命老区黎城[J].经济问题,2001,(8):64.
[10]黄群,尹瑞华.遵义抗战文化述析[J].遵义高等专科师范学校学报,2000,(4):1-10.
[11]杨载田,谢莉.湖南旅游资源的潜在优势[J].衡阳师专学报,1996,(5):92-98.
[12]黄喜林,潘立文.论黄姚古镇的文化与旅游价值[J].桂林高等专科学校学报2003,(8):15-17
[13]罗怀良.江由市人文旅游资源的开发利用[J].四川师范大学学报,2003,(2):193-196.
[14]刘秋生,周志平.昔日星火燎原地今朝旧貌换新颜[J].宏观经济管理1997,(11):47-48
[15]郑本法,张宇新.庆阳革命老区旅游扶贫开发考察报告[J].开发研究,2000,(6): 48-50.
[16]邸明慧,张稳.西柏坡革命纪念地的旅游开发系统研究[J].地理学与国土研究,1995,(2): 48-51.
[17]刘春玲.石家庄市军事旅游资源发展与对策分析研究[J].石家庄专科师范学校学报,2003, (6): 63-65.
[18]郭豪.论军事旅游资源的开发利用[J].地理科学进展,1997,(4):75-81.
[19]王戎.重庆抗战文化的开发与利用研究[J].重庆交通学院学报,2001,(4):65-68.
[20]潘洵.重庆抗战文化资源的保护、开发的现状与对策[J].西南师范大学学报,2003,(6): 55-60.
[21]杨文健,李瑞琼,庄春辉.依托区位优势整合红色资源[J].阿坝高等专科师范学校学报2004,(1):34-39
[22]文军.开发江西赣州六县(市)红色旅游的探讨[J].桂林旅游高等专科学校学,2004,(2): 44-48
[23]张彬彬.都市地区的“红色旅游”开发--以上海为例[J],桂林旅游高等专科学校学报,2004,(2): 66-67
[24]林挺.开拓红色旅游新天地[N].中国旅游报,2004-10-13(3)
[25]王忠武,梅毅,戴木才.开发“红色旅游”的几点思考[J].思想政治工作研究,2004(9)
[26]潘碧秀.关于泰顺九峰开展红色旅游的思考[N].中国旅游报,2003-03-20(3).
[27]林明太.莆田发展红色旅游的SWOT分析与对策[J].莆田学院学报,2003,10(4)
[28]李冠瑶.左权红色旅游开发刍议[N].中国旅游报,2004-12-26(3).
[29]方世敏,罗茜.打造韶山红色旅游产品的战略思考[J].湘潭大学学报(哲学社会科学版),2004(5).
[30]张彬彬.都市地区的红色旅游开发—以上海为例[J].桂林旅游高等专科学校学报,2004,15(2).
[31]彭宇.红色旅游也要可持续发展[N].中国旅游报,2004-09-03(3).
[32]闫兴亚,张英明.红色区域旅游合作的构想[N}.中国旅游报,2004-11-03(3).
[33]赵垒.做强红色旅游的三个要素[N],中国旅游报,2005-01-10(5).
[34]毛日清.打好“红色旅游”牌[J].老区建设,2001(12)
[35]李萌.红色旅游开发应重视品牌构建[N].中国旅游报,2004-10-20(4).
[36]伍先福.论红色旅游的多重功能.红色旅游网特稿: http://www.crt.com.cn.发布日期:2004-12-17
[37]刘建平,伍先福.红色旅游具有文化传播功能[N].中国旅游报,2004-12-29(5).
[38]李康平.论中国三大红色资源联合开发的政治文化价值[J].马克思主义与现实,2004(5).
[39]谭冬发,吴小斌.“红色资源”与扶贫开发[J].老区建设,2002(7) .
[40]王群.谈红色旅游的若干特性[N].中国旅游报,2004-10-20(5).
[41]冷新宇.红色旅游资源特点分析[N].中国旅游报,2004-10-25(5)
[42]张彬彬.中国红色旅游发展与布局研究[D].华东师大大学,2005
[43]秦美玉.红色旅游开发研究[D].四川施法大学,2005
[44]《新疆红色旅游发展规划修改稿(2006--2010)》,新疆全景旅游规划研究院、新疆社会科学院
[45]红色旅游网.http://www.xibaipo.com/. 2005-4-11
[46]《新疆“十一五”及中长期旅游发展规划》
[47]王立东.红色旅游产品的线路设计[J].求实,2006
[48]唐文林.红色旅游营销对策的探讨[J].科技与管理,2006(4)
[49]曹月.对我国红色旅游资源开发的探讨[J].法制与社会,2006(7)
[50] Vernon, R. International Investment and International Trade in the Product Cycle. The Quarterly Journal of Economics, 1996.
[51] Aloe Luo, Tim Oaks. Marketing the Revolution: Tourism,Landscape and Ideology in China .Unpublished paper,2004.
[52] V.Smith Anthropology Tourism Research, 1980
[53] Geoffrey Gregory. Decision Analysis. Pitman Publishing, 1988
[54] Inskeep,E,National and regional Tourism planning,The Hugue: Van Nostrand Reihold.1994.
[55] Clare A Gunn. FASLA VACATIONSCAPE: Designing Tourist, Zed edu. Van Nostrand Reinhold Company. New York, l988.
[56] Douglas Pearcerce. Tourist Development,2nd Edu.Longman,harlow,1989.
[2]高舜礼.发展红色旅游的思考[N].中国旅游报,2002-08-21(4).
[3]李宗尧.论“红色旅游”功能的多样性[J].山东省农业管理班干部学院学报,2002,(4): 66-67.
[4]毛日清.老区建设与“红色旅游”事业的发展[J].求实,2002,(12): 49-50
[5]张彬彬.都市地区的“红色旅游”开发--以上海为例[J].桂林旅游高等专科学校学报,2004, (2): 35-37.
[6]孙玉波.“红色旅游”工程即将启动,旅游局提出总体构想,新华网: http://www.xinhuanet.com..发布日期:2004-08-10
[7]覃蔚峰.百色红色旅游创金色效益[[J].广西党史.2005,(5)
[8]沈乔.构家架武乡红色旅游新平台[[J].旅游天地.2005,(1)
[9]白珊.挖掘老区优势发展红色旅游一记太行革命老区黎城[J].经济问题,2001,(8):64.
[10]黄群,尹瑞华.遵义抗战文化述析[J].遵义高等专科师范学校学报,2000,(4):1-10.
[11]杨载田,谢莉.湖南旅游资源的潜在优势[J].衡阳师专学报,1996,(5):92-98.
[12]黄喜林,潘立文.论黄姚古镇的文化与旅游价值[J].桂林高等专科学校学报2003,(8):15-17
[13]罗怀良.江由市人文旅游资源的开发利用[J].四川师范大学学报,2003,(2):193-196.
[14]刘秋生,周志平.昔日星火燎原地今朝旧貌换新颜[J].宏观经济管理1997,(11):47-48
[15]郑本法,张宇新.庆阳革命老区旅游扶贫开发考察报告[J].开发研究,2000,(6): 48-50.
[16]邸明慧,张稳.西柏坡革命纪念地的旅游开发系统研究[J].地理学与国土研究,1995,(2): 48-51.
[17]刘春玲.石家庄市军事旅游资源发展与对策分析研究[J].石家庄专科师范学校学报,2003, (6): 63-65.
[18]郭豪.论军事旅游资源的开发利用[J].地理科学进展,1997,(4):75-81.
[19]王戎.重庆抗战文化的开发与利用研究[J].重庆交通学院学报,2001,(4):65-68.
[20]潘洵.重庆抗战文化资源的保护、开发的现状与对策[J].西南师范大学学报,2003,(6): 55-60.
[21]杨文健,李瑞琼,庄春辉.依托区位优势整合红色资源[J].阿坝高等专科师范学校学报2004,(1):34-39
[22]文军.开发江西赣州六县(市)红色旅游的探讨[J].桂林旅游高等专科学校学,2004,(2): 44-48
[23]张彬彬.都市地区的“红色旅游”开发--以上海为例[J],桂林旅游高等专科学校学报,2004,(2): 66-67
[24]林挺.开拓红色旅游新天地[N].中国旅游报,2004-10-13(3)
[25]王忠武,梅毅,戴木才.开发“红色旅游”的几点思考[J].思想政治工作研究,2004(9)
[26]潘碧秀.关于泰顺九峰开展红色旅游的思考[N].中国旅游报,2003-03-20(3).
[27]林明太.莆田发展红色旅游的SWOT分析与对策[J].莆田学院学报,2003,10(4)
[28]李冠瑶.左权红色旅游开发刍议[N].中国旅游报,2004-12-26(3).
[29]方世敏,罗茜.打造韶山红色旅游产品的战略思考[J].湘潭大学学报(哲学社会科学版),2004(5).
[30]张彬彬.都市地区的红色旅游开发—以上海为例[J].桂林旅游高等专科学校学报,2004,15(2).
[31]彭宇.红色旅游也要可持续发展[N].中国旅游报,2004-09-03(3).
[32]闫兴亚,张英明.红色区域旅游合作的构想[N}.中国旅游报,2004-11-03(3).
[33]赵垒.做强红色旅游的三个要素[N],中国旅游报,2005-01-10(5).
[34]毛日清.打好“红色旅游”牌[J].老区建设,2001(12)
[35]李萌.红色旅游开发应重视品牌构建[N].中国旅游报,2004-10-20(4).
[36]伍先福.论红色旅游的多重功能.红色旅游网特稿: http://www.crt.com.cn.发布日期:2004-12-17
[37]刘建平,伍先福.红色旅游具有文化传播功能[N].中国旅游报,2004-12-29(5).
[38]李康平.论中国三大红色资源联合开发的政治文化价值[J].马克思主义与现实,2004(5).
[39]谭冬发,吴小斌.“红色资源”与扶贫开发[J].老区建设,2002(7) .
[40]王群.谈红色旅游的若干特性[N].中国旅游报,2004-10-20(5).
[41]冷新宇.红色旅游资源特点分析[N].中国旅游报,2004-10-25(5)
[42]张彬彬.中国红色旅游发展与布局研究[D].华东师大大学,2005
[43]秦美玉.红色旅游开发研究[D].四川施法大学,2005
[44]《新疆红色旅游发展规划修改稿(2006--2010)》,新疆全景旅游规划研究院、新疆社会科学院
[45]红色旅游网.http://www.xibaipo.com/. 2005-4-11
[46]《新疆“十一五”及中长期旅游发展规划》
[47]王立东.红色旅游产品的线路设计[J].求实,2006
[48]唐文林.红色旅游营销对策的探讨[J].科技与管理,2006(4)
[49]曹月.对我国红色旅游资源开发的探讨[J].法制与社会,2006(7)
[50] Vernon, R. International Investment and International Trade in the Product Cycle. The Quarterly Journal of Economics, 1996.
[51] Aloe Luo, Tim Oaks. Marketing the Revolution: Tourism,Landscape and Ideology in China .Unpublished paper,2004.
[52] V.Smith Anthropology Tourism Research, 1980
[53] Geoffrey Gregory. Decision Analysis. Pitman Publishing, 1988
[54] Inskeep,E,National and regional Tourism planning,The Hugue: Van Nostrand Reihold.1994.
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