文化类综艺节目对中华优秀传统文化的传播现状分析
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摘要
本文基于部分大学生对文化类综艺节目的观看情况分析,认为观众更能接受文化类综艺节目以寓教于乐的方式传播中华优秀传统文化。从传播效果来看,文化类综艺节目对中华传统优秀文化的传播取得了拓展传播渠道、深入解说文化内涵、丰富精神世界的成效,但也存在着碎片化、泛娱乐化、同质化、生命周期短等不足。对此,笔者认为应从明确定位、坚持"双创"、打造品牌等角度出发,让文化类综艺节目在传播中华优秀传统文化时更有灵气、更有个性、更有名气。
Based on the analysis of the viewing of cultural variety shows by some college students,this paper believes that the audience can accept cultural variety shows to spread Chinese excellent traditional culture in a fun and educational way. From the perspective of communication effects,the cultural variety show has spread the channels of dissemination of Chinese traditional culture,deepening the cultural connotation and enriching the spiritual world,but there are also fragmentation,pan-entertainment,homogenization,and life. The cycle is short and so on. In this regard,the author believes that from the perspective of clear positioning,adherence to "double innovation" and brand building,cultural variety shows will have more "reiki",more"personality" and more "famousness" when spreading Chinese excellent traditional culture.
Based on the analysis of the viewing of cultural variety shows by some college students,this paper believes that the audience can accept cultural variety shows to spread Chinese excellent traditional culture in a fun and educational way. From the perspective of communication effects,the cultural variety show has spread the channels of dissemination of Chinese traditional culture,deepening the cultural connotation and enriching the spiritual world,but there are also fragmentation,pan-entertainment,homogenization,and life. The cycle is short and so on. In this regard,the author believes that from the perspective of clear positioning,adherence to "double innovation" and brand building,cultural variety shows will have more "reiki",more"personality" and more "famousness" when spreading Chinese excellent traditional culture.
引文
[1][2]习近平.在文艺工作座谈会上的讲话[M].北京:人民出版社,2015:25,13.
[3]习近平.习近平谈治国理政:第二卷[M].北京:外文出版社,2017:552.
[3]习近平.习近平谈治国理政:第二卷[M].北京:外文出版社,2017:552.