网络舆情中地方政府回应“失灵”现象透析——以安徽六安教师讨薪舆情事件为例
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摘要
网络空间是现实社会的映射和延伸,网络舆情的生成是一种常态,是民众社会政治态度在网络空间的集中表达。网络空间的独特特性使得网络舆情问题更为复杂且频繁发生,政府回应成为疏导舆情问题的重要途径。但是当前不少地方政府在应对网络舆情时出现政府回应"失灵"的现象,比如地方政府回应主体间缺乏协同性;回应过程被动化;回应内容缺乏针对性等。主要原因是地方政府缺乏网络舆情回应意识;网络舆情回应能力不足;舆情回应问责不足等。因此需要提升地方政府回应的能力:把握网络舆情源头,树立主动回应意识;遵循舆情变化规律,提升舆情管理能力;警惕二次舆情,构建回应问责体系;摆正政府回应目的,加强舆情变化预判。
Cyberspace is a reflection and extension of the real society. The generation of online public opinion is a normal state and the concentrated expression of people's social and political attitudes in cyberspace. The unique characteristics of cyberspace make network public opinion problems more complex and frequent,and the government response has become an important way to channel public opinion problems. However,at present,many local governments fail to respond to online public opinions. For example,there is a lack of coordination,Passivation of the response process,The response content lacks pertinence. The main reason is that local governments lack the awareness of online public opinion response,Insufficient ability to respond to online public opinions,the lack of accountability in Public opinion responds,etc. Therefore,it is necessary to improve the ability of local governments to respond: establish the consciousness of active response,follow the law of public opinion change,improve the ability of public opinion management; build a response and accountability system,Straighten out the purpose of the government's response and strengthen the prediction of public opinion changes.
Cyberspace is a reflection and extension of the real society. The generation of online public opinion is a normal state and the concentrated expression of people's social and political attitudes in cyberspace. The unique characteristics of cyberspace make network public opinion problems more complex and frequent,and the government response has become an important way to channel public opinion problems. However,at present,many local governments fail to respond to online public opinions. For example,there is a lack of coordination,Passivation of the response process,The response content lacks pertinence. The main reason is that local governments lack the awareness of online public opinion response,Insufficient ability to respond to online public opinions,the lack of accountability in Public opinion responds,etc. Therefore,it is necessary to improve the ability of local governments to respond: establish the consciousness of active response,follow the law of public opinion change,improve the ability of public opinion management; build a response and accountability system,Straighten out the purpose of the government's response and strengthen the prediction of public opinion changes.
引文
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[13]李月亮.新时期政府网络舆情回应值得关注的几个问题[J].传播力研究,2018,2(21):223-224.
[2]吴尚,张光华.“舆论倒逼”的形成条件、影响及应对策略[J].学理论,2017,(01):43-44.
[3]何祖坤.关注政府回应[J].中国行政管理,2000,(07):7-8.
[4]王来华.论网络舆情与舆论的转换及其影响[J].天津社会科学,2008,(04):66-69.
[5]田海军.地方政府网络舆情管理存在的问题及对策建议[J].科技展望,2016,26,(27):148-149.
[6]王来华.“舆情雪球”现象:新媒体对民意诉求的强化[J].理论与现代化,2013,(03):94-97.
[7]蜜蜂舆情:安徽六安教师集体讨薪事件舆情分析[EB/OL].(2018. 5. 29)[2018. 10. 3]. http://www. ichmw. com/show-11-5223-1. html.
[8]刘毅.略论网络舆情的概念、特点、表达与传播[J].理论界,2007,(01):11-12.
[9]原光,曹现强等.“涉官”网络舆情中政府回应速度差异与影响因素分析———基于136个案例的实证研究[J].情报杂志,2018,37(09):86-94.
[10]苏红叶.浅析政府与公民良性互动的实现———公民参与和政府回应的平衡统一[J].前沿,2013,(10):48-50.
[11]何永松.关于政府回应理论的国内文献综述[J].山东行政学院学报,2016,(05):8-13.
[12]刘毅.简析舆情变动规律[J].天津社会科学,2007,(03):63-65.
[13]李月亮.新时期政府网络舆情回应值得关注的几个问题[J].传播力研究,2018,2(21):223-224.