某大学学生和周边市民对水果需求的调查分析
|
摘要
为了了解某大学周边水果市场及消费者对水果的需求,本文采用问卷调查方法对某大学的学生和周边市民进行随机抽样调查。运用了列联表分析、多重响应、独立样本t检验、多个独立样本非参数检验法对样本进行统计分析。得出某大学学生和周边市民喜欢吃水果的程度有显著差异,消费者是否是学生与消费者购买水果的地方以及每次购买水果的费用之间具有显著的相关性,消费者购买水果的频率与购买地之间具有显著的相关性。
In order to understand the fruit market around a university and consumers' demand for fruit, a questionnaire survey was conducted to randomly sample the students and citizens of a university. Statistical analysis of samples was performed using contingency table analysis, multiple responses, independent sample t test, and multiple independent sample nonparametric test methods. The results showed that there was a significant difference in the degree of fruit consumption between the students of a university and the citizens nearby. There was a significant correlation between whether the consumer was the place where the consumer bought the fruit and the cost of each purchase. There was a significant correlation between how often consumers bought fruit and where they bought fruit.
In order to understand the fruit market around a university and consumers' demand for fruit, a questionnaire survey was conducted to randomly sample the students and citizens of a university. Statistical analysis of samples was performed using contingency table analysis, multiple responses, independent sample t test, and multiple independent sample nonparametric test methods. The results showed that there was a significant difference in the degree of fruit consumption between the students of a university and the citizens nearby. There was a significant correlation between whether the consumer was the place where the consumer bought the fruit and the cost of each purchase. There was a significant correlation between how often consumers bought fruit and where they bought fruit.
引文
[1]赵东.中国市场经济文论大典[M].北京:中国物资出版社,1999.
[2]柯惠新,黄京华,沈浩.调查研究中的统计分析法[M].北京:北京广播学院出版社,2005.
[3]金勇进.抽样理论与应用(第2版)[M].北京:高等教育出版社,2016.
[4]王庚,詹鹏.统计模型与统计实验[M].北京:清华大学出版社,2014.
[5]柯昌波,许玉明,陈正伟.广义抽样调查技术及应用[M].成都:西南交通大学出版社,2016.
[6]杜子芳,蒋妍.抽样技术[M].北京:中国人民大学出版社,2008.
[7]杨振海,张军舰,程维虎.拟合优度检验[M].北京:科学出版社,2010.
[8]薛薇.统计分析与spss应用(第四版)[M].北京:中国人民大学出版社,2014.
[9]罗良清,魏和清.统计学[M].北京:中国财政经济出版社,2011.
[10]李悦,储晓倩,胡发刚.关于大学生饮食消费行为的调查分析-以宿州学院在校大学生为调研样本[J].市场周刊,2018(6):69-70+80.
[11]姜桐欣.解释水平和心理距离对大学生购买行为中情感预测强度的影响[D].烟台:鲁东大学,2018.
[12]林淑贤.SPSS统计分析法在调查研究中的应用[J].南方论刊,2016(12):57-58.
[13]管巍.基于统计分析的大学生消费调查研究[J].中国成人教育,2014(2):110-112.
[2]柯惠新,黄京华,沈浩.调查研究中的统计分析法[M].北京:北京广播学院出版社,2005.
[3]金勇进.抽样理论与应用(第2版)[M].北京:高等教育出版社,2016.
[4]王庚,詹鹏.统计模型与统计实验[M].北京:清华大学出版社,2014.
[5]柯昌波,许玉明,陈正伟.广义抽样调查技术及应用[M].成都:西南交通大学出版社,2016.
[6]杜子芳,蒋妍.抽样技术[M].北京:中国人民大学出版社,2008.
[7]杨振海,张军舰,程维虎.拟合优度检验[M].北京:科学出版社,2010.
[8]薛薇.统计分析与spss应用(第四版)[M].北京:中国人民大学出版社,2014.
[9]罗良清,魏和清.统计学[M].北京:中国财政经济出版社,2011.
[10]李悦,储晓倩,胡发刚.关于大学生饮食消费行为的调查分析-以宿州学院在校大学生为调研样本[J].市场周刊,2018(6):69-70+80.
[11]姜桐欣.解释水平和心理距离对大学生购买行为中情感预测强度的影响[D].烟台:鲁东大学,2018.
[12]林淑贤.SPSS统计分析法在调查研究中的应用[J].南方论刊,2016(12):57-58.
[13]管巍.基于统计分析的大学生消费调查研究[J].中国成人教育,2014(2):110-112.