基于SWOT分析的天津市优质稻米产业发展研究——以“小站稻”为例
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摘要
分析天津"小站稻"产业的发展现状,并基于SWOT分析法,对"小站稻"产业发展的利弊及面临的机遇和威胁进行分析。发现"小站稻"面临自然环境制约、经营主体不规范,以及外部品牌竞争、商品同质化等威胁。据此提出发挥"小站稻"稻作文化,培育既有食味特性又具有良好耐盐碱特性的水稻品种等措施,促进天津"小站稻"特色农产品产业可持续发展。
The present study analyzed the development and advantages and disadvantages of Tianjin "Xiaozhan" rice industry, and pointed out the opportunities and threats based on SWOT analysis. It was found that "Xiaozhan" rice was restricted by natural environment, irregular management entities, competition from other brands, and homogenization of commodities. Therefore, it was proposed that the "Xiaozhan" rice should be promoted with good taste and salt tolerance, and the cultures of "Xiaozhan" rice cultivation should be explored, so as to drive the sustainable development of Tianjin's "Xiaozhan" rice industry.
The present study analyzed the development and advantages and disadvantages of Tianjin "Xiaozhan" rice industry, and pointed out the opportunities and threats based on SWOT analysis. It was found that "Xiaozhan" rice was restricted by natural environment, irregular management entities, competition from other brands, and homogenization of commodities. Therefore, it was proposed that the "Xiaozhan" rice should be promoted with good taste and salt tolerance, and the cultures of "Xiaozhan" rice cultivation should be explored, so as to drive the sustainable development of Tianjin's "Xiaozhan" rice industry.
引文
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[2] 松江勇次,崔晶,张欣,等.关于中国粳稻品种的食味品尝评价的研究:品尝员的识别能力与适口性[J].北方水稻,2016,46(4):6-8YUJI M,CUI J,ZHANG X,et al.Reliability of sensory test for japonica type rice cultivars in China:reliability of sensory test and taste preference in each panel member[J].North Rice,2016,46(4):6-8.(in Chinese with English abstract)
[3] 何会文,李玉峰.让小站稻焕发新活力:2018天津小站稻推介活动侧记[N].天津日报,2018-10-21(1).
[4] 韩志平,吕和平,王汝城,等.整合资源打造“天津小站稻”中国名牌[J].农业机械,2010 (4):34-37.HAN Z P,Lü H P,WANG R C,et al.Integrate resources to make Tianjin Xiaozhan Rice a famous Chinese brand[J].Farm Machinery,2010 (4):34-37.(in Chinese)
[5] 蒋明卓,曾穗平,曾坚.天津城市扩张及其微气候特征演化研究:基于城市热环境的角度[J].干旱区资源与环境,2015,29(9):159-164.JIANG M Z,ZENG S P,ZENG J.Urban expansion of Tianjin and the micro climate characteristics evolution:based on the urban thermal environment perspective[J].Journal of Arid Land Resources and Environment,2015,29(9):159-164.(in Chinese with English abstract)
[6] 管勤壮,成永旭,李聪,等.稻虾共作对土壤有机碳的影响及其与土壤性状的关系[J].浙江农业学报,2019,31(1):113-120.GUAN Q Z,CHENG Y X,LI C,et al.Changes of soil organic carbon and relationships with soil properties in rice-crayfish coculture system[J].Acta Agriculturae Zhejiangensis,2019,31(1):113-120.(in Chinese with English abstract)
[7] 王月星,王岳钧.浙江省水稻生产现状与发展对策[J].浙江农业科学,2019,60(2):177-179.WANG Y X,WANG Y J.Production situation and development countermeasures of rice in Zhejiang Province[J].Journal of Zhejiang Agricultural Sciences,2019,60(2):177-179.(in Chinese)
[8] 陈忠权.2022年小站稻种植面积100万亩[N].天津日报,2018-07-30(6).
[9] 戴钢书,刘树龙,许秋晨.探究向峨乡震后重建中的乡村振兴的经济模式[J].电子科技大学学报(社科版),2018,20(2):31-34.DAI G S,LIU S L,XU Q C.Explore the economic model of village rejuvenation in the reconstruction of Xiang'e village[J].Journal of University of Electronic Science and Technology of China (Social Sciences Edition),2018,20(2):31-34.(in Chinese with English abstract)
[10] 王敏.新型金融模式对农业供给侧改革支撑作用分析[J].当代农村财经,2019(1):60-63.WANG M.Analysis of the supporting effect of new financial model on agricultural supply side reform[J].Contemporary Rural Finance and Economics,2019(1):60-63.(in Chinese)
[11] 王滨.全国第一个粮食作物地域性证明商标“小站稻”[J].黑龙江粮食,2018(1):41-43.WANG B.“Xiaozhan Rice”,first regional trademark of food crops in China[J].Heilongjiang Grain,2018(1):41-43.(in Chinese)
[12] 高宇星.基于一三产业融合视角的四川省农业转型升级研究[D].成都:成都理工大学,2018.GAO Y X.Research on the transformation and upgrading of agriculture of Sichuan from the prospective of industrial convergence between primary and tertiary industry[D].Chengdu:Chengdu University of Technology,2018.(in Chinese with English abstract)