技术融合·功能融合·市场融合：文化旅游产业链优化策略——基于“多彩贵州”的典型经验
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摘要
文旅融合已成为资本交换象征符号与视觉财产的地方性作为以及产业跨界渗透、交叉和重组的帕累托最优。"多彩贵州"是两欠地区文旅融合发展的典型样板,但限于产业链系统封闭,文化产业与旅游业处在本应深度关联却又关联不深的现实困境,需重构两者产业链核心要素,实现文化旅游产业链的解构与重构。文化旅游产业链优化策略应尊重客观规律,分阶段以条块视域实现前端技术融合、中端功能融合和末端市场融合。其中,应以复合创新实现技术融合、以技术融合影响技术扩散、以技术扩散推进技术创新;以物质遗产及其文化、地域文化及其符号实现功能融合;顺应市场边界虚化、理解市场集中加剧、警惕市场同质严重、适应市场壁垒波动,确保市场融合。
The integration of culture and tourism has become the local act of capital exchange symbol and visual property, and created the Pareto optimization of cross-border infiltration, crossover and reorganization of the industry. "Colorful Guizhou" is a typical model of the integration and development of the two underdeveloped regions, but limited to the closure of industrial chain system, the cultural industry and the tourism industry are in the realistic predicament that ought to be deeply related but not deeply related. It is necessary to reconstruct the core elements of the two industrial chains and realize the deconstructing and reconstruction of the cultural tourism industrial chain. The optimization strategy of the cultural tourism industry chain should respect the objective law, realize front-end technology fusion, mid-end function fusion and end market fusion in a phased-block perspective, in which technology fusion is realized by compound innovation, technology diffusion is influenced by technology fusion, technological innovation is promoted by technology proliferation, and the function fusion is realized by material heritage and its culture, the regional culture and its symbols; and conform to the market boundary deficiency, understand the market concentration intensification, guard the market homogeneity seriously,and adapt to the market barrier fluctuation as to ensure the market integration.
The integration of culture and tourism has become the local act of capital exchange symbol and visual property, and created the Pareto optimization of cross-border infiltration, crossover and reorganization of the industry. "Colorful Guizhou" is a typical model of the integration and development of the two underdeveloped regions, but limited to the closure of industrial chain system, the cultural industry and the tourism industry are in the realistic predicament that ought to be deeply related but not deeply related. It is necessary to reconstruct the core elements of the two industrial chains and realize the deconstructing and reconstruction of the cultural tourism industrial chain. The optimization strategy of the cultural tourism industry chain should respect the objective law, realize front-end technology fusion, mid-end function fusion and end market fusion in a phased-block perspective, in which technology fusion is realized by compound innovation, technology diffusion is influenced by technology fusion, technological innovation is promoted by technology proliferation, and the function fusion is realized by material heritage and its culture, the regional culture and its symbols; and conform to the market boundary deficiency, understand the market concentration intensification, guard the market homogeneity seriously,and adapt to the market barrier fluctuation as to ensure the market integration.
引文
[1]戴维·思罗斯比，著.王志标，张峥嵘，译.经济学与文化[M].北京:中国人民大学出版社，2015.
[2]露丝·陶斯.文化经济学[M].大连:东北财经大学出版社，2016.
[3]于光远.于光远经济论著全集第8卷[M].北京:知识产权出版社，2015.
[4]大卫·赫斯蒙德夫，著.张菲娜，译.文化产业[M].北京:中国人民大学出版社，2007.
[5]庄孔韶.人类学通论[M].北京:中国人民大学出版社，2016.
[6]上海市发展改革研究院.经济稳定增长与创新转型研究[M].上海:上海人民出版社，2012.
(1)2011-2018年贵州国内生产总值增速与排名分别15%、第一；13.6%、第一；12.5%、第一；10.8%、第二；10.7%、第三；10.5%、第二；10.2%、第一；9.1%，第二。
(2)2005年，贵州省委宣传部创设“多彩贵州”品牌。
(3)数据根据贵州省历年统计年鉴、贵州省人民政府公报、贵州日报等数据整理绘制。
(4)根据贵州省旅游资源大普查总结大会数据绘制。
[2]露丝·陶斯.文化经济学[M].大连:东北财经大学出版社，2016.
[3]于光远.于光远经济论著全集第8卷[M].北京:知识产权出版社，2015.
[4]大卫·赫斯蒙德夫，著.张菲娜，译.文化产业[M].北京:中国人民大学出版社，2007.
[5]庄孔韶.人类学通论[M].北京:中国人民大学出版社，2016.
[6]上海市发展改革研究院.经济稳定增长与创新转型研究[M].上海:上海人民出版社，2012.
(1)2011-2018年贵州国内生产总值增速与排名分别15%、第一；13.6%、第一；12.5%、第一；10.8%、第二；10.7%、第三；10.5%、第二；10.2%、第一；9.1%，第二。
(2)2005年，贵州省委宣传部创设“多彩贵州”品牌。
(3)数据根据贵州省历年统计年鉴、贵州省人民政府公报、贵州日报等数据整理绘制。
(4)根据贵州省旅游资源大普查总结大会数据绘制。