国内手机端天气APP发展概述
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摘要
作为手机应用中与用户生活息息相关的手机应用类型,国内天气APP呈现出行业门槛较低、市场竞争激烈、用户规模大、用户停留时间短等特点。目前,形成了墨迹天气一家独大的市场格局,天气通、彩云天气、中国天气也因自己的不同特色具有一定的下载量,各家厂商发力重点更多开始聚焦于如何增加社交互动增强用户黏性,提升用户活跃度,为用户提供更多产品增值服务,提升用户使用时长,实现商业变现。随着各大手机厂商纷纷推出基于Android系统深度优化、定制、开发的第三方手机操作系统,部分用户已经不再自行下载安装天气APP,而是使用手机自带天气APP组件,这一趋势应引起重视。
As a mobile phone application that is closely related to the user's life, the domestic weather APP has formed a unique market pattern of ink weather. Weather, color cloud weather, and Chinese weather have certain downloads due to their different characteristics. The focus of the manufacturers is to focus on how to increase social interaction to enhance user stickiness, enhance user activity, provide users with more product value-added services,increase user usage time, and realize business realization. Some users no longer download and install the weather app by themselves, but instead use the mobile phone to bring their own weather APP components. This trend should be taken seriously.
As a mobile phone application that is closely related to the user's life, the domestic weather APP has formed a unique market pattern of ink weather. Weather, color cloud weather, and Chinese weather have certain downloads due to their different characteristics. The focus of the manufacturers is to focus on how to increase social interaction to enhance user stickiness, enhance user activity, provide users with more product value-added services,increase user usage time, and realize business realization. Some users no longer download and install the weather app by themselves, but instead use the mobile phone to bring their own weather APP components. This trend should be taken seriously.
引文
[1]龚江丽，彭莹辉，姜海如，等.国内手机天气app服务发展状况概述[J].气象科技进展，2018(1):38-40..
[2]速途研究院.2017年Q3天气类APP市场研究报告[EB/OL].(2017-12-21)[2019-06-20]. https://www.jianshu.com/p/42afb14a1fa9.
[2]速途研究院.2017年Q3天气类APP市场研究报告[EB/OL].(2017-12-21)[2019-06-20]. https://www.jianshu.com/p/42afb14a1fa9.