神经信息系统(NeuroIS)研究进展
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摘要
[目的/意义]认知神经科学领域的最新进展揭示了认知、情绪和社会过程的神经基础,为人类、组织和市场之间的信息处理、决策以及行为之间的复杂相互作用提供了新的见解。[方法/过程]本文介绍了利用认知神经科学工具开展IS研究(以下称为"NeuroIS")的文献。作者的文献来源主要基于Riedl等的综述,从以下2个角度进行文献分析:1)研究工具视角,该部分对与NeuroIS有关的方法、工具和测量进行了讨论;2)研究内容视角,该部分从脑神经区块可辨识的功能,即决策过程、认知过程、情绪过程和社会化过程进行分析。[结果/结论]文章最后对在IS研究中运用神经生理学的方法面临的一系列挑战进行梳理,并提出展望:NeuroIS研究的长期和主要目标是创建超越行为数据的强大预测模型;其次是开发新的搜索模型,用于解释信息刺激的生理和神经反应以及认知和情感状态对用户信息行为的影响。
[Purpose/Significance]Recent advances in cognitive neuroscience are uncovering the neural bases of cognitive,emotional,and social processes,and they offer new insights into the complex interplay between IT and information processing,decision-making,and behavior among people,organizations,and markets.This paper introduced the literature of drawing upon the cognitive neuroscience tools to inform IS research(herein termed"NeuroIS").[Method/Process]The paper reviewed the emerging NeuroIS literature,based on René Riedl's literature search,from two perspectives,namely(1)the perspective of research tools,followed by a discussion of the methods,tools,and measurements associated with NeuroIS,and(2)the perspective of research content,these literature were herein grouped by four mental processes categories(decision making,cognitive,emotional,and social)to reflect the variety of NeuroIS literature.[Result/Conclusion]The challenges of applying neuro-physiological methods to IS research were also discussed.The paper concluded that there was considerable potential for using cognitive neuroscience theories and functional brain imaging tools in IS research to enhance IS theories.
[Purpose/Significance]Recent advances in cognitive neuroscience are uncovering the neural bases of cognitive,emotional,and social processes,and they offer new insights into the complex interplay between IT and information processing,decision-making,and behavior among people,organizations,and markets.This paper introduced the literature of drawing upon the cognitive neuroscience tools to inform IS research(herein termed"NeuroIS").[Method/Process]The paper reviewed the emerging NeuroIS literature,based on René Riedl's literature search,from two perspectives,namely(1)the perspective of research tools,followed by a discussion of the methods,tools,and measurements associated with NeuroIS,and(2)the perspective of research content,these literature were herein grouped by four mental processes categories(decision making,cognitive,emotional,and social)to reflect the variety of NeuroIS literature.[Result/Conclusion]The challenges of applying neuro-physiological methods to IS research were also discussed.The paper concluded that there was considerable potential for using cognitive neuroscience theories and functional brain imaging tools in IS research to enhance IS theories.
引文
[1]Xu Q,Wang T,Chen P,et al.A Neuroscience Lens to MIS Research:NeuroIS[C]//IEEE International Conference on E-Business and E-Government,2011:1-4.
[2]Dimoka A.What Does the Brain Tell Us About Trust and Distrust?Evidence from a Functional Neuroimaging Study[J].MIS Quarterly,2010,34(2):373-396.
[3]Huang S C,Bias R G,Schnyer D.How are Icons Processed By the Brain?Neuroimaging Measures of Four Types of Visual Stimuli Used in Information Systems[J].Journal of the Association for Information Science & Technology,2015,66(4):702-720.
[4]Association for Neuro Psycho Economics(ANPE)[EB/OL].http://www.neuropsychoeconomics.org/,2018-03-27.
[5]Javor A,Ransmayr G,Struhal W,et al.Parkinson Patients' Initial Trust in Avatars:Theory and Evidence[J].Plos One,2016,11(11):e0165998.
[6]He Q,Turel O,Bechara A.Brain Anatomy Alterations Associated with Social Networking Site(SNS)Addiction[J].Scientific Reports,2017,(7):45064.
[7]Riedl R,Léger P M.Fundamentals of NeuroIS:Information Systems and the Brain[M].Springer Berlin Heidelberg,2016:76.
[8]Riedl R,Davis F,Banker R,et al.Neuroscience in Information Systems Research:Applying Knowledge of Brain Functionality Without Neuroscience Toolse[M].Springer Berlin Heidelberg,2017:49-57.
[9]萧文龙,黃莉君,杨雅雯.神经资讯系统文献汇整分析[J].东吴经济商学学报,2016,(92):37-56.
[10]Md R A M,Alsius D,Bin M,et al.The First 10 Years of NeuroIS:A Systematic Literature Review of NeuroIS[C]//The 51st Hawaii International Conference on System Sciences.IEEE,2018:226-234.
[11]Hazawawi N A M,Othman M F I,Emran M H,et al.A Structured Literature Review on Applied Neuroscience in Information Systems(NeuroIS)[C]//International Symposium on Technology Management and Emerging Technologies,2015:20-24.
[12]Riedl R,Fischer T,Léger P M.A Decade of NeuroIS Research:Status Quo,Challenges,and Future Directions[C]//International Conference on Information Systems,2017:1-28.
[13]Riedl R,Fischer T,Léger P M.A Decade of NeuroIS Research:Status Quo,Challenges,and Future Directions[C]//International Conference on Information Systems,2017:1-28.
[14]NeuroIS Publications[EB/OL].http://www.neurois.org/neurois-publications/,2018-03-28.
[15]Ana O D G,Titah R,Léger P M.Explicit and Implicit Antecedents of Users' Behavioral Beliefs in Information Systems:A Neuropsychological Investigation[J].Journal of Management Information Systems,2014,30(4):179-210.
[16]Gregor S,Lin A C H,Gedeon T,et al.Neuroscience and a Nomological Network for the Understanding and Assessment of Emotions in Information Systems Research[J].Journal of Management Information Systems,2014,30(4):13-48.
[17]Kuan K K Y,Zhong Y,Chau P Y K.Informational and Normative Social Influence in Group-Buying:Evidence from Self-Reported and EEG Data[J].Journal of Management Information Systems,2014,30(4):151-178.
[18]Dawson M E,Schell A M,Courtney C G.The Skin Conductance Response,Anticipation,and Decision-making[J].Journal of Neuroscience Psychology & Economics,2011,4(2):111-116.
[19]Minas R K,Potter R F,Dennis A R,et al.Putting on the Thinking Cap:Using NeuroIS to Understand Information Processing Biases in Virtual Teams[J].Journal of Management Information Systems,2014,30(4):49-82.
[20]Guinea A O D,Titah R,Léger P M.Measure for Measure:A Two Study Multi-trait Multi-method Investigation of Construct Validity in IS Research[J].Computers in Human Behavior,2013,29(3):833-844.
[21]Schellhammer S,Haines R,Klein S.Investigating Technostress in Situ:Understanding the Day and the Life of a Knowledge Worker Using Heart Rate Variability[C]//Hawaii International Conference on System Sciences.IEEE,2013:430-439.
[22]Vance A,Eargle D,Anderson B B,et al.Using Measures of Risk Perception to Predict Information Security Behavior:Insights from Electroencephalography(EEG)[J].Journal of the Association for Information Systems,2014,15(10):679-722.
[23]Dimoka A,Pavlou P A,Davis F D.NeuroIS:The Potential of Cognitive Neuroscience for Information Systems Research[J].Information Systems Research,2011,22(4):687-702.
[24]Vance A,Anderson B B,Kirwan C B,Eargle D.Using Measures of Risk Perception to Predict Information Security Behavior:Insights from Electroencephalography(EEG)[J].Journal of the Association for Information Systems,2014,15(10):679-722.
[25]Hu Q,West R,Smarandescu L,and Yaple Z.Why Individuals Commit Information Security Violations:Neural Correlates of Decision Processes and Self-Control[C]//Proceedings of Hawaii International Conference on System Science.IEEE,2014:3234-3243.
[26]Wang Q,Yang S,Liu M,et al.An Eye-tracking Study of Website Complexity from Cognitive Load Perspective[J].Decision Support Systems,2014,(62):1-10.
[27]Wang Q,Meng L,Liu M,et al.How Do Social-based Cues Influence Consumers' Online Purchase Decisions?An Event-related Potential Study[J].Electronic Commerce Research,2016,16(1):1-26.
[28]Bahr G S,Ford R A.How and Why Pop-ups Don't Work:Pop-up Prompted Eye Movements,User Affect and Decision Making[J].Computers in Human Behavior,2011,27(2):776-783.
[29]Zhang Z,Teo H.-H.Metacognition in B2C E-Commerce:A Cognitive Neuroscience Perspective[C]//Proceedings of the 18th Pacific Asia Conference on Information Systems,2014:24-28.
[30]Bailey B P,Iqbal S T.Understanding Changes in Mental Workload During Execution of Goal-directed Tasks and Its Application for Interruption Management[M].ACM Transactions on Computer-Human Interaction,2008,14(4):1-28.
[31]Léger P M,Davis F D,Cronan T P,et al.Neurophysiological Correlates of Cognitive Absorption in an Enactive Training Context[J].Computers in Human Behavior,2014,34(May):273-283.
[32]Astor P J,Adam M T P,Jer,et al.Integrating Biosignals into Information Systems:A NeuroIS Tool for Improving Emotion Regulation[J].Journal of Management Information Systems,2013,30(3):247-278.
[33]Pengnate S.Measuring Emotional Arousal in Clickbait:Eye-Tracking Approach[C]//Proceeding of the 22nd Americas Conference on Information Systems.2006:11-14.
[34]Teubner T,Adam M T P,Riordan R.The Impact of Computerized Agents on Immediate Emotions,Overall Arousal and Bidding Behavior in Electronic Auctions[J].Journal of the Association for Information Systems,2015,16(10):838-879.
[35]Wrzesien M,Rey B,Ma D V.How the Physical Similarity of Avatars Can Influence the Learning of Emotion Regulation Strategies in Teenagers[J].Computers in Human Behavior,2015,43(C):101-111.
[36]Anderson B B,Jenkins J L,Vance A,et al.Your Memory is Working Against You:How Eye Tracking and Memory Explain Habituation to Security Warnings[J].Decision Support Systems,2016(92):3-13.
[37]Dimoka A.What Does the Brain Tell Us About Trust and Distrust?Evidence from a Functional Neuroimaging Study[J].MIS Quarterly,2010,34(2):373-396.
[38]Riedl R,Hubert M,Kenning P.Are There Neural Gender Differences in Online Trust?An fMRI Study on the Perceived Trustworthiness of eBay Offers[J].MIS Quarterly,2010,34(2):397-428.
[39]Wells T M,Dennis A R.You Said What?Assessing the Impact of Collaboration Technologies and Message Characteristics Using Physiological Measures[C]//International Conference on System Sciences.IEEE,2014:442-451.
[40]Desmond J E,Glover G H.Estimating Sample Size in Functional MRI(fMRI)Neuroimaging Studies:Statistical Power Analyses[J].Journal of Neuroscience Methods,2002,118(2):115-128.
[41]Camerer C F,Loewenstein G,Prelec D.Neuroeconomics:Why Economics Needs Brains[J].Scandinavian Journal of Economics,2004,106(3):555-579.
[42]Four Ethical Priorities for Neurotechnologies and AI[EB/OL].https://www.nature.com/news/four-ethical-priorities-for-neurotechnologies-and-ai-1.22960,2018-04-01.
[2]Dimoka A.What Does the Brain Tell Us About Trust and Distrust?Evidence from a Functional Neuroimaging Study[J].MIS Quarterly,2010,34(2):373-396.
[3]Huang S C,Bias R G,Schnyer D.How are Icons Processed By the Brain?Neuroimaging Measures of Four Types of Visual Stimuli Used in Information Systems[J].Journal of the Association for Information Science & Technology,2015,66(4):702-720.
[4]Association for Neuro Psycho Economics(ANPE)[EB/OL].http://www.neuropsychoeconomics.org/,2018-03-27.
[5]Javor A,Ransmayr G,Struhal W,et al.Parkinson Patients' Initial Trust in Avatars:Theory and Evidence[J].Plos One,2016,11(11):e0165998.
[6]He Q,Turel O,Bechara A.Brain Anatomy Alterations Associated with Social Networking Site(SNS)Addiction[J].Scientific Reports,2017,(7):45064.
[7]Riedl R,Léger P M.Fundamentals of NeuroIS:Information Systems and the Brain[M].Springer Berlin Heidelberg,2016:76.
[8]Riedl R,Davis F,Banker R,et al.Neuroscience in Information Systems Research:Applying Knowledge of Brain Functionality Without Neuroscience Toolse[M].Springer Berlin Heidelberg,2017:49-57.
[9]萧文龙,黃莉君,杨雅雯.神经资讯系统文献汇整分析[J].东吴经济商学学报,2016,(92):37-56.
[10]Md R A M,Alsius D,Bin M,et al.The First 10 Years of NeuroIS:A Systematic Literature Review of NeuroIS[C]//The 51st Hawaii International Conference on System Sciences.IEEE,2018:226-234.
[11]Hazawawi N A M,Othman M F I,Emran M H,et al.A Structured Literature Review on Applied Neuroscience in Information Systems(NeuroIS)[C]//International Symposium on Technology Management and Emerging Technologies,2015:20-24.
[12]Riedl R,Fischer T,Léger P M.A Decade of NeuroIS Research:Status Quo,Challenges,and Future Directions[C]//International Conference on Information Systems,2017:1-28.
[13]Riedl R,Fischer T,Léger P M.A Decade of NeuroIS Research:Status Quo,Challenges,and Future Directions[C]//International Conference on Information Systems,2017:1-28.
[14]NeuroIS Publications[EB/OL].http://www.neurois.org/neurois-publications/,2018-03-28.
[15]Ana O D G,Titah R,Léger P M.Explicit and Implicit Antecedents of Users' Behavioral Beliefs in Information Systems:A Neuropsychological Investigation[J].Journal of Management Information Systems,2014,30(4):179-210.
[16]Gregor S,Lin A C H,Gedeon T,et al.Neuroscience and a Nomological Network for the Understanding and Assessment of Emotions in Information Systems Research[J].Journal of Management Information Systems,2014,30(4):13-48.
[17]Kuan K K Y,Zhong Y,Chau P Y K.Informational and Normative Social Influence in Group-Buying:Evidence from Self-Reported and EEG Data[J].Journal of Management Information Systems,2014,30(4):151-178.
[18]Dawson M E,Schell A M,Courtney C G.The Skin Conductance Response,Anticipation,and Decision-making[J].Journal of Neuroscience Psychology & Economics,2011,4(2):111-116.
[19]Minas R K,Potter R F,Dennis A R,et al.Putting on the Thinking Cap:Using NeuroIS to Understand Information Processing Biases in Virtual Teams[J].Journal of Management Information Systems,2014,30(4):49-82.
[20]Guinea A O D,Titah R,Léger P M.Measure for Measure:A Two Study Multi-trait Multi-method Investigation of Construct Validity in IS Research[J].Computers in Human Behavior,2013,29(3):833-844.
[21]Schellhammer S,Haines R,Klein S.Investigating Technostress in Situ:Understanding the Day and the Life of a Knowledge Worker Using Heart Rate Variability[C]//Hawaii International Conference on System Sciences.IEEE,2013:430-439.
[22]Vance A,Eargle D,Anderson B B,et al.Using Measures of Risk Perception to Predict Information Security Behavior:Insights from Electroencephalography(EEG)[J].Journal of the Association for Information Systems,2014,15(10):679-722.
[23]Dimoka A,Pavlou P A,Davis F D.NeuroIS:The Potential of Cognitive Neuroscience for Information Systems Research[J].Information Systems Research,2011,22(4):687-702.
[24]Vance A,Anderson B B,Kirwan C B,Eargle D.Using Measures of Risk Perception to Predict Information Security Behavior:Insights from Electroencephalography(EEG)[J].Journal of the Association for Information Systems,2014,15(10):679-722.
[25]Hu Q,West R,Smarandescu L,and Yaple Z.Why Individuals Commit Information Security Violations:Neural Correlates of Decision Processes and Self-Control[C]//Proceedings of Hawaii International Conference on System Science.IEEE,2014:3234-3243.
[26]Wang Q,Yang S,Liu M,et al.An Eye-tracking Study of Website Complexity from Cognitive Load Perspective[J].Decision Support Systems,2014,(62):1-10.
[27]Wang Q,Meng L,Liu M,et al.How Do Social-based Cues Influence Consumers' Online Purchase Decisions?An Event-related Potential Study[J].Electronic Commerce Research,2016,16(1):1-26.
[28]Bahr G S,Ford R A.How and Why Pop-ups Don't Work:Pop-up Prompted Eye Movements,User Affect and Decision Making[J].Computers in Human Behavior,2011,27(2):776-783.
[29]Zhang Z,Teo H.-H.Metacognition in B2C E-Commerce:A Cognitive Neuroscience Perspective[C]//Proceedings of the 18th Pacific Asia Conference on Information Systems,2014:24-28.
[30]Bailey B P,Iqbal S T.Understanding Changes in Mental Workload During Execution of Goal-directed Tasks and Its Application for Interruption Management[M].ACM Transactions on Computer-Human Interaction,2008,14(4):1-28.
[31]Léger P M,Davis F D,Cronan T P,et al.Neurophysiological Correlates of Cognitive Absorption in an Enactive Training Context[J].Computers in Human Behavior,2014,34(May):273-283.
[32]Astor P J,Adam M T P,Jer,et al.Integrating Biosignals into Information Systems:A NeuroIS Tool for Improving Emotion Regulation[J].Journal of Management Information Systems,2013,30(3):247-278.
[33]Pengnate S.Measuring Emotional Arousal in Clickbait:Eye-Tracking Approach[C]//Proceeding of the 22nd Americas Conference on Information Systems.2006:11-14.
[34]Teubner T,Adam M T P,Riordan R.The Impact of Computerized Agents on Immediate Emotions,Overall Arousal and Bidding Behavior in Electronic Auctions[J].Journal of the Association for Information Systems,2015,16(10):838-879.
[35]Wrzesien M,Rey B,Ma D V.How the Physical Similarity of Avatars Can Influence the Learning of Emotion Regulation Strategies in Teenagers[J].Computers in Human Behavior,2015,43(C):101-111.
[36]Anderson B B,Jenkins J L,Vance A,et al.Your Memory is Working Against You:How Eye Tracking and Memory Explain Habituation to Security Warnings[J].Decision Support Systems,2016(92):3-13.
[37]Dimoka A.What Does the Brain Tell Us About Trust and Distrust?Evidence from a Functional Neuroimaging Study[J].MIS Quarterly,2010,34(2):373-396.
[38]Riedl R,Hubert M,Kenning P.Are There Neural Gender Differences in Online Trust?An fMRI Study on the Perceived Trustworthiness of eBay Offers[J].MIS Quarterly,2010,34(2):397-428.
[39]Wells T M,Dennis A R.You Said What?Assessing the Impact of Collaboration Technologies and Message Characteristics Using Physiological Measures[C]//International Conference on System Sciences.IEEE,2014:442-451.
[40]Desmond J E,Glover G H.Estimating Sample Size in Functional MRI(fMRI)Neuroimaging Studies:Statistical Power Analyses[J].Journal of Neuroscience Methods,2002,118(2):115-128.
[41]Camerer C F,Loewenstein G,Prelec D.Neuroeconomics:Why Economics Needs Brains[J].Scandinavian Journal of Economics,2004,106(3):555-579.
[42]Four Ethical Priorities for Neurotechnologies and AI[EB/OL].https://www.nature.com/news/four-ethical-priorities-for-neurotechnologies-and-ai-1.22960,2018-04-01.