全媒体舆论场话语权的回归、分化与重振
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摘要
全媒体传播模式下,信息繁荣伴随高度信息失真,共享平台催生信息茧房,议题设置泛化下正负效应叠加,打造众声喧哗的全媒体舆论图景。舆论与技术的高度耦合推动话语权全面回归,在舆论场力量格局的再分配中走向二次分化。话语权的"贫富分化"加剧舆论场间的对立,消解官方主流话语权威;话语权的非理性使用激化社会矛盾,蚕食社会公共信任资源。重振全媒体舆论场主流话语权,务必提高媒体公共性自觉意识,打造舆论场"有限的公共领域",探索分众化机制吸纳特殊群体,培育社会主义知识分子精英。
Under the mode of omnimedia communication,information prosperity is accompanied by high information distortion; information cocoon house is created by sharing platform,and the positive and negative effects are superimposed under the generalization of topic setting to create a noisy picture of omnimedia public opinion. The high coupling of public opinion and technology promotes the full return of discourse power and the redistribution of the power structure of the public opinion field. The"polarization between the rich and the poor"of discourse power intensifies the opposition between the public opinion fields and eliminates the authority of the official mainstream discourse. The irrational use of discourse power intensifies social contradictions and erodes social public trust resources. In order to revitalize the mainstream discourse power of the media,it is necessary to raise the awareness of media publicity,create a"limited public sphere"of the media,explore the mechanism of decentralization,absorb special groups,and cultivate the elite of socialist intellectuals.
Under the mode of omnimedia communication,information prosperity is accompanied by high information distortion; information cocoon house is created by sharing platform,and the positive and negative effects are superimposed under the generalization of topic setting to create a noisy picture of omnimedia public opinion. The high coupling of public opinion and technology promotes the full return of discourse power and the redistribution of the power structure of the public opinion field. The"polarization between the rich and the poor"of discourse power intensifies the opposition between the public opinion fields and eliminates the authority of the official mainstream discourse. The irrational use of discourse power intensifies social contradictions and erodes social public trust resources. In order to revitalize the mainstream discourse power of the media,it is necessary to raise the awareness of media publicity,create a"limited public sphere"of the media,explore the mechanism of decentralization,absorb special groups,and cultivate the elite of socialist intellectuals.
引文
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[6]王维佳.互联网政治的现实与未来[EB/OL].(2013-12-13)[2018-01-22]. http://media. people. com. cn/n/2013/1213/c372490-23832916-3.html.
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[13]中共中央文献研究室.十八大以来重要文献选编:上[G].北京:中央文献出版社,2014:389.
(1)Bit:又称比特,是计算机存储信息的最小单位,称之为字位。
(2)“传统媒体时期”是一个相对概念。在本文中是指没有互联网参与的,以报刊、广播、电视、宣传栏等传统大众传播方式为主的时期。
(1)资本即场域中流通和竞争的资源,包括经济、社会关系网络、文化和象征等基本类型。惯习体现为思维、认知与行动机模。
[2]尼葛洛·庞帝.数字化生存[M].胡泳,范海燕,译.海口:海南科技出版社,1997:3.
[3]何威.网众传播———一种关于数字媒体、网络化用户和中国社会的新范式[M].北京:清华大学出版社,2011:116.
[4]威尔伯·施拉姆.传播学概论[M].何道宽,译.北京:中国人民大学出版社,2010:4.
[5]彭兰.网络传播学[M].北京:中国人民大学出版社,2009:118-201.
[6]王维佳.互联网政治的现实与未来[EB/OL].(2013-12-13)[2018-01-22]. http://media. people. com. cn/n/2013/1213/c372490-23832916-3.html.
[7]彭兰.再论新媒体基因[J].新闻与写作,2014(2):6.
[8]胡丽.自媒体时代“网络话语权”的二元结构解析与规制[J].重庆邮电大学学报(社会科学版),2018(3):25.
[9]杨善华.当代社会学理论[M].北京:北京大学出版社,1999:76.
[10]埃里克·麦格雷.传播理论史———一种社会学的视角[M].刘芳,译.北京:中国传媒大学出版社,2009:155.
[11]马克思,恩格斯.马克思恩格斯文集:第2卷[M].北京:人民出版社,2009:286.
[12]哈贝马斯.公共领域[M].汪晖,译.北京:生活·读书·新知三联书店,2005:125-133.
[13]中共中央文献研究室.十八大以来重要文献选编:上[G].北京:中央文献出版社,2014:389.
(1)Bit:又称比特,是计算机存储信息的最小单位,称之为字位。
(2)“传统媒体时期”是一个相对概念。在本文中是指没有互联网参与的,以报刊、广播、电视、宣传栏等传统大众传播方式为主的时期。
(1)资本即场域中流通和竞争的资源,包括经济、社会关系网络、文化和象征等基本类型。惯习体现为思维、认知与行动机模。