旅游动机对大学生租车出行选择行为的影响
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摘要
为研究大学生群体租车意愿以及出行方式选择行为的影响.本研究采用自主设计调查问卷,以宁夏银川市大学生为研究对象,获取大学生旅游出行特征数据.首先对问卷中23项旅游动机项进行因子分析提取公因子;然后对因子得分进行聚类分析将大学生群体划分为4类;再者进行相关性分析,筛选与大学生出行选择行为密切相关的影响因素;最后基于MNL模型构建涵盖旅游动机的大学生旅游租车出行方式选择行为度量模型.研究结果表明,旅游动机对大学生旅游租车意愿有显著影响,且不同出行方式间影响程度存在差异.该模型预测精度较高,对大学生群体旅游产品的研发具有指导意义,为进一步研究游客出行决策行为提供了理论依据.
In order to study the effect of college students on the car travel motivation intention and travel mode choice behavior. The group adopts self-designed questionnaire to Chongqing college students as subjects, to obtain the university student travel travel characteristic data.First of all, the questionnaire of 23 tourist motives for factor analysis to extract the common factor and clustered analysis the factor score of tourist motives to divide the college students' group into four categories. Then the correlation analysis, screening factors was closely related with college students' travel choice behavior, while renting a car and public transportation as an alternative limb. Based on the MNL model building covers the tourism motivation of college students tourism transportation choice behavior measurement model. The results show that the tourism motivation has a significant effect on of college students' willingness to travel car rental and transportation. The model prediction accuracy is higher, and it can guided significance for the research and development of College Students' group tourism products,which provides a theoretical basis for further research on the decision-making behavior of tourists' travel.
In order to study the effect of college students on the car travel motivation intention and travel mode choice behavior. The group adopts self-designed questionnaire to Chongqing college students as subjects, to obtain the university student travel travel characteristic data.First of all, the questionnaire of 23 tourist motives for factor analysis to extract the common factor and clustered analysis the factor score of tourist motives to divide the college students' group into four categories. Then the correlation analysis, screening factors was closely related with college students' travel choice behavior, while renting a car and public transportation as an alternative limb. Based on the MNL model building covers the tourism motivation of college students tourism transportation choice behavior measurement model. The results show that the tourism motivation has a significant effect on of college students' willingness to travel car rental and transportation. The model prediction accuracy is higher, and it can guided significance for the research and development of College Students' group tourism products,which provides a theoretical basis for further research on the decision-making behavior of tourists' travel.
引文
[1]蒙睿,赵文丽,刘嘉纬.在校大学生旅游行为研究[J].旅游科学,2004, 18(2):15-19.
[2]李国芳,龙泓玥.成都市旅游交通出行行为[J].交通运输工程与信息学报,2016, 14(2):36-41.
[3] Ling Ding, Ning Zhang. A travel mode choice model using individual grouping based on cluster analysis[J]. Procedia Engineering, 2016, 137:786-795.
[4] Mazen Danaf, Maya Abou-Zeid, Isam Kaysi. Modeling travel choices of students at a private, urban university:Insights and policy implications[J]. Case Studies on Transport Policy, 2014, 2(3):142-152.
[5] Bowden J. A logistic regression analysis of the cross-cultural differences of the main destination choices of international tourists in China's main gateway cities[J]. Tourism Geographies, 2006,8(4):403-428.
[6]许春晓,周美静,王甫园.旅游目的地选择意愿的影响因素——以韶山为例[J].经济地理,2015,35(4):178-185.
[7] Nicolau J L, Mas F J. Sequential choice behavior:Going on vacation and type of destination[J].Tourism Management, 2008, 29(5):1023-1034.
[8] Nicolau J L, Francisco J. The influence of distance and prices on the choice of tourist destinations:the moderating role of motivations[J]. Tourism Management, 2006,27(5):982-996.
[9]赵昕,关宏志,王昊.基于旅游动机的旅游目的地选择行为分析[J].交通运输系统工程与信息,2014,14(5):175-180.
[10]卞显红,王慧,施琳霞.农村居民旅游动机分析及其对旅游目的地类型选择的影响研究——以长江三角洲地区为例[J].地理科学,2016, 36(1):99-106.
[11]张宏梅,陆林.近10年国外旅游动机研究综述[J].地域研究与开发,2005, 24(2):60-64.ZHANG Hongmei, LU Lin. Summary on the study of tourist motivation abroad in the recent ten years[J], Areal Research and development, 2005, 24(2):60-64.
[12]迈克尔.辛格尔特里著,刘燕南等主译.大众传播研究:现代方法与应用[M].北京:华夏出版社,2000.
[13] Nunnally J C, Bernstein I H. Psychometric Theory[M]. New York:McGraw-Hill, 1994.
[14]蒋作明,高华,孙扬.准大学生旅游动机对其旅游行为的影响研究[J].曲阜师范大学学报(自然科学版),2014, 40(3):108-113.
[15]杨琦,杨云峰,袁华智,等.农村居民出行目的地选择行为模型与影响因素分析[J].交通运输工程学报,2013, 13(5):83-90.
[16]芮海田,吴群琪.高铁运输与民航运输选择下的中长距离出行决策行为[J].中国公路学报,2016, 29(3):134-141.
[17]杜轶群.雾霾对私家车主交通方式选择行为的影响[J].中国公路学报,2014, 27(7):105-110.
[18]徐婷,蓝臻,胡大伟,等.出行成本对居民出行方式的影响[J].交通运输工程学报:2013, 13(1):91-97.
[2]李国芳,龙泓玥.成都市旅游交通出行行为[J].交通运输工程与信息学报,2016, 14(2):36-41.
[3] Ling Ding, Ning Zhang. A travel mode choice model using individual grouping based on cluster analysis[J]. Procedia Engineering, 2016, 137:786-795.
[4] Mazen Danaf, Maya Abou-Zeid, Isam Kaysi. Modeling travel choices of students at a private, urban university:Insights and policy implications[J]. Case Studies on Transport Policy, 2014, 2(3):142-152.
[5] Bowden J. A logistic regression analysis of the cross-cultural differences of the main destination choices of international tourists in China's main gateway cities[J]. Tourism Geographies, 2006,8(4):403-428.
[6]许春晓,周美静,王甫园.旅游目的地选择意愿的影响因素——以韶山为例[J].经济地理,2015,35(4):178-185.
[7] Nicolau J L, Mas F J. Sequential choice behavior:Going on vacation and type of destination[J].Tourism Management, 2008, 29(5):1023-1034.
[8] Nicolau J L, Francisco J. The influence of distance and prices on the choice of tourist destinations:the moderating role of motivations[J]. Tourism Management, 2006,27(5):982-996.
[9]赵昕,关宏志,王昊.基于旅游动机的旅游目的地选择行为分析[J].交通运输系统工程与信息,2014,14(5):175-180.
[10]卞显红,王慧,施琳霞.农村居民旅游动机分析及其对旅游目的地类型选择的影响研究——以长江三角洲地区为例[J].地理科学,2016, 36(1):99-106.
[11]张宏梅,陆林.近10年国外旅游动机研究综述[J].地域研究与开发,2005, 24(2):60-64.ZHANG Hongmei, LU Lin. Summary on the study of tourist motivation abroad in the recent ten years[J], Areal Research and development, 2005, 24(2):60-64.
[12]迈克尔.辛格尔特里著,刘燕南等主译.大众传播研究:现代方法与应用[M].北京:华夏出版社,2000.
[13] Nunnally J C, Bernstein I H. Psychometric Theory[M]. New York:McGraw-Hill, 1994.
[14]蒋作明,高华,孙扬.准大学生旅游动机对其旅游行为的影响研究[J].曲阜师范大学学报(自然科学版),2014, 40(3):108-113.
[15]杨琦,杨云峰,袁华智,等.农村居民出行目的地选择行为模型与影响因素分析[J].交通运输工程学报,2013, 13(5):83-90.
[16]芮海田,吴群琪.高铁运输与民航运输选择下的中长距离出行决策行为[J].中国公路学报,2016, 29(3):134-141.
[17]杜轶群.雾霾对私家车主交通方式选择行为的影响[J].中国公路学报,2014, 27(7):105-110.
[18]徐婷,蓝臻,胡大伟,等.出行成本对居民出行方式的影响[J].交通运输工程学报:2013, 13(1):91-97.