中小型生鲜电商企业商业模式创新及评价体系研究
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摘要
生鲜电商企业商业模式如何直接决定了企业核心竞争力能否得到有效发挥,而中小型生鲜电商企业又是市场的主体。为充分激化广大中小型生鲜电商企业创新创业活力,综合运用调研访谈法、数学建模法,选取市场主流的生鲜电商企业开展调研和专家访谈,揭示生鲜电商企业创新模式要素,据此构建生鲜电商企业商业模式创新评价体系,并提出优化中小型生鲜电商企业商业模式的对策建议。研究发现,生鲜产品可得性及其定位是生鲜电商企业商业模式的核心要义。
How the business model of fresh e-commerce enterprises directly determines whether the core competitiveness of enterprises can be effectively brought into play,and the small and medium-sized fresh e-commerce enterprises are the main body of the market.In order to fully stimulate the innovation and entrepreneurship vitality of the vast number of small and medium-sized fresh e-commerce enterprises,this paper synthetically uses the methods of investigation and interview,mathematical modeling,and selects the mainstream fresh e-commerce enterprises in the market to carry out research and expert interviews.Based on this,the evaluation system of business model innovation of fresh e-commerce enterprises is constructed,and the countermeasures and suggestions for optimizing the business model of small and medium-sized fresh e-commerce enterprises are put forward.It is found that the availability and positioning of fresh products is the core of the business model of fresh e-commerce enterprises.
How the business model of fresh e-commerce enterprises directly determines whether the core competitiveness of enterprises can be effectively brought into play,and the small and medium-sized fresh e-commerce enterprises are the main body of the market.In order to fully stimulate the innovation and entrepreneurship vitality of the vast number of small and medium-sized fresh e-commerce enterprises,this paper synthetically uses the methods of investigation and interview,mathematical modeling,and selects the mainstream fresh e-commerce enterprises in the market to carry out research and expert interviews.Based on this,the evaluation system of business model innovation of fresh e-commerce enterprises is constructed,and the countermeasures and suggestions for optimizing the business model of small and medium-sized fresh e-commerce enterprises are put forward.It is found that the availability and positioning of fresh products is the core of the business model of fresh e-commerce enterprises.
引文
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[2]杨亚,范体军,张磊.新鲜度信息不对称下生鲜农产品供应链协调[J].中国管理科学,2016,24(9):147-155.
[3]朱佳翔,江涛涛,蔡建飞,等.考虑市场时变需求的生鲜农产品配送模糊多目标决策研究[J].软科学,2015,29(11):135-139.
[4]罗兵,冯晖,陈星岐.新鲜度、价格和库存水平影响需求的高科技农产品订货策略[J].科技管理研究,2015,35(10):222-226.
[5]王磊,但斌.基于消费者选择行为的生鲜农产品保鲜和定价策略研究[J].管理学报,2014,11(3):449-454.
[6]REZAEI-MALEK M,TAVAKKOLI-MOGHADDAM R,ZAHIRI B,et al.An interactive approach for designing a robust disaster relief logistics network with perishable commodities[J].Computers&Industrial Engineering,2016,94:201-215.
[7]HATEFI S M,JOLAI F,TORABI S A,et al.Integrated forwardreverse logistics network design under uncertainty and reliability consideration[J].Scientia Iranica,2016,23(2):721-735.
[8]GHORBANI M.An evolutionary algorithm for a new multiobjective location-inventory model in a distribution network with transportation modes and third-party logistics providers[J].International Journal of Production Research,2015,53(4):1038-1050.
[9]BORTOLINI M,FACCIO M,FERRARI E,et al.Fresh food sustainable distribution:cost,delivery time and carbon footprint three-objective optimization[J].Journal of Food Engineering,2016,174(85):56-67.
[10]冯鑫,郑斐峰.面对单客户的生产与配送二级供应链协同调度探讨[J].运筹与管理,2014,23(4):19-24.
[11]闫妍,刘晓,庄新田,等.基于弹性供应链的易腐品物流配送计划[J].系统管理学报,2012,21(2):258-263.
[12]程愚,孙建国.商业模式的理论模型:要素及其关系[J].中国工业经济,2013(1):141-153.
[13]罗珉,李亮宇.互联网时代的商业模式创新:价值创造视角[J].中国工业经济,2015(1):95-107.
[4]张越,赵树宽.基于要素视角的商业模式创新机理及路径[J].财贸经济,2014(6):90-99.
[15]方志远.我国商业模式构成要素探析[J].中山大学学报(社会科学版),2012,52(3):207-214.