摘要
企业为了可持续发展,通过用户在服务平台上有意义的参与、不断的服务产品的迭代,最终趋近于一个"共振"服务生态,其最终的价值取决于价值共创的水平。如何衡量服务生态系统的价值共创水平呢?从微观层面用户参与视角,创新性地提出"共振价值"的概念,为从微观层的核心主体——企业和用户切入研究价值共创的水平做出了贡献。通过对价值共创的核心主体——企业和用户的价值理论进行逻辑梳理,总结出三大价值共创要素:用户有意义的参与、价值共创平台和用户价值的产生,最终提出"共振价值",是通过一种科学的方法联合评估企业价值和用户价值最大化的管理工具。
Enterprises are striving for a"resonance"service ecosystem through the meaningful user engagement on the service platform and continuous iteration of service products.The value depends on the level of value co-creation,so how to measure the level of value co-creation in the service ecosystem?From the perspective of user engagement at the micro level,this paper proposes the concept of"resonance value"in an innovative way,in order to contribute to study the level of value co-creation from the core subjects of enterprises and users.This paper summarizes the three value co-creation factors:meaningful user engagement,value co-creation platform and user value generation.Finally"resonance value"is proposed,which is a collaborative approach to assessing enterprise value and user value maximization through a scientific approach.
引文
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