羌族羊头符号的图像语意与设计再现
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摘要
目的在图像学视角下研究羌族的羊图腾崇拜和羊头符号的图像语意,并展开创意思考与分析,实现当代设计再造。方法借助图像学、设计学等多学科研究方法以及现代设计研究方法,对羌族羊头符号进行图像语意分析和设计再造,从心理符码和文化符码两个方面分析羌族羊头符号的图像语意。羌族羊头符号可以概括为尖角羊头和曲化羊头两类,前者直角、尖锐,立体而阳刚;后者圆润、饱满,委婉而柔美。借助符码设定方式的理论,分析羌族羊头符号在现代设计中的再造。结论当代设计应从民族传统文化中找寻创意点,提出羊头符号在现代设计中的图像再造方式,包括仿像、表号、重构3种,并由此实现对羌族羊文化的视觉传承和设计再现。
In the view of image semanteme, the paper aims to study the totem worship of sheep and symbols of sheepshead of Qiang, and expand creative thinking and analysis to achieve reconstruction of it in contemporary design.With the help of the science of image and design, and other multi-disciplinary research methods and modern design research methods, it analyzed image semanteme and design reconstruction of sheepshead symbols of Qiang. Firstly, the image semanteme of sheepshead symbols of Qiang was analyzed from two aspects: psychological codes and cultural codes. The sheepshead symbols of Qiang can be summarized as two kinds: sharp sheepshead and curved sheepshead. The former is straight, sharp, stereoscopic and masculine; while the latter is rounded, full, euphemistic and soft. And then with the help of code setting theory, the reconstruction of sheepshead symbols of Qiang in the modern design was analyzed.Today, the design should find creative inspiration from the national traditional culture, put forward the image reconstruction in modern design of sheepshead symbols, including imitation, schedule number, reconstruction, and thus achieve visual representation and design reconstruction of sheep culture of Qiang.
In the view of image semanteme, the paper aims to study the totem worship of sheep and symbols of sheepshead of Qiang, and expand creative thinking and analysis to achieve reconstruction of it in contemporary design.With the help of the science of image and design, and other multi-disciplinary research methods and modern design research methods, it analyzed image semanteme and design reconstruction of sheepshead symbols of Qiang. Firstly, the image semanteme of sheepshead symbols of Qiang was analyzed from two aspects: psychological codes and cultural codes. The sheepshead symbols of Qiang can be summarized as two kinds: sharp sheepshead and curved sheepshead. The former is straight, sharp, stereoscopic and masculine; while the latter is rounded, full, euphemistic and soft. And then with the help of code setting theory, the reconstruction of sheepshead symbols of Qiang in the modern design was analyzed.Today, the design should find creative inspiration from the national traditional culture, put forward the image reconstruction in modern design of sheepshead symbols, including imitation, schedule number, reconstruction, and thus achieve visual representation and design reconstruction of sheep culture of Qiang.
引文
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[4]陈浩.语意的表达[M].北京:中国建筑工业出版社,2005.CHEN Hao.Expression of the Meaning of the Language[M].Beijing:China Architecture Industry Press,2005.
[5]廖海进.文化符码及其在产品设计中的应用[J].包装工程,2007,28(7):145.LIAO Hai-jin.Cultural Code and Its Application in Product Design[J].Packaging Engineering,2007,28(7):145.
[6]付莎莎.基于羌族羊崇拜的羊角纹图像语意解读与设计[J].四川戏剧,2017(8):65.FU Sha-sha.Interpretation and Design of the Image of Horns Based on the Worship of Qiang Sheep[J].Sichuan Drama,2017(8):65.
[7]王伟伟.传统文化设计元素提取模型研究与应用[J].包装工程,2014,35(3):73.WANG Wei-wei.Research and Application of Traditional Culture Design Element Extraction Model Research and Application[J].Packaging Engineering,201435(3):73.
[8]詹姆逊.后现代主义与文化理论[M].西安:陕西师范大学出版社,1986.JAMESON.Post Modernism and Cultural Theory[M].Xi'an:Shaanxi Normal University Press,1986.
[9]付莎莎.李白文化在现代创意产品中的设计再生[J].包装工程,2017,38(12):240.FU Sha-sha.The Design and Regeneration of Li Bai Culture in Modern Creative Products[J].Packaging Engineering,2017,38(12):240.
[10]张毅.从“城市精神”看英国的文化创意产业[J].包装工程,2017,38(7):105.ZHANG Yi.From the"City Spirit"of the British Cultural and Creative Industry[J].Packaging Engineering,2017,38(7):105.