高职高专类期刊微信公众平台运营现状与发展策略
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摘要
文章以高职高专类核心期刊为研究对象,调查分析其微信公众平台的建设现状。多数高职高专类期刊的新媒体意识不强,而已开通微信公众号的期刊普遍存在关注度低、互动少、内容单一、形式单调等问题。基于此,文章从意识、服务、内容、形式四方面提出可行性建议,为高职高专类期刊微信公众平台的建设提供参考意见。
Taking the core periodicals of vocational colleges as the research object, this paper investigates and analyzes the status of the construction of the journals' Wechat public platforms. It is considered that the new media consciousness of most vocational college periodicals is not strong, and the platforms of the vocational college journals with public accounts have the following problems, including low attention, little interaction, single contents, monotonous form and so on. Based on these, the paper puts forward feasible suggestions from four aspects: consciousness, service, content and form, so as to provide reference for the construction of Wechat public platforms of the vocational college periodicals.
Taking the core periodicals of vocational colleges as the research object, this paper investigates and analyzes the status of the construction of the journals' Wechat public platforms. It is considered that the new media consciousness of most vocational college periodicals is not strong, and the platforms of the vocational college journals with public accounts have the following problems, including low attention, little interaction, single contents, monotonous form and so on. Based on these, the paper puts forward feasible suggestions from four aspects: consciousness, service, content and form, so as to provide reference for the construction of Wechat public platforms of the vocational college periodicals.
引文
[1]张义,陈怡平.中国科技期刊微信公众号现状调查及优化建议—以中国科学院主管主办科技期刊为例[J].编辑学报,2016(A1):49-52.
[2]万志超,蔡静雯,曹荣章.微信公众号与期刊相关内容的内容建设现状调查与分析—以RCCSE权威学术期刊为例[J].中国科技期刊研究,2017,28(7):628-634.
[3]冀芳,王召鲁,张夏恒.社会科学类学术期刊微信公众平台自定义菜单应用现状及优化方向[J].中国科技期刊研究,2016,27(11):1169-1174.
[4]俞敏,王亚男,武瑾媛.科技期刊微信公众平台的选题策划研究[J].编辑学报,2017,29(4):335-339.
[5]黄锋,辛亮,黄雅意.高校学报微信公众平台的发展现状和运营策略研究[J].中国科技期刊研究,2016,27(1):79-84.
[6]方靖,陆伟.微信公众号信息传播热度的影响因素实证研究[J].情报杂志,2016,35(2):157-162.
[7]舍费尔.热点[M].曲秋晨,译.北京:中国人民大学出版社,2017.
(1)来源:微信公众号“中国天然药物”,2017年9月22日。
[2]万志超,蔡静雯,曹荣章.微信公众号与期刊相关内容的内容建设现状调查与分析—以RCCSE权威学术期刊为例[J].中国科技期刊研究,2017,28(7):628-634.
[3]冀芳,王召鲁,张夏恒.社会科学类学术期刊微信公众平台自定义菜单应用现状及优化方向[J].中国科技期刊研究,2016,27(11):1169-1174.
[4]俞敏,王亚男,武瑾媛.科技期刊微信公众平台的选题策划研究[J].编辑学报,2017,29(4):335-339.
[5]黄锋,辛亮,黄雅意.高校学报微信公众平台的发展现状和运营策略研究[J].中国科技期刊研究,2016,27(1):79-84.
[6]方靖,陆伟.微信公众号信息传播热度的影响因素实证研究[J].情报杂志,2016,35(2):157-162.
[7]舍费尔.热点[M].曲秋晨,译.北京:中国人民大学出版社,2017.
(1)来源:微信公众号“中国天然药物”,2017年9月22日。