摘要
为满足用户对机械设备高层次的审美需求,分析了机械设备色彩设计的时代特征,建立产品色彩与用户3个层次情感之间的关系,探讨相应的情感化设计策略与方法。以机床色彩设计为例,运用感性工学理论,搜集用户对色彩的情感意象描述;以不同层次的情感为主要成分,获取关键词汇;通过意象关联,明确色彩设计要素;采用从高层次到低层次的情感化设计思维方式,探索美感的形式规律,对设计方案的数量进行精简,以用户本能的视觉感受确定最终方案。研究成果可应用于机床色彩设计中,为机械设备色彩设计提供参考。
In order to meet the deep aesthetic user′s need for the mechanical equipment,the modern features of mechanical equipment color design was analyzed. The relationships between the product color and user three levels emotions were established to discuss the relative emotional design strategies and methods. The machine tool color design was set as an example to collect the descriptions of user color emotional image. The different levels emotions were taken as the main component to obtain the key words. The color design elements were determined according to the image correlation. This paper adopted the high to low levels emotional design thinking mode to detect the principles of beauty. The number of design schemes were reduced and the final scheme was confirmed by user natural visual experience. The research findings could be applied to the color design of machine tools and provide reference for the mechanical equipment.
引文
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